Feature-Rich. Ultra Flexible & Customisable. User Friendly. New Generation Membership Engagement Solution. About us : Fireworks Solutions Sdn Bhd is a powerhouse of digital marketing technologies and services. Our HQ is in Kuala Lumpur. Find us at http://fireworks.digital

1. DIGITIZING ASIA
Singapore | Malaysia | Thailand | Myanmar | Cambodia
HTTP://FIREWORKS.DIGITAL

2. MALAYSIA
MYANMAR
THAILAND
SINGAPORE
CAMBODIA
ABOUT US
Established in year 2003, Fireworks is an award winning
Digital Innovation and Digital Marketing firm that
specializes in mobility and internet based business
solutions.
Our technology empower countries such as Malaysia,
Singapore, Thailand, Myanmar, Cambodia, Vietnam &
Indonesia - we strive to empower Asia with our digital
technologies and tech ventures.
Currently serves top notch clientele such as Mead
Johnson, Sinchew, Setia, Amway and Myanmar ’s
Ministry of Information.

3. X
WHAT WE DO
TECHNOLOGIES
•SOFTWARE DEVELOPMENT
•DIGITAL MARKETING AGENCY
•BRANDING & COMMUNICATIONS
•CRYPTO CURRENCY & BLOCKCHAIN
•RETAIL TECHNOLOGIES
•LOYALTY SOLUTIONS & CRM
•DIGITAL NEWS SOLUTIONS
•DIGITAL PUBLISHING
•E-COMMERCE & M-COMMERCE
•PROXIMITY MARKETING
•AUGMENTED REALITY / VR
•PROPERTY TECH
SERVICES
Augmented Reality
Merchant Directory
E-Commerce Business Intelligence
Communication Module
Product Discovery
Proximity Marketing
Loyalty Points
Rewards & Redemption
Events & Ticketin
0 2 0 Payments
DIGITIZING
RETAIL
MASTERPLAN
&GAMIFICAT
ION
INTERACTION,DISC
OVERY
OP
ERATIONS & CONVENIEN
CE
RETA
IN
CUSTOMER
GROW
AND
• CREATED MALAYSIA’S FIRST PEER-TO-PEER CRYTO
CURRENCY TRADING APP
• DIGITISED MALAYSIA’S LARGEST CHINESE NEWS PAPER,
WITH 35 MILLION VISITORS PER MONTH.
• DIGITISED THE LARGEST NEWSPAPER IN MYANMAR.
NOTABLE
PROJECTS
• TECHNOLOGY PROVIDER FOR ONE OF BIGGEST
CHINESE E-COMMERCE MARKETPLACE IN MALAYSIA
• OFFICIAL DIGITAL AGENCY FOR MEAD JOHNSON
ASIA FOR 5 YEARS CONSECUTIVELY.

4. Digital Marketing Agency
with 15 years of Marketing & Creative Design
Expertise with 100s of Digital Marketing &
Design Campaigns completed.

5. Software Development Agency
World Standard Applications Development, Since
2003, with 500++ of Web & Mobile Apps, and Mixed
Medium Applications such Kiosks & Interactive
Exhibits.

6. CLIENTELES

7. Ministry of Finance Certified
ASEAN-BAC Malaysia Business Awards 2013
Winner in Information Technology
21st Century Prestigious Brands 2014
Winner in Mobility Solutions Category
Marketing Excellence Award 2013
( Double Award )
Mobile Loyalty App & Mobile Marketing,
The Kancil Award
( Advertising Award )
Samsung App of The Year,
Digi WWWow Awards 2012,
United Nations’ Cyberstar
Award 2006
Golden Globe Tiger Awards 2016
Winner in Digital Marketing
TOP 50 TECH
COMPANIES
AWARD
SHORTLISTED
Shortlisted Top 50 Tech Company,
InterCon Dubai 2019
Voted Top 10 Mobile Developers
Top10 Malaysia Magazine
Bronz Winner, Mobile App Of The
Year, MBE 2015

8. “Mobimax Mobile Publishing”, BFM Radio Station
“Sparkling a Successful Growth in Technology”, Focus News
Paper
“The Future of Learning”, New Straits Times
“Taking Education to The Future”, The Star
“Plans To Export Mobimax”, The Sun Daily
“Mobimax”, Capital TV
“Winner at MBA 2013”, Malaysian Tatler
“Fireworks Winners of Malaysia Business Awards in Digital
Communications”, Marketing Magazine
“OUM APP”, Harian Metro & Kosmos
FEATURED IN…
8

9. Loyalty Cloud
Feature-Rich. Ultra Flexible & Customisable. User Friendly.
New Generation Membership Engagement Solution

10. 10
Augmented Reality
Merchant Directory
E-Commerce Business Intelligence
Communication Module
Product Discovery
Proximity Marketing
Loyalty Points
Rewards & Redemption
Events & Ticketing
0 2 0 Payments
DIGITIZING
RETAIL
MASTERPLAN
&GAMIFICAT
ION
INTERACTION,DISC
OVERY
OP
ERATIONS & CONVENIEN
CE
RETA
IN
CUSTOMER
GROW
AND
• Membership & CRM
• Points & Rewards
• Pay with Points
• Referral & Affiliate
• POS Integrations
• API & SDK
• Contest & Campaigns
• Online 2 Offline
• Digital Vouchers
• Proximity Marketing
• Merchant Solutions
• Receipt Scanning
• Kiosk & Beacons
• Customized Development

11. New Retail : Introduction

12. Customer App
on iPhone, Android Phones
and Web
• Membership & Points
• E-Card & QR Code
• Merchant Directory
• Rewards Catalogue
• Scan Receipt
• Transaction History
• News & Highlights
• Push Nofications

13. Interactive, Multipurpose, Kiosk App & Stand Alones Technologies
for integration and tackling specific operational purposes

14. Powerful Back Office
Admin Panel
• Customer Management
• Receipt Management
• Tenant Management
• Promotion Management
• Rewards Management
• Reports
• Email & SMS
• Push Nofications

15. 15
Unified Loyalty
One Membership to allow your customers
to earn and use point across all verticals of
businesses
F&B
E-Com
Fitness
Hotel
Fashion
Brands
Third Party
Services
Third Party
Products
Yes to Partnership
Fireworks Loyalty allows you to Extend
your Loyalty Ecosystem to other
Businesses and Services

16. Flexible Devices.
Not Limited To Devices.
No Tech Barrier.
Standalone
Smart Terminal
Mobile Apps
Integrate into POS
Web Browser
Integrate into
Existing Systems
SMS Interface
SMS
Kiosks

17. 17
Collaborative Loyalty
Using our powerful APIs, other technology
are able to integrate into our Loyalty
System
E-COMMERCESITES
POS
LOYALTYCONNECTOR
APPS

18. 18
EXISTING & ONGOING PROJECTS
USING OUR LOYALTY SYSTEM & SERVICES

19. Technologies

20. Membership & Points System
7
· Full Membership Module
· Multi Level Customer Profiling
· Points Systems
· Able to Integrate with Third Party Membership Database
· Able to Integrate with Third Party Points Systems
Virtual Rewards Cards & Identity
· Virtual Card
· QR Code / Barcode Card

21. Rewards &
Merchant Module
8
· Rewards Catalogue
· Location Based / Nearby
· Multi-Level Merchants
· Free Redemption
· Points based Redemption
· Cash Based Redemption
· QR Code Generation
· Coupon Code Generation
· Purchase Points
Redemption Module

22. Business Directory
- In Building Directory
- Map Based Directory
News & Promotions
News & promotion enable program
owner to update user on the latest
promotion offered by individual
merchant.

23. Pay with E-Cash / Point
15
New Generation, easy to use,
Payment method using Points.
• Scan to Pay
• Peer to Peer Payment
• Peer to Merchant Payment
• Transfer & Top Up Points

24. Receipt Scanner
· Scan receipt anytime, anywhere
· Ready API for integration
Scan on Mobile Phone
Optical Character
Recognition
Scan on Kiosk

25. 020 Commerce : Online To Onsite Shopping
Select Delivery or Self Collect
Buy online / on App
Retailers are Notified on Collection Date
Walk in Retail
Scan Purchase Code
Collect Purchase
E-Receipt Sent
Select : Self Collect
Date : 13 Nov 2019
Mobile App Deal : 30% Off
& E-Commerce Integration

26. Event & Ticketing
· Create Events & Digital Tickets
· RSVP for Free or With Points
· Check Ticket with Mobile App

27. FIREWORKS’ SMART VOUCHER

28. FIREWORKS’ SMART VOUCHER
28
LUCKY
DRAW
LOYALTY
POINTS
DIGITAL
VOUCHER
DIGITAL
STAMP

29. Smart Voucher : SMS Based Vouchers Integration
App-less, Hassle Free, Easy to Partner with 3rd Party
15
Cashier Scans
QR Code
Promotion
Prompted
in POS
Customer gets
Promotion
Register via Mobile Web &
Get SMS with Voucher Link

30. Geo Fencing Promotion Module
2km
Geo Fencing.
Push Alerts to
When User Within
Range
· This uses the GPS Coordinate of the user to detect if user is
nearby ( Within 2- 10km )
· When users are nearby, Users are able to receive a
notification on their phone.
· Notifications can come in simple messages, promotions or
even vouchers - To pull Users to come to the location
Members receive messages to invite them to
the store once system detects they are nearby.
22

31. Bluetooth Beacon Push Notification
20m-70m
Beacon Alerts
Sends Message
and Content
Via Bluetooth
Greet members with targeted Promotions upon
arrival or 70m from the store
· When user walk by Retails and Stores within the
Mall ( Within 70m )
· We can send Retail Promotional Messags such as
Coupon, Vouchers and Sales messages, to help
your tenants pull crowd into the stores
· It also can be Messages to about whats happening at
this Floor or about the Event Happening.
23

32. Augmented Reality Treasure Hunt
Gamification of Providing Coupons and Vouchers
via Augmented Reality Technology
Augmented Reality Product
Information & Offering
Expand Product Information and
Interaction via AR Tech.

33. Integrations
15
• Integration with Parking Ticket
• Use Points to Pay for ticket
• Over Kiosk
• Over App
• External POS Integration
• Customer to use points to get Freebies
• Customer to use points to redeem
Vouchers
• Integrate with Partner’s POS to instantly
get points
Parking Ticket Paid
with 200 Points

34. 16
Multi-Channel Communications
· Push Notifications
· Email Communications
· SMS Communications
20m-70m
Beacon Alerts
Sends Message
and Content
Via Bluetooth

35. - Filter Membership and Send Targeted
Communications
- Automated SMS, PUSH & EMAIL
- Automated Birthdays Greetings
- Automated Promos
- Scheduling
16
Targeted Communications

36. Powerful Back End &
Customer Intelligence
Comes with a powerful yet easy to use
Admin System that allow your
organisation to customise campaigns
and perform Analytics.
• Customer Management
• Receipt Management
• Tenant Management
• Promotion Management
• Rewards Management
• Reports
• Email & SMS
• Push Nofications

37. Flexible Integrations
15
· Credit Card Payment
· Pay with Coupon Codes
· Cash to Points
· Pay with Digital Currency
- Point of Purchase System
- Third party Reward Systems
- Traditional Reward Cards & Terminal
Stand Alone Mobile POS
· Able to Scan Loyalty Cards
· Able to Print Receipts & Coupons
e-Commerce & Payment

38. Multi Device Support
· Mobile Phones
- Mini POS
- Kiosks
- Table Top Tablets

39. Connect with Partners thru Powerful API
39
Powerful API for Connectivity and Development
• API for E-Commerce Sites & Apps
• Well documented
• Restful API
• Customizable

40. Services

41. Digital agency services
15
• Design Services
• Reformatting your Key Visuals into optimised
format for our Loyalty Program
• Ad Hoc design requests
• Marketing Campaigns
• Together with your team to plan marketing
campaigns
• Helping your marketing team to create
Posters, Banners and other digital designs
• Helping your team to Send out
communications
• Website Maintenance & Custom
Programming
• Website maintenance can be done by us as
we have tech team
• Custom Programming whenever you need to
upgrade the app to cater to Events and etc.
Benefits
• Buy Retainer Man Hours which is
Valid for 1 year
• 50% can be reuse next year.
• Client Service : 1 personnel to liaise
with your team
• Fully Outsource your marketing
execution and software team

42. Receipt Management
15
• Receipt Management
• Manager to be in charged of receipts
• Data Entry Clerk to verify, approve and decline receipts
• Customer Services to Answer Declined Appeals
• Fraud Detection
• Using technology and human eyes to recognise fraud
• Weekly & Monthly Report
• Receipt Audit
• Diagnostic team will audit receipt every month at an
undisclosed date
• Have an Audit Report weekly
• Monthly Report
Approve / Decline Receipts
Review Reciept
Answer Declined Appeals
Auditing Receipts
Fraud Detection
Weekly Report
Monthly Report

43. New Retail Admin Showcase

44. Login Page
44

45. Dashboard with Statistics & Overview
45

46. Points, Rules & Rewards Administration
46

47. Merchant Module : Listing & Manage Merchants
47

48. Reward Module : Listing & Manage Rewards
48

49. Geofencing Module
49

50. Customer List and Management
50

51. Rules & Points Customizations
51

52. Receipts Management
52

53. Reports Generations & Downloads
53

54. Transaction History & Reports
54

55. Bluetooth Beacon Management & Push Notification Settings
55

56. Merchant Module : Listing & Manage Merchants
56

57. News & Updates Module
57

58. Powerful API
58
Powerful API for Connectivity and Development
• API for E-Commerce Sites & Apps
• Well documented
• Restful API
• Customizable

59. Mechanism

60. Sign Up Mechanism

61. Step 1
Go to Kiosk or Mobile App.
Register with Email or mobile
number.
CUSTOMER SIGNUP OPTION 1 : SELF SIGN UP
Thank You for Signing Up
with Mall Loyalty Program
Click to the link to activate.
http://Loya.ly/12xt
Step 2
Member will receive SMS from
system and click on the link to
activate.
Step 3
User is created and given welcome
loyalty points. Loyalty Card can be
given optionally.

62. Step 1
Concierge help customer to sign up
via Merchant App or Back Office
CUSTOMER SIGNUP OPTION 1 : SIGN UP BY CONCIERGE
Your temporary password is
“ABCDEFG34”
Click to the link to activate.
http://Loya.ly/12xt
Step 2
Member will receive SMS from
system and click on the link to
activate.
Step 3
User is created and given welcome
loyalty points. Loyalty Card can be
given optionally.
New Customer
Sign-Up
Name
Mobile Number

63. Earn Points Mechanism

64. Step 2 : Key in Amount of Purchase and
Where the Purchase is done.Step 1: Scan Receipt via App
Simply Scan receipt via our app
You’ve just Earned 50 Points and
you have 5450 Point Balance.
Step 3 : User Gets A Notification of
Approval of Receipt
User will Get an Email or Push Notification
once receipt is verified by Admin.
CUSTOMER EARN POINTS OPTION 1 : SCAN RECEIPT ON APP

65. Step 2 : Key in Amount of Purchase and
Where the Purchase is done.Step 1: Scan Receipt via App
Simply Scan receipt via our app
You’ve just Earned
50 Points and you
have 5450 Point
Balance.
Step 3 : User Gets A Notification of
Approval of Receipt
User will Get an Email or Push Notification
once receipt is verified by Admin.
CUSTOMER EARN POINTS OPTION 2 : SCAN RECEIPT ON KIOSK

66. Use Points Mechanism

67. Step 2 : Use Voucher Code
a) Use App to show QR Code, or;
b) Share the Voucher via Social Messaging
Step 1: Browse Rewards &
Purchase with Points
Step 3 : Show it to Concierge or
Merchants
Concierge or Merchant will use Merchant
App to verify the voucher’s QR Code or Text
Code.
CUSTOMER REDEEM REWARDS OPTION 1 : REDEEM ON APP
Voucher
VerifiedYour friend had
shared a Voucher:
YP674
Click link for info :
http://bit.ly/yp674

68. Step 2 : Receive Voucher Code via SMS
a) Use App to show QR Code, or;
b) Share the Voucher via Social Messaging
Step 1: Login to Kiosk to Browse
Rewards & Purchase with Points
Step 3 : Show it to Concierge or
Merchants
Concierge or Merchant will use Merchant
App to verify the voucher’s QR Code or Text
Code.
CUSTOMER REDEEM REWARDS OPTION 1 : REDEEM ON KIOSK
Voucher
VerifiedYou’ve redeemed a
Voucher via
Reward Kiosk:
YP674
Click link for info :
http://bit.ly/yp674

69. Relevant Projects

70. 70
Loyalty & Shopping Mall Solutions
Loyalty Points, CRM, Directory, Scan Receipt and much more
MOBILE APP CRMKiosk

71. 71
Loyalty & Shopping Mall Solutions
Loyalty Points, CRM, Directory, Scan Receipt and much more
MOBILE APP CRMKiosk

72. 72
Loyalty & Shopping Mall Solutions
Loyalty Points, CRM, Directory, Scan Receipt and much more
MOBILE APP CRMKiosk

73. 73
Loyalty Points & Online-2-Offline Payment
New Generation Loyalty / Membership Apps
Pay with points solutions in
hundreds of retails!
> View Video ( Long )
> View Video ( Short )
Pay with Points New Retails

74. 74
Lifestyle Loyalty Mobile Application for B-Card
Marketing Excellence Award 2013
( Double Award )
Bronze in Mobile Loyalty App &
Bronze in Mobile Marketing,
MOBILE APP CRM

75. 75
MomsApp , Mead Johnson
Mobile app for Mead Johnson Malaysia & Singapore, available on iOS, Android, Symbian & Java
MOBILE APP CRM

76. Mead Johnson Asia
Official Digital Agency for MJN Asia. Digital Marketing Strategy, Web &
Mobile Development, Creative Works, Content Writing and etc.
UX / UIWEBMARKETING
MOBILE APP CRM

77. 77
E-Commerce & Loyalty System for Pineapple.my
Powerful E-commerce system, with Loyalty, Cashback, Affiliate Marketing and Mobile Apps
CRME-COM

78. 78
B2B E-Commerce & Loyalty System for Hubstore
Powerful Business to Business marketplace, with Loyalty, Cashback, Affiliate Marketing and powerful
business support features
CRME-COM

79. NUTRIBOOST BY COCA COLA CRMMARKETING
Smart Voucher System, integrated with easy Registration, SMS Code and QR Codes.
Partnering with Retails to fulfil the product collections
Show QR Code to
Cashier
Cashier Scans QR
Code
Promotion Prompted
in POS
Customer gets
Promotion

80. CASE STUDY : NUTRIBOOST BY COCA COLA
80

81. CASE STUDY : GAME OF THORNS ( DURIAN FESTIVAL )
81

82. Automated EDM series
Automated, Full Journey E-Mailers using Sales Force
MARKETING CRMANALYTICS

83. Why Fireworks ?

84. 84
COMPANY CAPABILITIES AND RESOURCES
COMPANY CAPABILITIES AND RESOURCES FIREWORKS
UI/UX capabilities Consultant with 15 years experience. UX & UI designs : 300++ Projects. 3 In House
Designers
Technical Design & Solutioning capabilities 15 years on Web Development, 10 years on Mobile Development
Resources availability and capability
*Please provide CV on the UX and PM
1 Director, 3 Designers, 12 Engineers, 3 Project Managers, 1 Tester, 2 Sales
Consultant, 1 General Manager
Project Management Agile, Scrum, Waterfall, Full SDLC
Technology Stack Used Kotlin, Java, Swift 4, Objective C, Laraval, Code Ignitor, PHP, MySQL, HTML, CSS,
Javascript
Third Party Tool Used Load Testing, OWASP Penetration Test, Crashlytics, Google Analytics, Adobe
Products, Stock Libraries Subscriptions, WCC Validator, YSlow Tester, Google
Search Console, Google Web Master, Google Analytics

85. WHY FIREWORKS?
Rock Solid Implementation, Since
2003
• 100++ Digital Marketing Campaigns
• 500++ of Web Solutions, 100++ Mobile Apps
• Currently Managing Web & Mobile Solutions for Big
Brands like Mead Johnson & Amway ( 6 countries )
Great Experience with UX, UI &
Digital Marketing
• 300++ UI & UX Projects
• Fusion of Technology & Marketing Specialist
• Fully understand Consumer & Retail Market
• Digital Marketing Agency for Consumer Brands like Mead
Johnson, Canon, Sinchew, Haier, Samsung
Developed and Managed High
Scale Projects
• Developed Newsportal, with 35 Million visitors per month.
• Managed one of the Largest E-Commerce Marketplace
• Digitized Myanmar’s Governments’ Newspaper
Pioneer in Digital Marketing Tech
• Mobility tech since Nokia
• AR & Proximity Tech since 2014
• CRM & Marketing Tech since 2010

86. 86
World Standard, Since 2003.
• 500++ of Web Solutions, 100++ Mobile Apps
• Our own E-Publishing, Loyalty & M-Commerce Solutions
• Mobile Apps that is being used in 7 countries, 1 million
users.
• Technology provider for one of biggest E-Commerce
Marketplace in Malaysia
• Digital Agency for MNC Brands across ASEAN
• Developed E-paper & Newsportal, with 35 Million visitors
per month.
• Tasked to Digitise the News by Ministry of Information,
Myanmar
• Understands South East Asia
Technology company with Digital
Marketing Expertise
• Commercial Standard Design and Digital Marketing Team
• Expert in integrating Technology, Marketing &
Communications.
• Agency with Digital Marketing Expertise
Personalised & Quality Service
• Local support worldwide, HQ Support in Malaysia
• Personalised Services
• Focus on long term partnership
WhyFireworks?

87. Strong Brilliant Team, stationed at Talent Hub
of Kuala Lumpur.
Consultants that has more than 20 years
experience in Digital Tech
Multimedia Super Corridor Pioneer Status

88. Extensive Testings ( Tested on more than 200+ devices )

89. Application Performance Testing

90. Issues & Releases Management.

91. Workflows : Systematic Approach To Build & Release.

92. Transparency & Reports.

93. Contact Us for More Info
info@fireworks.my

94. MALAYSIA
FIREWORKS SOLUTIONS SDN BHD
A-28-3A, 3 TWO SQUARE, NO. 2, JALAN 19/1, DATARAN 3 DUA, 46300
PETALING JAYA SELANGOR, MALAYSIA
T : +60 17 370 2874
E : INFO@FIREWORKS.MY
W : HTTP://WWW.FIREWORKS.MY
SINGAPORE
FIREWORKS SOLUTIONS INTERNATIONAL PTE. LTD. |
67 UBI CRESCENT, #06-01, TECHNIQUES CENTRE,
SINGAPORE ( 408560 )
T : +65 9846 4411 ( MR SURESH )
W : HTTP://WWW.FIREWORKS.SG
THAILAND
FIREWORKS SOLUTIONS CO. LTD
420/57, H2O NUMBER ONE RAMKHAMHEANG 2, KANCHANAPISEK ROAD,
DOKMAI, PRAWET,
BANGKOK 10250, THAILAND
T : +662 138 2988 ( MR JEFFREY )
W: HTTP://WWW.FIREWORKS.CO.TH
MYANMAR
MEGALINK ADVANCED TECHNOLOGIES CO., LTD.
AUTHORISED DISTRIBUTOR
N0.64B, 6TH FLOOR, SHWE GONE PLAZA, KO MIN KO CHIN ROAD,
BAHAN TOWNSHIP,YANGON, MYANMAR.
T : +95 510 7800 ( MR THOMAS )
E : MAUNGHEIN@MEGALINKADVANCED.COM
CAMBODIA
KATALY CO., LTD. | AUTHORISED DISTRIBUTOR
A03, 04, LA SEINE, KOH PICH CITY, PHNOM PEHN, CAMBODIA.
T : +855 (0) 69 708 673 ( MR GO )
E : GO.YOSHIDA@KATALY.ASIA