This document summarizes a webcast presentation on addressing CMO challenges with data and expertise. It discusses four key challenges: having big buyer data silos, buyers self-educating online, inconsistent brand experiences, and changing customer expectations. The solutions proposed are: centralizing customer data; using buyer behavior data to inform content; integrating technology, people and processes for seamless experiences; and taking an agile approach to adapt quickly to changes. An additional season of webcast episodes on demand generation strategies is outlined.