Tapon is a marketing platform that offers advanced loyalty program configurations, marketing automation, and gamification features to enhance customer engagement and retention. It streamlines customer journeys by acquiring leads, analyzing data, and optimizing interactions through promotions and surveys. With a focus on integrating loyalty programs into sales processes, Tapon aims to provide actionable insights and drive repeat purchases while also supporting employee motivation.

1. a marketing platform with advanced
loyalty program configuration,
marketing automation & gamification features
draw prospects & customers into an adventure with your brand
1

2. TapOn is a loyalty program configuration
platform with powerful marketing automation
and gamification features, supporting sales
and marketing processes across the entire
customer journey.
TapOn acquires anonymous offline leads,
channels them to conversion, collects and
analyzes offline customer data, reduces churn,
increases retention and drives repeat purchase.

3. Overview of the loyalty market

4. Over 50%
of Poles are members
of at least one
loyalty program.

5. 84% of global
respondents say they are
more likely
to choose retailers
who have loyalty programs.

6. More than 40%
of consumers say they
are less likely to do
business with a retailer
lacking
a loyalty program.

7. It is 6-7 timesmore expensive to
acquire a new customer
than it is to keep one.

8. Push notifications
increase the engagement of
mobile apps users from 10%
to 50%

9. The probability
of making an
additional sale
or up-selling
a loyal customer
is 60-70%

10. Behavioral
purchasing data
from in-store POSs
& e-commerce
Highly innovative and powerful loyalty program
that allows the collection of actionable Big Data:
Personal data from
signing into the
program
Likes and interests
from linking to
social media

11. Invite your
customers
into your
world.

12. Invite your
customers
into your
world.
Join the program
in the blink of an eye
using a mobile application
or a traditional card

13. Reward clients for
interacting with your brand.
Shopping Joining
the program
Taking advantage
of a promotion
Completing
a customer survey
Checking in on
Facebook at your POS
Liking your
Facebook profile
Making card
payments

14. Holistic
approach
Managing promotions
Customer Surveys
Loyalty program with cashback option
Direct communication tool
Social media engagement
Electronic gift cards
Analytics
mPOS payments
Marketing Automation
Employee motivation system
Marketing campaigns wizard

15. Managing promotions
Wizard for
creating all
manner of
promotions

16. Managing promotions
Full analysis
of promotion
profitability

17. Managing promotions
Automatic
start and finish

18. Easy to use
survey wizard
Customer surveys

19. Customer surveys
Easy to use
survey wizard
Automatic
rewarding for
participation

20. Customer surveys
Easy to use
survey wizard
Automatic
rewarding for the
participation
Targeting a
predefined group
of clients

21. Customer surveys
survey wizard
Automatic
rewarding for the
participation
Targeting the
predetermined
group of clients
Insight into the
results

22. Customer surveys
rewarding for the
participation
Targeting the
predetermined
group of clients
Insight into the
results
Real-time
feedback

23. Customer surveys
Targeting the
predetermined
group of clients
Insight into the
results
Real-time
feedback
Authentic
feedback from
customers

24. Direct communication via:
:::::::::::::::::::::::::::::::::::::EMAIL:::::::::::
:::::::::::::::::::::::::::::::::::::::::::::::::::::::::
:::::::::PUSH:NOTIFICATION:::::::::::::::::::
:::::::::::::::::::::::::::::::::::::::::::::::SMS::::
:::::COMPANY’S:MICROSIT::::::::::::::::::::
:::::::::::::::::::::::::::::::::::::::::::::::::::::::::
:::::::::::::::::::::::::TAPON:NEWSLETTER::
:::::::::::::::::::::::::::::::::::::::::::::::::::::::::
EMAIL
PUSH:NOTIFICATION
SMS
COMPANY:MICROSITE
TAPON:NEWSLETTER

25. Social media engagement
Take full
advantage of
word of mouth
marketing.

26. Social media engagement
Reward clients for
checking in at your
firm on Facebook
and liking your
company’s fanpage.

27. Social media engagement
Share your
business with
your clients'
friends too.

28. Mobile gift cards
Charge a payment
card with cash and
use it while shopping
- it’s fast and easy

29. Mobile gift cards
Transfer gift card
funds to friends or
family from your
smartphone

30. Mobile gift cards
Cuts costs.
No need for card
production

31. Insight into
revenues and costs
of running a loyalty
program
Analytics

32. Analytics
Insight into the
buying behavior
of customers

33. Full customer
survey
analysis
Analytics

34. Full promotions
analysis in real
time
Analytics

35.
Automated email
reporting
(weekly & monthly)
Analytics

36. .
Marketing campaign wizard
Organizing surveys,
promotions and contests

37. .
Automation of communication
with clients according to a
pre-defined scenario setup
Marketing campaign wizard

38. .
Use geofencing to demarcate campaign perimeter:
conference
room walls
sport
fields
selected
geographical
borders
Marketing campaign wizard

39. Employee motivation system
Innovative
platform for
engaging and
rewarding
your
employees

40. Employee motivation system
Product
rewards,
shopping
vouchers,
pre-paid card,
etc.

41. Employee motivation system
Possibility
of redeeming
collected points
and cash in
TapOn partner
businesses

42. Employee motivation system
Ordering prizes
via employee
mobile
application

43. mPOS payments
mPOS with a loyalty
program where
businesses can
additionally reward
customers for
card payments

44. Free payment
terminal
application
integrated with
TapOn
mPOS payments

45. Holistic
approach
Integration with POS & ERP Systems
Integration with e-commerce

46. Join the
Marketing
Engineering
revolution
and stay
ahead of the
pack.

47. Let the TapOn
toolkit equip
you with the
competitive
advantage
to be a cut
above the rest.

48. Thank you for your attention