This is the high level business plan of Talkytravel

1. TALKYTRAVEL
travel is social !

2. Introduction
Introduction
Company name: Duronto Technologies Pvt. Ltd.
Entrepreneur name
1. Pushpinder Singh, CEO and founding Director
2. Monica Jain, Founding Director
Sector / Industry focus
Travel & Tourism, Mobile & Internet
Established: September 2009
Current staff strength: 12
Contact coordinates
1. Mobile number : +91-9810071478
2. Landline number with code: 0120 - 2405680
3. Email Address: pushpinder@duronto.in
4. Postal Address: Unit 227 & 229, ITCC, B-30 Sector 62, Noida -
B-
201304

3. Product
Presenting the Talkytravel platform
• One stop shop for information needs related to travel & transit
• Solves the problems faced be people during travel time in real time
• Indoor maps
• Schedules, Delays and Other people reporting
• Information on places to eat, Transport
• Ratings and tips by other travelers
• Product uniqueness
• First of its kind
• Radical approaches of using user generated content and fresh
indoor mapping technology
• Target Customers
• People in Transit
• White label customers for managed service – Airports, Hotels,
Malls

4. Value proposition
Product Value proposition
Airports/Railway/Metro Others
• Branding & Promotional •White label platform for use in
•Connect & Engage with their users malls/hotels etc
•Get real time feedback of users •Indoor maps platform for use as a
•Reputation Management
licensed service
•Business Intelligence
•Shared revenues –Taxi, Airport
restaurants , hotels
Users
• Authentic/real time Info on the move
• Readily consumable
• Easy to buy
• A platform to connect with other travelers
• Platform to share my experiences
• e-commerce needs during transit – Book
taxi, pre order food, pre order gifts

5. Product
The Market & Opportunity
• Social media is booming & accepted phenomenon
• Addressing needs of people during transit is still a nascent space
• Strong business case for user driven models in travel
• 2.5 tweets for “Delhi Airport” every hour (as measured on 21st May)
• 4-5 tweets by @Flykingfisher in 24 hour (between 20 May and 21 May)
• 7 tweets by @AirportExpress in 24 hours (between 20 May and 21 May)
• 3G launched. Smartphones/Tabs in incredible growth (110% YoY)
• Large transiting communities
• 160 million air travelers annually growing 13 % YoY at 45 Airports
• Indian Railways caters to 25 million passengers daily
• DMRC has 1.6 million travelers every day. 32 new metro systems.
• Mumbai suburban system has 6.95 million travelers every day
• Market is mature, Travel e-commerce accepted and successful
• White-label cloud, Managed services is a major trend

6. Monetization & Marketing Plan Business , Marketing & Monetization
• Monetization
• Appstores : Paid/Subscription (for full feature version)
• Deals, Coupons & Referrals: Booking Taxi, Hotels at Airport
• Whitelabel managed services: B2B
• Advertisements
• Marketing the Talkytravel social platform
• Large focus on Social Media marketing and online paid marketing
• Relationship building with Appstores for promotions
• Evangelization at public Exhibitions and Fairs
• Campaigns around contributor rewards with deals & coupon
• Marketing White label managed platform services
• Direct strategic marketing & partnerships **
• Strategic direct marketing for platform white label services
• Partnerships with existing players
• Travel Industry trade fairs
• Social media marketing in travel industry forums
* Online social marketing consultant employed
** GMR contacted and they have asked for a proposal on white label

7. Financials & Milestones
Financial Projections – B2C+B2B
Year-1 Year-2 Year-3 Year-4 Year-5
Revenues
Consumer offerings 32.08 336.70 945.04 2522.81 3800.47
Whitelabel services 130.80 281.76 696.58 1304.32
Revenues - Total (A) 32.08 467.50 1226.80 3219.38 5104.80
Expenses
Consumer Offerings
Salaries 78.00 123.60 215.76 281.87 336.16
Fixed 14.00 20.00 20.00 27.00 27.00
Sales & Marketing 20.25 60.50 83.00 85.50 85.50
Cloud, Equipment etc. 14.80 15.44 31.48 31.86 32.29
Total - Consumer offerings 127.05 219.54 350.24 426.23 480.94
Whitelabel services
Salaries 24.00 72.00 149.04 190.44
Fixed 2.00 11.00 13.00 16.50
Sales & Marketing 47.25 105.00 143.80 294.44
Cloud, Equipment etc. 8.45 14.58 32.48 38.86
Total - Whitelabel services 0.00 81.70 202.58 338.32 540.24
Expenses - Total (B) 127.05 301.24 552.82 764.55 1021.18
Net Income/Loss (A-B) -94.97 166.26 673.98 2454.83 4083.62

8. Key Funding Indicators Financials & Milestones
Funding Received till date 5 Lakh
Total order booking in FY 2010-11 50 Lakh (approx)
• Salaries
Major Expenses • Product Development
• Marketing
Funding Requirement Rs 152 Lakh
Stakes committed 20%
• Market Launch of product
Key Value building milestones • Installed customer base of 50,000
• Indoor mapping patents
Product funding till now Rs 10 Lakh from accrued revenues
• Client references
• Built up intellectual properties
Existing Key values
• Collected Database
• Experienced team and infrastructure
• Strategic marketing
Anticipated future funding needs • Development of other web/mobile properties
• Going international
• Imperative Wireless: Los Angeles, California
Strategic Partnerships
• Simplion Inc., SF bay area
Exit Strategies Strategic acquisition
Expected ROI 13.4 X in 5 years assuming valuation of 2 X Revenues

9. Summary
• Mammoth community of people in transit untouched as a
business opportunity
• Ahead of the trend in social
• Sitting right inside the real time user experience of a traveler
• Unique platform offering a twin B2C and B2B opportunity
• Revolutionizing digital mapping ecosystem by owning the
Indoor mapping technology
• Pioneering user niche generated content model
• Creating gold mines in solving fundamental ground level
unsolved problems
• Low cost marketing approach using OM & Social Media
• Product itself creates self propagating viral marketing
opportunities
• Strong experienced team known for their high integrity

10. "We are a herd species and not an
individualist species (as our western post
enlightenment culture would have it). From
the moment we are born to the day we die,
we are shaped by our interaction with others;
For good or for ill, we are made by how other
people are." ...Mark Earls, Author Herd, The
hidden truth about who we are