Oplægget blev holdt ved arrangementet "Get F'IT marts 2011", der blev afholdt den 29. marts 2011. Læs mere om arrangementet her: http://www.infinit.dk/dk/hvad_kan_vi_goere_for_dig/viden/reportager/koeb_din_oel_med_oejnene.htm

1. SMS & 2D løsninger
TONY BIRK JENSEN
MARTS, 2011

2. ABOUT CPM
• Specialist in Mobile Payment and Mobile Retail Services
• Professional Services
Strategy Deployment Infrastructure Development Implementation
• Established in 2002
Copenhagen Frankfurt Houston London Miami New York San Francisco
• Global Standards Organizations and Workgroups
• Mobilized Payment Schemes

3. CELLPOINT MOBILE
• Specialist in Mobile Payment
and Mobile Merchant Services
• Enterprise grade end-to-end
• Vertical application suites
targeting specific industries
• Professional Services
• Strategy, Deployment,
Development, Implementation
and life-cycle management
• Strong leadership with relevant
industry experience
• Retail, Financial services,
Transport and Government
• Established in 2002
Copenhagen, Frankfurt, Houston,
London, Miami, New York, San
Francisco

4. MOBILE GOVERNANCE
Moving from today’s chaos to the order required by tomorrow’s business needs
Silo Integrated Aligned with the
to that are
services services business strategy
Chaos Structure Order

5. SIMPLE ORDER FLOW
1. Enter travel info 2. Select journey 3. Review details 4. Confirm order
Quick journey selection Clear user feedback

6. SECURE PAYMENT FLOW
Optimized input fields
Intuitive storage of cards
2. Enter card details
1. Select payment 3. Payment
method completed
User defined card names
2. Authorise payment

7. ISSUED TICKETS
1. Visual inspection 2. Machine inspection
DRM protected ticket UIC 918-3 compliant 2-D bar code

8. CHILD CARE SERVICE
Mobile Service
• Estimated cost reduction of 95% annually
through mobile self service
• Automatic child care updates
• Mobile notification to parents when changes to
child care is required
• Mobile App. for day care workers / supervisors
• Greatly improves parent satisfaction
• Requires active confirmation from parents
• Improved employee satisfaction
• Simplified processes accessible from the mobile
Installation
WebSphere
• CellPoint Mobile platform installed on-site MQ
• Complete mainframe integration Mainframe
• Extensive WebSphere MQ integration

9. SPEC SAVERS
• One of the world’s largest eye-wear chains
• 1300+ stores globally
• 26.000 employees
The Cloud
Mobile Service
• Estimated cost reduction of 98,5% annually
through mobile self service
• Mobile alerts, reminders and updates to
customers
• Mobile services for store associates
• Improves customer service and retention
ERP
Installation CRM
• Hosted CellPoint Mobile platform
• Deep ERP integration with proprietary ERP
system
• Direct integration with standard CRM system

12. MRETAIL
• The mRetail product line:
Shop, Save, Rewards, Pay
• The mRetail suite aims to counter the proliferation of shopping
and coupon applications, which can feature the competition’s
product and prices while the customer is standing in your store.
• mRetail focuses on the functions that a customer needs most
while shopping in the store
• Simple product lookup
• Mobile Coupons
• Access to loyalty programs and account management
• Mobile payment at the point of sale (NFC, 2D Barcode, Stored Value)
• Can apply loyalty points to payment for discounts or special offers
• Useful shopping tools to shorten the path to purchase.
• mRetail provides a mobile shopping experience which can be branded and
highlighted by the retailer. It can be used “off the shelf” or integrated into an
existing mobile web presence.

13. DEMOS

14. MRETAIL – PRODUCT LOOKUP
AND COUPONS
Welcome Screen Typical Product Lookup Typical Coupon

15. MRETAIL EXTENSIONS
• Store Associate Alerts
• Customer activities and product
scans are monitored and reported
to the mAssociate application.
• By selecting a customer activity
record, the store associate can see
relevant details about the customer.
• This information can be used to
determine which customers to
approach and how to approach
them.
• Customer to store associate
communication becomes relevant
and effective
• Leverage data for future marketing
campaign initiatives

16. MRETAIL EXTENSIONS
• Customer Coupon Push
Associates can push a coupon on demand for a special discount in response to their
shopping activities or status

17. MRETAIL – PAYMENT PROCESS
Payment Selection Card Selection Payment Complete

18. MRETAIL EXTENSIONS
• mSocial - Social integration
• Customers can interact with social media directly from
within the applications.
• Feature set includes:
• Facebook JumpStart – Provides a one-touch access
point to a retailers Facebook page, or pre-defined
updates to a personal page.
• Twitter Jumpstart – Allow shoppers faster, in
application access to their twitter feed with ability to
update current status and location
• Product Buzz – Lists in real-time the most popular
products being discussed throughout the social web, or
discussions based on a product, merchant name, or
service.
• Help Me Now – Triggers an alert to store associates
that the customer has a question about a product or
service

19. WHAT CPM CAN
BRING TO YOUR SUCCESS
• Proven, Enterprise-Class Technology
• Mobile Enterprise Framework and the mPoint payments platform
• NFC and 2D barcode payment and product lookup capabilities
• Available now.
• Industry Expertise through Strategic Consulting
• Major partnerships in banking, retail product management and advertising
• Enterprise-class service delivery and operation
• CPM is in the forefront of all things mobile through trade association and
industry forum leadership roles
• Mobile Blueprint for Retail - version 2.0 published January 2011
• Mobile Blueprint for Banking – ( in development )
• CPM can help Lowe’s chart a way forward into the mobile
channel and beyond
• Applications - How to do it right.
• The new mRetail suite can be deployed swiftly to provide real
value to Lowe’s through an interactive, in-store shopping
experience for its customers.

20. YOUR SUCCESS IN MOBILE
PAYMENT WILL BE DECIDED BY
NOTTo succeed you need a
by the devices
and a
by your customers
Mobile Strategy Mobile Infrastructure
which together will support consumer and retail needs now