What consumers want from marketer is, simply, simplicity – Harvard Business Review reported.
Marketing, however, is not a simple thing. Digitalisation has caused a customer’s journey to no longer be a linear one, as it cuts a multitude of digital and physical brand touch points. Yet understanding the consumer’s intent and where the consumer is likely to be for each of these phases, is crucial for any marketer to be able to deliver a contextual, meaningful marketing effort.
That’s not all. The topic of data – big, small, dark, as well as, analytics remains important. But as marketers, are you harnessing all of this data to help simplify the customer experience?
Join us in an upcoming webinar as we uncover the power of contextual marketing and how SAP Hybris Marketing solution will enable you to deliver that relevant experiences your consumers call, simplicity.
Objectives:
1- introduction
2- Evolution of Marketing
3- CX Definition
4- Why is CX important for your business
5- The benefits of delivering a great CX
6- What is a good CX
7- The difference between CX & CS
8- The CX Cycle
9- Ways to Communicate your Customer
10- Measuring CX
11- Analyzing CX
Learn The Basics of Influencer Marketing.
Summary:
1) What Influencer Marketing Is
2) What works in Influencer Marketing
3) What Influencer Marketing is Not
4) What doesn't work in Influencer Marketing
5) One Simple Rule: Influencer Marketing is Marketing to Influencers
6) An Influencer Marketing Campaign: A Case Study
This content originally appeared on: https://influencermarketinghub.com/what-is-influencer-marketing/
Threads Vs Twitter
what is Meta and how many products does Meta own?
What is Threads App?
How Thread App is different from Twitter?
How to create an account on Threads?
Reason to Create Threads App
How will Threads benefit their audience?
How do Threads compare with Rival Twitter?
How does Threads work?
Trying to take your marketing campaigns to the next level but overwhelmed by all the different options?
Feel like you’re never able to generate enough leads or track the right metrics?
A clear understanding of which channels to focus on and what metrics to track are vital to improving leads, sales, and ROI.
Join us for this informative webinar with Bill Rossell, Chief Sales Officer of 1SEO Digital Agency, as he shows you how to reduce the time spent on marketing your business and maximize returns. You’ll walk away with insight to focus your digital marketing efforts, including KPI tracking and ways to improve your communications for better lead quality.
You’ll also learn:
-Channels to utilize through in 2022
-New ways to generate revenue and leads online
-What marketing KPIs matter most to your business/clients
Objectives:
1- introduction
2- Evolution of Marketing
3- CX Definition
4- Why is CX important for your business
5- The benefits of delivering a great CX
6- What is a good CX
7- The difference between CX & CS
8- The CX Cycle
9- Ways to Communicate your Customer
10- Measuring CX
11- Analyzing CX
Learn The Basics of Influencer Marketing.
Summary:
1) What Influencer Marketing Is
2) What works in Influencer Marketing
3) What Influencer Marketing is Not
4) What doesn't work in Influencer Marketing
5) One Simple Rule: Influencer Marketing is Marketing to Influencers
6) An Influencer Marketing Campaign: A Case Study
This content originally appeared on: https://influencermarketinghub.com/what-is-influencer-marketing/
Threads Vs Twitter
what is Meta and how many products does Meta own?
What is Threads App?
How Thread App is different from Twitter?
How to create an account on Threads?
Reason to Create Threads App
How will Threads benefit their audience?
How do Threads compare with Rival Twitter?
How does Threads work?
Trying to take your marketing campaigns to the next level but overwhelmed by all the different options?
Feel like you’re never able to generate enough leads or track the right metrics?
A clear understanding of which channels to focus on and what metrics to track are vital to improving leads, sales, and ROI.
Join us for this informative webinar with Bill Rossell, Chief Sales Officer of 1SEO Digital Agency, as he shows you how to reduce the time spent on marketing your business and maximize returns. You’ll walk away with insight to focus your digital marketing efforts, including KPI tracking and ways to improve your communications for better lead quality.
You’ll also learn:
-Channels to utilize through in 2022
-New ways to generate revenue and leads online
-What marketing KPIs matter most to your business/clients
Value Creation and Customer Experience Management in Mobile VAS for an Enhanc...Ali Saghaeian
Some of the topics covered in this slide deck:
Mapping the Customer Experience and creating Value
Customer experience as an ecosystem play
Top business and process challenges for customer experience programs
Deepen engagement over the lifecycle of the customer
Importance of Self Service in better customer experience
Objectives for Customer Experience Management (CEM)
Comparing Traditional Customer Service vs. Next Gen Proactive Support
In this presentation, Insivia CEO and founder Andy Halko explores conversion optimization. Some of the topics include:
- A/B Testing
- Heat Mapping
- Landing Page Design
- Call To Action (CTA's)
- Mobile and Tablet
To learn more about this topic, visit us at www.insivia.com.
A quick reference guide to help sales execs review their lead generation, qualification and opportunity sales cycle mapping to improve current business processes.
Social CRM: The New Rules of Relationship ManagementJeremiah Owyang
18 Use Cases That Show Business How to Finally Put Customers First.
Customers continue to adopt social technologies at a blinding speed – yet organizations are unable to keep up. Why? Rapid adoption of social networking enables users to connect with individuals and communities who share mutual interests, increasingly leaving organizations out of the conversation. Simply hiring more people to keep up with social marketing, sales, and support will not be sufficient, as consumers and their new channels will always outnumber employees. As a result, companies need an organized approach using enterprise software that connects business units to the social web – giving them the opportunity to respond in near-real time, and in a coordinated fashion.
Building A Customer Journey Map PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Building A Customer Journey Map Powerpoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with seventeen slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Building A Customer Journey Map Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
Accelerate Revenue with a Customer Data PlatformLattice Engines
This webinar covers two things:
1. Steve Casey of Forrester Research walks through what a CDP is and key use-cases
2. Steve Scotkin, Senior Director of Marketing Technology at Thomson Reuters gives an inside look at how a Customer Data Platform is enabling Thomson Reuters transform into a customer-centric company.
We created this slideshow to describe systematically the services and their utilization for the event and how the awareness for Event can be spread dynamically.
Mail volumes have decreased dramatically since the proliferation of the internet. Revenues are going down and costs are going up. Postal organizations are trying to cut costs, but unfortunately the cost savings alone are most likely not enough to turn things around. Postal providers need to act. They have to adapt their business and conduct an innovation strategy. This has to happen in traditional mail services, but also in finding new growth drivers in order to differentiate themselves to survive. Discover what are the monetization challenges and revenue management process renovations associated with this needed transformation.
Part of the Beyond CRM webinar series, this deck is a webinar to be delivered by John Heald, SAP Hybris, around the omnichannel customer journey and how to deliver service excellence. Agents today require context and real-time customer insight.
Go Beyond CRM -with SAP Hybris Service Solutions: http://www.hybris.com/en/service
Value Creation and Customer Experience Management in Mobile VAS for an Enhanc...Ali Saghaeian
Some of the topics covered in this slide deck:
Mapping the Customer Experience and creating Value
Customer experience as an ecosystem play
Top business and process challenges for customer experience programs
Deepen engagement over the lifecycle of the customer
Importance of Self Service in better customer experience
Objectives for Customer Experience Management (CEM)
Comparing Traditional Customer Service vs. Next Gen Proactive Support
In this presentation, Insivia CEO and founder Andy Halko explores conversion optimization. Some of the topics include:
- A/B Testing
- Heat Mapping
- Landing Page Design
- Call To Action (CTA's)
- Mobile and Tablet
To learn more about this topic, visit us at www.insivia.com.
A quick reference guide to help sales execs review their lead generation, qualification and opportunity sales cycle mapping to improve current business processes.
Social CRM: The New Rules of Relationship ManagementJeremiah Owyang
18 Use Cases That Show Business How to Finally Put Customers First.
Customers continue to adopt social technologies at a blinding speed – yet organizations are unable to keep up. Why? Rapid adoption of social networking enables users to connect with individuals and communities who share mutual interests, increasingly leaving organizations out of the conversation. Simply hiring more people to keep up with social marketing, sales, and support will not be sufficient, as consumers and their new channels will always outnumber employees. As a result, companies need an organized approach using enterprise software that connects business units to the social web – giving them the opportunity to respond in near-real time, and in a coordinated fashion.
Building A Customer Journey Map PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Building A Customer Journey Map Powerpoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with seventeen slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Building A Customer Journey Map Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
Accelerate Revenue with a Customer Data PlatformLattice Engines
This webinar covers two things:
1. Steve Casey of Forrester Research walks through what a CDP is and key use-cases
2. Steve Scotkin, Senior Director of Marketing Technology at Thomson Reuters gives an inside look at how a Customer Data Platform is enabling Thomson Reuters transform into a customer-centric company.
We created this slideshow to describe systematically the services and their utilization for the event and how the awareness for Event can be spread dynamically.
Mail volumes have decreased dramatically since the proliferation of the internet. Revenues are going down and costs are going up. Postal organizations are trying to cut costs, but unfortunately the cost savings alone are most likely not enough to turn things around. Postal providers need to act. They have to adapt their business and conduct an innovation strategy. This has to happen in traditional mail services, but also in finding new growth drivers in order to differentiate themselves to survive. Discover what are the monetization challenges and revenue management process renovations associated with this needed transformation.
Part of the Beyond CRM webinar series, this deck is a webinar to be delivered by John Heald, SAP Hybris, around the omnichannel customer journey and how to deliver service excellence. Agents today require context and real-time customer insight.
Go Beyond CRM -with SAP Hybris Service Solutions: http://www.hybris.com/en/service
Are you looking to enable contextual, consistent, and relevant experiences regardless of channel or device throughout the customer journey - in real-time? SAP Hybris can help! Learn more about creating your own microservices solution with yaas, by SAP Hybris.
In this deck you will find best practices for marketing in the high tech industries. See how the NHL, Samsung, Nikon and more are using techniques such as contextual marketing and predictive analytics to be more relevant to their customers.
Simplifying the Front Office with SAP Hybris Cloud for Sales Retail ExecutionSAP Customer Experience
Learn about our single platform that brings together: marketing, sales, service, and commerce (includes the #1 Omnichannel solution, SAP Hybris) to ensure seamless digitization of the entire customer experience. SAP Customer Engagement and Commerce powered by the HANA Platform enables a 360-degree view of your customers and consumers, real-time interaction and sophisticated predictive analytics, fully integrated to the core transactional system.
Are you delivering great experiences? Take this free Customer Experience assessment to find out: http://spr.ly/60098Er7c
A great customer experience is the cost of doing business across the Asia Pacific region – CMO Council concludes after surveying 287 senior marketing executives across this region. This rising expectation in Asia is outpacing the rest of the world. But yet, only as low as 2% consumers surveyed felt they had their expectations exceeded. That has made contextual marketing no longer a thing of the future, but rather a necessity for any brand to succeed today.
Start your SAP Hybris Marketing Free Trial - here! http://hybris.com/en/free-trial-marketing
The Future of Sales - Disrupt, Align and Connect to Your Customer's JourneySAP Customer Experience
What's the most powerful thing you produce? An engaged customer!
Jamie Anderson, CMO, SAP Hybris shares with a Selling Power Magazine Sales 3.0 Conference audience the way in which to harness the power of change to disrupt the selling environment.
For more about SAP Hybris Sales Cloud, visit: http:www.hybris.com/sales
From complex ticketing scenarios in a Call Center to comprehensive Field Service Management scenarios onsite, see how SAP Hybris Cloud for Service can transform your service interactions in a digital world.
To find out more visit SAP Hybris here: http://hybris.com/en/service/cloud-for-service
Sales, Marketing and Artificial intelligence: Science Fiction or Reality?SAP Customer Experience
Live from Sales 3.0 Conference, the Sales and Marketing event of 2017! Johann Wrede, Global VP of Strategic Marketing at SAP Hybris uses The Matrix, Space Odyssey, The Jetson's, Star Trek and more to trace the lineage of how we live today in the future with Artificial Intelligence. Learn what it means for Sales and Marketing with SAP Hybris.
For more from SAP Hybris please visit us at: http://www.hybris.com
Going Beyond Digital Disruption: harnessing the power of 'Design Thinking'SAP Customer Experience
The customer journey has no boundaries, it flows between channels, devices and departments.
* How is your marketing organization dealing with providing a seamless customer experiences across your entire company?
* Are your sales and marketing forging a strong, collaborative alliance that enables them to work in harmony?
* Do your marketing and commerce teams have the same vision of the right customer experience?
Disruptive innovation is only achievable if you are findings the problems worth solving, and empowering yourself and your teams with the right problem solving tools.
Nicholas keynote will explore how SAP has been harnessing the power of ‘Design Thinking’ reveals the linkages between “design” and disruptive products, services, and even business model innovation.
2019 SITEC E-Commerce Course 301 CN: Internet Marketing Digital Marketing by ...sitecmy
SITEC E-Commerce Course: Internet Marketing
Course Series: Getting Started 301
Internet marketing is the marketing of digital products, especially through online networks to promote products or services. These include mobile phones, display ads, and any digital media.
Online marketing has changed the way companies and brands use technology to market. As the growing number of platforms gradually integrate into everyday life and marketing programs, people tend to use more electronic devices than to visit physical stores, and online marketing has become commonplace and effective.
Company : Stelix Media
Guest Speaker : Stephy Yoong
Online Test, Target and Measurement
The pressure to deliver results and show ROI for all marketing spend is further complicated by market pace changes and economic climate. Learn how to find the optimal mix of ideas, and do it faster to increase ROI on marketing spend and provide relevant content and interactions to target audiences through the different channels including web, email, and mail.
* Nancy Shaver, Consulting Principal, Experian Marketing Services
Why marketing automation is indispensible (Shimon Ben Ayoun)B2B Marketing Forum
The use of marketing automation systems has grown by more than 50% in the US over the last years. In Europe however many European B2B companies still haven’t adopted marketing automation at all.
Marketing automation software provides the precise information buyers need as they move through the buying process. It helps us to guide buyers to consider, prefer, and select our products and services. In other words, it helps us in lead generation, nurturing, qualification, conversion, and much more. Marketing automation software, when used properly, will increase operational efficiency and grow revenue faster.
In short, marketing automation has become indispensable in the marketing journey from cost centre to revenue generator. Marketing can now prove its added value in a transparent way to sales. In this session Shimon Ben Ayoun from spotONvision will explain how marketing and sales can be facilitated with marketing automation.
A Pinpoint Systems Corporation white paper discussing how companies must transform from being about them to being about the customer by:
-Committing to a philosophical and cultural shift
-Centralizing the 360° view of customer information
-Enabling intelligent outreach
-Enabling intelligent dialog
To support organizations in making the transformation from a product- and channel- focused organization to one focused on the customer, Pinpoint Systems has applied their expertise in the customer-centric space to create the Marketing System of Record solution, powered by the efficiency of the IBM Enterprise Marketing Management platform.
The tracking features of the solution allow analysts to complete these tasks:
• Attribute customer actions to specific campaigns and target cells.
• Use campaign and response history for audience selection and segmentation.
• Compute standard campaign performance metrics.
• Automatically report those metrics, as well as emerging sales trends, to product managers and other stakeholders.
Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and services online and through mobile applications is quickly becoming table stakes. So as a marketer, you must get on board.
Bernard Chung, SAP Hybris share his marketing prowess - delivered to a SAP Hybris Global Summit Audience. Customer engagement is constantly evolving. Now it’s not just about providing customers with relevant content. You need to reach them when they want to be reached. By understanding the full context of your customers, you can know exactly when to engage them for better results. Learn three key competencies that can help you go beyond personalized marketing to marketing in the moment.
For more visit us at: http://www.hybris.com/marketing
Developing a successful digital marketing strategy - Part 1 (high level)Durgesh Kaushik
Quick notes on how to go about building your digital marketing strategy. Describing the importance of social media, content marketing, marketing automation, performance marketing, net promotor score and digital marketing infrastructure for start-ups.
Ever wonder how businesses will survive when customers specify the terms of your relationship? We found some striking trends you’ll want to take a look at.
Explore the Five Trends.
See what they are and discover ways that brands like yours can adapt to succeed in the future.
Learn more about how SAP Leonardo is driving business results please visit: http://sap.to/6007EuIkl
From the rise of customer advocacy to ever-changing consumer expectations, 2018 has been a rollercoaster year for businesses on their journey to deliver memorable customer experiences. As the ball drops on 2019, the CX landscape will become even more complicated to navigate and win. Not only in terms of engaging your customers, but also for organisations to deliver on. With a focus on a proliferation of even more engagement channels, the era of customer care, the rise of dark social, the age of platform agility, you'll be amazed at whats in store for 2019! Join us for this virtual master class as we dive into the trends that are shaping CX for 2019 and beyond.
To find out more about the future of CX, visit us at:
https://cx.sap.com
True personalization is at the individual level, rather than at the segment level. In this presentation by Bernard Chung, SAP Customer Experience at the Argyle Executive Forum, you'll learn how to utilize real-time contexts to deliver the best customer experiences.
Learn more about SAP Marketing Cloud here: https://cx.sap.com/en/products/marketing
In this presentation, we explore mega trends driving the need to build trusted customer relationships and why a robust customer identity management platform is critical. Learn from this in-depth and contextual case study of our Australian-based customer, Goodlife Health Clubs. We will also discuss global privacy regulations beyond GDPR and turning compliance into opportunity.
For more info from SAP Hybris, please visit us at: https://hybris.com/en/products/customer-data-cloud
Featuring global thought leader and futurist Anders Sörman-Nilsson in our third-annual Omnichannel Master Class, learn how to design a frictionless customer experience. Anders shares fascinating case studies and best practices from smart brands that understand how intelligent technologies can amplify customer service, create compelling customer experiences, remove friction and transform lives. Anders also discusses how emerging technologies such as Artificial Intelligence, Virtual Reality and the Internet of Things that are enabling more and more brands to become truly ‘seamless’.
For more information on SAP Hybris, please visit us at: https://www.hybris.com
Learn how you can engage with digitally connected customers and why building such meaningful relationships with these customers is a priority for today’s businesses. We also explore how to win and have a unique, differentiated customer experience, from real-life customer success stories.
For more info from SAP Hybris, please visit us at: https://hybris.com
In an increasingly challenging digital economy landscape, and with data breaches making the headlines recently, we explore how customer identity management is critical and where it sits - for businesses striving to deliver great customer experiences. The panel discussion comes complete with real-life examples and success stories, statistics, and a peek into the future with AI and much more.
For more info, visit: https://www.hybris.com/en/products/gigya
The Perfect Store Execution (Picture of Success) allows manufacturers of consumer goods to deliver the right product, in stock, at the right time, with flawless store visit execution.
For more from SAP Hybris, please visit us at: https://www.hybris.com/en/
The Consumer-Driven Digital Economy: Creating value in a digital world where ...SAP Customer Experience
The time to unleash the power of digitization is now, both to maintain a healthy business and to drive new growth, and to balance current infrastructure and future innovation without disruption.
Here we offer our perspective on the future of the industry and how SAP contributes to the transformation of the consumer-driven digital enterprise.
Businesses always had to adopt to stay relevant. At Celonis, we believe that the next big change will be using big data analytics to create Magic Moments for your customers. Learn in this session how you can leverage the 360° customer view in the back- and front office to improve your customers’ journey. https://www.hybris.com/
Empower Store Associates with Mobile Apps to Reinvent the In-Store ExperienceSAP Customer Experience
Empower store associates with the right mobile tools. Retailers’ biggest competitive advantage is often the experience they create in their physical stores. In this session, Tulip Retail will describe mobile in-store solutions that improve service, drive sales, build customer relationships, and revolutionize shopping. Turn workers into experts and brand ambassadors, improve productivity and drive increased ROI. For more info, visit: https://www.hybris.com/en/solutions/industries/retail
Unleash Your B2X Potential with Flieger Plug & Play Based on SAP Hybris Solut...SAP Customer Experience
See how setting up individual B2X stores for your distributors and partners could help amplify your business and increase revenue. Learn how to implement effective B2X stores quickly, maximizing your returns. Your marketplace starts here. https://www.hybris.com
Join Mindray Medical International Co., a leading global developer, manufacturer, and supplier of medical devices to hear how they use SAP Hybris Cloud for Customer to deliver on their mission of making high-quality medical products more accessible and affordable around the world. With an integration with SAP ERP, Mindray had implemented SAP Hybris Cloud for Customer to get real-time insight of customer demand, generating business leads and opportunities, driving data-driven decision-making. https://www.hybris.com
Gain timely insights into the business impact of your sponsorship. Explore the benefits offered by our brand impact application that uses computer vision to analyze brand exposure in video. See how this robust, highly scalable solution gives you financial transparency and the opportunity to measure what you pay your sponsorship for.
Lisa Hornschemeier, SAP Commerce Leader at Microsoft, talks about how Microsoft is using SAP Hybris Billing as part of their order-to-cash commerce systems. https://www.hybris.com/commerce
Distribuidora Internacional de Alimentación, S.A. (DIA) is a Spanish international hard-discount supermarket chain with 7,799 stores in the countries in which it operates: Spain, Portugal, Brazil, Argentina and China. Join Diego Sebastian de Erice to hear how DIA is advancing their digital transformation with SAP Hybris Commerce solutions. Learn more: https://www.hybris.com/commerce
Distribuidora Internacional de Alimentación, S.A. (DIA) is a Spanish international hard-discount supermarket chain with 7,799 stores in the countries in which it operates: Spain, Portugal, Brazil, Argentina and China. Join Diego Sebastian de Erice to hear how DIA is advancing their digital transformation with SAP Hybris Commerce solutions. Learn more: https://www.hybris.com/commerce
Deliver the personalized, relevant experiences customers are demanding while paying increased attention to privacy. See how customer identity and access management (CIAM) from Gigya makes it possible for global organizations to manage customer data to deliver insights and personalization, while staying compliant with privacy laws, including the European Union's upcoming General Data Protection Regulation (GDPR). Learn more: https://www.hybris.com/
Franck Cohen, chief commercial officer at SAP, discusses the impact of artificial intelligence (AI) on e-commerce. From in-store analytics to digital assistants, AI is transforming e-commerce. Since 2012, AI commerce companies have raised US$990 million across 201 deals in the United States and Canada, as well as India, France, the United Kingdom, Singapore, Israel, and others. Join us for a discussion on how retail giants and start-ups alike can benefit from using this new technology today. Learn more: https://www.hybris.com/commerce
Welcome to the Cognitive and 5G Era. Join us to see how IBM Cognitive, the Internet of Things and Microservices are changing the customer experience for this new wave. We’ll discuss the IBM-SAP global partnership in the Telco & Media industry, and how it delivers game-changing customer experiences enabled by SAP Hybris and IBM Cognitive. Learn more: https://www.hybris.com/en/solutions/industries/telecommunications
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
3. EVOLUTION OF CUSTOMER ENGAGEMENT
BRAND MARKETING
TARGET MARKETING
PERSONALIZED
MARKETING
EMPATHY
MARKETING
Built it, they will come
Brand Strength
Product Sales
Sales
One way communication
Segment Division
3rd party results
Product Demand
Interactive dialogue
Customer identity &
profile
Click & session activity
Campaign Results
Solve a customer need
Customer motivation
Contextual data
Business impact
MASS SEGMENTED INDIVIDUALIZED IN-MOMENT
Purpose
Insight
Data Source
Measurement
4. WHAT ARE IN-MOMENTS?
These are moments in time where customers are open to having their
preferences influenced and ready to make decisions.
We are getting
married
Life Moments Every Day Moments
Bought
a house
Child is going to
College
Expecting
our first
baby
I want-to-be
entertained
moments”
I want-to-eat
moments
I need-to-learn
moments
I need-to-buy
moments
5. USE
CUSTOMER JOURNEY IS MADE UP OF MOMENTS
AWARENESS
CONSIDERATION
ACTION CONSIDERATION
ADVOCACY
I want new devices
Compares Devices
Open email and click on offer
TV Web
Print
Word of
mouth
Store
Social
Reviews
E-mail
Website
ACTION
Purchases mobile phone
DISCOVERY
Learn more
Website
Login to website
and buys the tablet
IDENTIFY
NEED
SHOP &
BUY
LOGIN &
BUY
iPhone Activation
RECEIVE
PACKAGE
POST
REVIEW
Share the moment
BILLING
CROSS SELL
OFFERE-mail
Website
INTEREST
Evaluates Offer
ACTION
Pays Bill Online
Usage: 8GB
Location: NY, CHI, SF
Interest: Music, Headsets
Social: @sammyj
Sentiment: Happy
*** ANONYMOUS***
Category: Mobile Devices
Basket: Apple iPad Pro
In Store System
Customer: Sam Jones
Email: samjones@me.com
Product: Apple iPhone 7
Service: 3yr Warranty
Offer: 10% Discount
Response: Yes
*** IDENTITY MATCHED ***
Product: iPhone 7, iPad Pro
Service: 3yr Warranty
PERSONAL
OFFER
6. IN-MOMENT MARKETING REQUIRES CONTEXTUAL INSIGHTS
Leverage the real-time contexts to deliver the best customer experiences
The customer
What they have done
What they may do
What they are doing now
EXPLICIT
IMPLICIT
In-Moment
individualization Presentation of
relevant content across
all touchpoints
7. Understand the real-time intent of each customer and dynamically
deliver contextually relevant experiences across channels.
MARKET IN THE MOMENT
EXPERIENCE
DELIVER INDIVIDUALIZED
CUSTOMER ENGAGEMENTS
BASED ON REAL-TIME CONTEXT
AND INTENT
INSIGHT
CAPTURE, ENRICH, AND
CONSOLIDATE CUSTOMER DATA
AND GAIN DEEPER INSIGHTS
AGILITY
REACT IN TIME TO CUSTOMER
OPPORTUNITIES. GET UP AND
RUNNING QUICKLY WITH AN
INTEGRATED CLOUD SOLUTION
8. GAIN DEEPER CUSTOMER INSIGHTS
Dynamically capture and enrich customer profiles across all
sources into a single view, gain insights into customer’s real-
time intents.
Discover hidden trends and
anticipate buying behavior with
built-in predictive analysis
Support for known and unknown
customers
Consolidated view
of customers across
the enterprise
Gain insights into the
customer journey,
identify micro-segments
Accurately target and
segment from any data
source
Understand
customer’s
sentiments and
interests
9. DELIVER IN-MOMENT EXPERIENCES
Dynamically engage customers in the moment with
contextually relevant experiences.
Remarket to
targeted customers
with timely offers
and promotions
Deliver individualized
experiences with
relevant offers and
messages
Convert customers into
loyal advocates
Create personalized customer
engagements across email,
web, sms, Facebook, and
Google Adword
10. MARKET WITH SPEED AND AGILITY
React quickly to market opportunities with increased
transparency. Get up and running quickly with an integrated
cloud solution.
Gain accurate budget
and expense
information
Optimize marketing
strategies with real-
time insights into
marketing
performances
Increase collaboration and
transparency
Manage and nurture
leads to conversion
Accelerate the marketing
processes to react
quickly to opportunities
Quick and fast cloud delivery with
quick start implementation guides
Pre-integrated with Hybris Commerce
and Hybris Cloud for Sales
Open Interface for easy 3rd party
integration
11. INTEGRATED PLATFORM SUPPORTING END-TO-END MARKETING
Merge, match &
enrich
Events &
interactions
Campaign
execution in
all channels
Plan, measure & optimize
Contexts, interests &
predictions
Personalized
targeting &
orchestration
Capturing responses
Loyalty data
Market data & events
Sales & service data
Financial data
Industry data
Social media,
mobile, IoT
Mobile &
social channel
Digital channel
Personalized
commerce
Interaction center
Lead, opportunity
E-mail, sms
12. THROUGH OUT-OF-THE-BOX MARKETING SCENARIOS
Consumer and
Customer Profiling
Segmentation &
Campaign
Executon
Commerce
Marketing
Marketing
Analytics
Marketing
Resource
Management
Marketing Lead
Management
SAP and other
1st Party Applications
3rd Party Applications
(for data & execution)
Commerce
ERP
Sales
Service
Social providers
Mobile providers
Email Engines
Ad Providers
Data going
in & out
Data going
in & out
[OPTIONAL SLIDE ADDRESSES SAP HYBRIS CREDITABILITY]
SAP Hybris Marketing is one of the best kept secret in the market place today.
Here are some numbers:
700 plus number of license sold (as of Q2 2016)
That’s over 230 customers globally.
120%: Market adoption is accelerating Year over year growth of 120%
3,000: Number of employees working on SAP Hybris solutions
3: Leader or Challenger in Marketing topics research from analysts (2016 Gartner MQs: Marketing Resource Management, Integrated Marketing Management, and Multichannel Cross-channel Marketing)
There is has been an evolution of customer engagement over the years. The first customer engagement was to address the masses, and the focus was to build the product and its brand, and draw people based purely on the strength of the brand. (And the data source and key measure of success was product sales.)
Next was the segment based marketing, where marketers started to differentiate customer based on segment profile. The objective was to establish a connection, one-way connection using differentiated messaging and offers that would appeal to the different segment profiles. (The key data source were mostly 3rd party results relying on agencies, direct mailers, and telemarketers. And the key measure of success was the demand for products.)
And now and in most marketing organizations the focus is now on the individualized personalized marketing.
Insights needed is ability to identify customers and capturing enriched information to develop a deeper customer profile.
In addition to the traditional data sources, online behavior data is most leveraged
The key measurements are to increase the campaign results.
The new wave of customer engagement that’s emerging is called Empathy Marketing which is based on the individual’s “in-the- moment” context; where marketers are able to gain deeper insights into customers, so that they understand the customer’s intents and motivations, and focus their efforts on meeting their needs. The key measurement of success is not just to improve marketing performance, but the overall positive impact to the business across the organization.
What are “in-moment”?
In-moments are key period in time where people are looking for change and are open to being influenced. And presents an opportunities for marketers. I am sure we can all think of moments like this in our own lives: some examples of life moments are: marriage, new baby, first home purchase, child going off to college.
These life moments are certainly great opportunities for marketers to engage and influence in these moments. However, these life moments maybe too few and far between for some organizations.
If you look at an individual, there are “every-day” moments where in a single day everyone faces moments where they are open to influence. Whether they are looking to be entertained, or wants to eat, or searching for information, or want to make a buying decision. All of these desires, wants, and needs are moments where as marketers can identify and engage with people.
In fact, every day, billions people around the world have dozens of moments. These moments create billions of ‘signals’, which not only include context e.g. where someone is, what device they are using or the time of day, but also intent: what someone wants or needs at that moment. This combination of context and intent-driven signals is a goldmine for marketers, providing more opportunities to be relevant and connect with consumers in more meaningful ways than ever before.
And the Customer journey is actually made up of these many ’moments’. Let’s take a look at a simple scenario of the customer journey and see how these moments occur and how organizations can listen and identify these moments to deliver customer experiences that meets the needs of the customer.
Awareness: a person is exposed to ads on tv, print, and on the internet for new mobile devices and the person has a moment based on his needs he becomes aware that he “wants new devices”
Discovery: so he embarks in discovery and has various moments to “learn” about the new mobile devices: phones and tablets. As part of the research process, he goes into the a mobile carrier’s website and almost purchases an tablet, however abandons the purchase. At this point so far, the mobile carrier is able to capture an anonymous IP address of the computer and the category of interest is mobile devices and tablet was abandoned.
Consideration: next part of the journey the customer gathers additional information from peers and review sites and narrows down the search to few products and visits the mobile carriers’ store and “compare devices”.
Action: based on his experience at the store, he decides to purchase the mobile phone from the store. The store captures the customer information and the product sales.
Use: the customer starts the activation of the mobile phone and starts using the new phone.
Consideration: and the store based on his purchase, send him a follow up offer for 10% off next purchase item. He opens and clicks on the offers which take him to the company website.
Action: he decides to “login to create an account”. And at this moment the mobile carrier is able to match his online identify to the account and the POS data to create a more richer customer profile. And based on the abandoned basket item, the tablet is offered as the primary product along with automated pricing adjustment of his 10% discount. Customer thinks this is perfect to receive an offer to fulfill his need to replace his devices and “purchases the tablet” on line. Later he receives his new tablet and enjoys it.
Advocacy: overall he has had a very positive experience with his journey and decides to “share his experience” on his social channels. And as his mentions the mobile carrier, his sentiments and social handles are captured by the organization.
Action: later he receives his bill and “pays the bill online”, but in the process receives a cross-sell offer for a wireless headsets, he clicks to find out more information about it.
Interest: he ”evaluates the offers” and decides that he wants a new headsets, and this starts another journey for the customer.
And organizations should listen, capture and enrich customer information to identify customer’s key moments and deliver empathy marketing that delivers relevant in-moment experiences.
The key capability for in-moment marketing is the need to understand the real-time context of customers to deliver the best customer experiences…Contextual insights are required for in-moment marketing.
Humans, we do this naturally, we listen and pick up on both verbal and non-verbal signals and cues from others to listen, understand, and to communicate with others.
Similarly, contextually marketing is able to listen to both explicit and implicit customer signals and cues. Explicit signals are transactional, more concrete: campaigns targeted, offers and promotions responded to, products purchased, bills paid, service tickets, etc….these tend to be more historical and although important to know, they themselves are not a strong indictor of what customers are interested in next, or may do next. Implicit signals are more softer, harder to quantify, but generally are a stronger indictor of future customer behavior. Examples of implicit signals are sentiments from social media channels and other unstructured data sources like email responses, web forms, or text fields from service tickets, or even call center phone call recording. All these sources can be analyzed with text analytics to determine the sentiment and the object of the content. Also online behavior information is another fantastic source of customer information: website visited, web pages seen for a certain time period, product images hovered, offers ignored, etc…are a very good indictor of what customers maybe interested in next.
The idea is to capture both implicit and explicit customer signals to understand not only the historical information and the future propensities, but most importantly the current real-time customer intent, combine them together to provide the best insights into customer contexts and the analytics to decide on the best treatment for the customer. And be able to do this on-the-fly, so that you can identify the key customer moments and respond to them in real-time.
SAP Hybris enables organizations to market in the moment.
Our solutions allows marketers to understand the real-time intent of individual customers to dynamically deliver contextually relevant experiences across channels, devices, and throughout the entire customer journey.
Gain Deeper Customer Insights: Dynamically capture and enrich customer profiles across all sources into a single view, gain insights into customer’s real-time intents
Deliver In-Moment Customer Experiences: Dynamically engage customers in the moment with contextually relevant experiences. Convert ‘in-the-moment’ opportunities with relevant customer experiences, and create new meaningful engagements through online communities and customer loyalty programs
Market with Speed and Agility: React quickly to market opportunities with increased transparency and alignment of the marketing process, resources, and performance. Get up and running quickly with integrated cloud solution
Gain deeper customer insights:
Dynamically capture and enrich customer profiles across all sources into a single view, gain insights into customer’s real-time intents.
Capture and enrich customer profiles dynamically with information across the enterprise (offline and online), including ‘in-the-moment’ signals to develop a real-time view of customers
Predict customer behaviors by discovering hidden trends, understanding customer interests, sentiments, and motivations, and gaining insights at the individual customer level
Accurately define micro-segments and target audiences with powerful discovery and visualization tools that blend implicit and explicit customer information “on-the-fly”
Products:hybris Profile
hybris Marketing Data Managementhybris Marketing Segmentationhybris Marketing Recommendation
Deliver In-Moment Customer Experiences: Dynamically engage customers in the moment with contextually relevant experiences. Convert ‘in-the-moment’ opportunities with relevant customer experiences, and create new meaningful engagements through online communities and customer loyalty programs
Continuously optimize the customer experiences. Convert “in-the-moment” opportunities to deliver contextually relevant experiences seamlessly across channels (email/web, sms, social media channels like Facebook and optimize SEM through Google Adwords)
Remarket to targeted customers based on key events; make it simple to return back to abandon shopping carts and web forms
Convert audiences into loyal brand advocates with loyalty programs that rewards purchases and online brand advocacy
Engage prospects and customers within customer communities. Create and manage customer communities to enable customers to connect with other customers and experts to share and gain information
Products: hybris Marketing Conversionhybris Marketing Acquisitionhybris Marketing Retention
SAP JAM Communities
Market with Speed and Agility: React quickly to market opportunities with increased transparency and alignment of the marketing process, resources, and performance. Get up and running quickly with integrated cloud solution
Align marketing resources and activities with single marketing platform to manage marketing plans, calendars and the real-time budgets and expense management
Generate and manage leads through conversion and increase collaboration with sales.
Real-time response to customers and opportunities; track KPI from a single dashboard. Understand the details behind the number and market in real-time.
Accelerate the marketing processes across the entire enterprise. Streamline planning, building, and executing of marketing activities across channels and departments
Get a solution in matter of days with the cloud based solution, and with integrated scenarios with commerce and sales, execute on an integrated customer engagement strategy quickly.
Products:
S/4HANA Marketing Cloudhybris Marketing Planninghybris Marketing Insights
JAM Communities
SAP S/4HANA Marketing Cloud is an open platform that supports the end-to-end marketing process -- from building a real-time contextual profile that can be analyzed and leveraged to drive 1:1 personalized customer engagements across all channels and touch points.
Data consolidation, the context and the marketing execution - all on one platform.
As mentioned earlier, marketers have a lot of data that is spread across various systems and point solutions that only provide a partial view on the customer’s journey… Our Marketing Cloud brings data from various interactions/events across all channels into a central platform and can merge, match and enrich that data to
Gain insights from having the full context of the customer (not only what they have done and what they are doing now, their interests, etc.),
but also leverage intelligence to predict what they will do and ultimately drive meaningful customer engagements across channels.
Finally, the solution supports execution natively for key channels, or can connect to 3rd party solutions to execute campaigns, and then capture responses and results that are fed back into the solution for analytics and optimization. Some of the execution we do directly, natively from our solution, more and more will come overtime. Currently avaiable are the email, the sms, push notification, personalized commerce, leads and opportunities send out to the salesforce, social advertising of Facebook, paid search advertising as well. All natively directly from SAP S/4HANA Marketing Cloud. As well as providing the common context to drive the execution into other channels or point solutions the customers wants to keep.
Consolidated, organized, simple. Giving you more context and value in every one of those point solutions you decide to keep. We know that this whole end to end process is what your organization has to achieve, and the competition is focused on only the last step.
Utilize preconfigured scenarios that reflect how marketers work and the business processes they go through.
[OPTIONALLY USE THE QUANTIFIABLE CUSTOMER BENEFITS SLIDES IN THE APPENDIX INSTEAD OF SLIDES 14-18]
<<TALK TRACK>>
Link to sign up: https://cal.sap.com/console/trial/sharedtrials?solution=yMKT
Short link: http://bit.ly/trialsaphybrismarketing
About the Free Trial
Sign up for a FREE trial of SAP Hybris Marketing today and get hands-on experience with a few key solutions.
This trial will give you access to pre-loaded sample data.
Access to trial is 30 days.
Products included in Free Trial: Hybris Marketing Data Management, Hybris Marketing Segmentation, Hybris Marketing Acquisition, Hybris Marketing Planning, and Hybris Marketing Insight.