The document discusses how to build high-performance marketing teams. It finds that most organizations now have integrated marketing teams that combine both digital and traditional functions. Skills are ranked by importance, with core marketing skills like strategy, customer insight, and analytics seen as most important. The skills matrix shows which skills typically sit within marketing versus being outsourced. It concludes that marketing is becoming more specialized, requiring teams to develop expertise in new digital areas while still maintaining integration across channels. Outsourcing certain skills and collaborating with other departments like IT are also discussed as ways to build an effective modern marketing team.
If your company needs to submit a Marketing Strategy Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/38knO9Y
“You can download this product from SlideTeam.net”
Showcase your proficiency in business communications and gain the client’s attention by using our topic-specific Marketing Strategy Proposal PowerPoint Presentation Slides. Explain the proficiency that your company holds in business communication, marketing factors, and advertisements that help your clientele in increasing brand awareness in different geographies. Illustrate the customized plans that your business offers like product development, market research, branding, online and offline advertising, public relations, and content marketing. Use this presentation template to portray your project summary, problem statement, proposed solutions, proposed channels for marketing, marketing approach, marketing project timeframe, future action metrics, client testimonials, payments terms, etc. With the aid of our reliable marketing plan proposal PPT theme, you can impress your clients by focusing on different strategies your workforce use for a successful product launch in the market. State the advantages your clients will get from these marketing plans offered by your company. Bring the attention of your business clients to your proposal by describing the various advanced services along with their communication methods to approach different segments in the market. Employ this creatively designed target market proposal PowerPoint presentation template and throw some light on your online and offline marketing strategies that include social media, webinar, e-mail, online conferences, online advertising, blogs, networking, speaking, meetings, print publications, trade shows, print advertising, etc. Use this PPT template to elaborate on the various analytical tools your company provides for measuring and assessing results. This information will help in landing more customers. Take the assistance of our interactive market strategy proposal PowerPoint graphic to illustrate your planning, execution, and evaluation program that gives your business partners more clarity about discovery, creation, pre-motion, live fundraising, post-campaign, and analysis of the product. You can download our ready-to-use market planning proposal PPT theme to create a positive impact on your prospects that turn into clients. https://bit.ly/3FIJiNY
If your company needs to submit a Website Launch Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/37hqBPB
Marketing And Its Future Metrics Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Marketing And Its Future Metrics Proposal PowerPoint Presentation Slides.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2Serrsm
If your company needs to submit a Brand Launch Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/31NASCa
If your company needs to submit a Product Marketing Strategy Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3jWOYJD
If your company needs to submit a Marketing Strategy Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/38knO9Y
“You can download this product from SlideTeam.net”
Showcase your proficiency in business communications and gain the client’s attention by using our topic-specific Marketing Strategy Proposal PowerPoint Presentation Slides. Explain the proficiency that your company holds in business communication, marketing factors, and advertisements that help your clientele in increasing brand awareness in different geographies. Illustrate the customized plans that your business offers like product development, market research, branding, online and offline advertising, public relations, and content marketing. Use this presentation template to portray your project summary, problem statement, proposed solutions, proposed channels for marketing, marketing approach, marketing project timeframe, future action metrics, client testimonials, payments terms, etc. With the aid of our reliable marketing plan proposal PPT theme, you can impress your clients by focusing on different strategies your workforce use for a successful product launch in the market. State the advantages your clients will get from these marketing plans offered by your company. Bring the attention of your business clients to your proposal by describing the various advanced services along with their communication methods to approach different segments in the market. Employ this creatively designed target market proposal PowerPoint presentation template and throw some light on your online and offline marketing strategies that include social media, webinar, e-mail, online conferences, online advertising, blogs, networking, speaking, meetings, print publications, trade shows, print advertising, etc. Use this PPT template to elaborate on the various analytical tools your company provides for measuring and assessing results. This information will help in landing more customers. Take the assistance of our interactive market strategy proposal PowerPoint graphic to illustrate your planning, execution, and evaluation program that gives your business partners more clarity about discovery, creation, pre-motion, live fundraising, post-campaign, and analysis of the product. You can download our ready-to-use market planning proposal PPT theme to create a positive impact on your prospects that turn into clients. https://bit.ly/3FIJiNY
If your company needs to submit a Website Launch Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/37hqBPB
Marketing And Its Future Metrics Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Marketing And Its Future Metrics Proposal PowerPoint Presentation Slides.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2Serrsm
If your company needs to submit a Brand Launch Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/31NASCa
If your company needs to submit a Product Marketing Strategy Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3jWOYJD
If your company needs to submit a Content Centric Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3hqcuNl
If your company needs to submit a Online Marketing Advisory Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3ipTv6l
Marketing Channels And Strategy For Sales Enhancement Powerpoint Presentation...SlideTeam
Presenting our Marketing Channels And Strategy For Sales Enhancement PowerPoint Presentation Slides to broaden your company’s vision and mark your presence in the global market trends. Engage in new sales channels for the growth of your business and high profits by taking the aid of this marketing management PPT slideshow. Exhibit with this distribution channel PPT deck, how strategizing efficiently serves in choosing the correct pricing strategy, target audience, and right promotion strategy for your company. With the help of these commodity strategizing PPT slides, you can talk about the challenges related to sales channels like non-aligned, in-adequate start-up costs, and low margins. Take advantage of this visually-attractive presentation template to determine the sales effects on your business. Analyze the competition’s strengths and weaknesses with the help of this target market PPT presentation. Download our ready-to-use and completely customizable manufacturing channel PPT design and take advantage of the editable icons. Utilize these slides to simplify the complex topic and inform your customers easily about your services. https://bit.ly/3r35kmM
If your company needs to submit a Marketing Proposal Template PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/3bsDLfU
Gym Startup Business Plan Proposal Powerpoint Presentation SlidesSlideTeam
Establishing a new business involves a lot of planning and plotting before the final execution. An entrepreneur should consider factors like business ideas, market knowledge, competition, location, technology, and capital before creating a final business plan. Many seek help from outsourcing agencies to create a detailed business plan. We have created a perfect Gym Startup Business Plan Proposal PowerPoint Presentation Slides to help these agencies endorse their professional services. These agencies can be greatly benefited by our visually-engaging templates and deliver their message in a creative yet professional manner. With the help of this aptly-designed cover letter, grab the attention of your audience and address the issues and challenges that your clients are facing. Present your strategies and unique ideas in front of your customers by employing this readily available fitness center PowerPoint theme. A summary of your gym startup proposal can be shown in the table of contents slide. Check the technical and economic viability of your fitness center and develop a list of goals to work towards establishing a successful startup. The next step would be constructing a thorough business plan that involves processes like assessment, procuring and designing, construction, installation, test run, and promotion by employing our content-specific health club PowerPoint theme. Provide an overview of scopes like location scouting, vendor selection, floor plan, marketing plan, and package deals with our athletic club PPT presentation template. Establish transparency by depicting the time frame slide and note down the time duration required for the completion of the process. Mention other offerings of your company for clients' convenience like funding, software support, social media influencer tie ups, and fitness supplements. Showcase membership details to help them choose the most convenient one to suit their needs. Build credibility by exhibiting the company's mission and past achievements with our outwardly-engaging athletic center PPT graphic. https://bit.ly/3roltn0
If your company needs to submit a Marketing Advisory Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/31D94Rs
If your company needs to submit a Product Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3hWKthR
Digital Content Marketing Proposal Powerpoint Presentation SlidesSlideTeam
"You can download this product from SlideTeam.net"
Display your search engine rankings and impress your clients by using our topic-specific Digital Content Marketing Proposal PowerPoint Presentation Slides. With the help of this interactive digital content marketing proposal PPT layout, you can showcase the various digital marketing services you offer that hold the interest of the customers. Use the online marketing presentation template to highlight your content services that consist of video production, graphic design, multi-language content, digital content strategy, and content production. This template includes a table of contents that contains topics such as project context and goals, services schedule, timeframe and investment, client testimonials, terms and conditions, etc. Take advantage of this reliable and engaging content marketing proposal PowerPoint presentation slides to mention your company’s goals and objectives that create a positive impact on your clients. With the help of our online content marketing proposal PPT theme, you can portray the different phases of service schedule that includes buyer personas, keyword search estimates, content management systems, editorial calendar, key metrics & performance indicators, and many more. Take the assistance of this visually appealing digital content marketing proposal PowerPoint layout to explain how you design and implement the content marketing solution. By using our attractive online marketing proposal presentation slides, you can grab the attention of your clients by discussing how you monitor and analyze the content marketing matrix for a specific period of time. Talk about your experience as an online content creator and publisher to create a first great impression on the client with the aid of digital content marketing PPT theme. Employ this eye-catchy digital media marketing proposal PPT theme to illustrate the timeframe and investment table of digital content services. You can show your past work samples and turn your prospects into clients by downloading our ready to use digital content marketing PowerPoint presentation templates. https://bit.ly/3oQF3dR
Product Roll Out Marketing Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Product Roll Out Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/34UvXCc
If your company needs to submit a Brand Advertising Consulting Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2C5m3lW
Rolling Horizons - Digital Marketing PartnershipsNikhil Thosar
Rolling Horizons is a boutique agency that offers consulting and services to help you gain visibility, expand your funnel and increase sales velocity.
If you are a company wanting to fuel growth or a marketing agency looking for skill-set or additional bandwidth; connnect with us.
Business Branding Proposal PowerPoint Presentation SlidesSlideTeam
Are you preparing to give a PPT on business branding using best graphics and diagrams? Take a sigh of relief. We have come up with a business branding proposal PowerPoint presentation slides. Our corporate promotion proposal PPT templates act as a foundation stone to give your organization a value, identity, and awareness among customers. In addition to this, our brand marketing PowerPoint visuals will help you to establish a long-term relationship with your customers. These brand equity presentation slides include all the necessary stuff such as business focus, corporate product and services, competitive analysis, trade strategy framework, brand integrity, market competitiveness and execution roadmap. Our corporate awareness plan PowerPoint presentation templates can also be used as other templates such as corporate trademark, product proposal, brand communication, product awareness, company advertising plan, brand awareness, business to business quality management, brand awareness, branding strategy, product positioning, and many more. Simply download, edit your text and present!. Our Business Branding Proposal PowerPoint Presentation Slides are a binding force. They create a cohesive environment.
Seven parts to a marketing proposal for small businesses. Take the risk and uncertainty out of hiring a marketing consultant to help achieve your goals for growing your business. Ask for this information.
If your company needs to submit a Branding Design Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2Wa9Jbc
Digital Marketing Case Study + Consortium DetailsBest Practices
Sample slides from our latest research on Mastering Digital Marketing Structure and Strategy and how it helped the commissioning client transform their multi-channel marketing function.
How to Register? Other Questions? Give us a call or simply fill in the "Get in touch" form and we will be in touch to discuss further.
A forecast of what's shaping the digital era with insight from marketing executives. Interested in learning more? Check out our website at www.Mondo.com.
If your company needs to submit a Content Centric Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3hqcuNl
If your company needs to submit a Online Marketing Advisory Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3ipTv6l
Marketing Channels And Strategy For Sales Enhancement Powerpoint Presentation...SlideTeam
Presenting our Marketing Channels And Strategy For Sales Enhancement PowerPoint Presentation Slides to broaden your company’s vision and mark your presence in the global market trends. Engage in new sales channels for the growth of your business and high profits by taking the aid of this marketing management PPT slideshow. Exhibit with this distribution channel PPT deck, how strategizing efficiently serves in choosing the correct pricing strategy, target audience, and right promotion strategy for your company. With the help of these commodity strategizing PPT slides, you can talk about the challenges related to sales channels like non-aligned, in-adequate start-up costs, and low margins. Take advantage of this visually-attractive presentation template to determine the sales effects on your business. Analyze the competition’s strengths and weaknesses with the help of this target market PPT presentation. Download our ready-to-use and completely customizable manufacturing channel PPT design and take advantage of the editable icons. Utilize these slides to simplify the complex topic and inform your customers easily about your services. https://bit.ly/3r35kmM
If your company needs to submit a Marketing Proposal Template PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/3bsDLfU
Gym Startup Business Plan Proposal Powerpoint Presentation SlidesSlideTeam
Establishing a new business involves a lot of planning and plotting before the final execution. An entrepreneur should consider factors like business ideas, market knowledge, competition, location, technology, and capital before creating a final business plan. Many seek help from outsourcing agencies to create a detailed business plan. We have created a perfect Gym Startup Business Plan Proposal PowerPoint Presentation Slides to help these agencies endorse their professional services. These agencies can be greatly benefited by our visually-engaging templates and deliver their message in a creative yet professional manner. With the help of this aptly-designed cover letter, grab the attention of your audience and address the issues and challenges that your clients are facing. Present your strategies and unique ideas in front of your customers by employing this readily available fitness center PowerPoint theme. A summary of your gym startup proposal can be shown in the table of contents slide. Check the technical and economic viability of your fitness center and develop a list of goals to work towards establishing a successful startup. The next step would be constructing a thorough business plan that involves processes like assessment, procuring and designing, construction, installation, test run, and promotion by employing our content-specific health club PowerPoint theme. Provide an overview of scopes like location scouting, vendor selection, floor plan, marketing plan, and package deals with our athletic club PPT presentation template. Establish transparency by depicting the time frame slide and note down the time duration required for the completion of the process. Mention other offerings of your company for clients' convenience like funding, software support, social media influencer tie ups, and fitness supplements. Showcase membership details to help them choose the most convenient one to suit their needs. Build credibility by exhibiting the company's mission and past achievements with our outwardly-engaging athletic center PPT graphic. https://bit.ly/3roltn0
If your company needs to submit a Marketing Advisory Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/31D94Rs
If your company needs to submit a Product Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3hWKthR
Digital Content Marketing Proposal Powerpoint Presentation SlidesSlideTeam
"You can download this product from SlideTeam.net"
Display your search engine rankings and impress your clients by using our topic-specific Digital Content Marketing Proposal PowerPoint Presentation Slides. With the help of this interactive digital content marketing proposal PPT layout, you can showcase the various digital marketing services you offer that hold the interest of the customers. Use the online marketing presentation template to highlight your content services that consist of video production, graphic design, multi-language content, digital content strategy, and content production. This template includes a table of contents that contains topics such as project context and goals, services schedule, timeframe and investment, client testimonials, terms and conditions, etc. Take advantage of this reliable and engaging content marketing proposal PowerPoint presentation slides to mention your company’s goals and objectives that create a positive impact on your clients. With the help of our online content marketing proposal PPT theme, you can portray the different phases of service schedule that includes buyer personas, keyword search estimates, content management systems, editorial calendar, key metrics & performance indicators, and many more. Take the assistance of this visually appealing digital content marketing proposal PowerPoint layout to explain how you design and implement the content marketing solution. By using our attractive online marketing proposal presentation slides, you can grab the attention of your clients by discussing how you monitor and analyze the content marketing matrix for a specific period of time. Talk about your experience as an online content creator and publisher to create a first great impression on the client with the aid of digital content marketing PPT theme. Employ this eye-catchy digital media marketing proposal PPT theme to illustrate the timeframe and investment table of digital content services. You can show your past work samples and turn your prospects into clients by downloading our ready to use digital content marketing PowerPoint presentation templates. https://bit.ly/3oQF3dR
Product Roll Out Marketing Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Product Roll Out Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/34UvXCc
If your company needs to submit a Brand Advertising Consulting Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2C5m3lW
Rolling Horizons - Digital Marketing PartnershipsNikhil Thosar
Rolling Horizons is a boutique agency that offers consulting and services to help you gain visibility, expand your funnel and increase sales velocity.
If you are a company wanting to fuel growth or a marketing agency looking for skill-set or additional bandwidth; connnect with us.
Business Branding Proposal PowerPoint Presentation SlidesSlideTeam
Are you preparing to give a PPT on business branding using best graphics and diagrams? Take a sigh of relief. We have come up with a business branding proposal PowerPoint presentation slides. Our corporate promotion proposal PPT templates act as a foundation stone to give your organization a value, identity, and awareness among customers. In addition to this, our brand marketing PowerPoint visuals will help you to establish a long-term relationship with your customers. These brand equity presentation slides include all the necessary stuff such as business focus, corporate product and services, competitive analysis, trade strategy framework, brand integrity, market competitiveness and execution roadmap. Our corporate awareness plan PowerPoint presentation templates can also be used as other templates such as corporate trademark, product proposal, brand communication, product awareness, company advertising plan, brand awareness, business to business quality management, brand awareness, branding strategy, product positioning, and many more. Simply download, edit your text and present!. Our Business Branding Proposal PowerPoint Presentation Slides are a binding force. They create a cohesive environment.
Seven parts to a marketing proposal for small businesses. Take the risk and uncertainty out of hiring a marketing consultant to help achieve your goals for growing your business. Ask for this information.
If your company needs to submit a Branding Design Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2Wa9Jbc
Digital Marketing Case Study + Consortium DetailsBest Practices
Sample slides from our latest research on Mastering Digital Marketing Structure and Strategy and how it helped the commissioning client transform their multi-channel marketing function.
How to Register? Other Questions? Give us a call or simply fill in the "Get in touch" form and we will be in touch to discuss further.
A forecast of what's shaping the digital era with insight from marketing executives. Interested in learning more? Check out our website at www.Mondo.com.
Refine Your Agile Marketing Strategy with Effective Data Monitoring. Data plays a pivotal role in agile marketing.
Making it essential for your digital marketing endeavors
In November 2015, 40 leading marketing executives gathered in Sydney to talk about measuring marketing effectiveness in an always on marketing world. The discussion that followed is presented here.
Measured Marketing Lab November 2015 lecture at Boston University - College of Communications on the future of marketing and the rise of Marketing Operations as a role..
Become a Digital Marketing Manager
An Essential Skills Checklist
For more information contact Digital Marketing Association Pakistan | https://DMAP.pk
#digitalmarketingmanager #DigitalMarketing #DigitalMarketingAssociationPakistan #DMAP #SocialMediaManager
The evolution of digital commerce has given rise to a growing set of customer expectations for the digital experience, both within and across channels. That experience is enabled by a combination of strategy, technology, content and features, all of which require an investment of time and resources. Those resources must work collaboratively – often across functional silos including marketing, merchandising, creative, technology and more – to deliver an optimal experience.
In this paper, we will explore:
-how successful retailers, brands and digital merchants structure their digital organizations, leveraging technology where appropriate, to achieve maximum effectiveness while operating under resource constraints
-the advantages of aligning organizational design, technologies, tools and work processes to empower internal teams to work together more effectively
-the tools that empower agile digital commerce teams to succeed
Authors: Kanaru Fukushima
Topics: Ecommerce Basics, Ecommerce Strategy, Omnichannel Organization, Ecommerce IT Development, Omnichannel Architecture
Industry: B2B / Wholesale, Retailer / Brand - Other Goods, Other, Retailer / Brand - Fashion & Accessoires, Retail Products – Electronics and IT, Travel & Leisure
Publication date: January 2017
Download the PDF: https://www.demandmetric.com/content/digital-marketing-best-practices-report
It has been said that “All Marketing is Digital Marketing.” And with good reason! In the last decade (or less), the marketing environment has been transformed.
Marketing has moved from an environment in which traditional marketing, brick and mortar storefronts and Digital Marketing options all competed for the time, attention and resources of the marketing department to one in which Digital Marketing reigns supreme – with an occasional nod in the direction of the storefront, or traditional marketing (direct mail, print advertising, etc.)
One of the biggest challenges of Digital Marketing is the speed of which it has taken over the marketing organization, often in an ad hoc, uncoordinated fashion.
Demand Metric’s research has consistently shown that Digital Marketing has a very significant and positive impact on the organizations that are employing it when they do so by following best practices and processes in a coordinated, holistic approach.
In this Best Practices Report on Digital Marketing we will cover the Digital Marketing landscape in five distinct categories - Content Marketing, Social Media Marketing, Mobile Marketing, Video Marketing and Public Relations
Getting Buy-In From The Board - A Director's GuideNicola Ray
Today’s marketers are not only challenged by the rapid growth of digital marketing channels and technology such as relationship management and marketing automation; data and analytics also take a front seat.
In this guide we explore some of the key factors determining whether a marketer gets a seat at the board table. So are you ready?
Powerpoint for Jedis - Tips and mind tricks to persuade in 5 minutes or lessLuke Bilton
Powerpoint is a force of great power which can be used for good or evil
It is probably the most misused in business, we’ve all felt our life slipping away while watching bad powerpoint.
This presentation shows how you can use the Force for good, to persuade in five minutes or less.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
2. 2HOW TO BUILD HIGH-PERFORMANCE MARKETING TEAMS IN 2017
Contents
3. Will there ever be the perfect blueprint for marketing teams?
4. Introduction from Pure360
5. Digital vs traditional marketing teams
6. The marketing skills matrix
7. Ranking of skills by importance
8. Which part of the business manages this skill?
9. What is the average size of a marketing team?
10. Marketing teams are becoming more specialised
11. What role do agencies and consultants play?
12. Which department ‘owns’ technology in your organisation?
13. Tips for better marketing/IT collaboration
14. Top challenges in building a high-performance marketing team
16. The IDM View
3. 3HOW TO BUILD HIGH-PERFORMANCE MARKETING TEAMS IN 2017
Will there ever be the
perfect blueprint for
marketing teams?
Building an effective marketing team is one of the most pressing challenges
businesses face today.
Not so long ago, it was possible that a senior marketer could have a fairly
comprehensive overview of the various marketing channels on offer. Since then,
the media landscape has fragmented in a thousand different directions. Customer
data is spread across multiple devices and requires real-time, personalised
responses.
Is it possible for any one person - or any one team - to be experts in all channels,
all forms of content, its programmatic distribution, the analytics and technology,
not to mention overall marketing strategy?
Unlikely. None of the areas of modern marketing are simple or easy-to-learn
disciplines. The concept of ‘marketing’ itself has snowballed to encompass
everything from technology spend to, well, pretty much everything a business
does. So what is the ideal team structure?
In this report, based on the experiences of 290 marketing practitioners, we are
seeing the marketing department move towards specialisms in order to develop
expertise in new digital skills.
The transition is not easy. This is putting pressure on budgets, with tough
decisions being made about how much can realistically be covered in-house,
when to outsource to agencies, and how to work better with other departments.
We hope this report provides some insight into how to build a more effective team.
Luke Bilton
Director - Digital & Content
UBM plc
4. 4HOW TO BUILD HIGH-PERFORMANCE MARKETING TEAMS IN 2017
Introduction from Pure360
Marketing teams have changed dramatically in recent years,
and this evolution is predicted to continue at a significant
rate. In business, change is inevitable and necessary, but
historically slow and costly. The astonishing rate at which
technology is changing the way we interact with customers
is now putting pressure on businesses to evolve at a much
faster rate than ever before.
It is evident that the two key catalysts in recent years that
have necessitated the transformation of the traditional
marketing department are both intrinsically linked to
technology.
The first is the meteoric rise of the internet; there is no
doubt that it has revolutionised the way we do business. As
websites evolved to become major profit centres, and the
main source of leads for businesses, the part that marketers
played in the management of content and user experience
grew.
These changes also meant that CMOs needed a strong
grasp over all things tech - digital was becoming a
fundamental part of any marketing strategy. In turn,
marketers started to claw back control from the IT team.
The second catalyst is The Age of the Customer. The
demand for personal, contextual interaction with brands,
on whichever device or channel the customer wants to use,
means that generic, one-size-fits-all marketing is simply
unacceptable.
In the quest to make customer experience relevant across
every touchpoint, the respective area of marketing has
become a speciality. Marketers can no longer be a jack-of-
all-trades; they need to be the master of one.
This in itself can be problematic. As the needs of the
customer and the business changes, and new roles are
added to the marketing team to support the transition, silos
can unwittingly be created. Putting the customer first means
creating, and maintaining, a seamless experience across all
channels. A fully integrated team is the only way to achieve
this, and we can see from the report that more companies
are making the move to merge their on- and off-line teams.
Now, in modern businesses, the CMO is the one responsible
for facilitating growth and sales, and marketing forms
the largest part of the strategy to deliver this. The old
perceptions are changing as the tangible impact that
marketing has on results is proven across businesses
worldwide.
The key focus of the modern marketing team is revenue
generation. They must know the customer inside and out,
and be able to react quickly to changing circumstances.
This has led to one of the biggest transformations to today’s
marketing teams - the inclusion of data management,
analysis and storytelling. Having access to big data is
essential - that’s a given.
The challenge for marketers lies with determining what to do
with it all. Successful organisations are investing in people
who can not only analyse and dissect the data, but who can
also present it in forms that their marketers can swiftly act
upon. The report corroborates this by showing that these
disciplines represent high levels of growth in importance for
larger organisations.
I hope you enjoy reading the report and find the results
as thought-provoking as I did. Please get in touch with any
feedback that you wish to share - I would be really interested
to hear your views.
Komal Helyer
Head of Marketing
Pure360
5. 5HOW TO BUILD HIGH-PERFORMANCE MARKETING TEAMS IN 2017
Digital vs. traditional
marketing teams
Digital marketing used to be such a niche skill that teams were often siloed off
from traditional marketing teams. They were seen as two disparate disciplines.
Best practices have since evolved, with digital becoming a central discipline
across all areas of marketing.
We asked whether organisations still have separate marketing and digital
marketing teams, and the result was clear.
The clear majority (81.3%) have a marketing team that combines both
functions. The days of that separation of on and offline is now over, with digital
encompassing the majority of marketing functions.
Yes, we have two separate teams 12.2%
81.3%
2.4%
4.1%
No, we have a mixed marketing team
Not sure
Other (please specify)
Do you have different marketing teams
for offline and digital?
6. 6HOW TO BUILD HIGH-PERFORMANCE MARKETING TEAMS IN 2017
The marketing skills matrix
This matrix compares the importance of various skills to marketing, to how likely
they are to sit within the marketing team itself.
Ranked by feedback from marketers, the matrix is structured to help you think
about which core skills are needed in your team (top right quadrant) and which
skills could be more easily outsourced to other internal teams or external
consultants, agencies or freelancers.
• The competencies highlighted in blue are those that typically sit within a
marketing team. The top right quadrant can be viewed as core marketing
competencies of high importance to marketing that sit within the team in the
majority of cases. For example, ‘Marketing strategy and planning’ is ranked
no.1 across organisations of all sizes, in terms of both importance and
centrality to the marketing department.
• The competencies highlighted in green are those which are likely to be
outsourced. These include skills such as advertising, creative, graphic design,
video, SEO, PPC and programmatic advertising.
• The competencies highlighted in orange are those that often sit with other
internal departments. These tend to be IT-related skills such as web
development, Artificial Intelligence (AI) or digital product management.
0% 10% 20% 30% 40% 50% 60% 70% 80%
100%
90%
80%
70%
60%
50%
40%
30%
90%
Artificial
Intelligence
Video Production Web Development
Data Management
Content Production
Copywriting
Data Analysis and Reporting
Customer Insight
Marketing Strategy and Planning
Email Marketing
Direct Marketing
Social Media
Marketing Automation
SEO
Lead
Management
Graphic Design
PPC
Advertising Creative
PR
Event Planning
Programmatic Advertising
Digital Product Management
Importance of skill
Skillsitswithinmarketingteam
7. 7HOW TO BUILD HIGH-PERFORMANCE MARKETING TEAMS IN 2017
Ranking B2C B2B Not for profit
1 Marketing Strategy and Planning Marketing Strategy and Planning Content Production
2 Customer Insight Content Production Marketing Strategy and Planning
3 Data Analysis and Reporting Email Marketing Copywriting
4 Email Marketing Copywriting Email Marketing
5 Direct Marketing Customer Insight Website Development
6 Data Management Data Analysis and Reporting Data Analysis and Reporting
7 Website Development Data Management Customer Insight
8 Advertising Creative Lead Management Data Management
9 PPC SEO Social Media
10 Content Production Website Development SEO
11 Copywriting Social Media Graphic Design
12 Social Media Marketing Automation Event Planning
13 SEO Graphic Design Marketing Automation
14 Graphic Design Event Planning Video Production
15 Marketing Automation Direct Marketing Advertising Creative
16 Lead Management Advertising Creative Direct Marketing
17 Video Production PR Lead Management
18 PR Video Production Digital Product Management
19 Digital Product Management PPC Programmatic Advertising
20 Programmatic Advertising Digital Product Management PR
21 Artificial Intelligence Programmatic Advertising PPC
22 Event Planning Artificial Intelligence Artificial Intelligence
Ranking of skills by importance
B2C vs B2B vs NFP
8. 8HOW TO BUILD HIGH-PERFORMANCE MARKETING TEAMS IN 2017
0%
Marketing Strategy and Planning
Direct Marketing
Email Marketing
Marketing Automation
Social Media
Customer Insight
Data Analysis and Reporting
Copywriting
Event Planning
Content Productions
Programmatic Advertising
Data Management
Digital Product Management
Lead Management
PPC
Advertising Creative
SEO
PR
Video Production
Website Development
Articficial Intelligence
Graphic Design
40%
20%
60%
80%
100%
Marketing team AgencyOther department Consultant
Which part of the business manages this skill?
9. 9HOW TO BUILD HIGH-PERFORMANCE MARKETING TEAMS IN 2017
The larger the business the more complicated
it gets.
Marketers at larger enterprises place a greater emphasis on the full spectrum
of competencies, compared to smaller organisations, which are generally more
selective in terms of which skillsets are important to the business.
Competencies viewed as highly important to larger companies include more
technically demanding disciplines, such as: Data Analysis (+11%) and Data
Management (+12%), Marketing Automation (+11%), SEO (+11%), PPC (+10%)
and Web Development (+10%), and Event Planning (+11%).
However, this doesn’t mean that large companies are more likely to have these
skills within the marketing team.
When compared to smaller organisations, larger organisations are actually less
likely to have skills sitting within their in-house marketing teams, due to larger
organisations relying on agencies to manage these functions on their behalf.
1-24
25-49
50-249
250-499
500-999
1000-4999
5000+
3 3
8
11
14
20
45
Company Size
What is the average size of a
marketing team?
The headcount within marketing teams varies considerably based on the size
of the organisation.
Companies from 1 to 49 employees have an average of 3 people in the
marketing team. At the opposite end of the spectrum, companies with 5,000
employees have an average of 45 marketers.
10. 10HOW TO BUILD HIGH-PERFORMANCE MARKETING TEAMS IN 2017
Marketing teams are becoming
more specialised
To allow teams to develop capabilities across such a diverse range of
competencies, there is a clear trend towards teams being made up of specialists,
as opposed to all-purpose marketing managers.
Marketing teams are restructuring themselves in 2017, focusing on specialised
functions rather than vertical markets.
The survey showed that 33% of respondents expect their teams to become more
specialised in 2017, compared to just 3% who are moving the other way to more
generalist roles.
30% generalist
roles remaining
generalist
roles
3% becoming
MORE generalist
in 2017
11% A
mix of
generalist
and
specialist
33% becoming
MORE specialist
in 2017
22% specialist
roles remaining
specialist roles
Why the move to specialisms?
“Our challenge is finding the right blend of specialist and generalist skills. Finding
the right split between digital and audience knowledge, having specialists in each
area,” one respondent commented.
In a recent interview with TFM, Dave Chaffey, founder of Smart Insights and IDM
tutor points out that it is often the right approach to centralise with specialists
when new technologies are introduced to an organisation.
“In the early days, digital marketing teams were created, but they weren’t
integrated with brand product marketing teams. The natural journey is to move
from a centralised centre of excellence to reskill teams, and to eventually
restructure so that these skills go back into business as usual.”
11. 11HOW TO BUILD HIGH-PERFORMANCE MARKETING TEAMS IN 2017
What role do agencies and
consultants play?
Not all businesses have the luxury of being able to equip themselves with an army
of specialists. For those who can’t afford to bring a diverse range of roles in-
house, outsourcing remains the most obvious solution.
We asked respondents what role agencies and consultancies were likely to play in
2017 and how satisfied they were with services rendered.
While some described how they were planning to move more business in-house,
the majority explained that they will be using agencies to ‘bring specialisation to
small marketing teams’.
Agencies are often treated as an “extension of the team” providing planning and
implementation services for things that the business cannot do itself or cannot do
very well.
By working a project-by-project basis it means that marketers “can tap into the
specific expertise we need at any particular point in time”.
They can be a useful way to “inject new and different thinking into the team”.
Main areas to outsource
The areas flagged as prime competencies for outsourcing included:
• Content and creative: Graphic design, producing video content and support in
developing a content strategy
• Search engine marketing and ad tech: Media buying, SEO and PPC
• Technologies: Website management, experiments with A.I. software and
augmented reality
• Other specialisms: Public relations and event stand build.
One respondent commented “I am increasing in-house capability and building
a centre of excellence. This is because agencies tend to work on projects
rather than permanent cultural change work that is needed to progress digital
transformation. I want to empower my team to feel like they can craft the future of
the business.”
12. 12HOW TO BUILD HIGH-PERFORMANCE MARKETING TEAMS IN 2017
As digital channels become the primary interfaces for connecting with customers,
the resources and budgets of marketing departments are increasingly being
invested into technology.
We asked respondents which departments owned technology in their
organisation.
Respondents could select more than one
Management/
Owner
Outsourced
ITagencies
Business
operations
(CRM,Data)
Digital
product&
Development
I.T.
Marketing
55%
68%
9% 9%
5% 4%
Which department ‘owns’
technology in your organisation?
Marketing only
12%
IT &
Marketing
36%
IT only
29%
Managing tech in a matrix
While more than half of respondents said that the marketing department was
the technology owner, just 12% said that marketing was the sole owner of
technology. In all other cases, marketing teams collaborate with different arms
of the business.
It is becoming clear that there is significant overlap between marketing and IT.
More than two-thirds of respondents (68%), said that their IT teams are the
technology owners; but only 29% said that technology laid with IT alone. One-third
(36%) said that IT and marketing teams shared ownership.
13. 13HOW TO BUILD HIGH-PERFORMANCE MARKETING TEAMS IN 2017
Tips for better Marketing / IT
collaboration
Over the years, the division between marketing and IT departments has become
one of the greatest ironies in business. While these departments are essentially
two sides of the same coin, for historical reasons, they seem locked in a Cold War
re-enactment, only disseminating information on a need-to-know basis.
Organisations ahead of the curve have realised the huge gains to be made by
combining these two departments. Of course, this requires a fundamental shift
in culture from both departments. Here are our top tips to ensure a tighter union
between marketing and IT.
• Break down siloes – IT tends to focus on transactional functions of the
business, with customer-facing applications often taking a back seat. Efforts
must be made to break down the cultural divisions between marketing and
sales by putting the customer front and centre.
• Make customer satisfaction a KPI for both teams – We are living in a
solutions-driven world and this affects both IT and marketing disciplines. Put
the customer at the heart of all projects. By starting with the customer rather
than the IT solution, both teams can let the ‘voice of the customer’ shape
better technology products.
• Collaborate - Build a culture of collaboration between functions. Depending on
the size of the organisation it is easy for communication to break down between
departments. You might even consider bringing both teams together under one
manager and budgeting authority to promote cohesion.
What type of support do marketers want
from vendors?
Marketing technology vendors can provide a variety of services to support
marketing teams. We asked marketers to rank the areas they need the most
support on a scale of 1-5.
Events and training
Customer support
Professional and creative services
(such as email design)
Account management
2.97
3.33
3.07
3.04
14. 14HOW TO BUILD HIGH-PERFORMANCE MARKETING TEAMS IN 2017
Top challenges in building a
high-performing marketing team
2017 is proving a challenging year for marketers. Traditional assumptions and
conventions are being challenged; new technologies are reshaping the marketing
landscape and to remain at the cutting edge, businesses must push against
received wisdom when it comes to best practice.
The major challenges marketers are facing in building high performing teams were
as follows:
Technology is driving strategic change
As marketing teams are dealing with increasingly sophisticated channels and
technologies “keeping up to date with the latest mass media platforms, social
media and email marketing’ is proving a challenge for many”.
We are seeing that having a clear marketing strategy is more important than ever.
Marketing leaders must be able to assimilate a complex mass of data-points, find
deeper customer insights and to communicate the vision to stakeholders. The
primary importance of strategy is true across businesses of all sizes and in all
markets.
Finding and retaining talent
Building a team that is capable of keeping up with these new technologies and
channels is proving to be a major task for organisations of all sizes who are
struggling to recruit and nurture talent.
“Securing technically skilled people with the right work ethic at an affordable rate’
was something we heard repeatedly from respondents.”
“Recruitment is harder when looking for a very wide range of skills. We need
people with both technical skills and commercial experience.”
The year of marketing specialisation
No one person can master all the skills that marketing requires in 2017. From
analytics and data management to SEO and content creation, the move is towards
building internal and external expertise around specific capabilities. This presents
a number of challenges, particularly for smaller organisations whose limited
budgets requires marketers to wear multiple hats. It also creates a more matrixed
environment, where marketers need to consider how to get the best from IT and
other teams.
15. 15HOW TO BUILD HIGH-PERFORMANCE MARKETING TEAMS IN 2017
The role of agencies, consultants and
freelancers
Trusted third-parties will play a critical role as they allow teams to fill gaps in
their portfolio of capabilities. Whether its technology, search engine marketing
or content production, agencies can provide expertise as and when required.
However, an over-reliance on agencies can be a risk, as it can lead to different
teams working in siloes.
Getting better with data
The need to improve handling of data is a key theme in this GDPR year. “We
gather a lot of data and information but rarely have time to thoroughly analyse
and use it strategically. Or rather to use this data to generate even more effective
campaigns,” one respondent said.
Others complained that they were struggling to develop a “data driven culture’
within the organisation with ‘so many metrics, so little for analysis”.
Tight budgets
Businesses large and small, but particularly small, have marketing teams under
pressure to do more with less.
“About 50% of the team has been made redundant,” said one respondent.
“The people that are left do not have the right skills”.
Others said that marketing simply wasn’t given the resources needed,
complaining a “lack of marketing budget” presented challenges in terms of
“managing expectations” from the business.
16. 16HOW TO BUILD HIGH-PERFORMANCE MARKETING TEAMS IN 2017
The IDM view
The complexity of digital marketing requires specialists from a wide range of
disciplines to work in a seamlessly integrated team of channel specialists and
marketing generalists.
While this report indicates that the need to digital marketing specialists is
deepening, a fact which is reflected in the broadening range of IDM courses, it
also suggests that those responsible for the management of marketing teams
need to have a correspondingly expansive knowledge of all marketing channels
and activities.
The report indicates that over 81% of respondents have already moved beyond
the much-discussed silo and that digital is now fully embedded into a marketing
process that regards marketing strategy and planning skills as the most important
core competency. Interestingly, this applies equally to organisations of all sizes.
It is significant that the report shows the growing dependency on combining in-
house and outsourced skills to achieve marketing objectives. Some 16% of the
professional marketing workforce is already part of the so-called gig economy and
many outsiders poses the much in-demand specialist Content and Creative, SEO
and PPC skills that don’t yet exist in-house.
The report also highlights the changing relationship between marketing and IT
that will perhaps herald the most significant developments in digital marketing
and skills going forward. It seems to me that great digital marketing often emerges
from the crossover points between different skill sets. The merger of marketer
insights and technologist skills will provide significant advantages to any business.
In a market fraught with strategic challenges and tactical difficulties that every
marketer must find a way of working through, this report will enable you to
benchmark your progress in the road to building a high-performance marketing
team.
Jane Cave
Managing Director
IDM