Emailvision is an international leader in email, mobile, and social marketing. It has over 4,000 clients, 700 employees across 26 countries, and $90 million in annual revenues. Emailvision's Customer Intelligence and Campaign Commander products help clients deliver smarter online marketing through targeted campaigns and increased customer insights. Customers report increased conversion, engagement, and participation rates when using Emailvision's solutions.
Campaign Commander is a SaaS platform that integrates customer intelligence, email marketing, mobile marketing, and social media marketing capabilities. It provides tools for advanced customer segmentation, targeted online campaign execution, lifecycle marketing, and multivariate testing. Customers report significantly higher response rates and conversion rates when using Campaign Commander's customer intelligence and targeting features. The platform's intuitive interfaces allow non-technical users to quickly leverage powerful analytics and marketing automation.
Email & Mobile Marketing is available with a Campaign Commander solution by Emailvision.
Campaign Commander enables automation of online marketing activities to significantly increase the relevance and profitability of marketing and emailing campaigns.
Email subscriber information that’s linked to the Microsoft Dynamics CRM produces a bi-directional data flow of important customer metrics that helps marketers improve subscriber segmentation and helps sales teams to drive greater lead generation.
Sage CRM provides tools for marketing teams to plan, execute, and measure targeted marketing campaigns. It enables segmentation of customers and prospects. Integration with Sage ERP provides customer financial data to optimize campaigns. Reporting and dashboards provide analytics on campaign performance, leads, opportunities, and revenue yields to improve marketing ROI.
Innerworkings Pitch - Think Small to Get Big 3-4-13PrestonPate
The document introduces a new digital service called Integrated Marketing Management (IMM) that could provide ongoing revenue and benefits for InnerWorkings clients. IMM allows marketers to plan, budget, and execute multichannel campaigns to directly link marketing activities to business objectives. It maintains consistent messaging across channels through a centralized system. The service would require no additional costs or expertise for InnerWorkings or its clients to use.
This document discusses how print management organizations can offer intelligent 1-to-1 print marketing through MarketLink Systems to improve revenue and margins. It describes how MarketLink allows organizations to bridge print and digital marketing by using data to personalize print campaigns. The document also notes that if print management organizations do not adopt these solutions, their clients may seek other vendors that can provide digital capabilities.
This document summarizes a presentation for print management organizations about offering intelligent 1-to-1 print marketing solutions through MarketLink Systems. It discusses trends driving demand for more personalized marketing across channels. MarketLink helps organizations improve revenue and margins by integrating print marketing with digital channels and analytics. Adopting these solutions allows print providers to protect existing client relationships and capture new revenue in the growing market for personalized print marketing.
Centripetal media aprimo - microsoft intelligent 1 to 1 marketing - short deckMotheral
This document discusses how tags can revolutionize digital marketing by allowing marketers to identify individual customers. It presents Microsoft Tag technology for bridging the digital and physical worlds by linking physical items like magazine articles to digital experiences. The document then outlines how intelligent one-to-one marketing can use these tags to create personalized, location-based offers for customers on their mobile devices through an integrated marketing platform that analyzes customer data and behavior across channels.
Campaign Commander is a SaaS platform that integrates customer intelligence, email marketing, mobile marketing, and social media marketing capabilities. It provides tools for advanced customer segmentation, targeted online campaign execution, lifecycle marketing, and multivariate testing. Customers report significantly higher response rates and conversion rates when using Campaign Commander's customer intelligence and targeting features. The platform's intuitive interfaces allow non-technical users to quickly leverage powerful analytics and marketing automation.
Email & Mobile Marketing is available with a Campaign Commander solution by Emailvision.
Campaign Commander enables automation of online marketing activities to significantly increase the relevance and profitability of marketing and emailing campaigns.
Email subscriber information that’s linked to the Microsoft Dynamics CRM produces a bi-directional data flow of important customer metrics that helps marketers improve subscriber segmentation and helps sales teams to drive greater lead generation.
Sage CRM provides tools for marketing teams to plan, execute, and measure targeted marketing campaigns. It enables segmentation of customers and prospects. Integration with Sage ERP provides customer financial data to optimize campaigns. Reporting and dashboards provide analytics on campaign performance, leads, opportunities, and revenue yields to improve marketing ROI.
Innerworkings Pitch - Think Small to Get Big 3-4-13PrestonPate
The document introduces a new digital service called Integrated Marketing Management (IMM) that could provide ongoing revenue and benefits for InnerWorkings clients. IMM allows marketers to plan, budget, and execute multichannel campaigns to directly link marketing activities to business objectives. It maintains consistent messaging across channels through a centralized system. The service would require no additional costs or expertise for InnerWorkings or its clients to use.
This document discusses how print management organizations can offer intelligent 1-to-1 print marketing through MarketLink Systems to improve revenue and margins. It describes how MarketLink allows organizations to bridge print and digital marketing by using data to personalize print campaigns. The document also notes that if print management organizations do not adopt these solutions, their clients may seek other vendors that can provide digital capabilities.
This document summarizes a presentation for print management organizations about offering intelligent 1-to-1 print marketing solutions through MarketLink Systems. It discusses trends driving demand for more personalized marketing across channels. MarketLink helps organizations improve revenue and margins by integrating print marketing with digital channels and analytics. Adopting these solutions allows print providers to protect existing client relationships and capture new revenue in the growing market for personalized print marketing.
Centripetal media aprimo - microsoft intelligent 1 to 1 marketing - short deckMotheral
This document discusses how tags can revolutionize digital marketing by allowing marketers to identify individual customers. It presents Microsoft Tag technology for bridging the digital and physical worlds by linking physical items like magazine articles to digital experiences. The document then outlines how intelligent one-to-one marketing can use these tags to create personalized, location-based offers for customers on their mobile devices through an integrated marketing platform that analyzes customer data and behavior across channels.
Power your Marketing Productivity - Microsoft Dynamics CRMNerea
Microsoft Dynamics CRM allows marketers to optimize efforts using flexible segmentation tools, intuitive campaign management, and insightful analytics to increase effectiveness. It provides marketers with a powerful CRM solution that integrates with Microsoft Outlook and Office. The software helps drive marketing efficiency through automated workflows, consistent follow-up, and enabling synergy with sales. Microsoft Dynamics CRM also helps target the right prospects through a 360-degree customer view, powerful segmentation, and data analytics.
Recent presentation discussing the latest trends in multi-channel commerce and how CP/Retail customers can manage these effectively. Discussing the impact of Mobile and Social on the overall custromer experience and how a 'blended' approach to channels is key.
Upgrade the masses lead generation engine' for Microsoft - KingpinB2B Marketing
The document summarizes a presentation given by Kingpin, an agency specialized in demand generation. It discusses a campaign Kingpin ran for Microsoft to generate leads for upgrading to new developer tools. Key points:
- Kingpin developed a "Demand Generation Engine" plug-and-play solution to generate high-quality leads through phone calls and nurture them for partners.
- For Microsoft, the campaign targeted smaller developers to upgrade to Visual Studio 2010 and generated over 900 leads in the first year, establishing a sales pipeline of over £500,000.
- The campaign was successful in driving awareness of Microsoft's tools and provided insights for future marketing, while also managing Microsoft's reseller relationships.
Mobile strategies should focus on achieving business objectives by engaging audiences in relevant ways. It is important to consider the entire customer journey across channels and how mobile can interconnect. To maximize success, brands should pick the right platforms for their audiences, focus on usability, leverage ubiquity, offer uniquely personal experiences, embrace social aspects of mobile, and ensure their mobile presence is easy to find. Effective planning, tracking, creativity and testing are also critical to leveraging the mobile channel.
In Sight Multichannel Performance Management Platform 2013Gseed161
360'CRM is a CRM consulting firm that provides call center solutions and customer experience optimization. It offers advisory services, CRM applications, IP telephony products, and digital recording services. 360'CRM's InSight platform enables performance management across marketing, sales, and service channels through analytics, collaboration tools, and sales/service performance managers. The platform sources data from different systems to provide aggregated and transaction-level performance visibility.
The Data Connection: Marketing to the Empowered ConsumerVivastream
This document discusses how marketers can use customer data and analytics to better target and market to consumers. It emphasizes connecting customer insights across both digital and traditional data to optimize marketing efforts. Some key points discussed include using digital data to refine customer understanding, investing marketing proportional to existing customer value, and connecting customer insights with partner data for more contextual targeting. The document provides several examples of how data and analytics can inform marketing strategies and campaigns, such as identifying lookalike audiences, assessing marketing impact, and optimizing pricing and promotions. It also discusses how data management platforms and analytical models can power integrated online and offline marketing programs by leveraging behavioral, transactional, and modeled consumer insights.
Pivotal eMarketing is a simple e-mail marketing solution that lets you segment your audience, send electronic communications, and analyze the success of your campaigns.
CRM & Multi-Channel Marketing Theatre; Discover how Aimia is using IBM Unica'...TFM&A
This document provides an overview of Aimia's use of IBM Unica's enterprise marketing solution to deliver personalized marketing communications to millions of UK consumers in the Nectar loyalty program. It discusses Aimia's business, the Nectar program, why they chose Unica, how they use Unica's tools in their campaign process, examples of campaigns, and benefits they have realized. It also looks to the future of marketing in an evolving consumer landscape.
Top 3 Ways Big Data Will Transform Digital Marketing in 2013Gleanster Research
Marketing is evolving. At times faster than some of us can keep up. Every good marketer can attest to the complexity of managing multi-channel execution; fragmented data, fragmented solutions, and ultimately, a fragmented customer experience. Execution is hard enough, but then there’s measurement and justification of marketing spend across channels. Is the data available across channels? Is the level of granularity on analysis actually useful for campaign optimization?
Smart Button's on-demand, web-based loyalty platform (SBLP) helps companies identify their most loyal customers, tailor and segment customer data and use that information to market more effectively.
The Analytics CRM Accelerator for Microsoft Dynamics CRM provides companies with a full-featured analytics platform that spans marketing, sales, and customer service. It helps users improve customer satisfaction, gain customer loyalty, and increase profitability with every interaction. The accelerator is built on Microsoft SQL Server and utilizes SQL Server analytics and reporting to enable customers to create, tune, and configure their analytics solutions using existing resources.
The document summarizes the key features of Soffront's marketing automation software. The software allows users to generate qualified leads 3x more through features like web form lead capture, email marketing campaigns, drip marketing, direct mail campaigns, and inbound email processing. It also provides analytics and reporting to measure campaign effectiveness and ROI. Soffront's marketing automation is part of their comprehensive CRM suite for activities like sales, customer support, and more.
Smart Button has been a leading provider of loyalty marketing solutions since 1994. It helps companies develop comprehensive loyalty programs to increase customer retention and lifetime value through its robust web-based platform. The platform provides tools to capture customer data, segment customers, and tailor marketing strategies. Smart Button's experts also help clients implement strategic programs to achieve their business goals.
SECRETS TO SUCCESS SERIES: Customer listening and feedback metrics are the most powerful for optimizing and maximizing your digital strategies. In this discussion, CRM Metrix will identify why it is a misconception to rely solely on site traffic and satisfaction metrics to justify the brand website investment. Hemen Patel, Russ Shirley, and Ike Brunner will illustrate and educate about the large opportunity to drive sales and revenue, increase loyalty, and gain or convert market share by focusing on the metrics that count.
How B2B Marketers Use Digital Media to Accelerate Marketing and Sales Perform...Joel Book
This presentation was delivered at the 2011 DMA B2B Marketing Symposium in Boston.
It provides a concise overview of why and how innovative B2B marketers are using Email, Social Media and Websites in combination with CRM and marketing automation technology to attract, engage, sell, and retain customers.
Coremetrics is a leading web analytics company that helps businesses optimize their online marketing efforts. It provides a continuous optimization platform that collects customer browsing data across visits over time to build detailed customer profiles. These profiles are then used to automatically select and deliver tailored content and offers to customers on a company's website, in emails, and across digital advertising networks. Coremetrics has over 2,100 brand customers worldwide and differentiates itself through its ability to track customers across channels over time, its advanced attribution modeling, and its customer service. It is positioned as a leader in the web analytics market.
FrenchWeb - Google - Atelier Marketing : Search MarketingFrenchWeb.fr
This document discusses innovations in search advertising formats that can improve effectiveness, including new automated and multi-platform formats. It highlights how queries are becoming more complex and unique, occurring across multiple devices. New formats like dynamic search ads and product listing ads allow automated generation of ads to better match queries and inventory. These innovations provide fuller coverage of searches and inventory with more relevant ads.
Big Data, Bigger Campaigns: Using IBM’s Unica and Netezza Platforms to Increa...graemeknows
Is your organization challenged by the explosion of data and increasing expectations for results? Unica Campaign Management and IBM Netezza appliances can provide capabilities to address and overcome them. This presentation offers customer case histories and performance studies that provide insights in today's world where digital and traditional channels are increasingly intertwined.
Emailvision is an international leader in email, mobile, and social marketing. They have over 3,200 clients and send 500,000 global campaigns per month. Their Campaign Commander platform allows clients to power smarter marketing across email, mobile, and social channels through features like customer intelligence, segmentation, and cross-channel campaign management. Emailvision prides itself on its global support network and helping clients like Unilever and Cisco achieve their marketing goals.
1. Add criteria such as demographics, location, purchase history to identify the target members.
2. Optionally add behavioral criteria like website activity or past campaign interactions.
3. Save the segment by giving it a name and description.
19th Century Pioneers: The Hazards AheadSteve Selby
Pioneers traveling along the Oregon and Santa Fe trails faced many hazards. They encountered hostile Native American tribes who attacked wagon trains to protect their land as more settlers arrived. Diseases like smallpox and cholera spread among tribes with no immunity and high mortality rates resulted. Outlaws also targeted wagon trains for supplies and money. Heavy rains and blizzards sometimes stranded travelers for weeks, as with the infamous Donner Party who resorted to cannibalism after getting caught in a Sierra Nevada blizzard.
This document summarizes a presentation about Emailvision, a company that provides marketing automation solutions. Some key points:
- Emailvision has 4000+ clients, 800 employees, and $90M annual revenue with 40% growth.
- Their technology allows for targeted, analytics-driven 1-to-1 marketing across email, mobile, and social channels.
- Customer retention is more profitable than acquisition, and their solutions help clients improve retention through automated lifecycle programs.
- Case studies show clients achieving higher open/click rates and multiplying conversion rates using Emailvision's customer intelligence and campaign tools.
Power your Marketing Productivity - Microsoft Dynamics CRMNerea
Microsoft Dynamics CRM allows marketers to optimize efforts using flexible segmentation tools, intuitive campaign management, and insightful analytics to increase effectiveness. It provides marketers with a powerful CRM solution that integrates with Microsoft Outlook and Office. The software helps drive marketing efficiency through automated workflows, consistent follow-up, and enabling synergy with sales. Microsoft Dynamics CRM also helps target the right prospects through a 360-degree customer view, powerful segmentation, and data analytics.
Recent presentation discussing the latest trends in multi-channel commerce and how CP/Retail customers can manage these effectively. Discussing the impact of Mobile and Social on the overall custromer experience and how a 'blended' approach to channels is key.
Upgrade the masses lead generation engine' for Microsoft - KingpinB2B Marketing
The document summarizes a presentation given by Kingpin, an agency specialized in demand generation. It discusses a campaign Kingpin ran for Microsoft to generate leads for upgrading to new developer tools. Key points:
- Kingpin developed a "Demand Generation Engine" plug-and-play solution to generate high-quality leads through phone calls and nurture them for partners.
- For Microsoft, the campaign targeted smaller developers to upgrade to Visual Studio 2010 and generated over 900 leads in the first year, establishing a sales pipeline of over £500,000.
- The campaign was successful in driving awareness of Microsoft's tools and provided insights for future marketing, while also managing Microsoft's reseller relationships.
Mobile strategies should focus on achieving business objectives by engaging audiences in relevant ways. It is important to consider the entire customer journey across channels and how mobile can interconnect. To maximize success, brands should pick the right platforms for their audiences, focus on usability, leverage ubiquity, offer uniquely personal experiences, embrace social aspects of mobile, and ensure their mobile presence is easy to find. Effective planning, tracking, creativity and testing are also critical to leveraging the mobile channel.
In Sight Multichannel Performance Management Platform 2013Gseed161
360'CRM is a CRM consulting firm that provides call center solutions and customer experience optimization. It offers advisory services, CRM applications, IP telephony products, and digital recording services. 360'CRM's InSight platform enables performance management across marketing, sales, and service channels through analytics, collaboration tools, and sales/service performance managers. The platform sources data from different systems to provide aggregated and transaction-level performance visibility.
The Data Connection: Marketing to the Empowered ConsumerVivastream
This document discusses how marketers can use customer data and analytics to better target and market to consumers. It emphasizes connecting customer insights across both digital and traditional data to optimize marketing efforts. Some key points discussed include using digital data to refine customer understanding, investing marketing proportional to existing customer value, and connecting customer insights with partner data for more contextual targeting. The document provides several examples of how data and analytics can inform marketing strategies and campaigns, such as identifying lookalike audiences, assessing marketing impact, and optimizing pricing and promotions. It also discusses how data management platforms and analytical models can power integrated online and offline marketing programs by leveraging behavioral, transactional, and modeled consumer insights.
Pivotal eMarketing is a simple e-mail marketing solution that lets you segment your audience, send electronic communications, and analyze the success of your campaigns.
CRM & Multi-Channel Marketing Theatre; Discover how Aimia is using IBM Unica'...TFM&A
This document provides an overview of Aimia's use of IBM Unica's enterprise marketing solution to deliver personalized marketing communications to millions of UK consumers in the Nectar loyalty program. It discusses Aimia's business, the Nectar program, why they chose Unica, how they use Unica's tools in their campaign process, examples of campaigns, and benefits they have realized. It also looks to the future of marketing in an evolving consumer landscape.
Top 3 Ways Big Data Will Transform Digital Marketing in 2013Gleanster Research
Marketing is evolving. At times faster than some of us can keep up. Every good marketer can attest to the complexity of managing multi-channel execution; fragmented data, fragmented solutions, and ultimately, a fragmented customer experience. Execution is hard enough, but then there’s measurement and justification of marketing spend across channels. Is the data available across channels? Is the level of granularity on analysis actually useful for campaign optimization?
Smart Button's on-demand, web-based loyalty platform (SBLP) helps companies identify their most loyal customers, tailor and segment customer data and use that information to market more effectively.
The Analytics CRM Accelerator for Microsoft Dynamics CRM provides companies with a full-featured analytics platform that spans marketing, sales, and customer service. It helps users improve customer satisfaction, gain customer loyalty, and increase profitability with every interaction. The accelerator is built on Microsoft SQL Server and utilizes SQL Server analytics and reporting to enable customers to create, tune, and configure their analytics solutions using existing resources.
The document summarizes the key features of Soffront's marketing automation software. The software allows users to generate qualified leads 3x more through features like web form lead capture, email marketing campaigns, drip marketing, direct mail campaigns, and inbound email processing. It also provides analytics and reporting to measure campaign effectiveness and ROI. Soffront's marketing automation is part of their comprehensive CRM suite for activities like sales, customer support, and more.
Smart Button has been a leading provider of loyalty marketing solutions since 1994. It helps companies develop comprehensive loyalty programs to increase customer retention and lifetime value through its robust web-based platform. The platform provides tools to capture customer data, segment customers, and tailor marketing strategies. Smart Button's experts also help clients implement strategic programs to achieve their business goals.
SECRETS TO SUCCESS SERIES: Customer listening and feedback metrics are the most powerful for optimizing and maximizing your digital strategies. In this discussion, CRM Metrix will identify why it is a misconception to rely solely on site traffic and satisfaction metrics to justify the brand website investment. Hemen Patel, Russ Shirley, and Ike Brunner will illustrate and educate about the large opportunity to drive sales and revenue, increase loyalty, and gain or convert market share by focusing on the metrics that count.
How B2B Marketers Use Digital Media to Accelerate Marketing and Sales Perform...Joel Book
This presentation was delivered at the 2011 DMA B2B Marketing Symposium in Boston.
It provides a concise overview of why and how innovative B2B marketers are using Email, Social Media and Websites in combination with CRM and marketing automation technology to attract, engage, sell, and retain customers.
Coremetrics is a leading web analytics company that helps businesses optimize their online marketing efforts. It provides a continuous optimization platform that collects customer browsing data across visits over time to build detailed customer profiles. These profiles are then used to automatically select and deliver tailored content and offers to customers on a company's website, in emails, and across digital advertising networks. Coremetrics has over 2,100 brand customers worldwide and differentiates itself through its ability to track customers across channels over time, its advanced attribution modeling, and its customer service. It is positioned as a leader in the web analytics market.
FrenchWeb - Google - Atelier Marketing : Search MarketingFrenchWeb.fr
This document discusses innovations in search advertising formats that can improve effectiveness, including new automated and multi-platform formats. It highlights how queries are becoming more complex and unique, occurring across multiple devices. New formats like dynamic search ads and product listing ads allow automated generation of ads to better match queries and inventory. These innovations provide fuller coverage of searches and inventory with more relevant ads.
Big Data, Bigger Campaigns: Using IBM’s Unica and Netezza Platforms to Increa...graemeknows
Is your organization challenged by the explosion of data and increasing expectations for results? Unica Campaign Management and IBM Netezza appliances can provide capabilities to address and overcome them. This presentation offers customer case histories and performance studies that provide insights in today's world where digital and traditional channels are increasingly intertwined.
Emailvision is an international leader in email, mobile, and social marketing. They have over 3,200 clients and send 500,000 global campaigns per month. Their Campaign Commander platform allows clients to power smarter marketing across email, mobile, and social channels through features like customer intelligence, segmentation, and cross-channel campaign management. Emailvision prides itself on its global support network and helping clients like Unilever and Cisco achieve their marketing goals.
1. Add criteria such as demographics, location, purchase history to identify the target members.
2. Optionally add behavioral criteria like website activity or past campaign interactions.
3. Save the segment by giving it a name and description.
19th Century Pioneers: The Hazards AheadSteve Selby
Pioneers traveling along the Oregon and Santa Fe trails faced many hazards. They encountered hostile Native American tribes who attacked wagon trains to protect their land as more settlers arrived. Diseases like smallpox and cholera spread among tribes with no immunity and high mortality rates resulted. Outlaws also targeted wagon trains for supplies and money. Heavy rains and blizzards sometimes stranded travelers for weeks, as with the infamous Donner Party who resorted to cannibalism after getting caught in a Sierra Nevada blizzard.
This document summarizes a presentation about Emailvision, a company that provides marketing automation solutions. Some key points:
- Emailvision has 4000+ clients, 800 employees, and $90M annual revenue with 40% growth.
- Their technology allows for targeted, analytics-driven 1-to-1 marketing across email, mobile, and social channels.
- Customer retention is more profitable than acquisition, and their solutions help clients improve retention through automated lifecycle programs.
- Case studies show clients achieving higher open/click rates and multiplying conversion rates using Emailvision's customer intelligence and campaign tools.
This document provides an overview of various reporting capabilities in Campaign Commander, including aggregate reports to view overall results across multiple campaigns, bounceback reports on registration messages, deliverability and response trend reports, ISP reports showing campaign performance by internet service provider, list size trend reports, member response reports with an individual's activity, ROI reports with return on investment metrics, segment reports analyzing campaigns by segment, and trigger reports viewing results of trigger-based campaigns within a specified date range. Instructions are provided on accessing and generating each type of report.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
This document summarizes a study of CEO succession events among the largest 100 U.S. corporations between 2005-2015. The study analyzed executives who were passed over for the CEO role ("succession losers") and their subsequent careers. It found that 74% of passed over executives left their companies, with 30% eventually becoming CEOs elsewhere. However, companies led by succession losers saw average stock price declines of 13% over 3 years, compared to gains for companies whose CEO selections remained unchanged. The findings suggest that boards generally identify the most qualified CEO candidates, though differences between internal and external hires complicate comparisons.
TFC is an integrated strategic consulting & full service digital agency that is considered an end-to-end online partner by our clients.
We understand every aspect of the digital customer journey from search through to conversion and retention.
Read on to know more about us!
Mobile strategies should focus on achieving business objectives by engaging audiences in relevant ways. It is important to consider the entire customer journey across channels and how mobile can interconnect. Effective mobile apps and sites are usable, ubiquitous, personal, social, and easy to find. They provide value to the user and are tailored for the platform. Tracking performance allows optimization to maximize success.
Multiplica is a strategic partner that specializes in post-click conversion optimization. They help clients improve their online presence and user experience to better achieve objectives. Using proven methodology, talent and capabilities, Multiplica measures site performance, tests optimizations, and ensures continuous improvement to increase conversion ratios and results.
IBM underwent a marketing transformation journey by bringing science to the art of marketing. They implemented a marketing automation platform to integrate previously siloed marketing processes and technologies. This allowed campaigns to be planned, executed, nurtured and measured within a single system. It provided a single view of customer responses and interactions across channels. This led to faster follow up, improved engagement through personalized email nurturing, and better insights to optimize campaigns. The transformation improved execution, responsiveness and business results.
The document discusses best practices for email marketing and outlines an agenda for a presentation on the topic. It introduces the company e-Dialog which provides email marketing technologies and services. It then covers the current email landscape, including growth of email and its continued strong return on investment compared to other channels. Some key metrics on open, click, and unsubscribe rates are also shown. The remainder of the document appears to be a presentation that would provide advice and strategies around email planning, design, and British Gas' email program.
In 3 sentences: The document discusses digital marketing trends for 2013 and highlights key services around social media marketing, community engagement, content marketing, and social customer support. It provides examples of companies like Commonwealth Bank of Australia and Comcast that are leveraging social media to better connect with customers. The agency focuses on helping clients grow by leveraging the social internet and building a team to deliver innovative social media solutions.
Database Group is a customer data company committed to delivering value-added solutions through effective use of client data. Their long term vision is to remain data and technology agnostic to provide objective and unbiased solutions. They aim to focus on aspects of CRM they can confidently deliver to offer an integrated experience. Key to their ability to deliver best-in-class marketing is their data and technology independence allowing them to recommend the most relevant options. They have developed expertise in areas like database development, hosting, email marketing, and analytics to deliver a range of marketing services allowing businesses to access data in a way that suits their needs.
The state of marketing 2012 ibm's global survey of marketers finalChris Wright
We surveyed more than 360 marketing practitioners globally to determine the adoption, market demand, spending and priority of different kinds of marketing solutions.
Founded in 2001 in Argentina, the company has 95 employees across 3 production units in Buenos Aires, Mexico City, and Tandil, with commercial operations in 17 countries across North and South America, Europe, Africa, and Asia. The company offers integrated consulting solutions, interactive communications, e-business, and emerging technologies services, including digital marketing strategies, PR, SEO, social media marketing, email marketing, and creative services such as concept development, design, and content creation. Main clients include Disney, Coca-Cola, MetLife, Banco de la Nacion Argentina, Adidas, Peugeot, Mini Cooper, Whirlpool, and Mastercard.
The document introduces the Volume Cloud Application, a suite of enterprise applications delivered as a single cloud-based platform. It provides concise overviews of 13 applications that are part of the suite, including tools for innovation management, marketing campaign management, translation services, sales enablement, and more. Each application allows users to access functionality across devices and includes features like social media integration, analytics, and collaboration. The suite aims to help companies realize value from their intellectual property, support business users, and increase collaboration.
IBM's Enterprise Marketing Management solutions offer proven web and customer analytics, event detection, cross-channel campaign management, and other capabilities. More than 2,500 organizations worldwide and tens of thousands of users rely on IBM's solutions. The solutions help marketers engage customers across channels by building on past and current customer behavior. The suite includes capabilities for awareness, decisioning, and execution. Unica Campaign is the campaign management software that can plan, design, execute, measure and analyze personalized marketing campaigns.
ABN AMRO implemented an integrated multi-channel marketing project to better target its large customer base and prioritize communications. It built a data warehouse containing information on 5.2 million customers to have a single customer view across all channels. It selected the smartCAMPAIGNER solution from smartFOCUS to automate its growing number of marketing campaigns and address weaknesses in targeting, campaign management and prioritization. Initial results showed most repetitive campaigns were automated and operating effectively.
This document provides an agenda and overview for an event on the Kentico Enterprise Marketing Solution (EMS). The agenda includes registration, an EMS overview presentation, and lunch. The document then introduces the presenters and provides an overview of Kentico CMS, highlighting its ease of use, scalability, and customers. It discusses how interactive marketing has transformed and the need for customer-centered interactive strategies. The Kentico EMS is presented as a solution to align content, execution, and analytics for successful campaigns within a single integrated platform. Key components of the Kentico EMS like analytics, contacts, campaigns, and its integration with Kentico CMS are summarized. The document concludes with a planned demo of the Kentico EMS.
The Blue Seed - Loyalty Suite PresentationThe Blue Seed
The document describes a loyalty management software suite called Vibecode Loyalty Suite developed by The Blue Seed. It consists of 3 modules: Vibecode Loyalty App for communicating with customers, Vibecode CRM for managing customer databases, and Vibecode Analytics for analyzing loyalty campaign results. The suite provides a comprehensive 360-degree approach to handling all aspects of loyalty campaigns.
India's largest digital media services provider, Quasar, provides end-to-end digital services including banners, videos, search, mobile, social media, and reporting. It ensures unparalleled targeting through ad-server behavioral targeting and analytics. Quasar is equipped to handle major ad servers and optimize media spends. It is praised by clients for its domain expertise, passionate execution of product launches, and understanding of client needs.
Velti is a large mobile marketing and advertising technology provider operating in 35 countries with over 600 employees. The document discusses how retailers are increasingly using mobile apps and websites for marketing but often without an overall strategy. It then summarizes Velti's services for enabling data-driven mobile marketing, including planning, executing, and optimizing campaigns across media channels and measuring results. Finally, it provides a case study of how Velti helped Argos interact with over 3 million customers per month through mobile notifications and segmentation.
1) Nettingsolutions provides marketing services such as lead generation, campaign planning and execution, data management, and general CRM support for clients.
2) Their services aim to reduce costs, generate qualified leads, optimize processes, and create a centralized solution to facilitate decision making.
3) They take a customer-centric approach to promote lead generation and loyalty through various marketing campaigns and programs tailored for each client.
Interactive Innovation: How Smart and Successful BtoB Marketers Use Digital M...Vivastream
Volvo Construction Equipment uses a multi-channel digital marketing strategy to accelerate marketing and sales performance. They integrate customer data across online marketing, email communications, and their CRM system to personalize campaigns. Their email newsletters achieve high open and click-through rates, driving traffic to their website and generating leads for new and used equipment sales. Analytics from email campaigns provide insights to improve content and measure ROI.
Presented during the High Performance Marketing Conference 2012, organized by Accenture on February 9th 2012. This presentation was given by Mirjam de Groot and Simon Soothill of Canon, and discusses Canon EMEA's strategy of a "shift to services"
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
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2. Agenda
● Who is Emailvision?
● Deliver smarter online marketing
● Customer Intelligence
● Email Mobile
● Social Edition
● Testimonials
● Global Client Examples
www.emailvision.com
3. Who is Emailvision?
● International leader in email, mobile and social marketing
● Offices in 26 countries
● 700 employees
● 4000 clients
● 100 new clients / month
● $90M annual revenues
● Sending 500K global campaigns / month
● The 1st company to deliver SaaS Customer Intelligence
● The 1st company to integrate CI and Campaign Management
● Recognition as a technology leader by:
9. Deliver smarter online marketing
Develop more intelligence Build ‘smart segments’
about subscribers, for more targeted
followers, fans marketing campaigns
Customer
Intelligence
Send integrated social Send email and
campaigns across mobile campaigns
the major social with 2x the open
networks rates
www.emailvision.com
10. Customer Intelligence
Marketers rapidly visualise their customer data, identify
high value segments and immediately integrate them in
marketing campaigns
11. Customer Intelligence
● Query hundreds of millions of records and display customer
segments in seconds
● Explore detailed profile data including purchase behaviour and
responsiveness to past marketing campaigns
● Test and adapt strategies „on the fly‟
● Instantly create and execute campaigns with campaign
management integration
● Increase customer lifetime value with insight that maximises
acquisition and retention, as well as cross-sell and up-sell
12. Customer Intelligence
Database Marketing E-Commerce Brand
Emailvision Campaign Commander & Customer Intelligence Platform
Call-center Direct mail Email Mobile
Co-ordinated
Single Customer View
Integrated response tracking
Consistent customer experience
12
13. Enterprise Edition Customer
“We have now started to use
Emailvision’s Customer Intelligence and
within a couple of weeks we had access
to our data. We were easily able to start
applying information about our
customers directly into our campaigns.
With access to deeper insights into our
data, we have quadrupled our
conversion rate; significantly improving
our customer marketing lifecycle and
Customer Intelligence engagement and it’s just the beginning.”
helped Republic
increase their conversion Laura Henderson
rate by 4 times Online Marketing Manager
UK
14. Email & Mobile Marketing
Reports & Campaign
Analytics Planner
Portfolio Manager
The main features of & User Rights
List Management
Campaign Commander & Segmentation
automate daily execution
of email and mobile Integrations
& APIs
Split Testing
campaigns and increase
success rates through
Email, Social
advanced capabilities & Mobile
Deliverability
Monitoring
Triggered
Transactional
Marketing
Marketing
15. Email and Mobile Customer
“With Campaign Commander‟s intuitive
and easy-to-use interfaces, we manage
all our email marketing campaigns in-
house. The Emailvision Service team is
always available to understand our
problems and give us accurate
solutions. Since we have been working
with Emailvision, our deliverability rate is
excellent and our open and click-thru
rates have increased by 20%.”
Campaign Commander
helped VoyagePrive.com David Bastien
increase open and click- CEO of VoyagePrive.com
thru rates by 20% France
16. Social Marketing
Reports & Campaign
The main features of Analytics Management
Campaign Commander
enable social media Portfolio
Community
Management
marketing to be Manager
& User Rights
organised by initiative,
scheduled across all
major channels and Team
Integrations Collaboration
measured for business & APIs
impact
Branding
Content
Management
17. Social Customer
“We use Campaign Commander Social
Edition to help us manage social media
marketing at Cisco Live events where
we send out event related updates to
encourage audience participation and
awareness before, during and after each
event. We rely on Campaign
Commander‟s scheduling, campaign
management and reporting features.
Campaign Commander enables me to
Campaign Commander analyse the effectiveness of my updates
helped Cisco Live Events and better craft our messaging to best
double their number of meet our audience‟s needs.”
participants in Social
Kathleen Mudge
Media in 12 months
Marketing Manager at Cisco
USA
18. Global Support
● Sales and Client Services located in 19 countries
● Employees include more than 40 nationalities
● 30 Languages spoken inside Emailvision
● Product available in 16 Languages
● Product integration with 10 social networks
● Relationships with over 150 ISPs globally
19. Client Testimonial
“The added value of Emailvision is not
only defined by its Campaign
Commander software. The expertise of
the support team, high value services on
a partnership basis together with
advanced technical consulting skills and
Unilever Europe uses
best practices is a great relief to us. It
Campaign Commander for
enables us to focus more on the
37 different brands
coordination of our Brand-Online-
Activities. Well done!”
Jens Geisler
IT Partner Manager at Unilever
Germany
20. Global Customer Examples
Toshiba
● Campaign execution in Germany, France, UK, Belgium, Luxemburg
● Supporting the laptop and storage device divisions
● Fully integrated with their CRM application
Unilever
● Campaign execution for 37 brands plus B2B campaigns for Unilever
Food Solutions
● Managing some campaigns directly and others through an agency
● Fully integrated with their ERP and CRM applications
Hermes
● Campaign execution in English, French, Spanish, German, Flemish,
Italian, Chinese, and Japanese
● Complete transactional support for all online account creation, orders
and shipping confirmations, password reminders, order cancellations,
and refunding confirmation
Editor's Notes
Emailvision offers a fully integrated marketing solution called Campaign Commander Enterprise Edition. With one SaaS product license, users of Campaign Commander have access to customer intelligence plus email, mobile and social campaign management. Our product is designed to give marketers visibility and control of their client data so they can create targeted marketing campaigns with higher response rates and campaign profitability. Our product strategy is focused on making campaign execution across these channels faster and more successful. Additionally we want to enable companies who are operating across boarders to expand their global online marketing with international product support. Campaign Commander Enterprise Edition features three integrated components, plus a marketing dashboard: Customer IntelligenceCustomer Intelligence enables marketers to rapidly explore and visualize their client data. Millions of records can be analyzed in seconds with drag and drop features that make data analysis easy-to-use and highly accessible for online marketing teams. Email and Mobile MarketingThe intuitive features in Email and Mobile Marketing move marketers from the basics of campaign execution to more advanced tactics in online relationship marketing. Now fully integrated with Customer Intelligence, campaigns can be executed with targeted ‘smart segments’ that generate higher response rates with every campaign. Social Media MarketingSocial Media Marketing allows marketers to execute synchronized marketing campaigns across all of the major social media channels. Marketers can accelerate their social activities, manage highly dynamic communities and measure the business impact from social campaigns. Campaign Commander DashboardDesigned specifically for users of Campaign Commander, this innovative marketing dashboard provides a single view of key performance indicators coming from customer data plus email, mobile and social campaigns. Fully customized widgets display real-time views on all activities.