Building your influence via social media Presentation to Venture North, March 2016 Social Travel Britain 2015 conference: Targeting the 40+ quality traveller Social Travel Britain 2015 conference: The changing media landscape Social Travel Britain 2015 conference: Instagram Social Travel Britain 2015 conference: Visit Wiltshire Social Travel Britain 2015 conference: Poet in Motion Social Travel Britain 2015 conference: Digital Visitor Social Travel Britain 2015 conference: Salisbury Cathedral Social Travel Britain 2015 conference: Blogville Social Travel Britain 2015 conference: The Chinese traveller Feefo - the power of reviews Google, the customer journey: WTM Travel Perspective 2013 What success looks like in social media TripAdvisor What social media success looks like in tourism Kaldis YouTect