8. What is Loyax?
• Consolidated loyalty platform, designed for any type of
business;
• A tool for building loyalty programs depending on the
business specifics;
• Ability to easily create and effectively manage diverse
and attractive loyalty programs;
• The best way to build long-term and stable
relationships with the customers;
• Ability to attract new clients.
9. Loyax Major Goals
Retain. Repeat. Reward
Goal №1 is acquisition of information relating to
customers' spending habits and patterns.
Goal №2 is to actively cultivate loyalty among customers
to ensure they continue patronizing the business.
Retain your clients
Repeating purchases
Reward your customers
10. What does Loyax stand for?
Technical advantages
Cloud solution Scalability
11. What does Loyax stand for?
Functional advantages
• One stop builder for all major
loyalty programs (discounts,
bonus, punch, points
exchange between group of
businesses, etc.)
• Self-managed platform and
customization
• No investment in own
software, hardware and
admin staff
12. What does Loyax stand for?
Business advantages
• Customer segmentation
• Business Intelligence
reports (consumer
behavior patterns)
• Enhancing communication
channels with social and
digital media (e-mail, SMS,
Facebook, mobile devices,
etc.)
13. Features (1)
• Punch card
– Punch Card is a loyalty program that allows the visitor to use a certain
service or buy certain product fixed number of times, for some period of
time and probably be rewarded by the business client.
• Bonus program
– The purchase of certain products rewards the customer with fixed amount
of "club points" (bonus points). Having those, the client can trade them for
products or discounts that the business specified in advance.
• Package program
– The business client can offer set of products on a price lower than the total
of selling those individually. To manage such promotions businesses will
setup package programs with Loyax.
14. Features (2)
• Cross-points exchange
– Exchanging points is designed for good "valuation" of a customer’s loyalty
points, thus giving greater value to end users and the opportunity to
redirect / sharing of customers between different businesses.
• Lottery
– The purchase of a product will guarantee customers participation in a
lottery. The more of that product the client buys, the bigger chance to win
the lottery the client has.
• Vouchers
– Loyal customers can receive or buy online vouchers for certain products or
discounts.
• Gift cards
– Customers can buy products and services online and push those to
another account as a gift.
16. Business Model (2): Basic Edition
(For SMB)
Component Sirma
Tablet V
SIM card (data) V
Loyax mobile application for the tablet V
Loyax platform as a service V
Loyax cards V
E-mails V
SMS V
Marketing materials V
17. Shopping centers case
• Loyax is designed for multi-tenant Retailers
such as Malls, Shopping Centres and
Shopping Plazas.
• The platform enables department stores/Malls
to better engage with customers and enhance
their brand interaction. The shopping centre
can reward clients for their loyalty and
frequent visiting of the place. It could be for
purchases, on-site event attendance, taking
part in experiential actions and brand
activation, referrals etc.
• This approach aims a 360-degree view of the
customer experience and will considerably
improve client’s satisfaction and engagement,
transforming them into loyal fans and keen
visitors of their favourite shopping venue.
18. Points exchange (1)
• Exchanging points is designed for better "valuation" of customer’s
loyalty points. This is a tool to keep customer flow inside the shopping
outlets.
• This feature provides real value for money to the end users and Mall’s
tenants:
o Customers are ensured that their venue provide them with the best
shopping and entertaining experience. In addition, every point
collected can be exchanged, being monetized, smartly spent or
incentivised.
o On the other hand, the Mall owners have got an excellent
opportunity to redirect or share Loyax’ customers between different
brands/ outlets in order to maintain customer flow, providing an
opportunity to explore the full options offered by this particular
place.
19. Points exchange (2)
• Collect valuable information about customer’s
purchasing and behavioural patterns.
• Nurture a long-term customer relationship, taking
into account each business objectives and the
value of their customers.
• Increase attractiveness and frequency of usage of
the Mall branded loyalty card that becomes all in
one marketing tool.
• Explore new, engaging and diverse marketing
channels in order to maximise customer
satisfaction, shopping experience and social
sharing.
• Increase visit frequency and spending per person,
rewarding Mall’s most loyal patrons.
21. Clients: Use the smartphone to reach
Loyax
Mobile applications for Android and
iOS are available with the following
basic features:
• LBS (Location Based Service) for
positioning the customer and
indicating the nearest Loyax
stores;
• Up to date information about the
collected loyalty points and
available rewards;
• QR code and barcode that
replaces the physical need of
hand-held cards.
22. Loyax benefits in brief
Main benefits for the businesses:
• Reaching a huge pool of customers
• Cost effective cloud solution
• Starting of own loyalty program from day one
• Shared points can be spent into either merchant that participate in a business group
• Promote their business through the Loyax portal
• Add social power into their communication
Main benefits for the clients:
• One loyalty card for multiple venues
• Spend collected points everywhere in a single merchant or a business group
• Be individually approached by targeted messages
23. Thank you!
If you have any further questions, we would be happy to address them.
Sirma Solutions JSC
135 Tsarigradsko Shosse Blvd., Floor 3
1784 Sofia, Bulgaria
Tel. +359-2-976-8310
Email: sales@loyax.com
http://www.loyax.com
Winner in category “Business Development”
