this presentation is going to explain the difference between Conventions sales strategy and Digital sales strategy. This is technology era and the old school of selling is not more effective so know more about the difference between Conventional sales and Digital sales strategy.
Are you a new business that’s about to take the digital leap or are you just generally interested in the world of digital marketing? If so, it’s crucial that you understand what each type is! This slideshow shows you the 11 types of digital marketing and how they can be used within a broader digital marketing strategy.
Leverage Real-Time Purchase Intent to Boost Sales & Customer GrowthTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Is content still king in 2020? Yes, content is alive and well, helping define your brand, build relevance and influence users towards conversion. Learn how to leverage content to draw disparate audiences into the funnel, make them stickier and improve life-time value. Helena will demonstrate what some of SEA’s biggest brands have done to drive growth through content and native amplification, and how you can apply these methods to your own brand.
Defines the imperative reasons for thinking seriously about building personalization into digital marketing, and provides a diagram of a digital analytics systems 'stack' to drive such personalization.
this presentation is going to explain the difference between Conventions sales strategy and Digital sales strategy. This is technology era and the old school of selling is not more effective so know more about the difference between Conventional sales and Digital sales strategy.
Are you a new business that’s about to take the digital leap or are you just generally interested in the world of digital marketing? If so, it’s crucial that you understand what each type is! This slideshow shows you the 11 types of digital marketing and how they can be used within a broader digital marketing strategy.
Leverage Real-Time Purchase Intent to Boost Sales & Customer GrowthTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Is content still king in 2020? Yes, content is alive and well, helping define your brand, build relevance and influence users towards conversion. Learn how to leverage content to draw disparate audiences into the funnel, make them stickier and improve life-time value. Helena will demonstrate what some of SEA’s biggest brands have done to drive growth through content and native amplification, and how you can apply these methods to your own brand.
Defines the imperative reasons for thinking seriously about building personalization into digital marketing, and provides a diagram of a digital analytics systems 'stack' to drive such personalization.
Inbound Digital Marketing – The Facts on Why You Need it NOW!Marketing Essentials
Inbound digital marketing is both an art and a science. Using data, an inbound digital strategy is developed to create the right type of content, delivered in the right channel at the right time—just the way your audience likes it by using an automated marketing system, like Hubspot (Yes! Marketing Essentials is one of the elite Certified Hubspot Agencies).
Findings of a fall 2009 research study by Slack Barshinger of how 39 leading b-to-b marketers are coping with turbulent economic conditions and what changes they expect to make in 2010.
Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013—a 14.8% annual increase over 2012's $225.5 billion.
But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion—as much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only. Targeting isn't about clicks, it's all about sales, and 92% is a large percentage of missing data.
In today’s hyper competitive, digital world, organizations that use data driven marketing give themselves a fighting chance. No brand is secure just on brand equity alone. Just look at Kodak, Pan Am and Research in Motion (Blackberry). Executives who embrace DDM give themselves the possibility of being relevant to their customers. And, at the end of the day, that is what your customers want most from you.
Presented by Donna Arriaga, Director of Nonprofit Digital Strategy at PM Digital
Focus area: Personalization
Level: Intermediate to Advanced
If you're like us, personalization may be a topic you keep hearing about but isn't a core component of your digital marketing toolbox. For Donna Arriaga, hyper-personalization is one of her main tools - and in this session, you'll learn how to (among many other things):
leverage CRM and marketing automation to serve up targeted CTAs in email and on websites
drive post-conversion engagement via personalized thank you page/autoresponder content
trigger relevant workflows/drip campaigns based on page visits and lifecycle stage
When: WED, FEB 24 AT 6:00 PM
Event: MnSearch and MWMC Present: A Search Marketing Workshop
Since digital channels upended marketing at the start of the millennium, CMOs have struggled with personalization. That challenge is setting the framework for the next evolution of marketing, according to a new Economist Intelligence Unit study.
Learn best practices and advanced optimization tips for In-Market Audiences, as well as Custom audiences in this actionable, tactical session from Microsoft’s Purna Virji.
Beyond optimization tips, she’ll go into detail about MSFT’s brand spanking new Microsoft Audience Network that just launched on May 3rd.
Precision Marketing for when you need more Marketing Horsepower. 3degreeZ Marketing
This deck is for companies who want to have success in their marketing programs across various channels (Social, email, PPC, Advertisement, Content, and others) and provides Strategic and program level tactics for success.
It is that time of year again! The time when we, as marketers, reflect on the past year and plan for the year to come. Marketing and technology change so fas that we need to prepare. To help with your 2016 planning--and for a fun look ahead into the future of marketing--EverString has compiled marketing predictions form internal and external thought leaders from around the company.
Design for Customer Engagement: Digital Marketing StrategyTechedge Group
Episode one of a seven episode podcast series on Design for Customer Engagement. Starting from business objectives, the series focuses on identifying all of the relevant technological components that seamlessly integrate with one another, in order to assist companies in developing an End-to-End Digital Marketing landscape that suits their business strategy. Listen to the full podcast at: http://www.techedgegroup.com/podcast/engaged-by-design/digital-marketing-strategy
Read about the disruptions to influence and identity that impact our industry. Meabh Quoirin from Foresight Factory, lecturer on the MSc Digital Marketing & Analytics, discussed the digital marketing trends that will impact 2019 at an open lecture in Dublin Institute of Technology.
One of Our Webcoupers Geniuses gave a presentation on Data Driven Marketing.
The principal idea behind being data driven in the marketing space has always been to incorporate data to in your decision-making process so as to get the best results. However, the approach towards achieving this has evolved over the years.
Data-driven marketing is the strategy of using customer information for optimal and targeted media buying and creative messaging. It is one of the most transformational changes in digital advertising that has ever occurred.
In a fast evolving retail landscape, where the battle for customers and revenue is being
fought on many fronts, where should retailers seeking instant advantage focus their
efforts and investments?
Retail CRM, AI-driven customer engagement, automated personalized campaigns, offers, and services to help you acquire, retain, grow, and expand your customer base.
2020 forced most companies to deviate from their intended marketing plans. Events were canceled, campaign budgets were slashed, and consumers demanded more than excellent product and top-notch customer service.
While 2020 forced teams to adapt their marketing strategies on the fly, this year presents the opportunity to tailor strategies to the new digital marketing landscape.
Here are 7 trends to inspire new ideas for your 2021 marketing plan.
2020 forced most companies to deviate from their intended marketing plans. Events were canceled, campaign budgets were slashed, and consumers demanded more than excellent product and top-notch customer service.
While 2020 forced teams to adapt their marketing strategies on the fly, this year presents the opportunity to tailor strategies to the new digital marketing landscape.
Here are 7 trends to inspire new ideas for your 2021 marketing plan.
Inbound Digital Marketing – The Facts on Why You Need it NOW!Marketing Essentials
Inbound digital marketing is both an art and a science. Using data, an inbound digital strategy is developed to create the right type of content, delivered in the right channel at the right time—just the way your audience likes it by using an automated marketing system, like Hubspot (Yes! Marketing Essentials is one of the elite Certified Hubspot Agencies).
Findings of a fall 2009 research study by Slack Barshinger of how 39 leading b-to-b marketers are coping with turbulent economic conditions and what changes they expect to make in 2010.
Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013—a 14.8% annual increase over 2012's $225.5 billion.
But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion—as much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only. Targeting isn't about clicks, it's all about sales, and 92% is a large percentage of missing data.
In today’s hyper competitive, digital world, organizations that use data driven marketing give themselves a fighting chance. No brand is secure just on brand equity alone. Just look at Kodak, Pan Am and Research in Motion (Blackberry). Executives who embrace DDM give themselves the possibility of being relevant to their customers. And, at the end of the day, that is what your customers want most from you.
Presented by Donna Arriaga, Director of Nonprofit Digital Strategy at PM Digital
Focus area: Personalization
Level: Intermediate to Advanced
If you're like us, personalization may be a topic you keep hearing about but isn't a core component of your digital marketing toolbox. For Donna Arriaga, hyper-personalization is one of her main tools - and in this session, you'll learn how to (among many other things):
leverage CRM and marketing automation to serve up targeted CTAs in email and on websites
drive post-conversion engagement via personalized thank you page/autoresponder content
trigger relevant workflows/drip campaigns based on page visits and lifecycle stage
When: WED, FEB 24 AT 6:00 PM
Event: MnSearch and MWMC Present: A Search Marketing Workshop
Since digital channels upended marketing at the start of the millennium, CMOs have struggled with personalization. That challenge is setting the framework for the next evolution of marketing, according to a new Economist Intelligence Unit study.
Learn best practices and advanced optimization tips for In-Market Audiences, as well as Custom audiences in this actionable, tactical session from Microsoft’s Purna Virji.
Beyond optimization tips, she’ll go into detail about MSFT’s brand spanking new Microsoft Audience Network that just launched on May 3rd.
Precision Marketing for when you need more Marketing Horsepower. 3degreeZ Marketing
This deck is for companies who want to have success in their marketing programs across various channels (Social, email, PPC, Advertisement, Content, and others) and provides Strategic and program level tactics for success.
It is that time of year again! The time when we, as marketers, reflect on the past year and plan for the year to come. Marketing and technology change so fas that we need to prepare. To help with your 2016 planning--and for a fun look ahead into the future of marketing--EverString has compiled marketing predictions form internal and external thought leaders from around the company.
Design for Customer Engagement: Digital Marketing StrategyTechedge Group
Episode one of a seven episode podcast series on Design for Customer Engagement. Starting from business objectives, the series focuses on identifying all of the relevant technological components that seamlessly integrate with one another, in order to assist companies in developing an End-to-End Digital Marketing landscape that suits their business strategy. Listen to the full podcast at: http://www.techedgegroup.com/podcast/engaged-by-design/digital-marketing-strategy
Read about the disruptions to influence and identity that impact our industry. Meabh Quoirin from Foresight Factory, lecturer on the MSc Digital Marketing & Analytics, discussed the digital marketing trends that will impact 2019 at an open lecture in Dublin Institute of Technology.
One of Our Webcoupers Geniuses gave a presentation on Data Driven Marketing.
The principal idea behind being data driven in the marketing space has always been to incorporate data to in your decision-making process so as to get the best results. However, the approach towards achieving this has evolved over the years.
Data-driven marketing is the strategy of using customer information for optimal and targeted media buying and creative messaging. It is one of the most transformational changes in digital advertising that has ever occurred.
In a fast evolving retail landscape, where the battle for customers and revenue is being
fought on many fronts, where should retailers seeking instant advantage focus their
efforts and investments?
Retail CRM, AI-driven customer engagement, automated personalized campaigns, offers, and services to help you acquire, retain, grow, and expand your customer base.
2020 forced most companies to deviate from their intended marketing plans. Events were canceled, campaign budgets were slashed, and consumers demanded more than excellent product and top-notch customer service.
While 2020 forced teams to adapt their marketing strategies on the fly, this year presents the opportunity to tailor strategies to the new digital marketing landscape.
Here are 7 trends to inspire new ideas for your 2021 marketing plan.
2020 forced most companies to deviate from their intended marketing plans. Events were canceled, campaign budgets were slashed, and consumers demanded more than excellent product and top-notch customer service.
While 2020 forced teams to adapt their marketing strategies on the fly, this year presents the opportunity to tailor strategies to the new digital marketing landscape.
Here are 7 trends to inspire new ideas for your 2021 marketing plan.
Dynamo Kings Sales Enablement Ebook.pdfMaazRahman8
A sales enablement overview with details on how organisations can benefit from using professional social media and technology to strengthen relationships with customers and drive more opportunities.
This is an overview of the products/services available from Sunrise Promotions, Inc. If a customer or employee acquisition and retention program is what you need, look no further. We're here for you if you need new clients, happy customers & productive employees. www.1spi.com
In the fast-paced digital landscape, where attention spans are fleeting and competition is fierce, a robust digital marketing strategy is not just an option but a necessity for business growth. Our proposal is crafted with precision and innovation, offering a comprehensive roadmap that goes beyond conventional approaches. Through a strategic fusion of creativity, data-driven analytics, and proven methodologies, we aim to not only enhance your online presence but to revolutionize the way your brand connects with the world.
Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
Dive into a journey of creating memorable and unforgettable consumer moments by seamlessly merging digital, technology and
experiential marketing techniques.
The world of marketing is undergoing a major shift. Explore six groundbreaking ROI-driven performance marketing strategies to excel as a business today.
Latest Ecommerce Trends to Watch Out For 2023.pdfAdityaJani15
Regardless of your business model, eCommerce systems are critical to any online operation (whether B2B or B2C). It gives your company a platform to share and sell things to a wide range of potential clients online. However, with so many eCommerce platforms on the market, selecting the best one appears to be difficult. The eCommerce business shows no indications of slowing down in the near future.
This is the simplest description of what we do at SIGMA Marketing Group. It's easy to get complex when you are selling database and marketing analytics, but it's hard to keep it simple. Sally Dixon did a GREAT job of articulating our special sauce!
Driving Sales & Increasing Profits with the Right Demand Generation ToolLeadFormix Inc.
Generating sales and leads is important for every business and demand generation can make a massive difference. When your business is attracting new and potential customers, demand generation is a necessity to ensure brand recognition and customer engagement.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
3. Agenda.
The power behind marketing gamification
How ASDA approaches gamification in a
data-driven way
Inspiration station: great FMCG examples of
gamification campaigns
Q & A
4. Meet Jacqui and Adam.
Jacqui Maclean
Jacqui is a Customer Success
Manager at LeadFamly.
Jacqui works alongside some of
the UK's biggest brands from
brainstorming campaigns, sharing
insights on gamification, through
to campaign delivery.
Adam Higgins
Adam is the CRM New Channels
and Retention Manager at ASDA.
As CRM Manager, Adam focuses
on customer lifecycle/retention
management, new channel
development, and data
enrichment and acquisition.
6. LeadFamly empowers you to connect with and activate your target audience
with marketing gamification. Our software platform is easy to use, and it allows
you to design and promote your own online marketing games. With 25 different
game concepts to choose from, you can find just the right concept to reach
your marketing goals.
Founded in 2017 in Aarhus, Denmark
400 customers in Finland, Germany, the Netherlands, Scandinavia, and the UK including
Coca Cola NL, Grundfos, McDonald’s, Neste Oyj, Pfizer, Vero Moda, Volvo, and many more
Platform 4.0 and the new campaign builder recently launched. Recent game launches include
Shoot The Duck, Snake, and Video Quiz
LeadFamly
7. Agenda.
The power behind marketing gamification
How ASDA approaches gamification
in a data-driven way
Inspiration station: great examples
of gamification campaigns
Q & A
9. What we do
We’re the missing link that enables you to
gamify marketing anywhere in the lifecycle
We’re building the future, the industry,
the platform with endless possibilities
We’re ambitious for our clients
and ourselves
We’re passionate and here to help from
onboarding to questions in the chat support
10. Fun facts
In 2019, our clients saw:
55 million game plays (more
than double 2018’s
number, 23 million) 🥳
1.2M game plays on
the busiest day
4 million game plays =
a single client’s traffic
2 billion seconds played
in 2019
11. Why gamification?
The future of retail is personalisation
It will include aligning new tech, new strategies and omnichannel
to provide an individualised experience
Data of the future > more than age, name, gender, location
Access to ‘Lift Off’ data
12. Death of the third-party cookie
’Ask and ye shall receive’
Transparency matters
Third-party data needs to be
relied on less
Find new ways to gather info
13. Data you buy
Lack of data-proven personas
(for your business)
Someone else’s first-party data
Lack of transparency
Examples:
Psychographics
Preferred communication
Broad demographic pools
Marketing lags
Source: Hubspot
14. Data you collect
Personas are defined
Status quo
Retargeting ads
Examples:
Actions or behaviours based
on product or app
Customer feedback
Data from social media
or email marketing
Marketing idles
Source: Hubspot
15. Data that consumers share
with a brand they trust
Your personas reinforced by data
Most accurate
Examples:
Exercise habits
How soon they’ll be ready to
buy a house
What type of car you drive
Whether your business registration
number is valid
Marketing lifts off
16. Agenda.
The power behind marketing gamification
How ASDA approaches gamification
in a data-driven way
Inspiration station: great FMCG examples
of gamification campaigns
Q & A
18. Hit or Myth
Quiz
Purpose
Healthy living campaign targeted
at existing customer base
Collaborated closely with Asda
nutrition team
Results:
On average, people played 2x
01:24 minutes average engagement
10,000 unique players
19. New Year, New Who?
Purpose
Gather insights into customers’ fitness regime
Increase relevance of email marketing
Results
12,000 unique game plays
53% indicated not interested in a fitness
regime = removed from active wear
campaign emails
Enriched database with data points like
gender, style, preference, purchases for whom
Quiz
20. Key takeaway for CRM
& data managers
Gamification helps acquire more ‘Lift Off’ data, to
learn preferences rather than make assumptions
Great integration options for ESPs like Klaviyo,
Salesforce and Mailchimp
Allows Asda to instantly engage sign-up = vastly
improves the customer experience
Enables even better content and
customer management
21. Agenda.
The power behind marketing gamification
How ASDA approaches gamification
in a data-driven way
Inspiration station: great FMCG examples
of gamification campaigns
Q & A
23. Gamification
in the FMCG industry
Opportunities
gamification creates:
Create awareness of products
Drive footfall to stores
Create loyalty campaigns to
retain customers
24. Coop
Purpose
Use game campaigns to engage
their audience twice a week
through the Coop app
Drive footfall to stores
Results
200,000 daily app visitors
10 million game plays in app
in 2018
1 million samples picked up
25. ALDI
Purpose
Summer campaign to re-engage
customers
Sent only to current customer
base through email marketing
Results
15,000 visitors
01:30 minutes engagement rate
74.2% conversion
27. SPORT24
Purpose
Engage a younger demographic
with a visual campaign
Grow Instagram following
Results
23,000 visitors
01:12 minutes engagement rate
33%+ campaign ROI succeeded by
28. KeyTakeaways.
Frequency matters. Think of Coop — if a customer collects a prize, the
numbers show that the average customer spends up to 39% more than
those not participating in the game campaigns.
Use data to personalize better. Think of Asda’s New Year, New Who?
campaign that helped the CRM team target better by removing subscribers
from the active wear campaign emails.
Be timely. ALDI created their beach-themed Spot The Difference game to
engage their customers during the summer.
Determine preference, not assumption by collecting ‘Lift Off’ data.
