The document discusses the representation of social groups, particularly gender, in the film "Rewind". It notes that while males are often portrayed stereotypically as strong and dominant, "Rewind" subverts some expectations by having a female lead character who is strong and independent. The female lead also represents the working class through her clothing and disinterest in appearance. The target audience for "Rewind" is identified as middle-class and working-class individuals aged 18-25 who regularly watch films at the cinema.

1. How does My media
product represent
particular social
groups?(AGE, GENDER, RACE, &
CLASS)

2. Is gender represented in a
stereotypical way?
 Male: Usually represented stereotypically to be strong and have expressive roles, in thriller movies
such a “Memento”, they are viewed to overcome there fear whereby a lot of violence is involved, and
in the end find the answers to their questions. Also, they are the dominant characters shown. This
represents how stereotypically men are important and more superior in comparison to women.
However, now thriller movies have evolved for example, “se7en” represent men to be emotional, the
director has done this on purpose to make the audience feel close to the character. If men, back in
the days were portrayed as “emotional” and “venerable” the audience would start labelling them to be
“gay” or talk the character would have a negate stigma attached . My horror movie represents some
males with the typical stereotypical roles, for example, in the plot, the helper is male. He himself is
represented typically to be strong, organised and unfaithful (he is the betrayer) therefore not
committed. Also, villains are usually stereotypically male, such as my horror movie “Rewind”.
However, there are some ways in which “Rewind” does not promote gender stereo types for example,
the dominant character is played by a female and the male character is not “dumb” but very clever.
Moreover, usually in films they promote that the male is always right however, “Rewind” illustrates the
female characters to be right even though she is working class, as working class people even if right
are stereotypically wrong according to middle and upper class. This makes the audience feel
towards that character in the directors perspective..The reason I represented males to have
stereotypical roles in this movie is because it makes the movie more realistic, however, the reason
that males are represented not to have stereotypical roles in some cases is because it challenges
conventions and builds up suspense; an example of this would be, the male character is not “dumb”
but very “sneaky” and “clever”, which makes the audience be suspicious towards that character.
 Female: Back in the days females were represented as “sex objects” and to have instrumental roles
in thriller movies. Usually they would be stereo typically represented to be “naïve” , less powerful,
not the dominant character, organised, neat, housewives, and care about her make up as well, as
well dressed. However, “Rewind” does not represent the women to be viewed stereotypically. For
example, the main character is a female, the main character is strong, she is not a housewife and
she used to coach hockey. Moreover, she is viewed to have no good dress sense, and have no
interest in her make up as well as males. I believe by representing women like this is a starting point
whereby women are promoted to be strong and equal as appose to men. However, the way she
dresses represents that she is working class, and stereotypically working class women are more

3. What are the social groups
represented in terms of:
GENDER
Female:
The dominant female character is represented to be strong, and
independent. This relates to my audience because it promotes
independence to the females of my target audience and
equality. The fact that the female character is not wearing
branded clothes and is wearing tank tops, significies that she is
working class. This makes the audience feel sympathetic
towards her. Also, it connects with my male audience because
they are able to see and understand the significance of having
women in their life. Also, due to the main character being
female, it will encourage more of my male target audience to
watch this movie, as most thriller movies, such as “memento”
have a male as the main character.
Age::
The ages of my audience who would watch my movie would be
people aged 18-25. The reason behind this Is because it
contains brutal, bloody footage which is inappropriate for some
social group.
Class:
“Rewind” would attract the middle class and working class who go
out on a Saturday and Sunday after a hard day at work to the
cinema a lot. They would usually eat at places such as

4. How does this link into the target
group?
One way that “Rewind” links to the target audience is because it is for
someone who regularly goes to the movies. The way in which
characters are represented makes the audience feel a specific way
towards the characters class, for example, the female character is
illustracted to be strong, this makes the middle class audience feel
happy for the character, as typical stereotypes about working class
and gender, in this case females are removed. Therefore, it is
targeted at working class and middle class. Furthermore, my target
audience are people who shop at places such as “Kenton” or in shops
such as “Primark”. This also suggest that my target audience are
working class. Furthermore, the reason my target audience are ages
between 18-25 is because, it contains bloody footage that is
unacceptable for the ages below. Movies such as “Memento” and
“Se7en” also, consider similar target audience.