The document discusses targeting the audience for the film "Dealer's Atonement". It suggests that the main audience would be male as the main characters are male. It rates the opening sequence as a 15 rating due to the depiction of a psychopath killing an innocent cashier, but suggests it would receive an 18 rating if the full film was shown due to increased violence, language, and drug content. It also notes that choosing a 15 rating opens it up to a wider teenage audience who may see it in groups for social reasons. Finally, it proposes that Miramax Films would be a good distribution partner as they have experience with similar crime thriller films that this film's audience would enjoy for their suspenseful escapism.

2. It’s possible that our main audience for “Dealer’s
Atonement” would be made up of the male gender.
The antagonist of the film is a male, and there are
hints towards other main male characters who would
have been shown further on in the film – the man in
the photograph and Brian Greene – the boss of the
cashier.
If we targeted males, it would increase the chance of
us attracting an audience that wishes to (going by
Blulmer and Katz uses and gratifications theory)
relate to our film’s characters (not likely to be the
teenager killer).

3. Although there is no explicit scenes of gore or over the top
violence, or even any foul language during our opening
sequence, I would brand the age rating of this film to be a 15.
This is due to the concept of a psychopathic killer murdering an
innocent cashier – with the audience having just seen her
daughter. If I was rating the whole movie (had we made the
rest of the film), I would have given it an 18 age rating, for
numerous counts of violence, bad language and possibly drug
content.
Opening the film up to over 15 gives us a wider audience than
if I had chosen an 18 rating, with many teenagers possibly
going to the cinema to see the film out of the need for love and
belonging using Maslow’s hierarchy of needs theory, as they
would go with groups of friends and then discuss it with
others.

4. Our film may not target any specific class, but it
might target those who work less hours than
some. Visiting the cinema can take many hours
out of someone’s life – so those with very busy
(which might be likely to be high earning) jobs
may not have the time to see our film.

5. It was no coincidence that Miramax Films - being
one of the options I suggested for a distribution
partner – has already worked with many crime
thriller films before. Our audience is likely to be
fans of the films that they have worked with such
as the suspenseful films ‘Reservoir Dogs’, ‘No
Country for Old men’ and more. We are looking
towards an audience that like to get drawn into
films for escapism – through suspense.