The first of a 4 session seminar I did on Social Media Marketing for small businesses.

2. Thanks for the use of the premises.

3. Easier explained
than done…

4. Before they buy from you – two obstacles
need to be overcome:
 Ego
 Money

7.  Name
 Business and what your business is about
 What you want to achieve at this
seminar

8.  All you need to do, is sit on your
computer and it will happen…

10. Social Media will not:
1. Make you a millionaire overnight
2. Help you sell a poor product or service
3. Make up for a bad website
4. Get your story on the front page of a
big-name publication
5. Force people to buy your product if it
does not meet their needs.

11.  You can not stop with your
traditional marketing
 Quality is more important than
quantity
 It is NOT about conversation – it is
about engagement

12.  Which of the following reasons will make
you buy one packet of apples above
another?
› It has nicer packaging
› The advert in the shop recommends it
› The apples look pretty
› A good and trusted friend recommends it
› The packaging says it is better for me
› Someone who has proven their expertise on
apples, recommends it

13.  Facebook  Website
 Twitter  YouTube
 Linked In  Google +
 Blog  Email
 Pinterest marketing

15. Facebook
Email
Twitter
newsletter
You Tube Blog
Website Linked In
Pinterest

16. Website
Face
Twitter
book
???
Linked
Blog
In
Pinterest

17. Website
(Sell)
Blog
(Prove expertise)
Social Media
(Engagement & Brand awareness)

18. Before you can decide on a strategy
you need to determine your target
market and for that
you need to determine your goals /
central aims.

19. What is your businesses’ 3 main goals for
the next 12 months?
 Drive people to your website
 Make more sales Or New clients
 Create brand awareness / recognition
 Get a bigger market share
 Positioning your business as an authority
in your industry.
 Attaining more website traffic.

20. Social
Their Media
NEEDS
Target
Markets
Goals
Easy to determine with this table…

21. What
Each Target Social
are their
Goal Market Media
needs?

23. What
Each Target Social
are their
Goal Market Media
needs?
Social FB & Twitter
environment (events)
Adventure
18 – 30 year Blog posts and
activity
olds FB events
(outdoor days)
Personal goal
Exercise
More regular setting (FB)
members
Quality time for
Blog to FB,
future
Twitter & LI
relationships
Parents with
kids
Different
Blog to FB,
exercise for the
Twitter &LI
family

24. What
Each Target Social
are their
Goal Market Media
needs?
Email
Competitions marketing and
FB
Scholars
Adventure / Events &
challenge Personal goal
(outdoor days) setting (FB)
More school
kids to coach
Physical Blog to FB,
activity Twitter &LI
Their parents
Confidence / Blog to FB,
Motor skills Twitter &LI

25.  Existing audience
 Potential audience
 Are you missing any groups of people?
 It might be okay – your main effort
should be to reach your number 1 goal.

26.  Decide whether you need different
Social Media presences for each target
market?

27.  You need to set small stepping stones to
reach your bigger goals.
 Facebook ‘likes’ does not sell your
product
 But they help and are measurable
 As long as they help towards your main
goals

28. What are your 3 main goals for the next 12
months?
 Drive people to your website
 Make more sales Or New clients
 Create brand awareness / recognition
 Get a bigger market share
 Positioning your business as an authority
in your industry.
 Attaining more traffic to your website.

29.  Increase website traffic by 30%
 Make 20% more sales Or have 5 new clients
every month
 Set up and use Facebook as a brand
creatively, providing great content –
posting 30 times a month.
 Increase your market share by 10%
 Write great blog posts 3 times a week and
post them to Twitter, Facebook and Linked
In to position your business as an authority.
 Attaining 20% more traffic to your website.

30. Say you want to double your turnover:
 I want to set up a Facebook presence
by 1 October
 I want 100 Likes on Facebook by 30
December
 I want to create blog posts on how my
product can change the customer’s life

32.  List 30 areas around your main business
that your different target audiences
might be interested in.

33.  Scholars: Training programs
 Scholars: How school competitions work
 Parents: Why climbing is good for my child
 Young person: Other activities happening
at the climbing wall
 Young person: Which muscles does
climbing train
 Parents: Past outdoor climbing days /
weekend reports
 Parents: Why climbing is good for families

34.  Find other businesses in the same line of
business as you, in other countries /
anywhere other than where you are
based
› Their website
› Any social media presence:
 Facebook
 Twitter
 Linked In
 Pinterest etc.

35.  We want to book a table at Oscars after
our last meeting:
› Just down the road from here
› They have a special on Thursdays
› R40 for 1kg of ribs
› Friends and family welcome!
 Think about it and tell me in 2
weeks time, so I can book.