Mba project

1. Group 19
Gomish Sharma IPMX13106
Saurabh Gupta IPMX13090
Siddhartha Chepuri IPMX13105
Tamal Chakraborty IPMX13098
Mohit Garg IPMX13075
OmniBot
An AI based Chatbot maker platform

2. 2
Elevator Pitch
Assisting, engaging and converting leads
are the most important tasks in improving
customer experience and increasing
revenue for any online business.
Our AI based chatbot maker platform will
help cut costs, improve lead conversion,
and will provide better customer experience
and engagement. Revenue will be generated
by product sale and subscription fees.
Offerings:
Answer bot Order making bot
Assistance bot Lead Generation bot

3. Opportunity
• Global chatbot market size is $17 billion & projected to grow with CAGR of 24%
• Over 76% of the business are planning to adopt conversational AI
• 64% of consumers agreed that businesses should be available via instant
messaging
• 49.4% said that they would rather use a messaging application than a phone
call to communicate with a business
3
Unable to fully engage
with customers.
Running 24/7 customer
care support on website
Managing business-client
conversation on various
platforms
Hiring executives for
answering redundant
questions
Higher lead time in
answering the basic
questions
Non-interactive contact
forms doesn't supply leads
Customer requests gets
missed on holiday or off
working hours
Inability to fully share
customer details in
between human agents
Explanation of same old
things to customers again
and again

4. Projected
Market
TAM
HEALTHCARE
50%
E-
Comm
erce
25%
BFSI
E-Commerce,, BFSI, Healthcare,Travel
The chatbot market is expected to grow to USD 50
billion by 2026](CAGR of 24% )
Revenue: $17 Billion
20%

5. 5
Value Proposition
We aim to improve the ease of customer service to
end consumers, improve user experience and
accurately predict consumer behaviour
Page 6

6. and other platforms
Chatbot for website
Chatbot Maker
Chatbot for Messenger
Analytics Dashboard
Solution

7. Business Model Canvas
Designed for: Designed by: Date: Version:
Key Partners
Cost Structure
Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Revenue Streams
Partners:
• Cloud Service providers
• SaaS Companies
• Digital Marketing Companies
• e-aggregators
• Data Analytics Companies
MOTIVATIONS FOR
PARTNERSHIPS:
To drive revenue by partnering with
companies across all touch points
• Platform Development
• Maintenance & Support
• Marketing and Advertisements
• Operations
• Omni Channel Chatbot
development platform
• No code system
• Enriched customer experience
• Higher engagement and sales
• Handling capacity and customer
support cost savings
• Analytics and customer insights
• customer engagement
• customer query resolution
• payment services
• complaint management
The customer segment is diverse,
and the customer base is a Mass
market. The segments are:
• any website where CRM interface
is required, including social media
website, financial services website,
medical services etc.
• Funds
• Employees to design and market
the product
• Codebase
• Chat experience across multiple
touch points - Website,
Facebook Messenger, Mobile
Apps
• CRM and ERP Platforms
• API
• Market Places
• Partner’s channels
• Research & Development
• Admin Costs
• Licenses of Software platforms
• Cloud Service Providers charges
• Marketing and Advertising costs
• Employee Payouts
• Direct Product sale
• Subscription Fee
• Licensing
International Immersion Project Group 19 12/04/2021 1.0

8. 8
Processes
• Simple & effective
• Transparency in service
levels
• Creating multiple
payment option
• Customer education
Organization
IT: 8 members | Sales & Marketing: 6 members | Finance: 1 member
Technology
• Cost effectiveness
• Total cost of ownership
• Sociology of technology
People
• Dedicated IT team
• People with good
analytical ability
• Keeping abreast with
technology
CEO – Mr. Gomish
CFO – Mr. Saurabh
CTO – Mr. Siddhartha
COO – Mr. Tamal

9. Incumbent/Competitors
9
• Yellow messenger
• Mobile monkey
• Chat fuel
• Manychat
• Botsify
• ServiceSparrow
• ChatterOn.io
Some of the competitors would be

10. 10
• Segments - Any online
business that require
customer support,
assistance and
engagement
Targeting
• Participate in Digital
conference
• Create brand value
• Effective sales team
structure
Marketing
• CRM solution providers
(Salesforce, Zoho, etc)
• Digital Marketer
• Cloud service provider
• Web development companies
Strategic Partnership
/ Channels
• On time deployment of
product with quality
• Future support and
updates
Customer Retention
Go To Market Strategy

11. Cost Structure
11
Wages
• Salaries of employees
• Maintenance of systems
• Fee for cloud system usage
Research & Development
• Digital marketing
• Participate in events
Marketing and Sales
10%
20%
10%
50%
• Rent and utilities
• Running the office
• Infrastructure cost
• Customer acquisition - Trial/Free version
Others

12. Financial Projection
12
Omnibot is expected to grow by CAGR of 20% initially and
then 10% more every year after the first two years.
Revenue: $ 68,571.43 $ 82,285.71 $ 1,06,971.43 $ 1,49,760.00 $ 2,24,640.00
COGS: $ 19,714.29 $ 15,542.86 $ 16,262.86 $ 18,345.14 $ 23,689.14
SG&A: $ 51,428.57 $ 72,857.14 $ 97,714.29 $ 1,20,000.00 $ 1,50,857.14
EBIDTA: $ (2,571.43) $ (6,114.29) $ (7,005.71) $ 11,414.86 $ 50,093.71
Headcount: 15 17 19 20 22

13. Vision & Roadmap
13
2025
Target large customers to which
we can partner or sell the
product as a white label.
Industrial Expansion
2022
Run the first prototype to a
small number of businesses in
a particular segment
Launch
2024
Scale it up, to businesses and
individuals across segments
such as E-Commerce, BFSI,
Healthcare, Logistics, tRavel
and hospitality etc.
2026
Expand across all the
continents.
Go Global
Vision:
Help online businesses service customers
more efficiently, help them improve
customer experience and predict
customer behaviour to provide a more
realistic experience to them. The solution
should save costs and enable businesses
to be available to their customers 24*7 to
provide flawless service

14. Investment
Round 1 of funding
• Raise funds of 10 million
rupees from external
sources to provide capital
infusion
Internal Funding
• Founders can contribute a
total of 1 million rupees from
their saving
• Funds of 5 million required for
year 2 to support product
development and operations.
Round 2 of funding
• Raise funds of 50 million
rupees from external
sources to provide Working
capital for expansion into
local markets
Round 3 of funding
• Raise funds of 50 million
rupees from external
sources to provide Working
capital for Global expansion
Our organization shall start
making profit from the Year
4 onwards so the
shareholders can also get
returns from year 3 onwards

15. THANK
YOU