This document provides an overview of improving SEO through content marketing. It defines content marketing as creating and distributing valuable, relevant content to attract a target audience and drive customer action. The benefits of content marketing include becoming an expert resource, increasing traffic and SEO, and improving engagement at a lower cost than traditional marketing. It recommends researching keywords to identify topics and including keywords in titles and across different platforms like blogs, social media, and guest posts with images, hashtags, and calls to action.

1. IMPROVE YOUR SEO WITH
CONTENT MARKETING

2. OVER VIEW
•Intro into Content Marketing
•Keyword Research
•What to write about
•The Nuts and Bolts of Improving SEO with
Content Marketing

3. CONTENT MARKETING DEFINED:
“Content marketing is a marketing technique
of creating and distributing valuable, relevant
and consistent content to attract and acquire a
clearly defined audience – with the objective of
driving profitable customer action.”
Intro into Content Marketing

4. INTRO INTO CONTENT MARKETING
Advertising vs. Content Marketing
Telling vs. Showing
Acquaintance vs. the BFF
Mass Market vs. Individual

5. Advertising vs. Content Marketing

6. BENEFITS OF INVESTING IN CONTENT
• You become a resource
• Expert in your field
• Helps establish and build a relationship with your customer
• Increases your Web traffic
• Increases your SEO

7. BENEFITS OF INVESTING IN CONTENT
• It’s recyclable
• Cheaper than Traditional Marketing
• Improves customer engagement
• Adds long lasting value to your brand
• Selling without selling

8. THE STARTING LINE
Keyword Research
• know what people are searching for.
• And helps your audience find your content.
• you can target different keywords in your blog
that you can on your website.
• You’re talking to a computer and a person.

9. GOOGLE KEYWORD PLANNER

10. GOOGLE KEYWORD PLANNER

11. GOOGLE KEYWORD PLANNER

12. GOOGLE KEYWORD PLANNER

13. GOOGLE KEYWORD PLANNER

14. GOOGLE INSTANT

15. WHAT TO WRITE ABOUT
Based on Keywords
Write about what people are talking about.
• This is effective, because you can target different keywords in your blog that you
can’t in your website.
• Include the keyword/words in your title.
• Big Industry News
• Major Head lines
• David Bowe
• Super Bowl
• Star Wars

16. THE NUTS AND BOLTS
Optimizing your content:
1. Have quality content:
2. Promote your content!!
• Use as many platforms you’re comfortable with and can
manage.
• Your website’s blog.
• Social Media Platforms: (show images of social media
platforms with these elements)
• Guest Blogging

17. Promoted
Content Drives
traffic to your
website!

18. THE ELEMENTS
• An image
• A link to your website: especially for original content.
• Include a simple call to action.
• Hashtags: Great for all SM posts: Original or curated.
• This becomes a searchable term
• Use a key word
• Branded service or product/ Business name
• Campaign
• Don’t abuse hashtags. You’ll just lose your reader.

19. THE ELEMENTS
• An image
• A link to your website
• Call to action.
• Hashtags

20. WRAPPING IT UP
• Keyword Research
• Write your Blog: At least once a month!
• Post that on:
• Website blog
• Linked In Long Post
• Email newsletter
• Blog= Social Media Posts
• Include images, Hashtags, call to actions,
and links to your website.

21. Thank you!