Slides from the Tampa HubSpot User Group meeting on 2-6-12 that goes over a few new features and apps in HubSpot and how to use them effectively for your business.
Quality content is one of the best ways to increase search engine rankings and web traffic. This presentation will show you how to create content that boosts your SEO.
Getting the most from Google Grants | Online advertising | South West Network...CharityComms
Will Howells, head of digital at Terrence Higgins Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Online advertising at Samaritans | Online advertising | South West Networking...CharityComms
Michael Keating, digital communications manager at Samaritans
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Quality content is one of the best ways to increase search engine rankings and web traffic. This presentation will show you how to create content that boosts your SEO.
Getting the most from Google Grants | Online advertising | South West Network...CharityComms
Will Howells, head of digital at Terrence Higgins Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Online advertising at Samaritans | Online advertising | South West Networking...CharityComms
Michael Keating, digital communications manager at Samaritans
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to Win Customers and Influence Google: A B2B Guide to Search and SocialAstek Consulting
Learn how to optimize social media for not only your B2B business, but also for Google. Presented by Rachel Yeomans of Astek and Sean McGinnis of 312 Digital.
Hubspot is Inbound Marketing Software in the world, It is truly an all-in-one marketing software that allows you do everything from create website pages , Landing Pages , Social Media, Email Analytics.which help companies to atteract visiter in convert into leads with minimum affort. Hubspot gives user more persionalised website experience For more info visit: http://www.hubspottemplates.com/
You're educated on our SEO plans and can proudly say that you've memorized the ins and outs of each and every plan that we now offer. BUT, can you sell it? (Don't worry if you're not there yet; we'll catch you up at the Webinar!)
Join us at next week’s Webinar to learn How To Master and Sell Our SEO Plans. We'll explain the benefits of each plan and the benefits of your offerings versus your competitors'. You'll leave the Webinar with a solid foundation on what you should say and what you shouldn't say to win your next client.
Presentation I gave at the CUNA Marketing Conference this year, based on a post I wrote for CUInsight.
https://www.cuinsight.com/create-great-auto-loan-campaigns-6-free-google-tools.html
Financial institution marketers can use Google's suite of free tools to put together a professional, highly targeted auto loan campaign.
Enterprise Planning and Streamlined Navigation from Skyword [Webinar]Skyword Inc.
Ready for a centralized location where you can see all of your content across the enterprise? Learn more about Skyword’s latest release.
Skyword’s May 2018 release incorporates two compelling elements—a visual redesign and an Enterprise Planner. The Skyword Enterprise Planner provides a central location to view all content and marketing activities, empowering you to coordinate internal team efforts and execute global campaigns.
Plan and visualize your content across your campaigns, business regions, divisions, and distribution channels.
How to Win Customers and Influence Google: A B2B Guide to Search and SocialAstek Consulting
Learn how to optimize social media for not only your B2B business, but also for Google. Presented by Rachel Yeomans of Astek and Sean McGinnis of 312 Digital.
Hubspot is Inbound Marketing Software in the world, It is truly an all-in-one marketing software that allows you do everything from create website pages , Landing Pages , Social Media, Email Analytics.which help companies to atteract visiter in convert into leads with minimum affort. Hubspot gives user more persionalised website experience For more info visit: http://www.hubspottemplates.com/
You're educated on our SEO plans and can proudly say that you've memorized the ins and outs of each and every plan that we now offer. BUT, can you sell it? (Don't worry if you're not there yet; we'll catch you up at the Webinar!)
Join us at next week’s Webinar to learn How To Master and Sell Our SEO Plans. We'll explain the benefits of each plan and the benefits of your offerings versus your competitors'. You'll leave the Webinar with a solid foundation on what you should say and what you shouldn't say to win your next client.
Presentation I gave at the CUNA Marketing Conference this year, based on a post I wrote for CUInsight.
https://www.cuinsight.com/create-great-auto-loan-campaigns-6-free-google-tools.html
Financial institution marketers can use Google's suite of free tools to put together a professional, highly targeted auto loan campaign.
Enterprise Planning and Streamlined Navigation from Skyword [Webinar]Skyword Inc.
Ready for a centralized location where you can see all of your content across the enterprise? Learn more about Skyword’s latest release.
Skyword’s May 2018 release incorporates two compelling elements—a visual redesign and an Enterprise Planner. The Skyword Enterprise Planner provides a central location to view all content and marketing activities, empowering you to coordinate internal team efforts and execute global campaigns.
Plan and visualize your content across your campaigns, business regions, divisions, and distribution channels.
Live Webinar: Developing a Killer Content Strategy for LinkedIn Lead AcceleratorLinkedIn
This live webcast explores how to develop a content marketing strategy to drive high-impact results using Lead Accelerator.
Sanjay Melwani, marketing automation consultant, walks you through key content and segmentation best practices, including how to:
• Perform a content audit to determine the best offers for your nurture streams
• Segment your target audiences and identify the right content for both known and anonymous contacts
• Optimize content across all ad formats including display ads, LinkedIn Sponsored Updates, and Facebook
Marketing your early stage startup without a budgetTidyMarketer
Early stage startups have one problem: the need traction but they most likely don't have a real marketing budget. In this quick presentation, learn the 5 programs that will help you get traction without a budget.
This webinar is about how to properly set a communication budget for your nonprofit and how can you optimize ROI on the strategies you may not have considered?
Slide deck from the Digital Matter video tutorial series on content marketing: how to think as a marketer and not as a blogger when designing a marketing strategy based on content.
This presentation is a brief snapshot of global content marketing strategy and content planning. This helps in corporate communications and building effective content for messaging to audiences across countries and disciplines. The idea is to share concepts that can be applied in day to day work situations and find new ways to solve business problems in communication and content space.
Web Strategy Plus Drives More Leads and Sales to Your Business!
Web Strategy Plus provides a "one stop shop" for all your print to web marketing needs. Our staff has a combined 30 plus years experience in design and marketing. We are committed to delivering exceptional customer service and affordable marketing solutions to meet your goals. Our home office is based in Cincinnati, OH but we work with companies across the globe. Whether you require a professional website or need help promoting it, we can help you with it all. Our main goal is to provide cost effective web strategies that drive results.
An updated version of Katie Moffat's presentations on how to use Facebook for your business in an effective manner.
Covers most of what you need to know from how to get started to the type of content to posts, how to manage your community and an insight into Facebook Insights!
With thanks to Katie for letting us share her slides and her invaluable tips and advice.
Get access to High Ticket Affiliate Course which includes all the resources, including a 51 page work book visit: http://www.HighTicketAffiliate101.com
Starting affiliate marketing with no money can seem daunting, but with the right approach and mindset, it's entirely possible. Affiliate marketing is a performance-based marketing strategy where you earn a commission by promoting other people's products or services. Here's a step-by-step guide to help you get started on your affiliate marketing journey without spending a dime.
Step 1: Choose a Niche
The first step in starting affiliate marketing is to choose a niche. A niche is a specific topic or industry that you will focus on. It's essential to choose a niche that you are passionate about and have some knowledge or expertise in. This will make it easier for you to create valuable content that resonates with your audience.
Step 2: Research Affiliate Programs
Once you've chosen your niche, the next step is to research affiliate programs. There are many affiliate programs available, so it's essential to find ones that are relevant to your niche and offer products or services that your audience will be interested in. Some popular affiliate programs include Amazon Associates, ClickBank, and ShareASale.
Step 3: Build a Website or Blog
While it's possible to start affiliate marketing without a website, having one can significantly increase your chances of success. A website or blog provides a platform for you to create and share valuable content with your audience. There are many free website builders available, such as WordPress or Wix, that you can use to create a website without spending any money.
Step 4: Create Valuable Content
Content is king in affiliate marketing. To attract and engage your audience, you need to create valuable content that provides them with useful information or solves a problem they have. This could be in the form of blog posts, videos, podcasts, or social media posts. The key is to create content that is relevant to your niche and provides value to your audience.
Step 5: Drive Traffic to Your Website
Once you have created valuable content, the next step is to drive traffic to your website. There are many ways to do this, including search engine optimization (SEO), social media marketing, and email marketing. The key is to choose the right strategies for your niche and audience and consistently promote your content to drive traffic to your website.
Step 6: Monetize Your Traffic with Affiliate Links
Once you have traffic coming to your website, you can start monetizing it with affiliate links. Affiliate links are unique tracking links provided by affiliate programs that allow them to track the sales or leads generated from your website. Whenever someone clicks on your affiliate link and makes a purchase or signs up for a service, you earn a commission.
Step 7: Track Your Results and Optimize
Finally, it's essential to track your results and optimize your results.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
2. New HubSpot Features & Apps
• Social Media Publishing Tool
• Keywords Tool
• Prospects Tool
• Marketing Reports
• Ifbyphone Lead Responder
• Google Adwords Dashboard
• Webinars
3. Social Media Publishing Tool
• Facebook, Twitter & LinkedIn
• Schedule Updates / Multiple Days & Times
• Promote Blog Posts
• Promote Landing Pages
5. Promote Your Blog Posts
•Promote your blog post several times over the first few days
and throughout the month
•Re-promote popular blog posts again
6. Promote Your Special Offers - Landing Pages
• Promote your advanced content and landing pages every
month
7. Keywords Tool: Use Campaigns
Use this tool to organize your keywords and create a content
creation strategy for the first quarter of 2012.
8. Keywords Tool: Use Campaigns
• Research keywords to get 10 core keyword phrases
9. Keywords Tool: Use Campaigns
• Research keywords to get 10 core keyword phrases
• Create a Quarter 1 campaign in keyword tool
10. Keywords Tool: Use Campaigns
• Research keywords to get 10 core keyword phrases
• Create a Quarter 1 campaign in keyword tool
• Use these core keyword to create your editorial calendar
11. Keywords Tool: Use Campaigns
• Research keywords to get 10 core keyword phrases
• Create a Quarter 1 campaign in keyword tool
• Use these core keyword to create your editorial calendar
• Use the “Recommendations” tool to find opportunities
12. Prospects Tool: Dive Deeper
• Identify Companies that are visiting you
• Measure their level of engagement: page views, visitors, leads
• Connect with employees through LinkedIn
13. Other New Apps
• Marketing Reports: create custom marketing
reports and save them for easy access in the future
• Ifbyphone Lead Responder: connect your
lead forms directly to your sales team and by
automatically having ifbyphone dial your prospect and
sales people and connecting them
• Google Adwords Dashboard: monitor your
Google Adwords Pay-Per-Click (PPC) campaign inside of
HubSpot. Close the loop with your PPC and see what
is converting to leads and customers.