The document discusses the Talent Marketing process and ensuring synergy between marketing and talent management. It emphasizes checking data in the GTCM system, developing the process based on talent planning goals and historical data, deciding on key markets, channels, and messages aligned with goals and markets. The process involves talent management working with marketing, with talent management overseeing marketing's work to ensure the goals are achieved.

1. Talent MarketingHow to ensure synergy between
marketing and talent management

2. Yay, I’m doing
Talent Marketing?

3. now what?

4. let’s sit around and
talk about it
uselessly for hours?

5. Before we start the Talent
Marketing Process…
do we
have the right
data?

6. MessageChannelGoal
GTCM: Talent Marketing Process
target
Let’s check GTCM for the
data we need

7. MessageChannelGoal
GTCM: Talent Marketing Process
target
Follow up on Talent
Planning - what are
the overall TMP/TLP
goals per function ,
their JDs and
people required for
these functions.
How many of the TMP/TLP
goals can come from Talent
Pools of EP Returnees, EwA
etc.
!
What are the diversity ratios of
my LC in gender, age, year of
study, faculty, university etc.
!
Where does my value
proposition make sense?
(which demographics respond
well to TMP/TLP)
What channels
have I previously
used and were
they successful?
What are the key
messages that will
engage these people.
!
What are the key
messages that link to
the value propositions
of the Team Member
Program?

8. Fill in the Talent
Marketing Report.
check the wiki for tools.

9. okay now I have
data…

10. MessageChannelGoal
GTCM: Talent Marketing Process
target
Develop your process
Based on Talent
Planning work with
Marketing to ensure
you are tracking
them on the
conversion and
channel KPIs
Decide on the key
markets you will tap
through looking at
historical data and
goals.
Decide on key
channels based on
historical data.
Align with National
TMP-TLP products
and innovate to
ensure messaging
aligns with the key
markets

11. for example:

12. Goal
For example LC
ABC decides they
need:
x 3 x 9
and so on…
!
These Job Descriptions should contain the profile needed in order to
support Marketing through defining the target.

13. For example LC ABC decides they
need to put only teaching students
within oGIP as they are planning to
expand and grow in oGIP Teaching
Sub-product
The target should be based on goal specific requirements and
the historical data collected.
target
In LC ABC, we can also see that
31% of the previous applications
for TMP come from the Business
Faculty (38%). Therefore LC ABC
decides to focus on the target
marketing of business in order to
attract more applications.
Based on historical data and the profile
defined within the JD, Marketing decides
to focus on specific markets for specific
JDs. Eg. recruiting CIM members from IT
department.

14. Channel
EG. In LC ABC, based on historical data we
can see that the most successful channels for
attracting applications are Facebook and
Website.
Decide on key channels based on historical data.

15. Message
Align with National TMP-TLP products and innovate to ensure
messaging aligns with the key targets of your market.
National TMP and TLP
product packaging
coming soon!

16. tips and tricks

17. MessageChannelGoal
GTCM: Talent Marketing Process
target
who’s managing this process?
Talent Management
Marketing
However, Talent Management should
keep a close watch on Marketing
during the Channel and Messaging
process to ensure that the result is
being achieved.

18. let’s do it!