This document provides steps to grow your email list fast. It recommends making a detailed plan that identifies your target audience and their needs. You should then create an incentive for people to opt-in to your list, such as a useful download. Next, use an email autoresponder service to automate list building and follow-ups. Create landing pages with compelling copy to attract subscribers. Finally, promote your offer on social media, blogs, and other online channels to spread the word and drive traffic to your landing pages. Measuring results and creating an email follow-up series are also suggested to engage subscribers over time.

1. How to Grow Your List FAST

2. Step 1: Make a Plan
• Main goal = to create & build a targeted &
responsive list
• Add specific parameters or challenges to keep
your plan moving forward
• Setting up a blog with opt-in form works but is
slow & dependent upon you creating content

3. Step 1: Make a Plan
• Questions to ask yourself:
• Who are you prospective visitors?
• Where are they most active?
• What would help them most quickly, right now?
• What unique skill can you use for them?

4. Step 1: Make a Plan
• Ways to find your answers:
• Check your control panel stats
• Ask questions on social media, in forums or ask your
current customers
• Check out competitor demographics, using Alexa or
Quantcast
• Check competitor sites
• Create short polls & surveys with SurveyMonkey

5. Step 2: Create an Incentive
• All you need is something your customers will
be excited to download
• Don’t reinvent the wheel
• Your incentive has to be:
• Timely, Unique & Useful
• What skills, insight, experience or knowledge
can you add to this incentive?
• Think of 6 ideas then choose the one that’s
easiest to produce or outsource

6. Step 3: Get an Autoresponder
• Top-level autoresponders give you
• Opt in forms
• Templates
• Tools
• Tutorials
• Support
• Services
• Autoresponders allow you to automate your
list building

7. Step 3: Get an Autoresponder
• Good autoresponders allow you to send follow
up emails & broadcast emails
• Top 2 autoresponder services are Aweber &
Constant Contact
• Never use a free autoresponder service

8. Step 4: Landing Pages
• Make the reader want to sign up to your list
• Hook your reader with a headline
• Pose a statement or question your reader can relate
to
• Show about 5 benefits of your offer
• Show about 5 problems readers may be
experiencing
• Finish with a call to action & sign up box at the end
• Repeat this link at least once within the body copy
• Include a powerful ‘P.S.’

9. Step 4: Landing Pages
• Suit the landing page to your reader
• The more urgent the need, the shorter the page
• Try a video squeeze page
• Pay attention to tone & voice (formal vs casual)
• WordPress themes that include landing page
templates:
• FlexSqueeze, Socrates, Landing Page, or WordPress
Landing Pages plugin
• Consider a mobile landing page

10. Step 5: Spread the Word
• Choose your favorite way of promoting
• Consider outsourcing if you don’t have time to
learn a new strategy
• Make a plan for promotion so you can reach all
your potential subscribers

11. Step 5: Spread the Word
1. Make sure your promotions bring qualified
subscribers to your landing page
2. Use QR codes if your audience is primarily
mobile
3. Link Twitter bio to your sign up page
• Consider using the Pretty Link Lite plugin
1. Create a hashtag for your sign up promotion
• Register it at hashtag.org & host a Twitter Chat
• Encourage readers to use your hashtag

12. Step 5: Spread the Word
5. Offer an email subscription mini-series
• A 6-lesson, email mini course
6. Run a contest
7. Create a Facebook tab for your landing page
& sign up gift
8. Create a useful app for your audience
9. Use click-to-tweet in your content

13. Step 6: Follow Up
• Measure your results
– Use tracking from your apps & social sites plus your
website, WordPress apps & plugins
– Make notes about what works & what doesn’t
• Create powerful email series regularly
• Create an affiliate program for subscribers
– Provide them with graphics, resources, FAQs &
rewards
• Reward & publicly thank top affiliates

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