35% of B2B marketers have a documented content marketing strategy. LinkedIn is the most popular platform for sharing content, used by 94% of B2B marketers. 70% of B2B marketers are creating more content than they did a year ago.
Presentation delivered by Rachael Pollard, Global Performance Marketing Director for JUST EAT at the Digital Marketing Show Refresh on the 30th September 2015.
Five years ago Snapchat was founded, Instagram was just taking off, and Periscope didn’t even exist. With social media moving at warp speed, it’s nearly impossible for businesses to keep up. And it’s not slowing down anytime soon. Are you ready for the next wave of social? View our 5 trends that you must integrate into your strategies now.
The 2017 State of Social Marketing Report RevealBryan Blackburn
In this live-recorded webinar, we unveil the findings from our 2017 State of Social Marketing Report.
With responses from nearly 2,800 marketers from 111 countries, this is our biggest report yet. You will get a detailed look into the social media industry in 2017 - including:
Challenges and successes of marketers from across the world
Social media budget forecasts through 2020
The rise of influencer marketing
Paid social and its role in business objectives
[Webinar] How to Make Full-Funnel Impact with Social Media - Simply Measured ...Bryan Blackburn
Sophisticated marketing organizations are using social media intent data and analytics to make smarter, more timely decisions. In this webinar, we’ve partnered with Socedo to show you how to use social listening to understand your audience more deeply, create content that converts, and keep a pulse on your audience through every stage of the buying process.
The evolution of social media in the last decade has made it a key channel for marketing and customer engagement. But the big question often remains unanswered: What’s the ROI? Join in to understand the key factors that drive social ROI and discover a path to measuring what matters for your business.
Presentation delivered by Rachael Pollard, Global Performance Marketing Director for JUST EAT at the Digital Marketing Show Refresh on the 30th September 2015.
Five years ago Snapchat was founded, Instagram was just taking off, and Periscope didn’t even exist. With social media moving at warp speed, it’s nearly impossible for businesses to keep up. And it’s not slowing down anytime soon. Are you ready for the next wave of social? View our 5 trends that you must integrate into your strategies now.
The 2017 State of Social Marketing Report RevealBryan Blackburn
In this live-recorded webinar, we unveil the findings from our 2017 State of Social Marketing Report.
With responses from nearly 2,800 marketers from 111 countries, this is our biggest report yet. You will get a detailed look into the social media industry in 2017 - including:
Challenges and successes of marketers from across the world
Social media budget forecasts through 2020
The rise of influencer marketing
Paid social and its role in business objectives
[Webinar] How to Make Full-Funnel Impact with Social Media - Simply Measured ...Bryan Blackburn
Sophisticated marketing organizations are using social media intent data and analytics to make smarter, more timely decisions. In this webinar, we’ve partnered with Socedo to show you how to use social listening to understand your audience more deeply, create content that converts, and keep a pulse on your audience through every stage of the buying process.
The evolution of social media in the last decade has made it a key channel for marketing and customer engagement. But the big question often remains unanswered: What’s the ROI? Join in to understand the key factors that drive social ROI and discover a path to measuring what matters for your business.
Facebook mobile advertising is a rapidly growing opportunity which is why it's important to define your strategy NOW. We'll discuss where Facebook mobile is heading and how you should be planning. We'll also address the Facebook capabilities available to app developers for user acquisition and user re-engagement, a technical checklist and tips, techniques and best practice for getting the most out of an ad campaign and how you can manage your activity at scale.
This was a presentation I gave at the Vermont Web Summit on November 3, 2011. It's mostly about choosing something smart to measure, like real business stuff, than the nuts and bolts of social analytics.
Content marketing tactics effectiveness vs. difficultyDominik Suter
B2B Marketers understand they need
A Content Marketing Strategy
To produce More Content
Content to be More Engaging
To Measure its Effectiveness
And yes, to Measure ROI
In the following slides I share stats that provide insights into what marketers are saying about content marketing.
The stats were accumulated from the input of over 5,000 marketers
Social data intelligence, presented by Susan EtlingerSocialMedia.org
In her Brands-Only Summit presentation, Altimeter Group's Industry Analyst, Susan Etlinger, talks about how leading organizations are deriving actionable intelligence from a holistic view of social enterprise data.
She discusses the challenges, opportunities, and the criteria required to achieve social intelligence maturity.
Webinar: How to Create Ads That People Actually Want to SeeFalcon.io
Traditional media models have been turned upside down as new digital options move into the mainstream. Consumer behavior has followed suit, and brands need to revamp their advertising models to take full advantage of the new media market. But what kind of ad experiences will resonate best?
Social Media Analytics - GSOB Digital SummitJeff Gibb
An overview of Social Analytics, how to set social media goals and what data from Facebook, Twitter and Instagram can teach us about social marketing. The original event took place at the Gulf Shores Orange Beach Digital Summit in Gulf Shores, AL.
Opowiadania, składające się na tę książkę „Drzewo Tamaryndowca. Siedem opowiadań z Birmy” pokazują, jak z perspektywy młodych Birmańczyków współczesny świat wpływa na ich życie, a jednocześnie są głęboko osadzone w tradycji birmańskiej i moralności buddyjskiej.
Facebook mobile advertising is a rapidly growing opportunity which is why it's important to define your strategy NOW. We'll discuss where Facebook mobile is heading and how you should be planning. We'll also address the Facebook capabilities available to app developers for user acquisition and user re-engagement, a technical checklist and tips, techniques and best practice for getting the most out of an ad campaign and how you can manage your activity at scale.
This was a presentation I gave at the Vermont Web Summit on November 3, 2011. It's mostly about choosing something smart to measure, like real business stuff, than the nuts and bolts of social analytics.
Content marketing tactics effectiveness vs. difficultyDominik Suter
B2B Marketers understand they need
A Content Marketing Strategy
To produce More Content
Content to be More Engaging
To Measure its Effectiveness
And yes, to Measure ROI
In the following slides I share stats that provide insights into what marketers are saying about content marketing.
The stats were accumulated from the input of over 5,000 marketers
Social data intelligence, presented by Susan EtlingerSocialMedia.org
In her Brands-Only Summit presentation, Altimeter Group's Industry Analyst, Susan Etlinger, talks about how leading organizations are deriving actionable intelligence from a holistic view of social enterprise data.
She discusses the challenges, opportunities, and the criteria required to achieve social intelligence maturity.
Webinar: How to Create Ads That People Actually Want to SeeFalcon.io
Traditional media models have been turned upside down as new digital options move into the mainstream. Consumer behavior has followed suit, and brands need to revamp their advertising models to take full advantage of the new media market. But what kind of ad experiences will resonate best?
Social Media Analytics - GSOB Digital SummitJeff Gibb
An overview of Social Analytics, how to set social media goals and what data from Facebook, Twitter and Instagram can teach us about social marketing. The original event took place at the Gulf Shores Orange Beach Digital Summit in Gulf Shores, AL.
Opowiadania, składające się na tę książkę „Drzewo Tamaryndowca. Siedem opowiadań z Birmy” pokazują, jak z perspektywy młodych Birmańczyków współczesny świat wpływa na ich życie, a jednocześnie są głęboko osadzone w tradycji birmańskiej i moralności buddyjskiej.
In the era of connected devices we are dealing with an ever increasing amount of different data. In most cases "Dumb Data". Most interfaces we use today just react to actions taken in the present, without utilizing the data available to predict future needs, creating anticipatory experiences.
Some companies, like Google (Nest, Google Now) or Amazon (anticipatory shipping, Echo) have recognized the value of anticipation early on, others are following suit.
Pro-active applications can certainly contribute to a better user experience, but they also may cause the user to feel uncomfortable. Hence, answering the following questions is of paramount importance: How to create relevance, without being uncanny? How to support the user without patronizing him and how to avoid frustration resulting from false or inaccurate anticipation.
Deck prepared for lecture on "The Future of Music" with Paddy Spinks and Rupert Perry for Seth Shapiro's USC course on "The Future of Entertainment" with special thanks to UK Wired
A power point presentaion discussing the question 'Despite seeming evidence to the contray, the major players in the global music industry continue to claim that piracy is 'killing' new music, to what etent is illegal copying either, a criminal act ,or, a democratising of popular culture?
“Here be Dragons”, connecting a changing world to strategic decisions through...Gill Ringland
This presentation to the World Future Studies Federation in Bucharest in June tackles the issue of how futurists can be effective in helping organisations anticipate and prepare for the future. Based on the work published in "Here be Dragons" and using the work of the European Forum on Forward Looking Activities in developing the ability of the European Commission to anticipate the future, it scopes some of the hurdles and suggests ways of tackling them.
Lean-agile management at Finnish Broadcasting Company YleMirette Kangas
Finnish Broadcasting Company Yle has taken Agile Portfolio Management into use at web and mobile development. Agile Portfolio Management is perceived to be one of the ways to improve efficiency of operations. Transparency replaces need for control. Agile Portfolio Management creates tight learning loop from items under development and launch to user feedback.
Principales resultados de la encuesta levantada este año en el área metropolitana de Monterrey. Para poder visualizarla de forma correcta debe descargarse y verse en Power Point (las flechas y las gráficas tienen una lógica de movimiento)
Más información la podrás encontrar aquí: http://www.facebook.com/ConsejoCivicoNL
Présentation de l'API Prévi-LIS, outil de calculc de stades et d'aide à la décision maladies sur Grandes Cultures par Emmanuel MORIN, ARVALIS - Institut du végétal
Overview: The State of B2C Content Marketing IN NORTH AMERICA
Greetings Consumer Marketers,
In many ways, it’s a good year for B2C content marketers. Adoption rates of content marketing are on the rise and confidence has grown:
90% of B2C marketers are using content marketing, compared with 86% last year.
34% of B2C marketers consider themselves effective at content marketing—up from 32% last year.
B2C marketers have rated many tactics higher in effectiveness this year; in-person events and eNewsletters top the list of effective tactics.
B2C marketers are using all social platforms more often, with LinkedIn use registering the biggest jump (from 51% to 71%).
This confidence in content marketing also shows in terms of investment: 60% of B2C marketers plan to increase the amount they allocate to content marketing. Perhaps surprisingly, the least effective B2C marketers plan to increase their content marketing budgets more than the most effective ones (69% vs. 55%): another indication that marketers believe in the principles of content marketing, even if they have not quite figured out how to best execute.
Read on to discover not only how the B2C content marketing landscape has changed over the last year, but also to learn what the most effective B2C marketers are doing differently than their peers.
On with the content marketing revolution!
B2C Content Marketing: 2014 Benchmarks, Budgets, and Trends—North AmericaMarketingProfs
Business-to-consumer content marketing is on the rise, with 60% of North American B2C marketers planning to increase content marketing spend over the next 12 months, according to the second annual B2C content marketing study. Get more details about the state of B2C content marketing, such as benchmarks, budgets, and trends in this downloadable PDF.
Content Marketing: new introduction to an old marketing ideaPeter Sigrist
Content marketing - the latest new idea to hit to world of marketing, or just an old idea rebadged? I argue that although content marketing has been around for years, it nevertheless deserves attention because it encourages companies and brands to think more clearly about content, audiences and measuring performance.
Connect, Engage, Collaborate: Building & Sustaining an Audience in a Social W...Michelle Killebrew
Knowledge is being created and shared at unprecedented rates. People are now sharing original content, forming and joining virtual communities, organizing activities, tapping into the advice of others and sharing experiences at scale and without boundaries. This collective knowledge is enabling people to rapidly learn, act with greater confidence and influence others in entirely new ways. In fact, social is now the #1 use of the internet, with 94% using it to learn, 78% to share knowledge and 49% to engage experts. With 2 billion social connections and more than 3 billion expressions per day, it’s fueling the emergence of a knowledge economy and empowered individuals.
As social and mobile technologies become increasingly pervasive, the opportunity to engage people in new ways is profoundly changing the way we do business. With individuals expecting to engage when and how they want, organizations are tasked with encouraging and supporting collaboration for employees, customers, partners and citizens while keeping an unrelenting focus on user experience. How can they do this, while safeguarding the integrity of both the business and the brand?
In this session, we’ll discuss:
• Building a community across various channels
• How to sustain and grow your audience and advocates
• Case studies of brands doing it right
B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North AmericaMarketingProfs
B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study from MarketingProfs and the Content Marketing Institute.
There is also more uncertainty, however, the study found: B2B marketers are more uncertain whether they are using various content marketing tactics effectively.
2013 benchmarks budgets and trends- e briks infotechebriksinfotech
Here the Ebriks are provides with the the unique and best services about the 2013benchmarks-budgets and trends.If you want know mode about it pls visit www.ebriks.com
2013 benchmarks budgets and trends– e briks infotechsurbhi233
Content Marketing Institute and MarketingProfs and sponsored by Brightcove. The survey was mailed
electronically to a sample of B2B marketers from among members and subscribers of MarketingProfs
and Content Marketing Institute
It’s no secret that 2014 holds several promising opportunities for Inbound Marketers. The industry is projected to see a lot of continued growth; aided by increased budgets for the year. According to the Moz Industry Survey, there seem to be a few slight shifts in demand for certain Marketing activities, which ultimately has an effect on where Marketers are allocating most of their time.
There are many new digital marketing trends and strategies that are evolving in the current
high-tech, Internet-connected era and businesses now need to use them to succeed in their efforts because what worked for you last year may not work this year.
Employees are your #1 untapped marketing asset! Studies show that content shared by employees on social media receive 8x more engagement compared to those shared on brand channels.
In this FREE webinar, you will learn how to leverage your workforce to amplify your marketing, improve employer branding, and supercharge your online selling efforts.
We will also be presenting results of a comprehensive study in the Philippines on "Social Media Marketing through the Workforce". In this study, you will learn how Philippines companies leverage their workforce and social media marketing to their advantage.
To get a copy of the study, visit: https://www.xiklab.com/socialmedia-marketing-through-the-workforce/
In the final section of Marketing Trends 2017, marketers will find information about trends and statistics that affect: video marketing, visual marketing, and more.
"Operating in a Platform World" with Michelle Killebrew, IBMRenoTahoeAMA
As social and mobile technologies become increasingly pervasive, the opportunity to engage people in new ways is profoundly changing the way we do business. The wonders of technology are impressive, it’s true, but in order to effectively engage with people is also requiring us to look back to some of our intrinsic and ancient human qualities. Let’s explore the strategy required to create engagement in a digital world.
Michelle Killebrew is passionate about marketing, especially innovative online marketing strategies that deliver a superior brand experience – from initial acquisition through to loyal customer – and increase growth and profitability. She currently leads the go-to-market strategy for IBM Social Business, where her team focuses on messaging and solutions that define social business and demonstrate how organizations can embrace this next information revolution in the workforce.
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
With the twitch of the internet and explosion of social media, B2B marketing and lead generation has changed intensely in the last few years.
In this case study, we’ve defined what has changed in the recent years and additionally, a few B2B marketing strategies to increase lead generation.
Similar to Taking the Boring out of B2B Content Marketing (20)
The convergence of social and digital customer serviceOur Social Times
Martin Hill-Wilson explores the convergence of social and digital customer service – analysing how brands are developing omni-channel social/digital strategies and what this means for customers.
The Convergence of Social and Digital Customer ServiceOur Social Times
Martin Hill-Wilson explains how social and digital customer service are converging with new technologies and opportunities for improving customer experience (CX). Keynote presentation from Social Customer Service Summit 2015 (London).
Social Media Masterclass for BPMA Conference 2014Our Social Times
A no-nonsense top tips guide to using social media for business for the British Promotional Merchandise Association (BPMA) 2014 conference. Focusing on content marketing, blogging for business, social media optimisation, Twitter and LinkedIn best practices.
B2B content marketing: How to engage generate leads and maximise ROIOur Social Times
Paul Smith, Group Head of Marketing at Elektron Technology shares his insight on the successful launch of CheckIt, a wireless food safety monitoring system, through a content marketing campaign
Next Generation Customer Communities: From Support to sCRM & Advocacy Our Social Times
How have communities evolved from simple peer-support forums to powerful hubs of social customer service, comprising monitoring, engagement, social CRM and advocacy management tools? Our expert speaker explains the dynamics behind some of the world's most successful communities.
Using Social Data & Gaming Mechanics to Improve Customer Service Our Social Times
In this fascinating and candid session, Maria McCann, one of the UK's first social CS practitioners, explains how the mechanics that sit behind social engagement should be used to better serve customers, how contact centres should run as mobile communities, how social data could speed up service and how playing World of Warcraft can improve your web chat experience.
Going Global: How To Create an International Social Customer Service Strategy Our Social Times
Delfin Vassalo describes how Nokia has created a global social customer service strategy that pieces together 72 Facebook accounts, 27 Twitter accounts and 42 languages, with over 10,000 customer queries per month on Facebook and Twitter alone.
Social Customer Service & Experience (SCSX): A Case StudyOur Social Times
Miguel Henales, e-business Director and Sara Losa, International Marketing Manager from Iberia Airlines/IAG Group share their social customer service case study.
Marketing has claimed ownership of social media within many brands, yet customers are demanding service. In this short presentation, Luke Brynley-Jones explains how this is creating friction between internal Departments - and how budget plays a major role.
Best Practices in Social Customer Service ExcellenceOur Social Times
In this fascinating exploration of the latest techniques in social customer service, Martin Hill-Wilson, author of Delivering Effective Social Customer Service (Wiley 2013), sets out exactly how major brands are succeeding, or failing in managing customer queries on social media channels.
Ayman Itani from Think Media Labs explores how to plan for social customer service. As part of Our Social Times #socialCS series of events, Ayman spoke to an audience of major brands in Dubai in March 2014.
How to Create and Manage Customer Communities, Dimelo at Social CRM 2013 in B...Our Social Times
How to Create and Manager Customer Communities.
A talk by Eric Dos Santos and Francois-Charles Fachon at Social CRM 2013 in Brussels, hosted by Our Social Times
Customer Experience in Belgium, Lessons to be Learned - Alexandre Gangji, Wea...Our Social Times
Customer Experience in Belgium, Lessons to be Learned - Alexandre Gangji, Weave from SCRM13 Brussels.
A talk by Alexandre Gangji, at Social CRM 2013 in Brussels, hosted by Our Social Times
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
3. Source: B2B Content Marketing 2015 – Content Marketing Institute
3
35% of B2B marketers have a documented
content marketing strategy.
94% of B2B marketers use LinkedIn to share
content, making it he most popular platform.
70% of B2B marketers are creating more
content than they did a year ago.
58% of B2B marketers use search engine
marketing (+ say it’s the most expensive).
32% say they are challenged with finding
trained content marketing professionals.
62% of B2B marketers say they use
infographics (up from 51%).
4. 4
“You get an instruction
manual with your DVD
player. You throw it in
the trash, and you go
to YouTube.”
- Jason Miller, author of “Welcome to the funnel”
10. In the 9 months since
launch, the campaign has
generated measurable
business results. It has
changed the perception of
Xerox with key prospects
and generated over 1000
new sales appointments,
with more than $1B in
pipeline revenue.
Nikki Fisher, Solutions Insights
10
14. 14
① Use the most compelling statistic or fact as the
title – e.g. 7% of Twitter users aren’t human
② Find an interesting angle – e.g. 10 inventions that
shouldn’t work under water, but do
③ Make it accessible – e.g. 5 things you didn’t know
about bluetooth
④ Make it topical – e.g. What today’s [insert news]
means for your [insert industry] business
⑤ Focus on search engine optimisation – e.g. The
beginner’s guide to smart thermostats