Learn how Customizing google analytics setup to meet your business needs can help you optimize marketing campaigns, get insights to improve user experience, understand the customer journey and to get actionable business insights.
Take a closer look at real life examples of business that has won their domain with analytics insights.
Using Google Analytics for Business Growth - Webinar ReapDigital
Learn how to go beyond the default setup of Google Analytics and adopt a holistic approach to Google Analytics by measuring your business KPI’s, online and offline customer journey and, using analytics to discover actionable insights.
E marketing Channels PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - E Marketing Channels Powerpoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with sixty slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on E Marketing Channels Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
Adobe Visitor Insights – How Adobe Used Its Experience Platform to Create Beh...Adobe
Adobe Visitor Insights takes behavioral data and turns it into real-time actions for its Digital Experience sales team. Read the whitepaper to learn how Adobe used it’s already-collected data and Experience Platform to create robust behavioral signals that have led to increased pipeline, new opportunities, and targeted conversations.
Marketing Analytics: Building a Reporting Format You Can OwnChris Sietsema
Marketers habitually spend valuable time on drafting, designing, developing, refining and presenting marketing reports and dashboards. How can you make sure that you are telling a meaningful story and that the audience for your reports see value in your measurement efforts? Here we discuss how to build a solid foundation for reporting accuracy, efficiency and substance.
Digital Marketing Enablement starts with Web Analytics. This is a presentation used to capture different facets of web analytics & how it helps in enablement of Digital Marketing
Using Google Analytics for Business Growth - Webinar ReapDigital
Learn how to go beyond the default setup of Google Analytics and adopt a holistic approach to Google Analytics by measuring your business KPI’s, online and offline customer journey and, using analytics to discover actionable insights.
E marketing Channels PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - E Marketing Channels Powerpoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with sixty slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on E Marketing Channels Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
Adobe Visitor Insights – How Adobe Used Its Experience Platform to Create Beh...Adobe
Adobe Visitor Insights takes behavioral data and turns it into real-time actions for its Digital Experience sales team. Read the whitepaper to learn how Adobe used it’s already-collected data and Experience Platform to create robust behavioral signals that have led to increased pipeline, new opportunities, and targeted conversations.
Marketing Analytics: Building a Reporting Format You Can OwnChris Sietsema
Marketers habitually spend valuable time on drafting, designing, developing, refining and presenting marketing reports and dashboards. How can you make sure that you are telling a meaningful story and that the audience for your reports see value in your measurement efforts? Here we discuss how to build a solid foundation for reporting accuracy, efficiency and substance.
Digital Marketing Enablement starts with Web Analytics. This is a presentation used to capture different facets of web analytics & how it helps in enablement of Digital Marketing
مفاهیم کلیدی در مارکتینگ آتومیشن | با نگاهی کاربردی به وب اینگیج و اینسایدر DataArt
توضیحات وبینار
هر نوع خودکارسازی و اتوماسیون فرایندها با این هدف که مشتریان را با نرخ بیشتر، در زمان کوتاهتر و با هزینه کمتر در مسیر قیف فروش (یا قیف بازاریابی) حرکت دهد و هدایت کند را اتوماسیون بازاریابی یا همان مارکتینگ آتومیشن میگوییم. (متمم)
سیستمهای مارکتینگ آتومیشن، با تمرکز بر اطلاعات به دست آمده از رفتار و تعامل کاربران، به تعریفی نسبتا جامع از رفتار، نیازها و انتظارات مشتریان دست پیدا میکنند و بر اساس این شناخت، مدل ارتباطی کسبوکار با مشتری را تعریف میکنند. در واقع میتوان گفت سگمنت بندی و گروه بندی مخاطبان با توجه به ویژگی های مشترک آنها است که منجر به تعامل موثرتر بین کسبوکار و کاربران میشود.
با کمک سیستمهای مارکتینگ آتومیشن، فرایندها و تسکهای تکراری که همیشه به صورت دستی انجام شدهاند با استفاده از ابزارهای بازاریابی دیجیتال انجام میشوند. همچنین دادههایی که تاکنون هیچ گونه تحلیلی برروی آنها صورت نگرفته، تحلیل شده و رفتار مشتری بر اساس آنها تحلیل میشود.
اتوماسیون بازاریابی در برنامهریزی، اجرا و آنالیز کمپینها نیز به ما کمک میکند. با استفاده از یک سیستم مارکتینگ اتومیشن کارآمد، به سادگی میتوان سرنخ (Lead) های احتمالی را به مشتریان کسبوکار تبدیل کرد.
اما اینها تنها فواید مارکتینگ آتومیشن نیستند. اتوماسیون بازاریابی میتواند به فرایندهای زیر هم کمک کند:
همسو شدن بیشتر فروش، بازاریابی و تبلیغات
کاهش هزینههای صرف شده برای کسانی که مشتری ما نخواهند شد
افزایش سرعت پاسخ به مشتریان در مراحل مختلف قیف فروش
بهبود کیفیت دادههایی که از مشتریان داریم
امکان استخراج شاخصهای ارزشمند برای تحلیل بهتر فرایند فروش
کاهش زمان مورد نیاز برای انجام کارهای تکراری و فرصت تحلیل استراتژیک
کاهش هزینههای عملیاتی سازمان
تطبیق بهتر فعالیتهای فروش و بازاریابی با نیازها و سلیقه مشتری
در این وبینار قرار است چه چیزهایی بیاموزیم؟
در این وبینار، مرتضی چرخزرین، عضو تیم دیتاآرت، قرار است راجع به موضوعات زیر صحبت کند:
تعریف دقیق اتوماسیون بازاریابی
مفاهیم کلیدی در اتوماسیون بازاریابی
در طول وبینار، مرتضی، داشبوردهای وب اینگیج و اینسایدر را نیز برای مخاطبان نمایش میدهد تا گفتگوی کاربردیتری شکل بگیرد.
بد نیست اگر قصد شرکت در این وبینار را دارید، حداقلی از اطلاعات را راجع به مارکتینگ را داشته باشید.
Attributions are basically a tool to answer two business questions, How do people decide to buy and how do they actually buy.
Let’s cover some basic pre-requisites that you should know already and then go deeper into attribution modelling and its implementation.
Taking your marketing performance measurement to the next level requires pulling all the pieces together to get greater clarity on performance, within and across channels. This is where an advanced attribution solution enters the game. In this first of the five webinar series, you’ll learn the key considerations when planning an initiative to leverage these capabilities to drive big results.
In this webinar you’ll learn how to makes sense of attribution data outputs and to use those insights to achieve your goals, including insights on:
- Generate reports and extrapolate insights
- Identify typical actions associated with common insights
- Leverage optimization to improve cross-channel performance
Studies upon studies have been done on how efficient you could be, and how much more ROI you’d gain, if you’d just put an organized lead management process in place. Easier said than done though, and best practices are only a good starting point to get your mind around the concept.
In this webinar, we'll share attribution challenges and results from companies like yours – to help you launch your program and take marketing performance measurement to the next level.
You'll hear real-world examples of how others have championed and launched and attribution programs, aligned KPIs to business objectives, made decisions based on attribution results & operationalized attribution results throughout the organization.
How to Unlock the ROI of Your Marketing AnalyticsClearPivot
Profit-making businesses expect to grow over time — grow sales and grow in value. Companies that fail to grow are at risk of losing out to the competition, and eventually going under.
Marketing represents the engine of business growth.
Businesses have always needed to accurately identify their niche, develop a strong marketing plan that focus on the target group, and deliver an effective message. Now, they must also develop a keen focus in tracking marketing metrics. Why? Because many businesses spend significant money on their marketing efforts, but then experience disappointment because of poor results.
Smart businesses understand how to utilize analytics to align limited resources with the most effective marketing initiatives to get the most bang for their buck.
Learn how to identify key events — on-site and off-site initiatives — that are critical to filling your sales pipeline.
Mining Google Analytics for Marketing InsightsKash Dhanda
Google Analytics is used by tens of millions of businesses to improve marketing decisions with data. This presentation explains how to properly set up an account, use the most powerful features, and generate marketing insights.
By watching this presentation, you'll learn:
* Example goals for Branding, Content Marketing, and Lead Generation websites
* Recommended segments any business can use to gain insights on specific members of their audience
* Intelligence events to keep you on top of your website data
* Common setup errors in Google Analytics
* Questions to ask your data, along with step-by-step images detailing how to find the answers
* Analysis best practices
Other topics covered include:
* Why you should use Google Analytics
* What you can do with Google Analytics
* Questions to help determine your web objectives and example objectives which might apply to your business
* Step-by-step instructions to set up goals, segments, and intelligence alerts
* How to quantify the results of your marketing efforts by using financial values
* Tagging tracking URLs for better campaign tracking
Presented by Kash Dhanda, President of Ezra Digital, at the invitation of the SMPS at their #theAECsofMarketing event.
All you wanted to know about analytics in e commerce- amazon, ebay, flipkartAnju Gothwal
One stop solution to your search for Data Analytics practices being followed by various E-commerce giants like Amazon, Ebay, Flipkart, Snapdeal and also some of the suggested approaches.
مفاهیم کلیدی در مارکتینگ آتومیشن | با نگاهی کاربردی به وب اینگیج و اینسایدر DataArt
توضیحات وبینار
هر نوع خودکارسازی و اتوماسیون فرایندها با این هدف که مشتریان را با نرخ بیشتر، در زمان کوتاهتر و با هزینه کمتر در مسیر قیف فروش (یا قیف بازاریابی) حرکت دهد و هدایت کند را اتوماسیون بازاریابی یا همان مارکتینگ آتومیشن میگوییم. (متمم)
سیستمهای مارکتینگ آتومیشن، با تمرکز بر اطلاعات به دست آمده از رفتار و تعامل کاربران، به تعریفی نسبتا جامع از رفتار، نیازها و انتظارات مشتریان دست پیدا میکنند و بر اساس این شناخت، مدل ارتباطی کسبوکار با مشتری را تعریف میکنند. در واقع میتوان گفت سگمنت بندی و گروه بندی مخاطبان با توجه به ویژگی های مشترک آنها است که منجر به تعامل موثرتر بین کسبوکار و کاربران میشود.
با کمک سیستمهای مارکتینگ آتومیشن، فرایندها و تسکهای تکراری که همیشه به صورت دستی انجام شدهاند با استفاده از ابزارهای بازاریابی دیجیتال انجام میشوند. همچنین دادههایی که تاکنون هیچ گونه تحلیلی برروی آنها صورت نگرفته، تحلیل شده و رفتار مشتری بر اساس آنها تحلیل میشود.
اتوماسیون بازاریابی در برنامهریزی، اجرا و آنالیز کمپینها نیز به ما کمک میکند. با استفاده از یک سیستم مارکتینگ اتومیشن کارآمد، به سادگی میتوان سرنخ (Lead) های احتمالی را به مشتریان کسبوکار تبدیل کرد.
اما اینها تنها فواید مارکتینگ آتومیشن نیستند. اتوماسیون بازاریابی میتواند به فرایندهای زیر هم کمک کند:
همسو شدن بیشتر فروش، بازاریابی و تبلیغات
کاهش هزینههای صرف شده برای کسانی که مشتری ما نخواهند شد
افزایش سرعت پاسخ به مشتریان در مراحل مختلف قیف فروش
بهبود کیفیت دادههایی که از مشتریان داریم
امکان استخراج شاخصهای ارزشمند برای تحلیل بهتر فرایند فروش
کاهش زمان مورد نیاز برای انجام کارهای تکراری و فرصت تحلیل استراتژیک
کاهش هزینههای عملیاتی سازمان
تطبیق بهتر فعالیتهای فروش و بازاریابی با نیازها و سلیقه مشتری
در این وبینار قرار است چه چیزهایی بیاموزیم؟
در این وبینار، مرتضی چرخزرین، عضو تیم دیتاآرت، قرار است راجع به موضوعات زیر صحبت کند:
تعریف دقیق اتوماسیون بازاریابی
مفاهیم کلیدی در اتوماسیون بازاریابی
در طول وبینار، مرتضی، داشبوردهای وب اینگیج و اینسایدر را نیز برای مخاطبان نمایش میدهد تا گفتگوی کاربردیتری شکل بگیرد.
بد نیست اگر قصد شرکت در این وبینار را دارید، حداقلی از اطلاعات را راجع به مارکتینگ را داشته باشید.
Attributions are basically a tool to answer two business questions, How do people decide to buy and how do they actually buy.
Let’s cover some basic pre-requisites that you should know already and then go deeper into attribution modelling and its implementation.
Taking your marketing performance measurement to the next level requires pulling all the pieces together to get greater clarity on performance, within and across channels. This is where an advanced attribution solution enters the game. In this first of the five webinar series, you’ll learn the key considerations when planning an initiative to leverage these capabilities to drive big results.
In this webinar you’ll learn how to makes sense of attribution data outputs and to use those insights to achieve your goals, including insights on:
- Generate reports and extrapolate insights
- Identify typical actions associated with common insights
- Leverage optimization to improve cross-channel performance
Studies upon studies have been done on how efficient you could be, and how much more ROI you’d gain, if you’d just put an organized lead management process in place. Easier said than done though, and best practices are only a good starting point to get your mind around the concept.
In this webinar, we'll share attribution challenges and results from companies like yours – to help you launch your program and take marketing performance measurement to the next level.
You'll hear real-world examples of how others have championed and launched and attribution programs, aligned KPIs to business objectives, made decisions based on attribution results & operationalized attribution results throughout the organization.
How to Unlock the ROI of Your Marketing AnalyticsClearPivot
Profit-making businesses expect to grow over time — grow sales and grow in value. Companies that fail to grow are at risk of losing out to the competition, and eventually going under.
Marketing represents the engine of business growth.
Businesses have always needed to accurately identify their niche, develop a strong marketing plan that focus on the target group, and deliver an effective message. Now, they must also develop a keen focus in tracking marketing metrics. Why? Because many businesses spend significant money on their marketing efforts, but then experience disappointment because of poor results.
Smart businesses understand how to utilize analytics to align limited resources with the most effective marketing initiatives to get the most bang for their buck.
Learn how to identify key events — on-site and off-site initiatives — that are critical to filling your sales pipeline.
Mining Google Analytics for Marketing InsightsKash Dhanda
Google Analytics is used by tens of millions of businesses to improve marketing decisions with data. This presentation explains how to properly set up an account, use the most powerful features, and generate marketing insights.
By watching this presentation, you'll learn:
* Example goals for Branding, Content Marketing, and Lead Generation websites
* Recommended segments any business can use to gain insights on specific members of their audience
* Intelligence events to keep you on top of your website data
* Common setup errors in Google Analytics
* Questions to ask your data, along with step-by-step images detailing how to find the answers
* Analysis best practices
Other topics covered include:
* Why you should use Google Analytics
* What you can do with Google Analytics
* Questions to help determine your web objectives and example objectives which might apply to your business
* Step-by-step instructions to set up goals, segments, and intelligence alerts
* How to quantify the results of your marketing efforts by using financial values
* Tagging tracking URLs for better campaign tracking
Presented by Kash Dhanda, President of Ezra Digital, at the invitation of the SMPS at their #theAECsofMarketing event.
All you wanted to know about analytics in e commerce- amazon, ebay, flipkartAnju Gothwal
One stop solution to your search for Data Analytics practices being followed by various E-commerce giants like Amazon, Ebay, Flipkart, Snapdeal and also some of the suggested approaches.
Operationalizing Customer Analytics with Azure and Power BICCG
Many organizations fail to realize the value of data science teams because they are not effectively translating the analytic findings produced by these teams into quantifiable business results. This webinar demonstrates how to visualize analytic models like churn and turn their output into action. Senior Business Solution Architect, Mike Druta, presents methods for operationalizing analytic models produced by data science teams into a repeatable process that can be automated and applied continuously using Azure.
Google Analytics : Overview & Basic Customization for Retirement CommunitiesOur Kids Media
One of the biggest skills gaps today is data analytics - the ability to not merely look at reports but to make recommendations and take action based on the data. Google Analytics is a powerful, free, decision support tool that is essential to understanding and improving your online marketing efforts.
Anneline Breetzke will cover the basics of the tool, the key metrics and four main reports and will then turn to customization. How to set up a custom dashboard and a custom report.
Google Analytics has come a long way in the last 12 months. Learn what new features now make Google Analytics a truly Powerful, Flexible, and Intelligent measurement tool.
Google Analytics : Overview & CustomizationOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you. We will cover some basic customization including using segments and creating custom dashboards.
Do you know the real story your data is telling you?4Ps Marketing
Do you know the real story your data is telling you, or are you still stuck reading a fairytale? Insights Consultant Emma Haslam spoke about the subject at Brighton SEO 2014.
How to Segment Your Customers and Target Their NeedsWebtrends
y digital marketer knows that relevant content leads to a better conversion rate. But how do you make sure you’re publishing the right content to the right person? Learn how through segmentation and targeting with Webtrends Optimize.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Getting Actionable Insights with Google Analytics - Webinar
1.
2. A Data Driven Digital Agency
We let Numbers and Science speak
Our solutions are always backed by data.
They’re not just personal opinions.
“They brought value into each stage of the project lifecycle…to
drive user engagement and sales.”
Tania Aidrus
Country Manager – Emerging Markets Google
4. Todays Speakers
Niroshan Samuel
Manager – Web Analytics
& Optimization
Malinda Senanayake
Senior Associate –
Digital Marketing
Duminda Sanjeewa
Senior Web Analyst
5. Implementation Framework from Digital Measurement Model
Goals Objectives KPI’s Implementation
1. Increase Sales Improve Average Order Value − Average product
price
− Ecommerce
− Products per basket − Ecommerce
Improve Conversion Rate − Conversion rate − Goals for Conversions
2. Increase Leads Increase contact form fills − Form fills conversion
rate
− Form fill track
3. Improve
Engagement
Increase video engagement − Video view rate
− Video viewed
percentage
− Track video views
Increase social shares − Social shares per
session
− Track social shares
6. Basic Tracking Using Tag Manager
Tag Manager can be used to track basic interactions that a visitor does in a page
Tracking ‘Add to Bag’ clicks
Capturing dropdown values
Capturing the selected color
Tracking ‘size guide’ views
7. Business Problem
Identify the visitors who download the products
catalog in a site which sells wholesale items
Analytics Implementation
An event is triggered whenever a visitor click on the
products catalog link
Result
Find a segment of users who are showing interest
Link Tracking – Use Case 1
8. Motive
Identify the segment of visitors who ‘add products
to cart’ in an ecommerce site but not converting
Analytics Implementation
Triggering an event whenever a visitor click on the
‘Add to Bag’ button
Result
Identifying a narrow and conversion ready audience
to reach out through channels such as remarketing,
email etc.
Button Clicks – Use Case 2
9. Motive
Segment the audience based on their preference in
selecting the type of tour
Analytics Implementation
Capture the ‘type of tour’ dropdown input
Result
Target dropped out users with personalized
offerings in a remarketing campaign depending on
their choice
Dropdown Inputs – Use Case 3
10. Advanced Tracking Using Tag Manager
Tag Manager can be used to track advanced interactions such as form submissions, video
stats etc.
Form related data and actionsVideo engagement stats
11. Business Problem
Find out the number of leads generated
Analytics Implementation
Track form submission as an event and create a
goal based on that
Result
Optimizing the marketing campaigns’ ROIs based
on the leads
Form Submission – Use Case 4
12. Business Problem
Find the effectiveness of the form
Analytics Implementation
Capture activities (filled or not) related to each form
field
Result
Identify the fields which are skipped most and
optimize the form fields accordingly
Form Field Activity Tracking – Use Case 5
13. Business Problem
Identify the sales which are coming through the
sales agents
Analytics Implementation
Capture the ‘booking code’ as a custom dimension
Result
By filtering out the sales agents conversions, we
were able to perform analyses based on the sales
coming through actual customers
Form Field Data Capturing – Use Case 6
14. Motive
Capture marketable information such as
‘designation’
Analytics Implementation
Capture the ‘designation’ as a custom dimension
Result
Personalized remarketing campaigns based on
designation bring more conversions at a lower cost
Form Field Data Capturing – Use Case 7
15. Case Study 1 – Designation Based Remarketing
Decreased CPA by 82%
Designation Based
Remarketing $150
Generic Remarketing $850
CPA
16. Case Study 2 – Reducing Form Fields
Increased Conversion Rate by 13%
Regular Form with
‘Country’ field
1.5%
Conversion Rate
Captured the IP address and identified the GEO location also feed that info in to Google
Analytics as a custom dimension
Difference between IP location and Customer filled data had only 9% difference
17. Motive
How visitors are interacting with video content
Analytics Implementation
Track ‘play/pause’ state and ‘% time played’ as
events
Results
Finding the videos which have high engagement
Remarketing to the visitors who engage more
Video Engagement Tracking – Use Case 8
Capturing play/pause state
% Time played
18. Case Study 3 – Campaign Based on % Time Played
50% Played
75% Played
1.2%
1.4%
Conversion Rate
Increased Conversion Rate by 17%
19. Custom Dimensions and Metrics
We can capture any additional information
available in the website as variables and then
store them in Analytics as ‘custom
dimensions’ or ‘custom metrics’
20. Calculated Metrics
Analytics allow us to create our own ‘calculated metrics’
by performing basic mathematical operations on default
metrics.
E.g. –
• Revenue per user
• Goal completions per user
21. Custom Dashboards
Custom dashboards allow us to view
key metrics at a glance and tailor the
view to our own needs.
Examples
• Ecommerce dashboard
• Content marketing metrics
• PPC dashboard
SEO Dashboard
23. Motive
Identify the influence documentation in capturing
leads
Analytics Implementation
Create a sequential advanced segment in Analytics
to identify the funnel
Results
Visitors who go to documentation after visiting the
product pages show higher probability in converting
to a lead
Advanced Segments – Use Case 9
Product Pages
Documentations
Contact
Lead
24. Motive
Track the number of times ‘out of stock’ message
pops up
Analytics Implementation
Trigger an event each time when the selected item
is ‘out of stock’
Results
Identify the demand for each type of product & the
sizes
Optimize the product sizes mix based on the
demand
Report Automation – Out of Stock Products
25. Motive
Identify the pages which give ‘404’ error
Analytics Implementation
Send the URLs of the pages which give 404 errors
when someone visit
Results
Take corrective actions to minimize the error pages
easily as the URLs get recorded in Analytics
Alerts – Tracking 404 Error Pages
26. Google Analytics Stats Across 20 Shopping Websites
(Last 30 Days – Sri Lanka)
1.5M sessions
9M page views
32. 32
Case Study 4 - Content Influence on Contact Us Form Fills
0.45%
1.57%
2.08%
3.58%
0.46%
0%
1%
1%
2%
2%
3%
3%
4%
4%
Site Average GNN Infographic PDF Video
Insight
Visitors who read PDF have higher probability to fill the
contact us form.
Actions
Plan remarketing campaign with PDFs
Auto recommend PDFs to users who dropped from
contact page
33. 33
Case Study 5 - Device Level Conversion Rate
Apple Devices
Conversion rate is high with high value products
Samsung Devices
Conversion rate is high with mobile phones and mobile
accessories
Launched separate device level campaign using Facebook Platform.
And achieved 20% to 40% improvement in Conversion Rate.
39. 39
Case Study 6 - Landing Pages – Category Page Analysis
Category Pages with Few Products Category Pages with Many Products
Higher Conversion Rate
Add products to categories with few products or don’t drive visitors
to those pages
46. 46
Case Study 9 - Content Influence on Conversion Rates
8%
10%
11%
0%
2%
4%
6%
8%
10%
12%
ConversionRate
Blog+MarketingInsights
MarketingInsights+Funds
Blog+Funds
3 Content Section – Blog, Marketing Insights, Funds Section
If a visitor goes to the blog and to the fund
section his conversion probability is high.
47. 47
Content Map & Possible Visitor Paths
Based Equation: nPr = n! / (n - r)!
1956 possible Visitor
PathsBlog
Market InsightsAbout Us Page
Contact Page
Funds
Funds
49. 49
Case Study 10 - Machine Learning with Google Analytics
Count of Session < 5
Product Page View
Video View
=Yes
Device
=Mobile
Site Search Used
0.8% (High)
Conversion Rate
0.7% (high)
Conversion Rate
1.35% (Very high)
Conversion Rate
0.21% (Low)
Conversion Rate
0.55% (medium)
Conversion Rate
2% (high)
Conversion Rate
YES NO
Count of Session < 5, Video Viewed, Device mobile
Count of Session > 5, Site Search Used
Decision Tree for Ecommerce Business
Conversion Rate
Improved by 10X
50. 50
Cluster 3
Mobile Users
Case Study 11 - Predict Bounce Rate Based on Device, OS and
Browser
Site Bounce Rate ( 50%)
Low
Medium
High
Very High
Cluster 4
Browser: Android, Chrome, Safari
Device Category: desktop, tablet
Operating System: Android, IOS, Macintosh,
Windows
Cluster 5
Browser is not: Android, Chrome, Safari
Device Category: desktop
Operating System: Windows
Cluster 1
Browser: Android, Chrome, Safari
Device Category: desktop, tablet
Operating System is not: Android, IOS, Macintosh, Windows
Cluster 2
Browser is not: Android, Chrome, Safari
Operating System is not: Linux, Macintosh, Windows
Cluster 6
Browser is not: Android, Chrome, Safari
:Operating System: Linux, Macintosh
Cluster 7
Browser is not: Android, Chrome, Safari
Operating System: windows
Device Category: mobile, tablet
54. Experiment Results so far
Directed to Non related Indian blog
By investing $1 in Adwords remarketing Customer can increase conversions by +2
Case Study 12 - Control Experiment to Identify Impact of View-
Through Conversions
Directed to Brand Site
59. Sub Category - Men's Fashion
Case Study 14 – Site Navigation Insight
Visitors who landed to category page visited the sub categories
without purchasing Products
60. Control & Variations
Control Variation
Hypothesis :
Displaying most visited sub-categories at the top of the category page will assist users’
navigation and hence reduce the bounce rate as well as improving conversions ultimately.
12%
67. 2.1
2.3
3.2
6
0
1
2
3
4
5
6
7
1 2 3 4
No. of orders within first 3 months
Case Study 15 – Orders within First MonthOrdersmonth4to12
Push 4 orders within 3 months to
achieve 6 orders within next 9
months
68. Case Study 16 - First Purchase “Size“ & ”Color” – Purchases within
12 months
2.9
3.1
3.3
3.9
4
4.7
4.9
5.5
5.8
6.4
0 1 2 3 4 5 6 7
Size - 8 (Black)
Size - 10 (White)
Size - 12 (Red)
Size - 14 (Red)
Size - 10 (Blue)
Size - 8 (Green)
Size - 10 (Black)
Size - 12 (White)
Size - 14 (Black)
Size - 12 (Blue)
Size&Color
Orders per User
Orders per User
How the combination of first purchase’s color and
size affect the LTV of the customer.
This helps to identify more granular segment of
visitors.