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FiveStars Loyalty Automation Overview
The document summarizes FiveStars Loyalty Automation Platform, which aims to help businesses increase customer loyalty, frequency, and spending through an automated loyalty program. Key features include tools to gain customer data at POS, reward customers for purchases and visits, and engage customers through ongoing communications. It claims programs see a 20% increase in frequency and are 88% more profitable than competitors. The platform integrates with POS systems and allows customized rewards and multi-channel communications to better retain customers. It has a team of experts and is backed by top Silicon Valley investors.
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FiveStars Loyalty Automation Overview
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- 2. What FiveStars cando for you ! • Get your customers to come back more frequently (average is 20% increase) • Encourage customers to spend more per visit • Turn your customers into social media advocates • Provide powerful automated tools for ongoing customer engagement after the sale • Use simple technology that every customer understands 2
- 3. Why does loyaltymatter? ! We all know that loyalty is critical Customer loyalty is the single most important driver of growth and profitability. HARVARD BUSINESS REVIEW Retailers with loyalty programs, on average, are 88% more profitable than competitors who do not. DELOITTE RESEARCH SURVEY With the rise of mobile and social, loyalty drives amplified word-of-mouth and natural customer acquisition. 3
- 4. But developing aneffective program is challenging Fortune 500s spend millions per year because they know a well-executed program is extremely profitable ! Paper punch cards are messy, prone to fraud, and offer no tracking Smart phone apps are not yet worth the time—10% usage at best—and make many of your customers feel alienated Store-branded cards from POS vendors are 5 the worst of all worlds antiquated, disconnected from email and social media, and are completely overpriced 4
- 5. Loyalty has multipledimensions In-Store Experience Attractive Rewards Ongoing Engagement • Great products and staff • Multiple reward options • Segment customers • Personalized service • Perceived value • Multi-channel delivery • Customer appreciation • Spend-based points • Automated notifications • Fast lines • Bonus opportunities • Social media integration 5
- 6. We are pioneeringloyalty automation FIVESTARS LOYALTY AUTOMATION PLATFORM We take care of everything Point-of-Sale Merchant FiveStars Relationship Toolkit Card Manager • Customer information • Simple technology • Simple customer right on the POS everyone can use segmentation • Never slow down your • Impossible to lose • Text message & email line campaigns • Built in fraud control • Hundreds of thousands • Social media integration of card members 6
- 7. Improve your in-storecustomer experience INSTANTLY KNOW YOUR CUSTOMERS INFORMATION. NAME & HOW CLOSE THEY WHEN IT S ANY OTHER INFO ABOUT YOUR PHONE NUMBER ARE TO A REWARD THEIR BIRTHDAY CUSTOMERS OF CHOICE 7
- 8. Engage your customersafter the sale Engage customers after the sale Talk to your customers when they want, how they want, about what they want. 8
- 9. We customize programsfor every business 10 Points = Free Coffee Buy 10 subs, 20 Points = Free Sandwich get one free! Spend $100 on 50% off every stationary, get 5th visit $5 off! $20 MINIMUM 9
- 10. We stand outfrom the competition & Who can Smartphone users that EVERYONE participate? download the app Integration YES None – separate device (Phone or iPad) with POS? Customer YOUR EMPLOYEE iPad Interacts with... Avg 500+ 50-150 Users/store VISITS Data TRANSACTION VALUE Visits SKU DATA 10
- 11. We get greatfeedback from our customers 11
- 12. We are co-foundedby loyalty experts Victor Ho Matt Doka CEO, Co-founder CPO, Co-founder Advised industry-leading Fortune 500 brands on customer engagement and loyalty Clients include the largest department store chain in the US and a $25 billion CPG conglomerate Awarded rating of Distinctive at McKinsey (top 5 of 100 in nation) Rated #1 in group at Fixed Income Analyst Goldman Sachs (FIG at AVM (Global Macro Investment Banking) Hedge Fund) 3 degrees in 4 years at UPenn M&T program UC Berkeley. CFA as Magna Cum Laude 12
- 13. We have anall-star team Kilian Koepsell Chris Luo Patrick Eastburn Jingsong Wang Melissa Hajj Software Marketing Sales Web Design Lead Scientist at Cal Global Head of SMB Built AT&Ti to 600 CTO and Co-founder Led design for iBooks (led project mapping Marketing at Facebook reps and $144M in at InciteBot (YC 08) and Compressor at the human brain!) revenue over 5 years Apple Head of Acquisition Technical lead at Postgrad Mathematics Marketing, APAC at Experience running LOOKBOOK.nu (grew 14 years of experience Lecturer (King s College Google outside sales, call to 4.5M uniques/mo., designing media London) centers, and sales $1M+ annual revenue) editing apps, training electronic medical Neural Computation CS + Econ double at records, corporate Lecturer (Cal) Cal identities, and print Ph.D., Neuroscience Ph.D., Theoretical Physics M.A., Mathematics 13
- 14. We’re backed byleading Silicon Valley investors Chamath Palihapitiya - SVP of Growth and Mobile Facebook Vince Monical - Emerging Platforms Google, Benchmark EIR Technology Jason Whitt - SVP of Corporate Development Reach Local Eric Stein - Local Markets Google, EVP of Digital Strategy Epsilon Local Jake Winebaum - CEO Business.com,!Founder eCompanies Peter Nieh - Lightspeed Venture Partners David Chao + Jason Krikorian - Doll Capital Management Raj Kapoor - Mayfield Fund Institutional Start Fund - SV Angel & Yuri Milner 14