Capillary enables retail marketers to easily and quickly manage their customer data, gain insights and personalize interactions across multiple channels, driving a significant increase in sales and loyalty.

1. Right Channel
Right Message
Right Now.

2. Capillary Technologies
Capillary enables retail marketers to easily and quickly manage their
customer data, gain insights and personalize interactions across multiple
channels, driving a significant increase in sales and loyalty.
• Founded in 2008 by 3 IIT KGP graduates
• 350+ burning spirits across 9 offices in 7 countries
• Privately held
• Backed by:

3. SO. AFRICA
USA MIDDLE EAST
INDIA
UK
SINGAPORE
AUSTRALIA
Global presence
Private and Confidential 5/18/2014 3

4. Win Back
Lost Customers
PUMA converted its inactive
customers into active
consumers by winning back
over 4,000 loyal customers per
month for an 80% win-back
rate.
www.CapillaryTech.com
Customer Achievements

5. Mom & Me, a baby and maternity
chain with 100+ stores in India
lowered its customer attrition by
42% in <6 months.
Acquiring New
Customers is 5x More
Expensive than Keeping
an Existing One
www.CapillaryTech.com

6. Capillary’s Intelligent Customer
Engagement™ suite provides a cost-
effective & easy way to obtain
insights from customer big data to
provide a targeted and
personalized customer experience.
Obtain Customer
Insights Without a
Data Scientist
www.CapillaryTech.com

7. Micro-
Segmentation and
1:1 Personalization
Pizza Hut increased its repeat
visits per month by 15+% and
realized a 5% increase in sales
through 17,000 campaigns a
day.
www.CapillaryTech.com

8. Catwalk, an apparel and accessories
brand in the US & Caribbean used
insights-driven campaigns to offer
instant, relevant and personalized
store offers and grew the average
basket size by 24%
Personalization
Instant Coupons
within the Store
www.CapillaryTech.com

9. Benetton’s 15-second mobile sign-up
loyalty program lead to a 7.5X growth
in its registered customer base, in
under 2 years.
Engage Customer
through a
Loyalty Program
www.CapillaryTech.com

10. Reach customers through their
preferred channel such as
mobile, e-mail, social media,
in-store or online.
Communicate with
Customers
Across Channels
www.CapillaryTech.com

11. Store Twenty One, a UK based clothing
and home retailer increased sales
by 5% and built deeper relationships
with relevant, real-time, personalized
recommendations through its POS.
Provide a Customer
Experience Shoppers
Tweet About
www.CapillaryTech.com

12. Capillary Intelligent Customer Engagement™ solutions
Customer Intelligence Manager
CUSTOMER ENGAGEMENT MANAGEMENT PLATFORM
Capillary Intelligent Customer Engagement™ Suite
Omni-channel
Campaign
Manager
Core
Value
Added
Services
Lifecycle
Marketer
Loyalty
Manager
CSAT
Manager
In Store
Marketer
E-Commerce
Marketer
Mobile
Marketer
Social
Connect
www.CapillaryTech.com

13. Product snapshot
www.CapillaryTech.com

14. Built for retailers; powered by customer analytics;
Integrates customer data from multiple channels
Cloud-based, complete customer engagement platform
Minimal technical intervention from customers;
real-time analytics
Launch in weeks, not months with results in <90 days4
3
2
1
Marketing Data Warehouse & Single Customer View
Advantage: Capillary
www.CapillaryTech.com

15. An award winning
company & CEM platform
www.CapillaryTech.com

16. www.CapillaryTech.com
Be in Good Company

17. Join the Intelligent Customer
Engagement Revolution

18. Krishna Mehra
Co-founder & President, Americas Region
Kmehra@CapillaryTech.com
Janet A. Jaiswal
VP of Marketing
Janet@CapillaryTech.com
800 W. El Camino Real
Suite 180
Mountain View, CA 94040