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Why Facebook Communities Cannot Work for Your Brand?

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An updated slides from my sharing on facebook communities at barcamp sg3 on 28 feb 2009.

  • Your slide is really good, could you send me a copy please?... my email: phunv1412@gmail.com
    Thank you so much.
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  • Thanks for sharing this, Claude. I learnt from you that pages are more versatile for targeting than groups, esp if its not likely that the group size will exceed 5K members. Man, you know so much - I hope to build up that kind of experience someday :) !
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  • may i have a copy of it...please send it to moonatmba@gmail.com
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Why Facebook Communities Cannot Work for Your Brand?

  1. 1. Why facebook communities can work for your brand? [The online version] by Claudia Lim 24seven Communications Pte Ltd
  2. 2. Finding out how people facebook
  3. 3. Survey Conducted
  4. 4. How do you facebook?
  5. 5. 165 responses
  6. 6. People from Singapore
  7. 7. 53% on facebook whenever they’re online
  8. 8. 44% spent 1 to 3 hours daily on facebook
  9. 9. 8% are living in facebook!
  10. 10. 10% are rarely there
  11. 11. Users are spending at least 3 hours daily on facebook. To the brands, businesses, companies and organizations
  12. 12. If your audience is there too. Why aren’t you? To the brands, businesses, companies and organizations
  13. 13. Top 5 reasons to use facebook
  14. 14. No. 1 reason
  15. 15. Look at photos And videos
  16. 16. Take and share photos, tag them and participate in conversation with your customers and partners. To the brands, businesses, companies and organizations
  17. 17. No. 2 reason
  18. 18. To kaypo and see what my friends are doing.
  19. 19. No. 3 reason
  20. 20. To get in touch with people using the chat/ message features.
  21. 21. Communicate with them To the brands, businesses, companies and organizations
  22. 22. No. 4 reason
  23. 23. To network and find new friends.
  24. 24. Who say customers cannot be your friends? To the brands, businesses, companies and organizations
  25. 25. No. 5 reason
  26. 26. Look for interesting events to attend.
  27. 27. Invite and engage your fans To the brands, businesses, companies and organizations
  28. 28. Why do you join groups/ pages?
  29. 29. 71% wants to be updated of the group/ page activities and events
  30. 30. So now they’re there in your facebook community To the brands, businesses, companies and organizations
  31. 31. How can you interact and engage them? To the brands, businesses, companies and organizations
  32. 32. 58% join because they’re interested in the content
  33. 33. 57% wants to find out more about the subject matter
  34. 34. Are you giving them what they want to know or what you want them to know? To the brands, businesses, companies and organizations
  35. 35. 18% join because friends asked them to!
  36. 36. So what does this mean? To the brands, businesses, companies and organizations
  37. 37. Stop inviting everyone in your (2k) list to your groups or pages! To the brands, businesses, companies and organizations
  38. 38. Understand what they (your friends) need and than provide them with links to communities that will be of their interest. To the brands, businesses, companies and organizations
  39. 39. Personally…
  40. 40. 211 groups
  41. 41. 39 Pages
  42. 42. How to keep updated with all of them???
  43. 43. But…
  44. 44. 11% check their groups/pages daily!
  45. 45. 20% rarely or NEVER
  46. 46. So now how?
  47. 47. Community is there
  48. 48. How to make them
  49. 49. Take action
  50. 50. and Contribute
  51. 51. I know…
  52. 53. 60% checks when updates received
  53. 54. Groups send messages
  54. 55. Pages send updates
  55. 56. And updates can be read all in a page. Messages can’t!
  56. 57. So should I start a page or group for my community? To the brands, businesses, companies and organizations
  57. 58. Groups
  58. 59. Mass messaging allowed only when group is <5000
  59. 60. Cannot target
  60. 61. No Apps
  61. 62. Creates an identity for members
  62. 66. Pages
  63. 67. Unlimited updates
  64. 68. Can target
  65. 69. Claudia
  66. 70. Measurable
  67. 71. Claudia Stats from active pages you admin
  68. 72. Claudia Stats options available
  69. 73. Understand your community
  70. 74. Claudia
  71. 75. Can o r not?
  72. 76. Bo leh!
  73. 77. Claudia Audience are online
  74. 78. Claudia Customers are online
  75. 80. But remember
  76. 81. Don’t spam!
  77. 82. Unless they want you to!
  78. 83. Yes! You don’t need an expert or consultant to help start a page in facebook. To the brands, businesses, companies and organizations
  79. 84. What you need is someone with ideas, creativity and understanding of the communities online To the brands, businesses, companies and organizations
  80. 85. To grow, engage and interact with your fans in your facebook communities. To the brands, businesses, companies and organizations
  81. 86. Now let’s listen
  82. 87. What others say
  83. 88. I am in love with Facebook
  84. 89. Facebook is a double edged sword. A powerful tool that can help you build connections with people you will never meet. However, use it unwisely, you can become someone everyone hates online.
  85. 90. It is important to note that facebook is increasingly becoming a spam channel, much like traditional e-marketing channels, and this may have an adverse effect on its effectiveness as a marketing platform.
  86. 91. Personally, I have unsubscribed from groups which send multiple emails in a short spam of time.
  87. 92. Word of mouth hasn't quite succeeded here as the process of inviting friends to join a group has become more and more impersonal - a click of a button as opposed to a personal message specifically targeted at one's buddy.
  88. 93. Is just awesome to keep in touch with my friends
  89. 94. The applications, while a very innovative feature, sometimes makes Fb very &quot;messy&quot; to me.
  90. 95. Random people should stop adding, seriously. -____-;;
  91. 96. I'm addicted to it.
  92. 97. Applications in FB is getting less popular now due to the new facebook interface. Notes in FB is getting popular due to the sharing features etc tagging ppl to read and reply in your &quot;25 random things about you&quot; note.
  93. 98. Everyone should be wary of the TOS for all social networks and be aware of any changes made from the point of joining.
  94. 99. It's loading slower and slower.
  95. 100. I often use &quot;share link&quot; feature to promote something from my blog or to do online promotion.
  96. 101. My tweets are &quot;fed&quot; to facebook! Resulted in a lot more interactions.
  97. 102. i think facebook is really subjective :) like i use it for loads of purposes like killing time, contacting close friends when we cant meet! and through facebook i even manage to keep one of my friendships going strong with my good friend whom i almost lost contact with! so, i mean facebook is cool, but i still dislike people whom misuse it..
  98. 103. Thank you! by Claudia Lim Blog | http://claudia.sg Work | http://24seven.sg Twitter | @claudia10 Facebook | http://tinyurl.com/claudialim

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