This webinar is about how to properly set a communication budget for your nonprofit and how can you optimize ROI on the strategies you may not have considered?
Why Do You Need a Digital Marketing Strategy for Business Growth?Chandrasekhar Sah
Digital marketing, in particular, refers to 'achieving marketing objectives through the application of digital technologies and media. You must integrate digital technologies with traditional media such as print, TV, and direct mail as part of multichannel marketing communications. More importantly, now more than ever, you need to be able to demonstrate the value of your work.
Content Strategy 2015: Marketing, Mobile, and the EnterpriseKristina Halvorson
Content remains a fundamental challenge for all of our organizations. Instead of talking about "what's next," let's talk about what's needed. Find out what basic questions every company should ask in 2015 before committing budget to new content marketing and management programs.
This document provides guidance on creating a digital marketing plan template. It emphasizes that a template is essential for establishing a marketing funnel and driving website traffic to reach marketing goals. The template should include key tactics like blogging, landing pages, email marketing, social media, and website extras to engage customers and generate leads. Creating a template according to goals makes the digital marketing planning process easier.
The document provides templates for digital marketing job descriptions, including an Analytics or Digital Insights Manager role. It describes the typical responsibilities of an Analytics Manager, such as implementing visitor tracking across platforms, developing business reports and dashboards to measure marketing performance, presenting insights and recommendations, overseeing web analytics systems, and defining an analytics strategy. The template also covers alternative job titles, required qualifications and average salaries for various digital marketing roles.
Seeking to hire Digital Marketing Agency in Noida?? we are at PegaLogics, offering various Digital Marketing Service Like SEO, SMO, PPC to rank your business 1st page. Get Pegalogics Business Plan and here!!! https://www.pegalogics.com/
Looking to start your Digital Marketing Career? Here are various job roles in the field of digital marketing. Digital Ready is a Digital Marketing Training Service Provider in Hyderabad for Professionals, Students and Corporates.
The document summarizes the services provided by an integrated marketing agency called The Energy Source. They take a full-service approach to marketing and offer strategic planning, branding, creative services, production, digital/mobile marketing, advertising, promotions, and public relations. They aim to develop custom programs that drive results for clients through an understanding of objectives and a customer-centric approach.
How to create digital marketing campaign effectivelyAndri H.
The document outlines the steps to create an effective digital marketing campaign, which are: 1) Define campaign goals and metrics, 2) Identify the target audience, 3) Create relevant content, 4) Publish the campaign on appropriate channels at the right time, 5) Analyze results using key performance indicators, 6) Evaluate results and make improvements. It also provides tips for content research, audience analysis, and useful online tools and resources.
Why Do You Need a Digital Marketing Strategy for Business Growth?Chandrasekhar Sah
Digital marketing, in particular, refers to 'achieving marketing objectives through the application of digital technologies and media. You must integrate digital technologies with traditional media such as print, TV, and direct mail as part of multichannel marketing communications. More importantly, now more than ever, you need to be able to demonstrate the value of your work.
Content Strategy 2015: Marketing, Mobile, and the EnterpriseKristina Halvorson
Content remains a fundamental challenge for all of our organizations. Instead of talking about "what's next," let's talk about what's needed. Find out what basic questions every company should ask in 2015 before committing budget to new content marketing and management programs.
This document provides guidance on creating a digital marketing plan template. It emphasizes that a template is essential for establishing a marketing funnel and driving website traffic to reach marketing goals. The template should include key tactics like blogging, landing pages, email marketing, social media, and website extras to engage customers and generate leads. Creating a template according to goals makes the digital marketing planning process easier.
The document provides templates for digital marketing job descriptions, including an Analytics or Digital Insights Manager role. It describes the typical responsibilities of an Analytics Manager, such as implementing visitor tracking across platforms, developing business reports and dashboards to measure marketing performance, presenting insights and recommendations, overseeing web analytics systems, and defining an analytics strategy. The template also covers alternative job titles, required qualifications and average salaries for various digital marketing roles.
Seeking to hire Digital Marketing Agency in Noida?? we are at PegaLogics, offering various Digital Marketing Service Like SEO, SMO, PPC to rank your business 1st page. Get Pegalogics Business Plan and here!!! https://www.pegalogics.com/
Looking to start your Digital Marketing Career? Here are various job roles in the field of digital marketing. Digital Ready is a Digital Marketing Training Service Provider in Hyderabad for Professionals, Students and Corporates.
The document summarizes the services provided by an integrated marketing agency called The Energy Source. They take a full-service approach to marketing and offer strategic planning, branding, creative services, production, digital/mobile marketing, advertising, promotions, and public relations. They aim to develop custom programs that drive results for clients through an understanding of objectives and a customer-centric approach.
How to create digital marketing campaign effectivelyAndri H.
The document outlines the steps to create an effective digital marketing campaign, which are: 1) Define campaign goals and metrics, 2) Identify the target audience, 3) Create relevant content, 4) Publish the campaign on appropriate channels at the right time, 5) Analyze results using key performance indicators, 6) Evaluate results and make improvements. It also provides tips for content research, audience analysis, and useful online tools and resources.
Digital Marketing Plan Template 2016 - UPDATEDBe Dynamic
Need help creating a digital plan for 2016? Download the digital marketing plan template to help you plan and implement your digital marketing strategy and activity for 2016. #digitalmarketing #strategy
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
This document discusses how to better integrate social media into a B2B strategy. It suggests reviewing current capabilities for different stages of the customer lifecycle and determining where social media fits. Opportunities mentioned include defining influencer relationships, creating editorial plans, and using LinkedIn and other platforms for lead generation, content sharing, and advertising. Tools for social media are assessed, and skills for digital transformation are reviewed.
Financial Advisors’ Use of Social Media Moves from Early Adoption to MainstreamLinkedIn
In order to better understand the role of social media and networks in the financial
services sector, LinkedIn partnered with FTI Consulting to conduct a comprehensive survey of financial advisors in the United States. The study has
revealed new insights into how financial advisors are leveraging social media to drive business, often under restrictive
policies. Findings from the research also show a number of best practices for successful use of LinkedIn to support
ongoing business needs.
The clock’s ticking to finalize your 2022 marketing strategy, but what worked this year may not be best next year! In a world of constant changes, how do you prepare?
Whether you’ve already created a plan or are trying to scrape one together, check out these webinar slides to:
• Identify the best marketing channels for your business
• Come up with creative ideas to attract customers
• Create an achievable budget and plan
B2B Marketing Campaigns 2020 - digital thought leadership - Forward Progress ...Social Jack
This document outlines a digital transformation program to build thought leadership and increase revenue through social media marketing. The program includes developing a humanized brand and thought leadership content, training employees as influencers, activating social networks to generate referrals and appointments, and measuring success through key performance indicators like reach, engagement, and revenue. Flexible package options are available for an organization, its employees, or pursuing named accounts through social selling. The program provides a content plan, coaching, and an online academy platform to train participants.
This deck covers:
How to create a documented content marketing strategy
How the marketing funnel works
The content tactics you should use to generate leads
How to measure success
The tech needed to help you pull it all off
Some findings on lead generation from NetLine's "2019 State of B2B Content Consumption and Demand Report for Marketers"
How To Make Content Marketing Magic With $5K, $10K, and $15K Per MonthInfluence and Co.
Budgets. Every department has them, and often they're the main reason you can or can't do something. But when budget is the driving factor in whether or not your team takes on an outsourced service — like content marketing, for example — it's crucial to know exactly what you're getting yourself into. You need to be aware of what your possibilities are, what you can achieve, how much of a time commitment it will be, and whether the results will be worth it.
Zeroing in on $5K, $10K, and $15K a month budgets, this deck breaks down:
What a content strategy looks like at each monthly budget level
Each strategy deliverable and how it benefits your company
Results you can expect
There are also free resources at the end of the webinar, including a content calculator that will help you determine the type of content you need to be creating based on your budget.
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
How to create an Integrated Marketing Strategy in F & G Retail Elin Hansen
The document provides guidance on developing an integrated marketing strategy using social media for a retail business. It discusses setting goals and targets for social media marketing, developing content to engage audiences across different social platforms, and emphasizing listening to customers to inform the strategy. The key aspects are developing buyer personas, creating a mix of content types, and applying a strategic process of listening, setting goals, developing the strategy and tactics, and engaging customers.
Our annual content marketing research with new insights useful for 2019 budget planning and benchmarking. This new report focuses on business-to-business (B2B) marketers and their content marketing benchmarks, budgets, and trends.
Learn how to define (and improve!) the quality of hire in this webcast. Click through to see the shift from taking job orders to influencing hiring needs and identify selection strategies that provide top-quality hires in today's new work environment.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
[Webinar] Content Amplification Playbook: Harness Social Media to Boost Your ...Influence and Co.
Whether it’s a webinar, whitepaper, blog post, or video, compelling content is imperative to a marketer’s success. Although creating that content is important, your most critical work starts immediately thereafter.
Every piece of content that is published is competing for your audience's attention. How do you ensure that your content can reach and engage the right audience members? Marketers have realized that social media presents a valuable opportunity to amplify your content while attracting the right people to engage with that content.
this deck outlines:
An effective step-by-step process for amplifying content to the right audience
A handful of tips and tactics for using social media to promote content
Why content will get zero engagement without the right distribution strategy
There are also links to free resources provided at the end of the deck that will help you amplify your content and effectively share it out to your network.
Webinar: How Salesforce.com drives B2B marketing ROI with LinkedIn Sponsored ...LinkedIn
The document discusses how Salesforce uses LinkedIn Sponsored Updates to drive marketing ROI. It outlines Salesforce's campaigns on LinkedIn, including creating valuable content, targeting premium audiences like senior executives, and optimizing performance. Salesforce achieves high lead conversion rates and ROI by engaging customers throughout their journey using technology to scale across teams. LinkedIn provides a unique professional forum for B2B advertisers to engage customers with content.
Big Data Analytics with Python -Attrition Control ProjectContent Krush
This Data Visualization and Analysis with Python project analyzed a company's current and past employees data in the past 5 years to understand causes of attrition and recommend possible measures to control attrition in future.
Milestone included using data analytics to:
1. determine what type of employees were leaving the company
2. determine which employees are prone to leave the company next
3. make recommendations to control attrition (rate at which employees leave)
Project was delivered by Adeyemi Olanrewaju. He is the Founder, Lead Digital Strategist and Data Scientist at Content Krush.
Content Krush is a fast growing performance digital marketing agency in Lagos, Nigeria with major strengths in Digital Strategy, Search Engine Optimization, Data Visualization and Analytics, Paid Search and Social Advertising.
Growth Story and Plan for 2017 -18. We are a Social Media and Digital Marketing agency based in India and USA with focus on helping Fortune 500 clients with their Digital Transformation needs.
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
It’s your job to create and sustain positive awareness for your brand throughout the long buyer’s journey and beyond. We can help.
Join LinkedIn's own Andrew Kaplan and Michael McEuen, Director of Demand Generation from AdStage as they demonstrate how to get—and keep—your brand in front of the professionals that matter most to your business. They will cover how to:
- Get in front of the right people early and often
- Reach and influence business professionals in the right context
- Educate your audience with the relevant content they crave
- Use awareness and engagement to drive bottom-funnel conversions
- Measure the impact of your branding efforts every step of the way
This webcast will empower you to rethink and reinvigorate your approach to brand marketing on LinkedIn.
Live Webinar: How to be a World Class Content Marketer on LinkedInLinkedIn
- Why content marketing matters and why it’s critical for your business to embrace
- Why LinkedIn should be part of your content marketing strategy
- How to create content that works and get to winning content
- How to distribute your content on LinkedIn
- What it means to optimize your content and best practices
This document provides guidance on building an effective marketing plan for nonprofits. It emphasizes the importance of having a plan with clear goals, objectives, key performance indicators (KPIs), and tactics. Goals are broader outcomes, while objectives are more specific and measurable. Examples of KPIs include website visits, conversions, social media metrics. Tactics are specific marketing activities like creating videos, whitepapers, or social media campaigns. The document stresses focusing efforts on the tactics that will provide the greatest impact, prioritizing tasks, and holding teams accountable to the plan through regular reviews of progress and results.
Digital Marketing Plan Template 2016 - UPDATEDBe Dynamic
Need help creating a digital plan for 2016? Download the digital marketing plan template to help you plan and implement your digital marketing strategy and activity for 2016. #digitalmarketing #strategy
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
This document discusses how to better integrate social media into a B2B strategy. It suggests reviewing current capabilities for different stages of the customer lifecycle and determining where social media fits. Opportunities mentioned include defining influencer relationships, creating editorial plans, and using LinkedIn and other platforms for lead generation, content sharing, and advertising. Tools for social media are assessed, and skills for digital transformation are reviewed.
Financial Advisors’ Use of Social Media Moves from Early Adoption to MainstreamLinkedIn
In order to better understand the role of social media and networks in the financial
services sector, LinkedIn partnered with FTI Consulting to conduct a comprehensive survey of financial advisors in the United States. The study has
revealed new insights into how financial advisors are leveraging social media to drive business, often under restrictive
policies. Findings from the research also show a number of best practices for successful use of LinkedIn to support
ongoing business needs.
The clock’s ticking to finalize your 2022 marketing strategy, but what worked this year may not be best next year! In a world of constant changes, how do you prepare?
Whether you’ve already created a plan or are trying to scrape one together, check out these webinar slides to:
• Identify the best marketing channels for your business
• Come up with creative ideas to attract customers
• Create an achievable budget and plan
B2B Marketing Campaigns 2020 - digital thought leadership - Forward Progress ...Social Jack
This document outlines a digital transformation program to build thought leadership and increase revenue through social media marketing. The program includes developing a humanized brand and thought leadership content, training employees as influencers, activating social networks to generate referrals and appointments, and measuring success through key performance indicators like reach, engagement, and revenue. Flexible package options are available for an organization, its employees, or pursuing named accounts through social selling. The program provides a content plan, coaching, and an online academy platform to train participants.
This deck covers:
How to create a documented content marketing strategy
How the marketing funnel works
The content tactics you should use to generate leads
How to measure success
The tech needed to help you pull it all off
Some findings on lead generation from NetLine's "2019 State of B2B Content Consumption and Demand Report for Marketers"
How To Make Content Marketing Magic With $5K, $10K, and $15K Per MonthInfluence and Co.
Budgets. Every department has them, and often they're the main reason you can or can't do something. But when budget is the driving factor in whether or not your team takes on an outsourced service — like content marketing, for example — it's crucial to know exactly what you're getting yourself into. You need to be aware of what your possibilities are, what you can achieve, how much of a time commitment it will be, and whether the results will be worth it.
Zeroing in on $5K, $10K, and $15K a month budgets, this deck breaks down:
What a content strategy looks like at each monthly budget level
Each strategy deliverable and how it benefits your company
Results you can expect
There are also free resources at the end of the webinar, including a content calculator that will help you determine the type of content you need to be creating based on your budget.
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
How to create an Integrated Marketing Strategy in F & G Retail Elin Hansen
The document provides guidance on developing an integrated marketing strategy using social media for a retail business. It discusses setting goals and targets for social media marketing, developing content to engage audiences across different social platforms, and emphasizing listening to customers to inform the strategy. The key aspects are developing buyer personas, creating a mix of content types, and applying a strategic process of listening, setting goals, developing the strategy and tactics, and engaging customers.
Our annual content marketing research with new insights useful for 2019 budget planning and benchmarking. This new report focuses on business-to-business (B2B) marketers and their content marketing benchmarks, budgets, and trends.
Learn how to define (and improve!) the quality of hire in this webcast. Click through to see the shift from taking job orders to influencing hiring needs and identify selection strategies that provide top-quality hires in today's new work environment.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
[Webinar] Content Amplification Playbook: Harness Social Media to Boost Your ...Influence and Co.
Whether it’s a webinar, whitepaper, blog post, or video, compelling content is imperative to a marketer’s success. Although creating that content is important, your most critical work starts immediately thereafter.
Every piece of content that is published is competing for your audience's attention. How do you ensure that your content can reach and engage the right audience members? Marketers have realized that social media presents a valuable opportunity to amplify your content while attracting the right people to engage with that content.
this deck outlines:
An effective step-by-step process for amplifying content to the right audience
A handful of tips and tactics for using social media to promote content
Why content will get zero engagement without the right distribution strategy
There are also links to free resources provided at the end of the deck that will help you amplify your content and effectively share it out to your network.
Webinar: How Salesforce.com drives B2B marketing ROI with LinkedIn Sponsored ...LinkedIn
The document discusses how Salesforce uses LinkedIn Sponsored Updates to drive marketing ROI. It outlines Salesforce's campaigns on LinkedIn, including creating valuable content, targeting premium audiences like senior executives, and optimizing performance. Salesforce achieves high lead conversion rates and ROI by engaging customers throughout their journey using technology to scale across teams. LinkedIn provides a unique professional forum for B2B advertisers to engage customers with content.
Big Data Analytics with Python -Attrition Control ProjectContent Krush
This Data Visualization and Analysis with Python project analyzed a company's current and past employees data in the past 5 years to understand causes of attrition and recommend possible measures to control attrition in future.
Milestone included using data analytics to:
1. determine what type of employees were leaving the company
2. determine which employees are prone to leave the company next
3. make recommendations to control attrition (rate at which employees leave)
Project was delivered by Adeyemi Olanrewaju. He is the Founder, Lead Digital Strategist and Data Scientist at Content Krush.
Content Krush is a fast growing performance digital marketing agency in Lagos, Nigeria with major strengths in Digital Strategy, Search Engine Optimization, Data Visualization and Analytics, Paid Search and Social Advertising.
Growth Story and Plan for 2017 -18. We are a Social Media and Digital Marketing agency based in India and USA with focus on helping Fortune 500 clients with their Digital Transformation needs.
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
It’s your job to create and sustain positive awareness for your brand throughout the long buyer’s journey and beyond. We can help.
Join LinkedIn's own Andrew Kaplan and Michael McEuen, Director of Demand Generation from AdStage as they demonstrate how to get—and keep—your brand in front of the professionals that matter most to your business. They will cover how to:
- Get in front of the right people early and often
- Reach and influence business professionals in the right context
- Educate your audience with the relevant content they crave
- Use awareness and engagement to drive bottom-funnel conversions
- Measure the impact of your branding efforts every step of the way
This webcast will empower you to rethink and reinvigorate your approach to brand marketing on LinkedIn.
Live Webinar: How to be a World Class Content Marketer on LinkedInLinkedIn
- Why content marketing matters and why it’s critical for your business to embrace
- Why LinkedIn should be part of your content marketing strategy
- How to create content that works and get to winning content
- How to distribute your content on LinkedIn
- What it means to optimize your content and best practices
This document provides guidance on building an effective marketing plan for nonprofits. It emphasizes the importance of having a plan with clear goals, objectives, key performance indicators (KPIs), and tactics. Goals are broader outcomes, while objectives are more specific and measurable. Examples of KPIs include website visits, conversions, social media metrics. Tactics are specific marketing activities like creating videos, whitepapers, or social media campaigns. The document stresses focusing efforts on the tactics that will provide the greatest impact, prioritizing tasks, and holding teams accountable to the plan through regular reviews of progress and results.
This document provides guidance on building a content marketing measurement program from the ground up. It discusses the importance of measurement for determining if content is working, challenges in measuring content marketing, and the measurement process. Key aspects of measurement include setting goals, defining metrics, benchmarking, developing strategy, measuring tactics, and making ongoing changes based on results. The document also outlines specific metrics to measure around consumption, sharing, lead generation, thought leadership, sales, and customer loyalty. It recommends tools for measurement and provides examples of executive scorecards and full measurement scorecards.
This document discusses how social media can enhance sales efforts. It outlines that social media allows companies to connect with more potential customers at a lower cost. It also explains that social media can help generate more leads, shorten sales cycles, and generate more referrals. The document then describes two services offered - a social media seminar training for sales and marketing teams, and a strategic social media plan involving discovery, account setup, content planning, and social media managing. Examples are provided for components like developing a content strategy and using management tools like Hootsuite.
Building Your Content Marketing Measurement Program From The Ground UpAct-On Software
This document provides guidance on building a content marketing measurement program from the ground up. It discusses selecting key performance indicators (KPIs) by setting organizational goals for content marketing. Some important KPIs include reach, engagement, sentiment, lead generation, sales, thought leadership, and customer loyalty. It recommends tools for measuring consumption, sharing, lead generation, sales, thought leadership, and social media impact. Finally, it offers a 10 step plan for getting started with content measurement, including setting up analytics and social listening tools and integrating them with CRM. The overall message is that measurement is essential for understanding what content is most effective and making improvements.
Entrepreneurship and Commerce in IT - 05 - Marketing, Technology and Marketin...Sachintha Gunasena
This series in about the Entrepreneurial and E-Commerce opportunities and how to harness the power of Information Technology to improve or revolutionize business.
This session covers Marketing, Technology and Marketing, CRM, Twitter, Facebook, Foursquare, LinkedIn, Organizational Plan, Financial Plan.
Why digital Marketing necessary for business growth? How it is useful compare to tradition marketing. #Digital Marketing Benefits #Digital Marketing Channels #SEO #SMO #SMM #Email marketing #Blog #Analytics #Digital Marketing Strategies
This document outlines a 5-step digital marketing plan: 1) Plan, 2) Reach, 3) Act, 4) Convert, and 5) Engage. The plan details strategies and key performance indicators (KPIs) to build an online audience, encourage brand interactions, increase conversion rates, and improve customer loyalty through content marketing, social media, and other digital channels. The overall goal is to optimize the digital marketing process to boost metrics like sales, customer satisfaction, and advocacy.
Why Digital Marketing is important for your business: -
1. Reaches People Where They Spend Their Time & Money
2. More Targeted
3. Can Be Hyper-Personalized
This document provides guidance on building a strong web and social media presence for businesses in Ghana. It discusses choosing the right online platforms and defining goals and key performance indicators. Content and promotion strategies are also covered, including search engine optimization, social media, paid advertising, and automation tools. The importance of branding, defining a content strategy, and tracking metrics to measure returns on investment are emphasized. The overall message is that a consistent, well-planned digital marketing approach can help drive brand awareness, traffic, leads and engagement for companies.
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
Digital Campaign Plan for IHS Markit Technologyjamann84
This document provides a 3-month digital marketing campaign plan for IHS Markit Technology Group to meet Q1 2018 revenue goals and nurture long-term relationships. The plan proposes an integrated digital strategy across channels to communicate the company's vision, mission, and values consistently. Key elements included are the proposal scope and goals, cost-benefit analysis, budget, production timeline, management approach, and tactic measurement. The goal is to generate leads, create brand awareness, and highlight industry events through tactics like content marketing, social media, and events while measuring performance to refine the campaign.
Unlocking Success with Digiviso: A Journey into Effective Digital Marketing
In the dynamic landscape of the modern business world, the key to reaching and engaging audiences lies in the realm of digital marketing. In this era of rapid technological advancement and digitalization, the term "Digiviso" emerges as a beacon of innovation, offering businesses a comprehensive approach to harnessing the power of the digital sphere.
Digiviso: Navigating the Digital Realm for Optimal Impact
Digital marketing has transcended conventional advertising, presenting a vast array of tools and strategies to connect with potential customers. Digiviso, a term that seamlessly intertwines "digital" and "vision," encapsulates the essence of visualizing success through cutting-edge digital marketing techniques.
Unlocking Brand Potential: Digiviso amplifies brand visibility through its strategic integration of social media marketing, content creation, and data-driven insights. It transforms businesses into digital powerhouses by designing captivating campaigns that resonate with the audience, fostering lasting relationships and converting interest into loyal patronage.
Strategic SEO Mastery: With Digiviso, search engine optimization (SEO) takes center stage. By meticulously researching and implementing high-impact keywords, businesses ascend the ranks of search engine results. This organic visibility drives targeted traffic, augmenting the brand's authority and credibility in the digital arena.
Compelling Content Creation: At the heart of Digiviso lies content creation that captivates, educates, and resonates. Leveraging diverse formats such as blogs, videos, and infographics, this approach draws audiences into the brand narrative, cultivating a community that actively engages with and shares valuable content.
Data-Driven Decision Making: Digiviso doesn't merely rely on intuition; it thrives on data-driven insights. By deciphering the digital footprints of consumers, businesses can tailor their strategies for maximum impact. This analytical prowess enables continuous optimization, ensuring that every effort yields measurable results.
Embracing Innovation: In the rapidly evolving digital landscape, stagnation can lead to obscurity. Digiviso continually adapts to emerging trends, such as influencer marketing, voice search optimization, and immersive technologies, ensuring that brands remain at the forefront of the digital revolution. For more visit us at https://digiviso.com/
This document provides tips for running a successful social media marketing campaign on a small budget. It recommends getting social media accounts set up correctly, running theme-based campaigns with goals and metrics, sharing valuable industry information and curated content, offering freebies to engage audiences, and measuring and optimizing campaigns by tracking what works best for the target platforms and audience. The key aspects are developing a strategy, creating and sharing relevant content, and analyzing metrics to improve engagement and results over time.
Campbelltown City Council Capability Program - Digital Strategy WorkshopMarketing Success
The document summarizes a digital marketing strategy workshop that is designed to help businesses understand the importance of digital marketing. It covers establishing goals, researching the target audience, choosing appropriate digital channels like websites, blogs, SEO, social media, email marketing, and developing an action plan. The workshop also discusses how to measure results and refine the strategy. Attendees will learn how a digital presence can help achieve business goals in a cost effective way and increase their competitiveness.
Creating a Successful Digital Marketing Strategy 2024.pdfFirstDigiAdd3
A successful digital marketing strategy needs meticulous preparation, constant optimization, and a thorough understanding of your target audience and objectives.
The document outlines the key steps in developing an effective content marketing strategy: 1) Set objectives like becoming a trusted resource for a target audience, 2) Define buyer and audience personas to understand their needs and interests, 3) Create a content execution and amplification plan across various channels, and 4) Measure performance using metrics like consumption, sharing, lead generation, and sales. The goal of the content strategy is to attract and engage an audience in order to drive business results through relevant and valuable content.
Similar to Setting a Marketing Budget for 2022 (20)
Recruiting and Engaging an All-Star Board with Governance Technology.pdfTechSoup
In this webinar, experts from OnBoard shared how modern governance software helps nonprofit boards and how technology helps nonprofits recruit, develop, and engage a board that will lead their organization strategically and responsibly.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Advancing Impact Measurement | Public Good App HouseTechSoup
Join us for an important discussion with three distinguished experts who are pioneering new approaches to impact assessment and funding:
💡 Raymond Cheng, Co-Founder of Open Source Observer: This free analytics suite offers a promising model for measuring the impact of contributions to the health of an ecosystem, with potential applications for nonprofit projects.
💡 Ken (bitbeckers) Beckers of Hypercerts: This protocol aims to streamline the process of funding and rewarding positive impact through a shared, decentralized database for impact claims and funding mechanisms.
💡 Laura (LauNaMu) Navarro, Founder of Metrics Garden Labs: By developing tools to measure the "soft" contributions of a community beyond code, Metrics Garden Labs is exploring new dimensions of impact assessment.
This webinar will:
👉 Engage with leading experts and gain valuable insights into new strategies and mechanisms that are advancing impact measurement.
👉 See demonstrations of the latest tools and methods being developed to measure and enhance the impact of public good projects.
👉 Connect with a diverse community of nonprofits, developers, and open source enthusiasts, fostering meaningful collaborations and exchanges of ideas.
As we strive to create a more just and equitable world, it is essential that we work together to find better ways of evaluating and supporting the vital work done by nonprofits and public good technologists.
Video: https://youtu.be/4kLsZK3wK2Q
CHAPTERS
00:00 Opening Remarks and How to Engage
00:21 Introducing TechSoup and Its Mission
00:49 Spotlight on Event Partner: Funding the Commons
03:26 Introduction to Speakers and Their Innovations
04:31 Deep Dive into Open Source Observer with Raymond Cheng
13:59 Exploring Hypercerts with Ken Beckers
22:38 Evaluators in the Ecosystem: The Role and Impact
23:37 Introducing Funders to Validated Claims
24:10 VoiceDeck: A Marketplace for Journalistic Impact in India
26:29 Impact Garden: Standardizing Impact Data
35:05 Q&A Session: Insights on Impact Evaluation and Funding
CONTINUE LEARNING & BUILDING - Accelerating Makers is helping technology builders and nonprofits co-create purpose-built tools for public good: https://AcceleratingMakers.PublicGoodAppHouse.org
BROWSE - DWeb explainer documents and guides for civil society:
https://acceleratingmakers.publicgoodapphouse.org/resources
ATTEND - Live tech events for makers and nonprofit Leaders: https://events.techsoup.org/public-good-app-house/
This event is supported by an award from the Filecoin Foundation for the Decentralized Web.
Hosted by TechSoup on May 23, 2024.
https://events.techsoup.org/e/m4gprj/
Keeping Your Information Safe with Centralized Security ServicesTechSoup
In this webinar, Felipe Mondragon from Tech Impact shared the basic understanding of how cyberattacks happen and how to prevent them. Small to medium-sized nonprofit organizations are specifically susceptible due to their lack of cybersecurity policies and staff training. The good news is that there are lots of things you can do to protect your organization, even if you’re not a security expert.
Telling Your Story_ Simple Steps to Build Your Nonprofit's Brand Webinar.pdfTechSoup
In this webinar, Lisa Quigley and Ryan Tatum of Tapp Network explained how to share your nonprofit's story effectively, and easy ways to create a recognizable brand to amplify your impact.
Securing the Future | Public Good App HouseTechSoup
In an age where the digital privacy and security of activists are under constant siege, the imperative for change-makers to equip themselves with the critical knowledge and tools to protect their missions and communities has never been more urgent.
This event is designed to empower activists with the knowledge of decentralized technologies that serve to bolster privacy and enhance security measures.
The agenda includes a blend of insightful talks and live demonstrations by leading Makers of public good technologies.
APP DEMOS
👉 Snowflake: a free and open-source censorship circumvention tool from The Tor Project.
👉 Signal: why most chat tools are problematic for privacy, how they can be exploited, and how Signal can help. Freedom of the Press Foundation will demo some basic Signal features that will benefit activists.
👉 Quiet: a "Slackier Signal" for teams doing sensitive work.
👉 Surveillance Self-Defense: the EFF's repository of how-to guides and explainers for protecting yourself and your friends online.
CONTINUE LEARNING & BUILDING - Accelerating Makers is helping technology builders and nonprofits co-create purpose-built tools for public good: https://AcceleratingMakers.PublicGoodAppHouse.org
BROWSE - DWeb explainer documents and guides for civil society: https://acceleratingmakers.publicgoodapphouse.org/downloads
JOIN - Accelerating Makers community: https://survey.alchemer.com/s3/7572582/Accelerating-Makers-Community-Registration
ATTEND - Live tech events for makers and nonprofit Leaders: https://events.techsoup.org/public-good-app-house/
This event is supported by an award from the Filecoin Foundation for the Decentralized Web.: @filecoinfoundationforthede7472
Hosted by TechSoup on May 9, 2024.
https://events.techsoup.org/e/m6wcv9/
Introduction to TechSoup’s Digital Marketing Services and Use CasesTechSoup
In this webinar, Tapp Network experts shared how to boost your nonprofit's digital presence, donor engagement, and ideas for nonprofits seeking to enhance their online marketing and fundraising efforts.
Introduction to Nonprofit Accounting: The BasicsTechSoup
In this webinar, members learned the ABCs of keeping books for a nonprofit organization. Some of the key takeaways were:
- What is accounting and how does it work?
- How do you read a financial statement?
- What are the three things that nonprofits are required to track?
-And more
Executive Directors Chat Embracing Diversity and Cultural DifferencesTechSoup
In this webinar, LaCheka Phillips, Director of Equity, Inclusion, Diversity & Culture (EIDC) at TechSoup offers executive directors and their teams strategies needed to embrace and celebrate diversity within their nonprofits.
Participants shared experiences how their nonprofit fosters an inclusive environment that appreciates and leverages cultural differences for a stronger, more connected team.
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
In this webinar, nonprofits learned how to delve into the minds of funders, unveiling what they truly seek in qualified grant applicants, and tools for success.
Learn more about the Grant Readiness Review service by Remy Consulting at TechSoup to help you gather, organize, and assess the strength of documents required for grant applications.
Building the Commons: Community Archiving & Decentralized StorageTechSoup
This event shines a spotlight on the intersection of decentralized storage solutions and community archive projects. For years, digital archiving has been essential for preserving historical documents and community memories. However, traditional storage methods increasingly face issues around costs, data ownership, privacy concerns, and accessibility limitations. This is where decentralized storage offers a fresh approach to safeguarding vast public datasets.
Designed for enthusiasts and professionals in community archiving, research, and library sciences, this event will be a mix of talks and demos by leading Makers of public good technologies.
Hosted by TechSoup on April 25, 2024.
https://events.techsoup.org/events/details/techsoup-public-good-app-house-presents-building-the-commons-community-archiving-amp-decentralized-storage/
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfTechSoup
In this webinar, Tapp Network experts shared how to ensure that your website is welcoming to all audiences by using accessibility features and complying with ADA standards.
Welcome to TechSoup - New Member Orientation and Q & A (April 2024)TechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Executive Directors Chat Initiating Equity for Impact.pdfTechSoup
This interactive meeting was designed for leaders eager to lay the groundwork for equity within their nonprofits. LaCheka Phillips, Director of Equity, Inclusion, Diversity & Culture (EIDC) at TechSoup and nonprofit leaders shared some peer-to-peer insights, their commitment to learn, and initiate more inclusive and equitable practices in the nonprofit sector.
Set the Path Forward with Smart Technology Decisions.pdfTechSoup
In this session, Melanie Meyer and Mark Mason from Tech Impact discussed how to look at your current technologies, how to gauge where you are, and how to plan and budget for the future success of your organization.
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Will my current version of QuickBooks stop working?
I have a really old version of QuickBooks. What should I do?
Should I remain with QuickBooks Desktop or move to QBO?
And more.
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3. 3
In partnership with:
A Mission-Driven
Marketing and Technology
Agency Empowering
Organizations for Good
4. 20%
of all nonprofits have
no firm marketing
budget at all
65%
of audience
interactions are digital
compared to 41% in
2019
$10k
a month in free
Google Ad Grants to
qualified NPOs
Key/Important Data Metrics
5. What We’ll Cover Today!
1. Why is important to invest in your digital marketing and
communications
2. What elements go into a strong digital marketing strategy
3. Review common budgeting methodologies
4. Apply “Adaptive Goal-Based Budgeting” to your marketing
budget methodology
5. How to plan and budget for the key elements of your digital
marketing strategy
6. Ways to increase your capacity to lower overhead costs in your
digital marketing work
7. Provide you with some helpful additional resources and a brief
Q&A
7. Why Digital Marketing/Communications?
• Establishing credibility
• Increasing support of your mission
• Finding and converting the audience your organization serves
• Generating funding and donations
• Attracting constituents you need, like volunteers and supporters
• Organizing action around issues you seek to change
• Driving social and behavioral change
8. Why Website Development and Maintenance?
• Clearly state your mission and values
• Exhibit upcoming events and collect registrations
• Position your organization as a thought leader and changemaker in
your space
• Create a space to showcase your organization's impact
• Encourage social media sharing and interaction
• Tell a compelling story that leverages emotional reactions
• Highlight multiple ways to get involved
11. The Marketing Funnel
Social Media | SEO | Blogs | Events | Webinar |
Automations & Tools
Email | Infographics | Downloads | Forms |
Landing Pages | CRM
Impact Stats | Case
Studies | Testimonials
| Personalization
Awareness
Consideration
Decision
12. The Marketing Mix: Content, Content, Content Development
Social Media
Email
Outcomes
Volunteers
Donations
Social Impact
Blogs /
Content
Forms
Web / Landing
Pages
13. Start with Strategy
1
Objectives
• Develop key organizational
objectives and Key
Performance Indicators
(KPIs)
• Objectives should be
SMART:
• Specific
• Measurable
• Attainable
• Relevant
• Time-based
2
Personas
• Understand who your target
personas are for each
objective. There may be
more than one.
• Understand their:
• Background
• Pains
• Gains
• Motivations
3
Content Planning
• Use the inbound
methodology marketing mix
to build out content pieces
for each persona.
• Include:
• Social Media
• Blogs/Content
• Forms
• Emails
15. Traditional/Common Methodologies
• The Percentage Method
• Pros:
• Keeps your budget healthy with an average of 10 to 20 percent of operating budget
and scales with your operating budget
• Cons:
• A certain amount of marketing and web is necessary to grow
• The Dollar Method
• Pros:
• The simplest way to budget as it is a set amount typically based on previous budgets
• Cons:
• Leads to stagnancy and missed opportunities for leveraging growth
• The Incremental Method
• Pros:
• Combination of the two allows for a responsive adjustment on a regular basis,
typically quarterly
• Cons:
• Success of initiative can be dynamic, restricting the ability to fully test and analyze
results of a period of time
16. Adaptive Goal-Based Methodology
• Tracks Marketing and Web’s expected and measurable impact on an
organization’s broader strategic S.M.A.R.T. goals
• Budget will be continually optimized in a way that prioritizes the tactics
and initiatives that create the highest returns
• Each dollar spent on marketing, communications, and fundraising has a
meaningful return on your organization's goals, and budgets are
constantly optimized so that the tactics and initiatives with the highest
returns take priority.
17. Overhead Costs to Budget
• Social Media Scheduler: Hootsuite, Agorapulse, Sprout Social
• Allows you to “bulk” the work of your social media postings to create
efficiency and increase capacity
• Track what posts are driving engagement for optimization
• Email Marketing Tool/CRM: MailChimp, Active Campaign, HubSpot
• Leverage Automated emails to help increase engagement and steward
your relationships in a personalized and timely manner
• Website: Hosting, Security, Landing Page Development and Updates
• Don’t forget that to keep your website secure and regularly updated with
up-to-date information and landing pages when necessary
18. Ongoing Monthly Deliverables and Measurable ROI
• Social Media Planning and
Scheduling
• Investment: 20-45 minutes per post
• Measurements: # follows, # likes, #
shares, # clicks
• Blog Writing - (500-700 words)
• Investment: 2-4 hours per blog
• Measurements: # subscribers,
# readers, # call-to-action clicks
• Inquiry Forms - (volunteer, get
more info, etc.)
• Investment: 30 minutes per form
• Measurements: # of submissions
• Landing Pages
• Investment: 8-10 hours per page
• Measurement: # visitors,
# conversions (sign up, donate,
etc.)
• Email Workflows and
Automations
• Investment: 3-5 hours per
workflow
• Measurement: # of submissions,
# opens, # clicks
• Planning and Scheduling
• Investment: 4-6 hours/month
19. Things to Consider
• Hire a marketing or communications intern
• Lots of students are looking for the opportunity to put their communications and
marketing degrees to work. We’ve seen organizations tackle amazing projects with
the younger generation looking for workforce experience. Most schools offer credit to
students making their internship no-cost to the organization.
• Plan and bulk your work
• Spending the time to think through your content calendars at a monthly and quarterly
vantage point will allow you to plan ahead with you and your team. Leverage tools
that can automate publishing of social media and blog posts so you’re not spending
an hour everyday trying to think of something to post about.
• Lean on your partners and industry experts
• Partners and experts are always excited to have their content (blogs, articles, and
presentations) shared and have the opportunity to be seen by more people. Build this
into your strategy and build your internal capacity on content development.
20. Additional Resources
Managing a digital marketing strategy and developing a budget is no small feat. As our world
continues to rely on investing in digital solutions, it’s important to also invest in you and your
organization’s digital literacy, especially at the intersection of digital and communications.
Here are a few resources that you might find useful in your journey!
• How Can I Improve SEO for My Nonprofit Website?
• Engage Your Donors, Members, and Volunteers Using Inbound Marketing
• 4 Steps to Getting Started with Google Ads for Nonprofits
• [Course] Email Marketing 101: How to Get Started Building Your Email Marketing
Strategy
22. Get In Touch
If you have any questions or wish to
speak to a Tapp expert about your
year website or marketing, get in
touch here or send an email to
techsoup@tappnetwork.com
GET IN TOUCH!