SlideShare a Scribd company logo
Building Your Sales
Pipeline For 2020
Who’s Televerde?
We help top B2B companies
drive demand and generate
revenue through our socially
responsible business model
and a modern approach to
demand generation.
❑ The (ideal) customer always comes first
❑ Sales & marketing integration matters
❑ You should know your numbers & act
accordingly
❑ The right tech stack matters more than ever
❑ Bonus: How Televerde Does Demand Gen
Agenda
The (ideal) customer always
comes first
1.
What’s more
focused?
The laser is way more
focused.
The answer is
in the data Interview key stakeholders
and then survey your
market to get concrete
insights on your ICP.
Identify trends and
similarities in your
opportunities.
(Example: firmographics,
technographics,
demographics)
Step #3
Step #2
Analyze your past
opportunity data from your
CRM
Step #1
“
88% of marketers believe their
prospects/customers expect a personalized
experience.
Source: https://www.evergage.com/wp-content/uploads/2018/04/Evergage-2018-Trends-in-Personalization-Survey.pdf
Sales & Marketing Integration
Matters
2.
Integration > Alignment
“
1 in 4 companies say their sales and marketing
teams are either "misaligned" or "rarely aligned."
Source: https://www.precisionmarketinggroup.com/blog/sales-marketing-alignment-statistics
“
Sales and marketing alignment can help businesses
become 67% better at closing deals.
Source: https://www.precisionmarketinggroup.com/blog/sales-marketing-alignment-statistics
Integrating Your
Sales & Marketing
Teams
Utilize technology to
ensure the process is
smooth, reportable
and efficient
Set the rules of
engagement for lead
volume, lead quality and
service level agreements
Step 3:
Step 2:
Ensure sales &
marketing teams
create campaigns
together
Step 1:
Mapping Out Your Metrics3.
In order to achieve $50 million
in revenue...
❑ Gather historical data if it’s available
❑ Start with your core KPIs
❑ Work backwards to define your smaller KPIs
❑ Make a plan to hit your smaller KPIs
❑ Execute your plan
Mapping Out Your Metrics
Just 28% of marketers say they are “very effective” at demonstrating the
value of their marketing efforts to their peers. The majority (69%) say that
they are only “somewhat effective” at it.
Source: https://komarketing.com/industry-news/survey-marketers-still-challenged-prove-roi-business-objectives-3430/
Report On Your KPIs Demonstrating marketing and sales impact on
the pipeline is crucial.
Technology & Your Sales
Pipeline
4.
Let’s Get Technical
Bonus: How Televerde Does
Demand Gen
Coordinated
Campaigns Driving inbound
opportunities with content,
resources and starting
relevant conversations.
Connecting the digital
awareness with the human
touch at the right time with
the right message.
Inbound
Outbound
Build awareness and join
the conversation where
our ICPs are already doing
research.
Digital
For my top five favorite memes, email us at
xavier.major@televerde.com with subject
line “MEMES”
And if need help building pipeline for 2020,
reach out at +1 888-787-2829

More Related Content

What's hot

Account-Based Execution: Your Formula to Improved Pipeline
Account-Based Execution: Your Formula to Improved PipelineAccount-Based Execution: Your Formula to Improved Pipeline
Account-Based Execution: Your Formula to Improved Pipeline
Demandbase
 
The MarTech Recipe For a Well Done ABM and Sales Strategy
The MarTech Recipe For a Well Done ABM and Sales StrategyThe MarTech Recipe For a Well Done ABM and Sales Strategy
The MarTech Recipe For a Well Done ABM and Sales Strategy
Marketo
 
4 Simple Must-Dos to Orchestrate Successful ABM
4 Simple Must-Dos to Orchestrate Successful ABM4 Simple Must-Dos to Orchestrate Successful ABM
4 Simple Must-Dos to Orchestrate Successful ABM
Engagio
 
Plan to Measure Webinar Deck
Plan to Measure Webinar DeckPlan to Measure Webinar Deck
Plan to Measure Webinar Deck
Allocadia Software
 
The Real World: ABM - 5 Lessons Learned
The Real World: ABM - 5 Lessons LearnedThe Real World: ABM - 5 Lessons Learned
The Real World: ABM - 5 Lessons Learned
Demandbase
 
Drive Online Engagement While Increasing Web Conversions
Drive Online Engagement While Increasing Web ConversionsDrive Online Engagement While Increasing Web Conversions
Drive Online Engagement While Increasing Web Conversions
Demandbase
 
Your Roadmap to Success from the all new Clear and Complete Guide to Account-...
Your Roadmap to Success from the all new Clear and Complete Guide to Account-...Your Roadmap to Success from the all new Clear and Complete Guide to Account-...
Your Roadmap to Success from the all new Clear and Complete Guide to Account-...
Demandbase
 
The Next Evolution of Account-Based Marketing
The Next Evolution of Account-Based MarketingThe Next Evolution of Account-Based Marketing
The Next Evolution of Account-Based Marketing
TechTarget
 
TechTarget and SimpliVity Case Study: Turning better market visibility into c...
TechTarget and SimpliVity Case Study: Turning better market visibility into c...TechTarget and SimpliVity Case Study: Turning better market visibility into c...
TechTarget and SimpliVity Case Study: Turning better market visibility into c...
TechTarget
 
ITSMA Online Survey: Account Based Marketing and ROI: Building the Case for ...
ITSMA Online Survey:  Account Based Marketing and ROI: Building the Case for ...ITSMA Online Survey:  Account Based Marketing and ROI: Building the Case for ...
ITSMA Online Survey: Account Based Marketing and ROI: Building the Case for ...
ITSMA
 
The New Normal - Account-Based Selling Meets Account-Based Marketing
The New Normal - Account-Based Selling Meets Account-Based MarketingThe New Normal - Account-Based Selling Meets Account-Based Marketing
The New Normal - Account-Based Selling Meets Account-Based Marketing
Demandbase
 
Introduction to Account-Based Marketing
Introduction to Account-Based Marketing Introduction to Account-Based Marketing
Introduction to Account-Based Marketing
Demandbase
 
The Beginner's Guide to Account-Based Marketing(ABM) Success
The Beginner's Guide to Account-Based Marketing(ABM) SuccessThe Beginner's Guide to Account-Based Marketing(ABM) Success
The Beginner's Guide to Account-Based Marketing(ABM) Success
SalesIntel
 
How to Boost B2B Buyer Experiences with Artificial Intelligence
How to Boost B2B Buyer Experiences with Artificial IntelligenceHow to Boost B2B Buyer Experiences with Artificial Intelligence
How to Boost B2B Buyer Experiences with Artificial Intelligence
Leanne Moir
 
ABM Success Path - Infrastructure & Campaign Secrets Unveiled
ABM Success Path - Infrastructure & Campaign Secrets UnveiledABM Success Path - Infrastructure & Campaign Secrets Unveiled
ABM Success Path - Infrastructure & Campaign Secrets Unveiled
Charlie Liang
 
[Webinar] ABM Measurement 101: Account-Based Attribution
[Webinar] ABM Measurement 101:  Account-Based Attribution[Webinar] ABM Measurement 101:  Account-Based Attribution
[Webinar] ABM Measurement 101: Account-Based Attribution
Engagio
 
ABM Interactions: Engaging Your Target Accounts Where They Are
ABM Interactions: Engaging Your Target Accounts Where They AreABM Interactions: Engaging Your Target Accounts Where They Are
ABM Interactions: Engaging Your Target Accounts Where They Are
Terminus
 
ABM Master Class: Market Segmentation for B2B Success
ABM Master Class: Market Segmentation for B2B SuccessABM Master Class: Market Segmentation for B2B Success
ABM Master Class: Market Segmentation for B2B Success
Demandbase
 
Transform Your ABM Metrics from Wobbly into World-Class
Transform Your ABM Metrics from Wobbly into World-ClassTransform Your ABM Metrics from Wobbly into World-Class
Transform Your ABM Metrics from Wobbly into World-Class
Demandbase
 
Scale and Precision for an ABM Strategy
Scale and Precision for an ABM StrategyScale and Precision for an ABM Strategy
Scale and Precision for an ABM Strategy
Demandbase
 

What's hot (20)

Account-Based Execution: Your Formula to Improved Pipeline
Account-Based Execution: Your Formula to Improved PipelineAccount-Based Execution: Your Formula to Improved Pipeline
Account-Based Execution: Your Formula to Improved Pipeline
 
The MarTech Recipe For a Well Done ABM and Sales Strategy
The MarTech Recipe For a Well Done ABM and Sales StrategyThe MarTech Recipe For a Well Done ABM and Sales Strategy
The MarTech Recipe For a Well Done ABM and Sales Strategy
 
4 Simple Must-Dos to Orchestrate Successful ABM
4 Simple Must-Dos to Orchestrate Successful ABM4 Simple Must-Dos to Orchestrate Successful ABM
4 Simple Must-Dos to Orchestrate Successful ABM
 
Plan to Measure Webinar Deck
Plan to Measure Webinar DeckPlan to Measure Webinar Deck
Plan to Measure Webinar Deck
 
The Real World: ABM - 5 Lessons Learned
The Real World: ABM - 5 Lessons LearnedThe Real World: ABM - 5 Lessons Learned
The Real World: ABM - 5 Lessons Learned
 
Drive Online Engagement While Increasing Web Conversions
Drive Online Engagement While Increasing Web ConversionsDrive Online Engagement While Increasing Web Conversions
Drive Online Engagement While Increasing Web Conversions
 
Your Roadmap to Success from the all new Clear and Complete Guide to Account-...
Your Roadmap to Success from the all new Clear and Complete Guide to Account-...Your Roadmap to Success from the all new Clear and Complete Guide to Account-...
Your Roadmap to Success from the all new Clear and Complete Guide to Account-...
 
The Next Evolution of Account-Based Marketing
The Next Evolution of Account-Based MarketingThe Next Evolution of Account-Based Marketing
The Next Evolution of Account-Based Marketing
 
TechTarget and SimpliVity Case Study: Turning better market visibility into c...
TechTarget and SimpliVity Case Study: Turning better market visibility into c...TechTarget and SimpliVity Case Study: Turning better market visibility into c...
TechTarget and SimpliVity Case Study: Turning better market visibility into c...
 
ITSMA Online Survey: Account Based Marketing and ROI: Building the Case for ...
ITSMA Online Survey:  Account Based Marketing and ROI: Building the Case for ...ITSMA Online Survey:  Account Based Marketing and ROI: Building the Case for ...
ITSMA Online Survey: Account Based Marketing and ROI: Building the Case for ...
 
The New Normal - Account-Based Selling Meets Account-Based Marketing
The New Normal - Account-Based Selling Meets Account-Based MarketingThe New Normal - Account-Based Selling Meets Account-Based Marketing
The New Normal - Account-Based Selling Meets Account-Based Marketing
 
Introduction to Account-Based Marketing
Introduction to Account-Based Marketing Introduction to Account-Based Marketing
Introduction to Account-Based Marketing
 
The Beginner's Guide to Account-Based Marketing(ABM) Success
The Beginner's Guide to Account-Based Marketing(ABM) SuccessThe Beginner's Guide to Account-Based Marketing(ABM) Success
The Beginner's Guide to Account-Based Marketing(ABM) Success
 
How to Boost B2B Buyer Experiences with Artificial Intelligence
How to Boost B2B Buyer Experiences with Artificial IntelligenceHow to Boost B2B Buyer Experiences with Artificial Intelligence
How to Boost B2B Buyer Experiences with Artificial Intelligence
 
ABM Success Path - Infrastructure & Campaign Secrets Unveiled
ABM Success Path - Infrastructure & Campaign Secrets UnveiledABM Success Path - Infrastructure & Campaign Secrets Unveiled
ABM Success Path - Infrastructure & Campaign Secrets Unveiled
 
[Webinar] ABM Measurement 101: Account-Based Attribution
[Webinar] ABM Measurement 101:  Account-Based Attribution[Webinar] ABM Measurement 101:  Account-Based Attribution
[Webinar] ABM Measurement 101: Account-Based Attribution
 
ABM Interactions: Engaging Your Target Accounts Where They Are
ABM Interactions: Engaging Your Target Accounts Where They AreABM Interactions: Engaging Your Target Accounts Where They Are
ABM Interactions: Engaging Your Target Accounts Where They Are
 
ABM Master Class: Market Segmentation for B2B Success
ABM Master Class: Market Segmentation for B2B SuccessABM Master Class: Market Segmentation for B2B Success
ABM Master Class: Market Segmentation for B2B Success
 
Transform Your ABM Metrics from Wobbly into World-Class
Transform Your ABM Metrics from Wobbly into World-ClassTransform Your ABM Metrics from Wobbly into World-Class
Transform Your ABM Metrics from Wobbly into World-Class
 
Scale and Precision for an ABM Strategy
Scale and Precision for an ABM StrategyScale and Precision for an ABM Strategy
Scale and Precision for an ABM Strategy
 

Similar to Building Your Sales Pipeline For 2020

2016 Lead Nurturing Report In Partnership With Salesforce Pardot
2016 Lead Nurturing Report In Partnership With Salesforce Pardot2016 Lead Nurturing Report In Partnership With Salesforce Pardot
2016 Lead Nurturing Report In Partnership With Salesforce Pardot
Veena Glover
 
Building A Customer-Centered Content Strategy
Building A Customer-Centered Content StrategyBuilding A Customer-Centered Content Strategy
Building A Customer-Centered Content Strategy
G3 Communications
 
[Webinar] How To Build A Predictable ABM Engine
[Webinar] How To Build A Predictable ABM Engine[Webinar] How To Build A Predictable ABM Engine
[Webinar] How To Build A Predictable ABM Engine
Mintigo1
 
The Future of Digital Marketing
The Future of Digital MarketingThe Future of Digital Marketing
The Future of Digital Marketing
Mondo
 
Smarter OGX using BI
Smarter OGX using BISmarter OGX using BI
Smarter OGX using BI
Ramita Vig
 
2014 Inbound Marketing Benchmark Survey: Trends by Company Size
2014 Inbound Marketing Benchmark Survey: Trends by Company Size2014 Inbound Marketing Benchmark Survey: Trends by Company Size
2014 Inbound Marketing Benchmark Survey: Trends by Company Size
Courtney Caldwell, MBA
 
2021 Industrial Marketing Planning Kit
2021 Industrial Marketing Planning Kit2021 Industrial Marketing Planning Kit
2021 Industrial Marketing Planning Kit
ChristianJHaight
 
Raising ogx smarter using bi
Raising ogx smarter using biRaising ogx smarter using bi
Raising ogx smarter using bi
Ramita Vig
 
2021 Industrial Marketing Planning Kit | GlobalSpec
2021 Industrial Marketing Planning Kit | GlobalSpec2021 Industrial Marketing Planning Kit | GlobalSpec
2021 Industrial Marketing Planning Kit | GlobalSpec
ChristianJHaight
 
QEDbaton B2B Marketing Technology Spend Report 2014
QEDbaton B2B Marketing Technology Spend Report 2014QEDbaton B2B Marketing Technology Spend Report 2014
QEDbaton B2B Marketing Technology Spend Report 2014
QEDbaton
 
Accelerating Customer Insights & enhancing Business impact
Accelerating Customer Insights & enhancing Business impactAccelerating Customer Insights & enhancing Business impact
Accelerating Customer Insights & enhancing Business impact
Ajay Kelkar
 
Revealing B2B Digital Marketers biggest challenges
Revealing B2B Digital Marketers biggest challengesRevealing B2B Digital Marketers biggest challenges
Revealing B2B Digital Marketers biggest challenges
idio Ltd
 
Ultimate Guide to the New Buyers Journey
Ultimate Guide to the New Buyers JourneyUltimate Guide to the New Buyers Journey
Ultimate Guide to the New Buyers Journey
Evgeny Tsarkov
 
The ultimate guide to the new buyers journey
The ultimate guide to the new buyers journeyThe ultimate guide to the new buyers journey
The ultimate guide to the new buyers journey
MarketBridge
 
Digital Marketing Best Practices Guide
Digital Marketing Best Practices GuideDigital Marketing Best Practices Guide
Digital Marketing Best Practices Guide
Demand Metric
 
Stat bi corp services
Stat bi corp servicesStat bi corp services
Stat bi corp services
Jensen Oray
 
Stat bi corp services
Stat bi corp servicesStat bi corp services
Stat bi corp services
Jensen Oray
 
Driving Sales & Increasing Profits with the Right Demand Generation Tool
Driving Sales & Increasing Profits with the Right Demand Generation ToolDriving Sales & Increasing Profits with the Right Demand Generation Tool
Driving Sales & Increasing Profits with the Right Demand Generation Tool
LeadFormix Inc.
 
10 Steps to a Successful Marketing Automation Mission
10 Steps to a Successful Marketing Automation Mission10 Steps to a Successful Marketing Automation Mission
10 Steps to a Successful Marketing Automation Mission
Ledger Bennett DGA
 
2019 Industrial Marketing Planning Kit
2019 Industrial Marketing Planning Kit2019 Industrial Marketing Planning Kit
2019 Industrial Marketing Planning Kit
Andrew Flynn
 

Similar to Building Your Sales Pipeline For 2020 (20)

2016 Lead Nurturing Report In Partnership With Salesforce Pardot
2016 Lead Nurturing Report In Partnership With Salesforce Pardot2016 Lead Nurturing Report In Partnership With Salesforce Pardot
2016 Lead Nurturing Report In Partnership With Salesforce Pardot
 
Building A Customer-Centered Content Strategy
Building A Customer-Centered Content StrategyBuilding A Customer-Centered Content Strategy
Building A Customer-Centered Content Strategy
 
[Webinar] How To Build A Predictable ABM Engine
[Webinar] How To Build A Predictable ABM Engine[Webinar] How To Build A Predictable ABM Engine
[Webinar] How To Build A Predictable ABM Engine
 
The Future of Digital Marketing
The Future of Digital MarketingThe Future of Digital Marketing
The Future of Digital Marketing
 
Smarter OGX using BI
Smarter OGX using BISmarter OGX using BI
Smarter OGX using BI
 
2014 Inbound Marketing Benchmark Survey: Trends by Company Size
2014 Inbound Marketing Benchmark Survey: Trends by Company Size2014 Inbound Marketing Benchmark Survey: Trends by Company Size
2014 Inbound Marketing Benchmark Survey: Trends by Company Size
 
2021 Industrial Marketing Planning Kit
2021 Industrial Marketing Planning Kit2021 Industrial Marketing Planning Kit
2021 Industrial Marketing Planning Kit
 
Raising ogx smarter using bi
Raising ogx smarter using biRaising ogx smarter using bi
Raising ogx smarter using bi
 
2021 Industrial Marketing Planning Kit | GlobalSpec
2021 Industrial Marketing Planning Kit | GlobalSpec2021 Industrial Marketing Planning Kit | GlobalSpec
2021 Industrial Marketing Planning Kit | GlobalSpec
 
QEDbaton B2B Marketing Technology Spend Report 2014
QEDbaton B2B Marketing Technology Spend Report 2014QEDbaton B2B Marketing Technology Spend Report 2014
QEDbaton B2B Marketing Technology Spend Report 2014
 
Accelerating Customer Insights & enhancing Business impact
Accelerating Customer Insights & enhancing Business impactAccelerating Customer Insights & enhancing Business impact
Accelerating Customer Insights & enhancing Business impact
 
Revealing B2B Digital Marketers biggest challenges
Revealing B2B Digital Marketers biggest challengesRevealing B2B Digital Marketers biggest challenges
Revealing B2B Digital Marketers biggest challenges
 
Ultimate Guide to the New Buyers Journey
Ultimate Guide to the New Buyers JourneyUltimate Guide to the New Buyers Journey
Ultimate Guide to the New Buyers Journey
 
The ultimate guide to the new buyers journey
The ultimate guide to the new buyers journeyThe ultimate guide to the new buyers journey
The ultimate guide to the new buyers journey
 
Digital Marketing Best Practices Guide
Digital Marketing Best Practices GuideDigital Marketing Best Practices Guide
Digital Marketing Best Practices Guide
 
Stat bi corp services
Stat bi corp servicesStat bi corp services
Stat bi corp services
 
Stat bi corp services
Stat bi corp servicesStat bi corp services
Stat bi corp services
 
Driving Sales & Increasing Profits with the Right Demand Generation Tool
Driving Sales & Increasing Profits with the Right Demand Generation ToolDriving Sales & Increasing Profits with the Right Demand Generation Tool
Driving Sales & Increasing Profits with the Right Demand Generation Tool
 
10 Steps to a Successful Marketing Automation Mission
10 Steps to a Successful Marketing Automation Mission10 Steps to a Successful Marketing Automation Mission
10 Steps to a Successful Marketing Automation Mission
 
2019 Industrial Marketing Planning Kit
2019 Industrial Marketing Planning Kit2019 Industrial Marketing Planning Kit
2019 Industrial Marketing Planning Kit
 

Recently uploaded

Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisEmail Marketing Master Class - Chris Ferris
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusYour Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Demandbase
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
KiranRai75
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
kcblog21
 
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Amsive
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
dmgokila
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Top digital marketing institutein noida
Top digital marketing institutein noidaTop digital marketing institutein noida
Top digital marketing institutein noida
aditisingh6607
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Kopa Global Technologies
 

Recently uploaded (20)

Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisEmail Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris Ferris
 
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
 
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
 
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusYour Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
 
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Growth Marketing in 2024 - Randy Rayess, Outgrow
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
 
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdfLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
 
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
Top digital marketing institutein noida
Top digital marketing institutein noidaTop digital marketing institutein noida
Top digital marketing institutein noida
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
 

Building Your Sales Pipeline For 2020

  • 2. Who’s Televerde? We help top B2B companies drive demand and generate revenue through our socially responsible business model and a modern approach to demand generation.
  • 3. ❑ The (ideal) customer always comes first ❑ Sales & marketing integration matters ❑ You should know your numbers & act accordingly ❑ The right tech stack matters more than ever ❑ Bonus: How Televerde Does Demand Gen Agenda
  • 4. The (ideal) customer always comes first 1.
  • 6. The laser is way more focused.
  • 7. The answer is in the data Interview key stakeholders and then survey your market to get concrete insights on your ICP. Identify trends and similarities in your opportunities. (Example: firmographics, technographics, demographics) Step #3 Step #2 Analyze your past opportunity data from your CRM Step #1
  • 8. “ 88% of marketers believe their prospects/customers expect a personalized experience. Source: https://www.evergage.com/wp-content/uploads/2018/04/Evergage-2018-Trends-in-Personalization-Survey.pdf
  • 9. Sales & Marketing Integration Matters 2.
  • 11. “ 1 in 4 companies say their sales and marketing teams are either "misaligned" or "rarely aligned." Source: https://www.precisionmarketinggroup.com/blog/sales-marketing-alignment-statistics
  • 12. “ Sales and marketing alignment can help businesses become 67% better at closing deals. Source: https://www.precisionmarketinggroup.com/blog/sales-marketing-alignment-statistics
  • 13. Integrating Your Sales & Marketing Teams Utilize technology to ensure the process is smooth, reportable and efficient Set the rules of engagement for lead volume, lead quality and service level agreements Step 3: Step 2: Ensure sales & marketing teams create campaigns together Step 1:
  • 14. Mapping Out Your Metrics3.
  • 15. In order to achieve $50 million in revenue...
  • 16. ❑ Gather historical data if it’s available ❑ Start with your core KPIs ❑ Work backwards to define your smaller KPIs ❑ Make a plan to hit your smaller KPIs ❑ Execute your plan Mapping Out Your Metrics
  • 17. Just 28% of marketers say they are “very effective” at demonstrating the value of their marketing efforts to their peers. The majority (69%) say that they are only “somewhat effective” at it. Source: https://komarketing.com/industry-news/survey-marketers-still-challenged-prove-roi-business-objectives-3430/
  • 18. Report On Your KPIs Demonstrating marketing and sales impact on the pipeline is crucial.
  • 19. Technology & Your Sales Pipeline 4.
  • 21. Bonus: How Televerde Does Demand Gen
  • 22. Coordinated Campaigns Driving inbound opportunities with content, resources and starting relevant conversations. Connecting the digital awareness with the human touch at the right time with the right message. Inbound Outbound Build awareness and join the conversation where our ICPs are already doing research. Digital
  • 23. For my top five favorite memes, email us at xavier.major@televerde.com with subject line “MEMES” And if need help building pipeline for 2020, reach out at +1 888-787-2829