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Social Media & Recruiting Maria Rajakallio @ Technopolis Business Breakfast

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How, why and with what? Social media recruiting and employer branding. Strategy for recruiting in social media, tools to use… Learn to empower your employees and more…
Slides from public speech by Maria Rajakallio at Technopolis Business Breakfast 12.9.2014

Published in: Recruiting & HR
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Social Media & Recruiting Maria Rajakallio @ Technopolis Business Breakfast

  1. 1. + Social media in Recruiting Maria Rajakallio – SoMe Studio www.somestudio.fi www.facebook.com/somestudio.fi +358 40 586 2780 maria.rajakallio@somestudio.fi
  2. 2. + SoMe Studio Social media & digital marketing agency Specialized to help customers to find and use their own voice in social media We train people to use social media We help organizations to find their own voice, channels and style to operate in social media world. Our services include t.ex. : - Social media strategy works and workshops - Social media action plans - Social media campaigns & live reporting in social media - Sales improving projects for BtoB companies in social media - Employer branding & recruitment marketing in social media - Trainings & personal branding cases - Product development cases
  3. 3. + Social Media & Recruiting Tools may change, Idea is simple Help organizations and people to find each other • Faster • With better match • With (in some cases) lover costs • With better visibility in target groups • Using the help of social networks = using the help of people
  4. 4. + Who owns the process Same goal, many users • PR • Marketing • HR • Employees Employer brand is as good as the weakest link
  5. 5. + Social Media In Recruiting, Finland 2013 & 2014 (next page) Source: Skyhood: Rekrytointitutkimus 2013
  6. 6. Source: Skyhood: Rekrytointitutkimus 2014
  7. 7. Source: Skyhood: Rekrytointitutkimus 2014
  8. 8. + SoMe & Recruiting - 39% Of Finnish companies use social media - Only few use it in recruiting - In USA 2010 90% of the companies said, social media is their most important recruiting channel. - In Finland Social Media is used wider than television - But is this really the only truth? Could it be, that companies do not gather/know all the social media recruiting activities between people… - Sources Taloustutkimus “Sosiaalinen media yrityskäytössä” 2013 & Skyhood, rekrytointitutkimus 2013 & 2014 & Kiitos Henkilöstöpalvelut 2010
  9. 9. + Goals • Employer branding • Inbound marketing of the company for future employees • Company marketing • Using recruitment for other reasons as well • War for talents • Getting the RIGHT people • Recruitment for fixed position • Marketing campaigns • Direct marketing for special people through social media channels (paid & unpaid)
  10. 10. + Ways to do it 1. Inhouse team (HR & Marketing) runs the whole thing 1. Campaigns with social media or marketing agency 1. Campaigns through Recruitment agencies
  11. 11. + Ways to do it 4. Discussion with social networks • Recruitment & employer branding activities are facilitated by HR, with the help of social media professional & marketing • All the company employees are empowered to take a part to the discussion • All the potential employees are welcomed to join the discussion as an equal humans, not just to leave an application
  12. 12. + Tools
  13. 13. + Applications for recruiting Just a few of them…
  14. 14. + Facebook  The whole world is out there  Do you know anyone to work with us Really social, fast & easy Your friends tell their friends, who…  You can also target adds, even directly to people Some say, that Facebook is nothing compared to LinkedIn in recruiting, but…
  15. 15. … people still use it spontaneously to help you gain your goals! Source: http://www.aaltoee.fi/blog/haemme-digitaalisen-liiketoiminnan- foorumista-diviasta-vastaavaa-ohjelmajohtajaa
  16. 16. + Should you also remember to use Facebook Not just by posting your recruitment ads with marketing agency, but to empower your employees & other people to discuss with you and about your jobs. They do it anyway, why not use their power?
  17. 17. Cases from the real world  The best candidates have been found, when employees of a company have asked their friend on Facebook  Young woman got a summer job trough mother of a friend of a friend  Unemployed people has got jobs after asking a help on Facebook.  Firms have recruited by using just www-sites and Facebook walls of their employees.
  18. 18. + Use your recruiting videos on Facebook Way to get people interested. Videos attract more people and get viral more likely than just text or pictures.
  19. 19. + LinkedIn  Number one for recruiting  Ads are targeted  Find the passive talents  Group discussion pages for recruiting as well  Headhunters love to use  Remember SEO in ads as well  Career pages
  20. 20. + LinkedIn
  21. 21. Career pages
  22. 22. Job discussions in groups
  23. 23. + www.twitter.com  140 characteristic long tweets  500 000 000 tweets/day  If you want to conquer the world  You can discuss with celebrities, presidents and other famous people  But companies don’t always get the idea of this…
  24. 24. + Twitter @  username  #  hashtag  Easy with mobile  Fast way to attract and to generate traffic
  25. 25. #rekry Remember to use photos as well
  26. 26. + Finnish hashtags for recruiting #rekry #duunit #työ #rekrysome #somerekry
  27. 27. + Twitter chats for jobhunt & recruiting #jobhuntchat Monday 10:00 PM ET Rich DeMatteo (@cornonthejob)ja Jessica Miller-Merrill (@blogging4jobs) #HFChat Friday 12:00 PM, ET Margo Rose, @HRMargo, & Tom Bolt @tombolt
  28. 28. + Pictures tell more  Pinterest  Professional pin boards  CV’s  Recruiting, portfolios  Instagram  To attract young people  Photo contests  Summer jobs
  29. 29. Visual CV on Pinterest myös http://vesavileus.com
  30. 30. + Visuaalisuuden voima YouTube, Pinterest, Vimeo, Instagram  Kuva kertoo enemmän kuin tuhat sanaa?
  31. 31. + Video is new Black Why video? YouTube alone is the second largest search engine in the world In 2011 everyone of us watched 140 YouTube videos Recruitment ads with videos attract 12% more readers then other job ads Recruitment campaigns with videos attract 34% more applicants. You can also tell more about your organization culture with video… (Source: Alexa, Hire Rabbit, Undercover recruiter)
  32. 32. + Interviews with video Recruitby.net, Skype
  33. 33. + Social sharing platforms
  34. 34. Help others and get paid
  35. 35. http://tapsa.cybercom.fi + Recruiting is marketing, is recruiting? What is the goal and how you achieve it? Source and campaingn to Cybercom Emine, www.emine.fi
  36. 36. http://tapsa.cybercom.fi + 30 000 from a summer job or go around the globe? More than recruiting or employer branding
  37. 37. Blogs for… recruiting … or selling?
  38. 38. Google Ads The war for talents is on
  39. 39. Something different  Goodby, Silverstein & Partners  Assistentti pelin avulla  Lähde: http://work4rich.com
  40. 40. + Finnish job hunters are also empowering each other Somerekry.fi
  41. 41. + What to expect? WOM - Help your employers to help you and work with you FIND YOUR Channels and own voice – Don’t use the same - Mobile in recruiting - WhatsApp or similar with temporary workforce
  42. 42. + It’s not always about just me and my company Not just sharing, but Recruiting can be caring as well…
  43. 43. + Think it like it’s dating  You want to find a long term relationship  Both of you want to look your best  Both of you may stop the process at any time, because it just don’t feel right  Both of you may have cold feet and call the whole thing of after you have started the relationship  With great care 1+1 > > 2
  44. 44. + So put on your best suit AND Happy hunting
  45. 45. + Can I help you with this? www.somestudio.fi (in Finnish) Maria Rajakallio, CEO maria.rajakallio@somestudio.fi fi.linkedin.com/in/sosiaalinenmedia/ +358 40 586 2780
  46. 46. + Social Media concepts, help & ideas Maria Rajakallio – SoMe Studio www.somestudio.fi www.facebook.com/somestudio.fi +358 40 586 2780 maria.rajakallio@somestudio.fi

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