The Maverick Invaders team wants to expand their digital market share while maintaining their leadership in print media. Their plan is to use social media, apps, SEO, television, billboards, and radio to reach new audiences, and then convert and engage users through lifestyle content, jobs, games, and tech articles on their website and blogs. They will measure success through sales, social media reach, and market research over time. Most of the budget will be allocated to digital media.