Snapt, Inc. is an enterprise marketing company that combines strategic marketing with technology to increase revenue opportunities”. This presentation details who we are, what we do, and how we do it.

1. Company Overview

2. Who We Are 2
“Business Solutions Creators”
History- Founded by Keith Caven, 2001 (name changed to Snapt, Inc in 2007)
Trained in GE’s Think Tank Program
Business Model and Strategy Expert
Company Overview
Lean Methodology Applied to Marketing Technology
10 Years / 5th Generation Software
Pedigree- University of Central Florida Technology Incubator 2005 - 2007
Team- 19+ Programmers, Strategists, Designers and Marketers
Focus- Serve Clients for Measurable Results - Revenue Growth with Less Expense
Experience- B2B & B2C Strategic Solutions Through Marketing Technology for
Higher Ed., Real Estate, Healthcare, Government and Manufacturing
©2011 Snapt, Inc. All Rights Reserved

3. What We Do Better 3
“Combining strategic marketing with technology
to increase revenue opportunities”
Strategic Market Management
Bright analysis to drive fresh perspective, create options and improve
business and marketing decision making
Consumer Intelligence Company Overview
Entrench, extract and sort in every step of your marketing activity and
communications
Create Business Models Which Self Measure Effectiveness
Automating sales and marketing actions that carry out real time serving of
customers and prospects
Impart Marketing Capacity and Capability
By streamlining marketing and information process
©2011 Snapt, Inc. All Rights Reserved

4. How We Grow Your Business 4
Snapt’s Process--Leverage Intelligence:
1
Strategic Plan 2
6 Assess Business
Identify Opportunities
Track & Report Brand System
Create Measurable Plan
Design Brand & Standards
Track all consumer behavior
Company Overview
Centralize Processes
Measure & Track Sales Leads
Brand Mgmt. Technology
Intelligence updates system
Lead Management Business Rules
Automated 1:1 Lead Follow Up Analyze Processes
PURLS update w/ behavior Restructure / Setup Database
Right message, Right time Build / Launch System Architect System Logic
Integrate Databases w/ Design
Integrate ALL Marketing
5 Host & Manage Systems 3
4
©2011 Snapt, Inc. All Rights Reserved

5. Strategic Plan & Workflow 5
©2011 Snapt, Inc. All Rights Reserved

6. Design & Architect 6
1. Personalized Name
Database Driven, Start 1:1 Marketing.
1
2. Dynamic Description
Based on the information we learn, a
relevant description is displayed the 2 5
first time they visit and dynamically
changes in sync with user updates 3
of their interests and preferences.
3. Dynamic Photos 4
Images and photos are also updated
as consumer intelligence is gathered
through the interface. Descriptions
and imagery that is relevant is constantly
updating automatically based on
individual consumer behavior.
4. Dynamic Info & Actions
This area changes based on additional
info the user may need supported by 5. Dynamic Forms
what we know; or perhaps next steps This form enables users to communicate their preferences
in the sales process / what they need and allows business to track. Once changed, it serves
to do next. to update the database and ultimately
changes their PURL in real-time
©2011 Snapt, Inc. All Rights Reserved

7. Integrate & Rollout Brand 7
5
1 2
7
3
4
6
1. Corporate Brand / Website 2. Dynamic PURL’s 3. Direct Mail (Normal Variable)
4. Mobile Site w/ PURL’s 5. Dynamic PURL Mail 6. HTML w/ & w/o PURL 7.l iPad Applications
©2011 Snapt, Inc. All Rights Reserved

8. Communicate 1:1 – 24/7 8
Dynamic and On Demand
As a prospect or customer visits their
PURL, they will be able to see all the
information gathered by you--
information filled out in the Doorway
PURL, information you have through
phone contact, direct mail or email
campaigns.
Once interaction begins, Snapt’s
consumer intelligence engine tracks
and measures their preferences to
be used in future communications to
enhance the relationship further.
Furthermore, Snapt’s sophisticated
software is able to track and measure
interactions with each lead and
customer to manage and report on
sales cycle and track interaction by
product, categories, location, or
customer type to name a few.
NOTE: Minor changes and business rules are
changed relatively easily with Snapt’s enterprise
level system once initial reports are evaluated by
client. Other systems would be very difficult and
costly to change mid-stream.
©2011 Snapt, Inc. All Rights Reserved

9. Monitor & Track Behavior 9
1. Customized Dashboards based on roles / preferences
2. Dynamic PURL & individual prospect monitoring
3. Consumer Behavior & revenue opportunity reports
©2011 Snapt, Inc. All Rights Reserved

10. Personalized Lead Management 10
Automated Sales Process
Once a prospect visits their PURL and
fills out the form, schedules a tour or
simply updates their profile, they will
receive an automated email that is
dynamically generated based on
their previous behavior.
In response to the prospects information,
the system has already defined
the best proactive measures to follow
up with that prospect and provide all
information he/she will need to make
a buying decision.
For one of our higher ed. customers,
important items that were automated
via email were campus map
and directions, tour date schedules,
time to show up, parking pass, etc.
NOTE: Minor changes and business rules were
changed relatively easily with Snapt’s enterprise
level system once initial tour dates were scheduled.
Further enhanced features were rolled out to ensure
even higher conversion rates were ensured with
automated reminders.
©2011 Snapt, Inc. All Rights Reserved

11. Revenue Opportunity Reporting 11
Re-engaging prospects
& converting to more
revenue opportunities.
Many clients have trouble handling the
influx of traffic through the various
timeframes and sources with existing
resources and manual processes used
By reconstructing a company’s sales
cycle, Snapt is able to write various
complex business rules to automate
key marketing follow up in any form
such as E-Mail campaigns to the
prospect throughout the lifecycle of
individual leads.
Regardless of a prospect’s action or
inaction, your system will follow up
appropriately automatically. We have
found that this automatic re
engagement step always leads to
higher opportunity revenue recovered
that otherwise would have been given
up on due to manual processes and
unsure second guesses.
©2011 Snapt, Inc. All Rights Reserved

12. Summary of Benefits 12
NEW Revenue opportunities identified through strategic market
management process
Define & Ensure Success with automated business rules powered by
consumer intelligence software
Improve Marketing & Operations by automating lead generation and
content management and streamlining information processes
Make better business decisions based on behavior of your customers
and real time business intelligence on competitors and markets
Grow your bottom line through best practices on “being found” (SEO
and social media) coupled with automated lead management that drives
revenue opportunities for you to close
Track & measure Marketing ROI with “Enterprise Dashboards” that
roll up critical business information
©2011 Snapt, Inc. All Rights Reserved

13. How to Get Started 13
Keith Caven Bob Minotti
Chief Executive Officer VP of Sales & Business
Snapt, Inc. Development Snapt, Inc.
101 N. Woodland Blvd. 101 N. Woodland Blvd.
Suite 500 Suite 500
DeLand, FL 32720 DeLand, FL 32720
877-264-2727 877-264-2727
keith.caven@snapt.com bob.minotti@snapt.com
©2011 Snapt, Inc. All Rights Reserved