It is no longer sufficient to reach your customer via one marketing channel. All brands are suffering from data silo across the web, app, email ... due to point solutions usage. With increasing cost of acquiring new customers, it's crucial to identify who your real potential customers are, what they really like. In this presentation, you will see how at Insider, we help brands identify a 360 understanding of customers using predictive technology to scale and avoid manual segmentations. Then, empower brands to reach this audience across different touchpoints in a fully automated manner. https://useinsider.com

1. Jack Nguyen / Country Manager
Vietnam, Insider
Presented by
Driving Growth And Higher ROI Across Your Touchpoints
with AI-Powered Journeys
Insider’s Growth Management Platform (GMP) helps digital marketers drive
growth across the funnel, from Acquisition to Activation, Retention and Revenue.

2. Where have I been?

3. Average Cost
per Click
in
eCommerce
Global:
APAC:
0.29 $
0.42 $

4. Average
Revenue per
User (ARPU)
Global: 891 $
APAC: 704 $

5. low LTV/CAC ratio
is bothering marketers.

6. 20 Country, 300+ Employees, 5 Continents
Trusted by
Singapore
Seoul
Dubai
Tokyo
London
Sydney
Istanbul
Taipei
Kuala Lumpur
Jakarta
Taiwan Ho Chi Minh City
Growth Management Platform
Increase User Engagement & Retention
Across All Touchpoints
Web Mobile Web Mobile App Email Predictive
Audiences
Product
Recommendations

7. Our global references

9. Help grow and empower our local partners...
and many more...
9

10. Call Center
Mobile App
Website
E-mail
CRM
(Online / Offline)
Web Push
Reality of Customer Marketing Today - Data Silos

11. Customers’ multichannel navigation is a problem!
Data gets spread
across multiple
data sources
Multiple touchpoints
give marketers
multiple routes to
reach out to their
customers

12. The marketer’s dream & dilemma
Wants the highest
ROI from each
channel
Needs the best solution
for each channel
Wants the best
performance
across all
touchpoints
combine
Wants to keep Single
Customer View
Wants to automate
all of the touchpoints
together

13. 83%of executives say that
their organizations have silos

14. 97%think they have a
negative effect on digital
growth

15. It’s a battle ground for digital
marketers across the globe.

16. Reach Them At
The Right Time /
Channels
Know Your
Audience
Back to Basic - Marketing Communication
Relevant
Messaging &
Offers
With a little twist!
Cross-Channel
Communications
Unified Customer
Database
Automation.
Machine Learning

17. Michael
Surfing the web in
search of a new
pair of NIKE shoesWorks at
a bank

19. Barbara
Purchased a massive
package of newborn
diapers at her favourite
supermarket chain

21. How can Insider help you on
this battleground?

22. I. Know The Audience
INSIDER: Predictive Audience

23. Likelihood to
Purchase
“Will you buy in the next 7 days?”
Likelihood to Churn
“Will you come back in the next 7
days?”
Discount Affinity
“Do you need discount to buy or
not?”
Interest Clustering
“What are your product interests?”
Customer
Lifecycle Status
“Are you potential first-time
buyer, Inactive or Churn ... ?”
Customer Lifetime
Value
“Are you VIP and our loyal
customers”
Predictive Audience - SCALABILITY with 100% Machine Learning Algorithms.

24. Predictive Audience - REALTIME - Full Visibility of What Will Happen

25. Predictive Audience - ACTIONABLE - Reach your customers with Ease!

26. II. Architect:
Insider’s AI-backed Customer Journey Builder

27. Starters: Trigger journey
when user do something
Touchpoints:
Reach your users
with: Web Push,
App Push, Email, Ad
channels
Conditions: Check if
users have done
something before
proceeding further in
the journey
Flows: Wait for users
to do some actions
you want
Insider Journey Builder Components

29. Journey 1 - Cart Abandonment Reminder
Goal: Reduce users who forget to checkout their cart

30. Journey 2 - Items in Wishlist Reminder
Goal: Reduce users who forget items in their wishlist

31. Journey 3 - Double Cross Sell
Marketers can create double extra money by promoting relevant products with the order they just made

32. Journey 4 - Browse Abandoners

33. Journey 5 - Encourage user download mobile app

34. 3 Key Things To Remember
1. Know Your Audience in a scalable manner with predictive
technology
2. Communicate With Your Audience across touchpoints
3. Deliver targeted messages in an automated manners

35. WANNA KNOW MORE?
Meet INSIDER
at our booth,
B05.
Win A Prize
sponsored
by our
Partners

36. thank you
www.useinsider.com
facebook.com/useinsider
instagram.com/useinsider
twitter.com/useinsider
Jack Nguyen
jack@useinsider.com
Country Manager Vietnam, Insider