The document discusses a content marketing case study for Prevea Health's GameChanger program. It describes how a needs assessment found the program was missing lasting impact. A multi-media solution was proposed to tell the stories of GameChangers through a series of newspaper broadsheets and digital ads. The approach generated $44,000 in revenue over 4 weeks and Prevea Health was pleased with the results and workflow. Challenges included a short timeline but clear expectations helped complete the project on schedule.