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Social media vs social network

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Social media vs social network

  1. 1. TOPGUEST & INSTAGRAM FACEBOOK & INSTAGRAM Social Media vs Social Network Sara Edward Deborah Bomstein Emilie Scharly
  2. 2. What customer groups - communities of interest are being targeted Topguest & Instagram Facebook & Expedia <ul><li>People used to travel and looking for rewards. </li></ul><ul><li>People who like to share photos and information. </li></ul><ul><li>People who used to interact on Internet & Social Media </li></ul><ul><li>Travelers , gamers are targeted </li></ul>
  3. 3. What actions are being provoked? Topguest & Instagram Facebook & Expedia <ul><li>They are trying to get more contacts, followers. </li></ul><ul><li>They try to get people share information & join the conversations by creating a community of same interest. </li></ul><ul><li>They try to reach more people and through the game let them become the influencers. </li></ul><ul><li>They try to get more data from the new fans & followers. </li></ul><ul><li>They are trying to get more contacts, followers. </li></ul><ul><li>They try to reach more people and through the game let them become the influencers. </li></ul><ul><li>They try to get more data from the new fans & followers. </li></ul>
  4. 4. Are the incentives appropriate? Topguest & Instagram Facebook & Expedia <ul><li>Yes it is appropriate because of the following: </li></ul><ul><li>they reinforce loyalty programs </li></ul><ul><li>it allows the people to advertize about any brand. </li></ul><ul><li>it encourages people to spread information easily on a regular basis, without spending money for the brands. </li></ul><ul><li>Yes it is appropriate because of the following: </li></ul><ul><li>they reach more people with a chance to win a travel & prizes. </li></ul><ul><li>they increase the visibility of both brands. </li></ul><ul><li>they provoke interest </li></ul><ul><li>They suggest interesting offers </li></ul>
  5. 5. Will these campaigns work: yes, why - no, why not Yes No It creates participation and enlarge the community by having more fans & followers. People still aware that they are hiding commercial intention behind those games and incentives.
  6. 6. Do commercial campaigns change the essential nature of the social network used. Topguest & Instagram Facebook & Expedia No the essential nature of the social network used is not change by commercial campaigns. The platform already use reward program to reach more people and create engagement. Topguest is a reward program since it started. Yes the essential nature of the social network used is changed by commercial campaigns. At the beginning social platform are used to share information and create a common interest community without business intentions.

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