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The World of Tomorrow: Why You're Probably Wrong About Everything

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Presented at Creative Mornings in Dallas. This talk gets into the power of collaboration in creative spaces, myths about creativity, and how testing ideas can make them powerful. Explore the future of creativity and how to get more out of your creative career today.

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The World of Tomorrow: Why You're Probably Wrong About Everything

  1. TheWorldofTomorrow (WhyYou’reProbably WrongaboutEverything) Presented by Eli Silva
  2. Whatdoesthefuturelooklike?
  3. TheCollection
  4. You’reProbably Wrongabouteverything (That’sactuallygoodnews)
  5. Lesson1 What it Means to Be Creative The Power Surge in Ideas Lesson2 The Future of Creativity Lesson3
  6. Lesson1 What it Means to Be Creative MythsAboutCreativity
  7. TheEureka: Creativity is a flash of insight that is uncontrolled and sudden
  8. TheEureka: Creativity is a flash of insight that is uncontrolled and sudden
  9. TheTruth: Your brain needs material to work with and remix to solve problems. Research shows insight like this follows hard work applied to problem solving.
  10. TheRightBrain: Creativity is inherent to a certain “type” of person.
  11. TheRightBrain: Creativity is inherent to a certain “type” of person.
  12. TheTruth: There are no “brained” people. Creativity isn’t the isn’t on one side of the brain, and it isn’t a talent for people with a special kind of brain. Real neuroscience says: if you’re human and you’ve got a brain, you’re capable of being creative.
  13. TheLoneCreator: Creativity is the work of just a few visionaries who drive the world forward.
  14. TheLoneCreator: Creativity is the work of just a few visionaries who drive the world forward.
  15. TheTruth: Thomas Edison was supported by a group of “Muckers,” engineers and scientists involved in the work alongside him. Similarly, Michelangelo didn’t paint the sistine chapel alone.
  16. SowhatisCreativity?
  17. Creativity(v): A team discipline in applied thought, which involves taking risks and overcoming failure based on input.
  18. Lesson1 What it Means to Be Creative The Power Surge in Ideas Lesson2 The Future of Creativity Lesson3
  19. The Power Surge in Ideas Lesson2 TheShockingPowerofRemix
  20. Specialpeople,inSpecialPlaces: Innovations are not the property of a few geniuses, but they belong more and more, to everyone.
  21. GoodIdeasareALwaysoriginal: The truth is, great ideas are rarely original, instead, they’re built on several other good ideas combined together.
  22. Goodideascancomefromonesource, greatideasarebornfromtheremix
  23. Let’sseeanExample
  24. AirbnbGrowthChart
  25. TheBiggestChallengeisn’tnew ideas,it’sspreadingandtesting thegreatideaswealreadyhave.
  26. TheTruth: Sometimes, creative ideas make people uncomfortable.
  27. “It turns out that, at least subconsciously, we can have a hard time recognizing ideas as both new and useful at the same time. This cognitive dissonance between creativity and practicality may actually create a subtle bias against creative ideas.” -DavidBurkus,TheMythsofCreativity
  28. So,whatisanidea?
  29. Idea(n): In an organization, this represents a risk that when carried out as an experiment yields organizational learning.
  30. Lesson1 What it Means to Be Creative The Power Surge in Ideas Lesson2 The Future of Creativity Lesson3
  31. The Future of Creativity Lesson3 TheWorldofTomorrow(It’sOKtobeWrong)
  32. “CreativityisaTeamSport” -DavidBurkus
  33. There’sagap: It’s not enough to learn to be more creative. Great ideas are rarely accepted on the first go. The most important part of creativity is actually the persistence of creators in
  34. Creativesuccesscanbeachievedbyfollowing theUXprocess,whichmeansitcanbelearned, whichmeans...itcanbetaught.
  35. Hypothesis We Believe: <This feature, idea, suggestion, change, etc.> Will Result In: <This desired Outcome> We Will Know We Have Succeeded When <We see this measurable result>
  36. Hypothesis We Believe: That increasing the size of hotel images on the booking page Will Result In: improved customer engagement and conversion We Will Know We Have Succeeded When <we see a 5% increase in customers who review hotel images who then proceed to book in 48 hours.>
  37. Whatdoesthefuturelooklike?
  38. TheTruth: As creatives, the future is best defined as a safe space to fail forward, take risks and remix ideas.
  39. AboutEli Slides: slideshare.com/ Twitter @elisymeon email elisymeon@gmail.com

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