1. The first SaaS campaign
management solution with
Customer Intelligence inside.
Unlock your potential.

2. Campaign Commander is changing the
way that marketing teams execute online
campaigns by delivering powerful Customer
Intelligence integrated with email, mobile
and social campaign management. Users of
Campaign Commander send targeted online
marketing that drives significantly higher
responses and revenue opportunities.
There are three main components within the
Enterprise Edition:
• Customer Intelligence
• Email and Mobile marketing
• Social marketing

3. 03 Customer Intelligence for Online Marketers
Customer Intelligence for Online Marketers
In survey after survey, when online marketers are asked about their top
challenges, data is always at the top of the list. Every marketer knows
the right data is crucial for campaign success, but there have been
historical barriers between the marketing team and their customer data.
Customer Intelligence technology has made a positive impact in many
marketing organizations by providing well-needed visibility on customer
interactions with a brand, but standard Customer Intelligence software
often requires dedicated specialists and significant investments. For
many organizations, this is yet another barrier. Fortunately there is a
new way.
By combining SaaS technology with proprietary Customer Intelligence developed
over ten years and integrating this into campaign management, Emailvision has
substantially reduced the complexity of traditional customer analytics. The goal
is to provide online marketers with fast, clear and actionable information that can
immediately be used in the next campaign.
Through drag and drop features, online marketers can tap into the power of
Customer Intelligence to see their subscribers in a whole new light. New users of
Customer Intelligence instantly see combinations of customer data that present
new campaign ideas and strategies so they can:
• Develop new frequency, engagement and retention strategies
• Convert more members into clients
• Win back clients that are about to leave
• Offer related products based on previous purchases
• Identify repeat buyer profiles Integration
• Identify top cross sell opportunities
• Combine criteria to detect new segments APIs
• Establish lapsed and best customer profiles Email
Customer
Campaign Commander powers email, mobile and social Intelligence
marketing with built-in customer intelligence. APIs provide
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4. 04 Campaign Commander – Customer Intelligence
Customer Intelligence
Successful marketing starts with the right data because at the end of
every subscriber, follower and fan is a person with their own preferences.
As sensitivity to marketing noise increases, the importance of sending
relevant and well-timed marketing becomes even more critical.
Customer Intelligence features an easy-to-use interface where marketers can
visually explore combinations of detailed profile data to identify high value segments.
Predefined industry templates based on proven best practices get new users up and
running with Customer Intelligence straight away. Each template contains specific
metrics with key performance indicators for retail, publishing, tourism and other vertical
markets. An extensible data model allows users to further enrich their own data analysis.
As soon as new customer segments are identified, they can be saved and integrated
into new marketing campaigns. Using Customer Intelligence, processes that used
to take days or even weeks are reduced to minutes. Marketing teams are empowered
with the visibility and insight needed to build timely and targeted campaigns that
deliver results.
Key features:
• Advanced Segmentation identifies distinct customer groups based on combinations of data
• Data Querying allows marketers to create custom queries on their data
• Multi-Dimensional Analysis illustrates relationships between data
• Top ‘N’ Analysis enables fast selection of groups or segments based on rank
• Data Vizualisation Tools includes graphs, mapping tools and color vizualisation techniques
• Venn Diagram Analysis illustrates the inter-relationship between key fields
• Geo-Targeting presents the geolocation of customers in a world map view
Customer Intelligence helped Republic
increase their conversion rate by four times
“We have now started to use Emailvision’s Customer
Intelligence and within a couple of weeks we had
access to our data. We were easily able to start
applying information about our customers directly
into our campaigns. With access to deeper insights
into our data, we have quadrupled our conversion
rate; significantly improving our customer marketing
lifecycle and engagement and it’s just the beginning.”
Laura Henderson
Online Marketing Manager at Republic
UK

5. 05 Campaign Commander – Customer Intelligence
Targeting: Geo - Targeted Heat Map
Identify and target members based
on their location and their proximity
to other key locations.
Insight: Interactive Selections
Identify new target groups
using dynamic drag and drop
segmentation and query tools.

6. 06 Campaign Commander – Email Mobile marketing
Email and Mobile marketing
Online marketing teams require easy-to-use email and mobile
marketing solutions that automate their daily campaign activities so
they can focus on the advanced tactics that lead to greater revenue
opportunity. Campaign Commander’s intuitive features step users
through the basics of email and mobile marketing with planning, testing,
list management and reporting tools.
Users of Campaign Commander rapidly move on to more advanced campaign
execution involving lifecycle marketing, triggered marketing, integrated email
and social campaigns and more. Now fully integrated with Customer Intelligence,
email and mobile campaigns can be executed with targeted ‘Smart Segments’
that generate higher response rates with every campaign.
Key features:
• Automated campaign planning and execution
• List management, hygiene and synchronization
• Social sharing and reporting across 16 social networks
• Email previews for mobile devices
• Branded order confirmations with up-sell promotions
• Secure and open APIs
• Campaign execution for a portfolio of end-clients
• Out of the box integration with key business applications
• Available in 16 languages
Unilever Europe uses Campaign
Commander for 37 different brands
“The added value of Emailvision is not only defined by
its Campaign Commander software. The expertise
of the support team, high value services on a
partnership basis together with advanced technical
consulting skills and best practices is a great relief
to us. It enables us to focus more on the coordination
of our Brand-Online-Activities. Well done!”
Jens Geisler
IT Partner Manager at Unilever
Germany

7. 07 Campaign Commander – Email Mobile marketing
Lifecycle Management: Triggered Campaigns
Develop sophisticated welcome
and engagement programs to
automate campaigns and increase
customer retention.
Campaign Performance: Multivariate Tests
Improve campaign results using
testing tools that identify and take
action on the highest performing
tactics.

8. 08 Campaign Commander – Social marketing
Social marketing
Organizations of all sizes are establishing communities on major social
media sites. Marketing teams are trying to manage highly dynamic
communities that are global from day one and online 24/7.
Campaign Commander provides unique functionality that enables social
marketing to be organized by initiative, scheduled for round-the-clock
conversations, scaled across teams and measured for business impact.
Users of Campaign Commander gain immediate control of their accounts across
all of the major social channels. Key product features allow social activities to be
organized, executed and measured by business objective. Sophisticated scheduling
options give social conversations the maximum reach. A dashboard with key
performance indicators (KPIs) shows response rates allowing social activities to
be adjusted in real-time. Extensive reporting shows campaign results by channel,
response rates, influencers and much more. With this functionality, marketers reach
larger audiences and create higher impact social campaigns.
Key features:
• Centralized management of social accounts across 10 social networks
• Social campaign execution for a portfolio of end-clients
• Scheduling options for social channel, location, frequency and more
• Dashboard with real-time response rates
• Moderation that identifies key conversations
• Influencer scores for important contributors
• Integration with web analytics for conversion analysis
• Extensive reporting by channel, campaign, influencer and more
Campaign Commander helped Cisco Live Events
double their number of participants in Social
Media in 12 months
“We use Campaign Commander Social Edition to
help us manage social media marketing at Cisco Live
Events where we send out event related updates to
encourage audience participation and awareness
before, during and after each event. We rely on
Campaign Commander’s scheduling, campaign
management and reporting features. Campaign
Commander enables me to analyze the effectiveness
of my updates and better craft our messaging to best
meet our audience’s needs.”
Kathleen Mudge
Marketing Manager at Cisco
USA

9. 09 Campaign Commander – Social marketing
Social Campaign Performance: Global Dashboard
Understand the impact of
multi-channel social campaigns,
drill down and take action through
an intuitive dashboard.
Social Marketing KPIs: Campaign Monitor Reports
Follow and improve the success of
social campaigns with reporting on
trends and cross-channel KPIs.

10. 10 Client Services
Client Services
Client success is one of our core values at Emailvision. To guarantee
success for every client, Emailvision has dedicated product experts
available to address everything from the smallest questions about
product features to the largest questions about campaign strategy.
Every Emailvision client has a dedicated account manager and access to customer
support in local business hours and local business languages. Within days of
becoming a new client, Emailvision conducts an in-person on-boarding meeting
to introduce the account manager to their client team, schedule product training
sessions, establish access to Campaign Commander and create the 30-60-90
day plan. Account managers provide dedicated support to get every client fully
trained and set-up with their Campaign Commander account. Dedicated data
specialists ensure that migrations and data set-up are completely optimized.
From set-up through to campaign success, Emailvision account managers work
directly with clients to ensure they are receiving the maximum value from Campaign
Commander.
Emailvision’s Client Services team can also provide timely and targeted professional
services that rapidly deliver value to our clients. Members of the Client Services
team have significant online marketing expertise and can provide the right advice
at the right time for marketing projects of all sizes.
Value added services:
• Advanced Product Training
• Advanced Data Services
• Strategic and Managed Services
• Creative Services
Campaign Commander helped VoyagePrive.com
increase open and click-thru rates by 20%
“...with Campaign Commander’s intuitive and
easy-to-use interface, we manage all our email
marketing campaigns in-house. The Emailvision
Service team is always available to understand our
problems and give us accurate solutions. Since
we have been working with Emailvision, our
deliverability rate is excellent and our open and
click-thru rates have increased by 20%.”
David Bastian
CEO at VoyagePrive.com

11. 11 Client Services

12. 12 Emailvision’s Cloud Platform
Emailvision’s Cloud Platform
With over 12 years experience delivering Cloud Services, Emailvision
sends over 500,000 campaigns a month.
Infrastructure
Over 3000 organizations put their trust in the availability and security of
Emailvision’s Cloud Platform to send thousands of marketing campaigns every day.
IT professionals work 24/7 to guarantee that business-critical campaigns go out
on time, every time. Working with key technology partners, Emailvision embraces
international security standards and runs a fully redundant SaaS infrastructure model
on “active standby” at all times. Emailvision hosts services with industry leading data
center providers including Equinix, Telecity and Latisys.
These providers use best practices in security, infrastructure, power and connectivity
for optimal resilience and availability in their facilities. All have received ISO27001
certification. Emailvision guarantees 99.9% uptime and IT teams monitor services
from San Francisco, Denver, New York, London, Paris and Shanghai to ensure that
platform performance is consistently high worldwide.
Deliverability
Emailvision’s dedicated team of deliverability professionals work around the
clock with over 150 global ISPs. Together they monitor current sending activities,
adherence to local regulations and ‘filter techniques’ that are specific to each
region and each ISP. The deliverability team provides Emailvision clients with
comprehensive audit services, guidance and best practices to help increase email
deliverability rates with every campaign.
Data Security
One of the highest priorities for Emailvision is data security. Emailvision takes every
measure to protect against the loss and unauthorized access of data. All client
data is governed and protected by European laws, which are among the strictest
regulations anywhere in the world. All private data is encrypted using high-grade
encryption and transmitted via Secure Sockets Layer (SSL) to Emailvision’s servers.
Additionally, all clients are required to use a unique multi-factor authentication
system before accessing the application.
Emailvision’s Senior Management Committee carries out monthly reviews of data
security policies and the company conducts four external audits per year on the
security architecture to ensure that security levels remain above the standards
of the market.

13. 13 Strategic Alliances
Strategic Alliances
Emailvision is partnering with a growing list of technology leaders who
provide complementary marketing, eCommerce and CRM solutions.
These partnerships provide our clients with ‘out of the box’ technology
integrations that increase the visibility and success of their online
marketing programs.
Just a few of Emailvision’s Technology Partners:

14. 14 About Emailvision
About Emailvision
Emailvision is the international leader in email, mobile and social
marketing with built-in Customer Intelligence. The company started
in 1999 with a vision for the next generation of direct marketing and
quickly evolved into a global leader; providing software and services for
online relationship marketing. With offices in 19 countries and software
available in 16 languages, Emailvision delivers 500,000 campaigns
per month on behalf of more than 3,200 clients worldwide.
The organization provides a pioneering technology platform,
industry-leading deliverability rates, relationships with more than
150 global ISPs and best-in-class client services. This unprecedented
quality of service is driven by 12 years of research and development
and by Emailvision’s more than 600 passionate employees.
Company highlights:
• Offices in 19 countries
• 600+ employees
• 3,200+ clients
• 100 new clients/month
• $90M annual revenues
• Sending 500K global campaigns/month
• The 1 company to deliver SaaS Customer Intelligence
st
• The 1 company to integrate Customer Intelligence and Campaign Management
st
“The internet has fundamentally transformed the way
that businesses market to their customers. Over the
last ten years, Emailvision has led the industry with
Campaign Commander, a pioneering software solution
for online relationship marketing. With the arrival of
‘Big Data’ in the marketing department, Emailvision
is again ahead of the market delivering next
generation of SaaS solutions for high performance
relationship marketing.”
Nick Heys
Founder and CEO at Emailvision

15. 15 Client List
Over 3,000 clients and growing
Recognized technology leader by

16. Emailvision started with a Worldwide Contacts:
vision for the next generation of Austria
www.emailvision.at
Belgium
www.emailvision.be
customer relationship marketing Brazil Canada
and quickly evolved into a global www.emailvisionbrasil.com.br www.emailvision.ca
leader providing SaaS campaign China France
management solutions for email, www.emailvision.cn www.emailvision.fr
mobile, social marketing and Germany
www.emailvision.de
Hong Kong
www.emailvision.hk
Customer Intelligence. Israel Italy
www.emailvision.co.il www.emailvision.it
Mexico Netherlands
www.emailvision.mx www.emailvision.nl
Portugal Spain
www.emailvision.pt www.emailvision.es
Scandinavia Switzerland
www.emailvision.se www.emailvision.ch
United Kingdom USA
www.emailvision.co.uk www.emailvision.com
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