Smart Button is a leading provider of loyalty marketing solutions focused on the retail, sports, entertainment, and leisure industries, offering an affordable, web-based platform to help businesses identify and engage with their most loyal customers. Since 1994, the company has specialized in creating comprehensive rewards programs designed to enhance customer acquisition, retention, and engagement. Their platform provides clients with valuable insights and tools to build one-to-one customer relationships while maintaining ownership of collected data.

1. About Smart Button
Smart Button is a leading
developer of loyalty marketing
solutions and rewards programs
for the retail, sports,
entertainment and leisure
industries.
Smart Button’s on-demand, web-based loyalty The value that Smart Button delivers for all of our
platform (Smart Button Loyalty Platform - SBLP) clients remains consistent – the SBLP, backed
helps companies identify their most loyal customers, by superior service and industry expertise,
tailor and segment customer data and use that delivers extraordinary capabilities at a predictable
information to market more effectively. and affordable cost with a high degree of
reliability, incredible expedition and proficiency.
The SBLP enables clients to capture, track and profile
We know you'll immediately see the benefits of
in-depth information about their customers/patrons
membership marketing as soon as you see our
across multiple transactions and touch points. It
loyalty solution in action.
provides comprehensive insight into valuable
information that can help clients build one-to-one
relationships with their patrons.
Smart Button has been helping organizations achieve FEATURES OF THE SMART
BUTTON LOYALTY PLATFORM
their business goals by creating a robust loyalty and
INCLUDE:
rewards program that helps aid with customer
acquisition, customer retention, customer activation Segmentation
and customer reactivation. Data Management
Bulk Email Capabilities
CRM Features
Since its inception in 1994, Smart Button has quickly
RFM/LTV
become an industry leader in the development and
Targeted Coupons
implementation of affordable loyalty marketing POS Promotions
solutions and rewards programs for clients in the Web Services Interface
sports, entertainment, leisure, gaming and retail Patron Portal
industries. Online Rewards Store
Analytics
Clients include Kampgrounds of America, Inc. (KOA), Client Driven Blog
Oakland Raiders, San Diego Padres, Arizona Message Boards
Diamondbacks, Mike’s Famous Harley-Davidson, Product Code Promotions
Churchill Downs, the Los Angeles Sparks and Surveys
George Mason University. Online Enrollment
Campaign Management
Smart Button Raffles
300 Creek View Road Kiosks
Suite 202
Newark, DE 19711
smartbutton.com

2. Benefits
Loyalty creates a bond that makes your company the first choice in the hearts and
minds of your customers. Creating this relationship requires a complete
understanding of your customers and what drives their behavior. At Smart Button, we
provide you with the tools needed to build a marketing database and identify, track,
reward, communicate to and develop a loyal customer base. We provide you with
dedicated professionals who can help you get your rewards program up and running.
Affordable & Cost-Effective Loyalty Solution Smart Technology. Smart Marketing.
We offer an affordable loyalty solution to customers Reduce advertising costs and cut media spend by
who don’t have millions of dollars to invest in a making intelligent marketing decisions. Today’s high
custom loyalty solution. We provide an “off the shelf” tech world enables organizations to build direct,
loyalty solution with dozens of built-in features that personal relationships with customers through a
many large venues use on a daily basis. You’ll enjoy loyalty and rewards program. Such programs are an
this same technology and features at a fraction of a alternative to traditional advertising and marketing
cost. efforts. As a result, media spending can be reduced.
Begin to see a greater ROI on your marketing dollars
A Loyalty Solution that Gets Results by investing in your customer base to learn more
about them and develop one-to-one marketing
With our extensive experience in designing and
programs to reach them. Best of all, results can be
managing relationship marketing programs, we are
measured and ROI tracked.
able to help clients in the key areas of building a
marketing database, patron retention, bringing back Ownership & Privacy
lapsed customers and increasing per-visit spending. Any customer data collected is yours. You own it.
We’re not like the others, we don’t want to make
Industry Recognition money from your customer data.
Our technology is established. Smart Button is a
Loyalty is All We Do
leader in the development of customer loyalty
We specialize in loyalty solutions. Loyalty is all we
solutions for the gaming, sports, entertainment,
do! Our primary focus is providing a superior
leisure, retail and restaurant industries. The company
product that allows our customers to develop
is recognized as an innovator in providing a high-
relationships with their customers. Customers value
impact, quality loyalty marketing software solutions
our products because of their ease of use, flexibility
to its customers that actually gets results.
to connect to multiple systems, affordable cost and
best of all, the ability to actually produce measurable
Flexible Technology results. The result is increased revenue for our
Interface with multiple systems within your venue customers.
(and even at off-site locations) with our application.
Whether it’s your POS system, concessions, User-Friendly Interface
admissions, your customer management system, If you know how to point and click, then you already
ticketing and even your own web site, you are then know how to use our application. It’s that easy.
able to gather data from and about your customers
from multiple touch points and build an accurate
picture of who your customers are, their interests,
behavior and purchase patterns
Smart Button
300 Creek View Road
Suite 202
Newark, DE 19711
smartbutton.com