This document appears to be a graphic designer's portfolio highlighting their work designing materials for Social Media Strategies Summits (SMSS) conferences from 2015-2017. It includes brochures, infographics, and interior pages designed for SMSS conferences in New York City, Chicago, and Las Vegas. The designs were for conference brochures, sponsorship guides, and other promotional materials. The portfolio aims to showcase the designer's skills in conference collateral, graphic design, and editorial design for social media marketing events.
SOCIAL MEDIA // DIGITAL & MOBILE MARKETING > portfolio // Linda C. ModicaLinda Modica
This short visual presentation contains the design work of Linda C. Modica, a NYC-Metro area art director & graphic designer. Selected published works for GSMI, a west-coast based conference organizer.
Mobile app usage is rising dramatically while desktop usage declines. Nearly 90% of mobile internet time is spent in apps rather than browsers. Most users have 10+ apps installed and spend over half their mobile time on social and communication apps like Facebook, WhatsApp, and Instagram. Younger generations especially millennials and Gen Z are heavy mobile app users, opening apps over 50 times per day, and they are key audiences for mobile marketing. Video apps see the most consumer spending of any non-gaming app category.
Digital marketing uses electronic channels like social media and mobile messaging to encourage interaction and viral sharing, leading to brand awareness and engagement. Leading brands have realized digital media allows two-way relationships with consumers to build loyalty. Design Larisa is a marketing firm that uses both traditional and digital strategies like social media, search ads, and mobile messaging to help clients enhance their business through effective communication.
This document discusses how to leverage community to drive marketing and business ROI. It provides an agenda covering community as a marketing lever, measuring community contribution, and reporting. It then discusses defining business goals and objectives, identifying relevant community actions and metrics, and linking community metrics to business metrics and outcomes to measure ROI. The key messages are that community can significantly increase revenue, retention, and customer lifetime value when integrated into the marketing strategy and properly measured.
Digital marketing presentation - Overview, myths and factssaranshjain50
This presentation covers the overview of myths and facts about digital marketing. It covers the concept of PPC, ADWORDS, SEO, SEM, AFFILIATE MARKETING, EMAIL MARKETING ETC.
It also covers the trend of digital marketing in 2020 and 2021.
Register on the Best freelancing website
www.freelancemantra.com
Get the best digital marketing services from
www.ainitosh.com
Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...Ioana Barbu
Digital Marketing Report covering latest trends in social media communication and digital marketing for Business to Business, Business to Consumer, eCommerce, Web design & Mobile Marketing as well as Corporate Communication.
Towards the end you will also find some "Did you know"s about the current Digital landscape, Google - the largest search engine owner in the world covering over 90% of searches globally and Facebook - still the largest mass social media platform in the world.
Digital Strategy, Consumer Insights & Target AudienceArdian Atmaka
The document provides an overview of digital strategy, insights, and target audiences. It defines a digital strategy as a plan to accomplish measurable objectives using digital tools. A digital strategist develops and oversees digital strategies by conducting research, synthesizing insights, monitoring brand health, and collaborating with others. Insights that fuel creativity come from examining category conventions, cultural tensions, and consumer motivations. Defining the target audience involves understanding people's social graphs, interest graphs, and digital communities that can spread messages and influence purchasing decisions.
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
SOCIAL MEDIA // DIGITAL & MOBILE MARKETING > portfolio // Linda C. ModicaLinda Modica
This short visual presentation contains the design work of Linda C. Modica, a NYC-Metro area art director & graphic designer. Selected published works for GSMI, a west-coast based conference organizer.
Mobile app usage is rising dramatically while desktop usage declines. Nearly 90% of mobile internet time is spent in apps rather than browsers. Most users have 10+ apps installed and spend over half their mobile time on social and communication apps like Facebook, WhatsApp, and Instagram. Younger generations especially millennials and Gen Z are heavy mobile app users, opening apps over 50 times per day, and they are key audiences for mobile marketing. Video apps see the most consumer spending of any non-gaming app category.
Digital marketing uses electronic channels like social media and mobile messaging to encourage interaction and viral sharing, leading to brand awareness and engagement. Leading brands have realized digital media allows two-way relationships with consumers to build loyalty. Design Larisa is a marketing firm that uses both traditional and digital strategies like social media, search ads, and mobile messaging to help clients enhance their business through effective communication.
This document discusses how to leverage community to drive marketing and business ROI. It provides an agenda covering community as a marketing lever, measuring community contribution, and reporting. It then discusses defining business goals and objectives, identifying relevant community actions and metrics, and linking community metrics to business metrics and outcomes to measure ROI. The key messages are that community can significantly increase revenue, retention, and customer lifetime value when integrated into the marketing strategy and properly measured.
Digital marketing presentation - Overview, myths and factssaranshjain50
This presentation covers the overview of myths and facts about digital marketing. It covers the concept of PPC, ADWORDS, SEO, SEM, AFFILIATE MARKETING, EMAIL MARKETING ETC.
It also covers the trend of digital marketing in 2020 and 2021.
Register on the Best freelancing website
www.freelancemantra.com
Get the best digital marketing services from
www.ainitosh.com
Digital Marketing Trends Report 2019 & "Did You Know?" About Google, Facebook...Ioana Barbu
Digital Marketing Report covering latest trends in social media communication and digital marketing for Business to Business, Business to Consumer, eCommerce, Web design & Mobile Marketing as well as Corporate Communication.
Towards the end you will also find some "Did you know"s about the current Digital landscape, Google - the largest search engine owner in the world covering over 90% of searches globally and Facebook - still the largest mass social media platform in the world.
Digital Strategy, Consumer Insights & Target AudienceArdian Atmaka
The document provides an overview of digital strategy, insights, and target audiences. It defines a digital strategy as a plan to accomplish measurable objectives using digital tools. A digital strategist develops and oversees digital strategies by conducting research, synthesizing insights, monitoring brand health, and collaborating with others. Insights that fuel creativity come from examining category conventions, cultural tensions, and consumer motivations. Defining the target audience involves understanding people's social graphs, interest graphs, and digital communities that can spread messages and influence purchasing decisions.
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
Compiled by Kurio & thenetworkone
The contributing experts and agencies are (in an alphabetical order): Dawid Każmierczak, Social & PR Director, 180heartbeats + JUNG v MATT; Josh Hood, Social Media Strategist & Simon Walton, Social Brand Lead, Above+Beyond; Kevin Fernandez, Social Media Manager, Adolescent; Theresa Myrill, Vice President, Social Media, Barkley; Kei Obusan, Head of Insights & Innovation, Circus Social; Victoria Gates-Fleming, Senior Director, Digital Strategy, Day One Agency; Michele Polico, Chief Innovation Officer, Different; Joshua Tabansi, Creative Director, EnterFive & Product Director, Versus LLC; James Hebbert, Managing Director, Hylink UK; Oana Oprea, Digital Creative Planner, Jazz Communications; Danny Pinch, Executive Creative Director, King James Group; Babs Watson, Director of Brand and Content & Erin Dodds, Senior Account Manager, Launch; Felix Willikonsky, Executive Director, Digital Strategy, PIABO; Friday O’Flaherty, Managing Partner, Osaka Labs; Aziz Musa, CEO, Sudan Digital & Chairman, AMC Group; Sean Bell, Head of Digital, Zulu Alpha Kilo.
This report highlights major trends worth taking into consideration in order to understand today’s digital market and get a sense of how the industry will evolve in the future.
It’s no secret that marketers go to bed every night, dreaming of endless warm leads to pass to sales. We’re all email geeks at heart, but how can you turn those dreams into a reality? CommuniGator are at it again, join us for this webinar to learn our own tried and tested tricks for increasing your sales-ready leads (how nice are we)!
New digital trends are taking over the market: the rise of the mobile, surveys show a global increase of usage in mobile devices, the need for ultra-responsive brand communication across all channels, the outstanding ascent of eCommerce and Social Media sales, the accession of image and video for visual searches and voice-activated search, the heightened integration of Artificial Intelligence & Machine Learning into sales processes and, of course, the popularity boost for sustainable and eco-friendly brands.
Case Study - display advertising proposal for QSR in USAJayaprakash Jain
This document proposes a display advertising strategy for KFC to leverage untapped potential in the digital media space. It provides background on shifts in consumer behavior driving changes in digital strategies. An overview of the US digital landscape and media consumption habits establishes the potential of display ads. Insights into the quick service restaurant industry and KFC's performance in display advertising currently are presented. The proposal recommends KFC increase display ad volume and focus on mobile, multi-platform users and retargeting to drive awareness, education, and purchases. It outlines how the advertising agency can help KFC test and optimize a cross-platform campaign to meet its goals.
As we reflect on the past year and look to the future, we've turned to our experts to share their top predictions for the rising trends in marketing for 2017.
Marketing Creativity 1.0 (ADC-3342-A) with Charlie Rosner
http://www.schoolofvisualarts.edu/ceCourseFinder/app?sDay=0&sTime=0&sLoc=&sDept=&sCourse=&sInstructor=rosner&sKeyword=
The screen on the average BlackBerry measures just 60mm across. Yet for many of today’s B2B buyers, this is the main source they have for information about the products and services they will buy in the coming year. More than this, it is also the main way that they will engage in the various communities that influence their buying decisions. It’s not surprising then that B2B marketers should be wrestling with how to make the most of mobile social media.
The phenomenal success of social networks can be transferred directly to mobile, enabling customers and prospects around the clock access to an array of social networking services.
Consumers and professionals alike can now engage with brands, collaborate in real time and stay informed from any location at any time using web-ready devices optimised for social interaction.
Red Ant: Digital Strategy Whitepaper 2011Brian Crotty
The document discusses planning and managing a digital strategy, covering key aspects like aims, background, audience analysis, and the four core stages of planning, creation, actualization, and evaluation. It emphasizes that digital strategy should have generic goals focused on audiences and their interactions to deliver business aims, rather than being constrained by trending technologies, and that successful strategies integrate digital and offline efforts through continual evaluation and improvement of campaigns.
This digital marketing agency helps brands and entrepreneurs promote their products and services online. It provides various digital marketing services such as building digital assets like websites and social media accounts, managing social media campaigns, creating visual designs, performing email marketing, running search engine marketing ads, and developing strategies. The agency has a team of experienced professional marketers that work days and nights to optimize clients' digital marketing. It aims to help clients build their brand awareness, drive engagement, generate leads, increase conversions, and maintain customer loyalty through repeat business.
Traditional marketing focuses on print, television, radio and other offline advertising methods while digital marketing utilizes online channels like websites, social media, mobile and other digital technologies. Some key differences are that traditional marketing has higher costs but allows for more personal interactions while digital marketing has lower costs, global reach, and allows for easier tracking of results and improved targeting of audiences. Both have benefits for raising brand awareness but digital provides more measurable outcomes.
April Tonchuk's Personal Brand Exploration KeynoteAprilTonchuk
April Tonchuk is exploring her personal brand as a Digital Marketing student at Full Sail University. She has 10 years of experience at Full Sail and is currently pursuing a bachelor's degree in Digital Marketing. Her goals are to land an entry-level marketing job at Full Sail upon graduation and eventually start her own creative marketing company. She is building her skills in areas like CRM software, WordPress, and project management.
Marketing is changing, businesses are shifting how they think about building a customer base while community programs are already taking over. How can you leverage what you're doing in community to achieve marketing and greater business objectives?
Online Retailer Digital Marketing Strategy ExampleMike Ncube
This digital marketing strategy for an accessories retailer covers the main areas of marketing audit, analysis, objectives, target markets, competitors, promotions, products and more.
Use it as a guide for your own digital marketing strategy and it will help you achieve online marketing success.
Visit my site www.mikencube.co.uk for more digital marketing resources
Digital Marketing Goals for 2020 by ibOomz interactiveAvinash Joshi
Iboomz Interactive saw positive results from their 2020 marketing campaigns, with 63% of customers responding positively. Their design collaterals performed well on social media, reaching 75% of audiences. As a result, they improved their average weekly increase in likes to 1,500. Their goals for 2021 include developing comprehensive marketing strategies and tactics, as well as analyzing their target customers and SWOT profile.
Presentation for Creative Exchange introduction to digital marketing course including overview of SEO, paid advertising, social media and online content.
Social media marketing plan for The sparks foundation (tsf).
social media strategy. To reach a large number of audiences.
to enhance the skills of the fresher as well as professionals.
Social Media 2010: Competitive Advantage and SurvivalPatsy Stewart
The Salem-Roanoke County Chamber hosts a seminar Social Media 2010: Competitive Advantage and Survival, presented by Entwine Inc. The seminar will focus on changing the mindset of Company Owners and Senior level Executives and educate them on Social Media and how it will impact their business whether they participate or not.
The Leader Story 02 - The new marketing dynamic of co-creation age, by R3 Wor...Advertising Vietnam
Đã có thời, vũ khí bí mật trong Marketing là “tốc độ” - ai ra mắt trước, người đó (có nhiều cơ hội) thống lĩnh thị trường. Câu chuyện X-Men “tay trắng làm nên” vẫn còn được nhắc đến rất nhiều.
Rồi vũ khí tiếp theo là “quy mô” - tung sản phẩm nhanh, nhiều thương hiệu, portfolio mạnh tạo nên lợi thế cạnh tranh tuyệt đối. Đó là thời điểm của Unilever, Masan, Vinamilk…
Sau “quy mô” là “sáng tạo”, đặc biệt trên môi trường digital. Những case study của Coca-Cola, Close-Up (Unilever) hay gần nhất Bitis (và… Điện Máy Xanh?) đã chứng tỏ sự khác biệt sáng tạo có thể làm nên thành công vang dội cho thương hiệu.
Khi việc làm ra một chiến dịch truyền thông sáng tạo không còn là “đặc quyền” của các tập đoàn lớn, thì câu hỏi của các marketer là “Vũ khí bí mật tiếp theo sau “sáng tạo” là gì?”
Câu trả lời có lẽ Đồng Sáng tạo - Co-Creation.
Tinh thần Đồng Sáng tạo vốn rất quen thuộc trong mảng Marketing tại các quốc gia phát triển (như JWT đã đồng hành cùng Unilever từ năm 1902 hay quan hệ giữa các tập đoàn Nhật Bản) nhưng (có vẻ) chưa phổ biến tại Việt Nam, khi gần 80% dự án Marketing hiện tại vẫn dựa trên nguyên tắc Pitching (đấu thầu).
Với tinh thần Co-Creation, client và agency đồng hành trên những mục tiêu chiến lược và dài hạn - tạo dựng từ nền tảng cam kết và tin tưởng. Chính Co-Creation là một trong những nhân tố giúp nhà máy sữa Trường Xuân thuộc công ty Đường Quảng Ngãi từ vị thế khiêm tốn “lột xác” trở thành VinaSoy - doanh nghiệp 3.000 tỷ doanh thu (hơn 80% thị phần sữa đậu nành). Đi cùng thành công đó là The Purpose Group - agency đã đồng hành cùng Vinasoy hơn 5 năm.
Tinh thần Co-Creation yêu cầu một cách vận hành marketing và hợp tác hoàn toàn khác, vốn không thể đạt được với cách làm “marketer tự lên chiến lược - đưa agency thực thi” truyền thống. Vậy bí quyết nào để mang tinh thần Co-Creation vào chiến lược lẫn hoạt động hàng ngày?
The Leader Story 02 sẽ trả lời câu hỏi này qua phần chia sẻ của:
* The new marketing dynamic of co-creation age
Ms. ShuFen Goh - Principal & Co-Founder, R3 Worldwide. President, Institute of Advertising - Singapore
R3 - tập đoàn tư vấn hàng đầu thế giới về marketing effectiveness cho các tập đoàn hàng đầu như Unilever, Samsung, Coca-Cola, McDonald, Adidas sẽ chia sẻ về cách những người tiên phong này đang xây dựng và vận hành bộ máy marketing của mình.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are (in an alphabetical order): Dawid Każmierczak, Social & PR Director, 180heartbeats + JUNG v MATT; Josh Hood, Social Media Strategist & Simon Walton, Social Brand Lead, Above+Beyond; Kevin Fernandez, Social Media Manager, Adolescent; Theresa Myrill, Vice President, Social Media, Barkley; Kei Obusan, Head of Insights & Innovation, Circus Social; Victoria Gates-Fleming, Senior Director, Digital Strategy, Day One Agency; Michele Polico, Chief Innovation Officer, Different; Joshua Tabansi, Creative Director, EnterFive & Product Director, Versus LLC; James Hebbert, Managing Director, Hylink UK; Oana Oprea, Digital Creative Planner, Jazz Communications; Danny Pinch, Executive Creative Director, King James Group; Babs Watson, Director of Brand and Content & Erin Dodds, Senior Account Manager, Launch; Felix Willikonsky, Executive Director, Digital Strategy, PIABO; Friday O’Flaherty, Managing Partner, Osaka Labs; Aziz Musa, CEO, Sudan Digital & Chairman, AMC Group; Sean Bell, Head of Digital, Zulu Alpha Kilo.
This report highlights major trends worth taking into consideration in order to understand today’s digital market and get a sense of how the industry will evolve in the future.
It’s no secret that marketers go to bed every night, dreaming of endless warm leads to pass to sales. We’re all email geeks at heart, but how can you turn those dreams into a reality? CommuniGator are at it again, join us for this webinar to learn our own tried and tested tricks for increasing your sales-ready leads (how nice are we)!
New digital trends are taking over the market: the rise of the mobile, surveys show a global increase of usage in mobile devices, the need for ultra-responsive brand communication across all channels, the outstanding ascent of eCommerce and Social Media sales, the accession of image and video for visual searches and voice-activated search, the heightened integration of Artificial Intelligence & Machine Learning into sales processes and, of course, the popularity boost for sustainable and eco-friendly brands.
Case Study - display advertising proposal for QSR in USAJayaprakash Jain
This document proposes a display advertising strategy for KFC to leverage untapped potential in the digital media space. It provides background on shifts in consumer behavior driving changes in digital strategies. An overview of the US digital landscape and media consumption habits establishes the potential of display ads. Insights into the quick service restaurant industry and KFC's performance in display advertising currently are presented. The proposal recommends KFC increase display ad volume and focus on mobile, multi-platform users and retargeting to drive awareness, education, and purchases. It outlines how the advertising agency can help KFC test and optimize a cross-platform campaign to meet its goals.
As we reflect on the past year and look to the future, we've turned to our experts to share their top predictions for the rising trends in marketing for 2017.
Marketing Creativity 1.0 (ADC-3342-A) with Charlie Rosner
http://www.schoolofvisualarts.edu/ceCourseFinder/app?sDay=0&sTime=0&sLoc=&sDept=&sCourse=&sInstructor=rosner&sKeyword=
The screen on the average BlackBerry measures just 60mm across. Yet for many of today’s B2B buyers, this is the main source they have for information about the products and services they will buy in the coming year. More than this, it is also the main way that they will engage in the various communities that influence their buying decisions. It’s not surprising then that B2B marketers should be wrestling with how to make the most of mobile social media.
The phenomenal success of social networks can be transferred directly to mobile, enabling customers and prospects around the clock access to an array of social networking services.
Consumers and professionals alike can now engage with brands, collaborate in real time and stay informed from any location at any time using web-ready devices optimised for social interaction.
Red Ant: Digital Strategy Whitepaper 2011Brian Crotty
The document discusses planning and managing a digital strategy, covering key aspects like aims, background, audience analysis, and the four core stages of planning, creation, actualization, and evaluation. It emphasizes that digital strategy should have generic goals focused on audiences and their interactions to deliver business aims, rather than being constrained by trending technologies, and that successful strategies integrate digital and offline efforts through continual evaluation and improvement of campaigns.
This digital marketing agency helps brands and entrepreneurs promote their products and services online. It provides various digital marketing services such as building digital assets like websites and social media accounts, managing social media campaigns, creating visual designs, performing email marketing, running search engine marketing ads, and developing strategies. The agency has a team of experienced professional marketers that work days and nights to optimize clients' digital marketing. It aims to help clients build their brand awareness, drive engagement, generate leads, increase conversions, and maintain customer loyalty through repeat business.
Traditional marketing focuses on print, television, radio and other offline advertising methods while digital marketing utilizes online channels like websites, social media, mobile and other digital technologies. Some key differences are that traditional marketing has higher costs but allows for more personal interactions while digital marketing has lower costs, global reach, and allows for easier tracking of results and improved targeting of audiences. Both have benefits for raising brand awareness but digital provides more measurable outcomes.
April Tonchuk's Personal Brand Exploration KeynoteAprilTonchuk
April Tonchuk is exploring her personal brand as a Digital Marketing student at Full Sail University. She has 10 years of experience at Full Sail and is currently pursuing a bachelor's degree in Digital Marketing. Her goals are to land an entry-level marketing job at Full Sail upon graduation and eventually start her own creative marketing company. She is building her skills in areas like CRM software, WordPress, and project management.
Marketing is changing, businesses are shifting how they think about building a customer base while community programs are already taking over. How can you leverage what you're doing in community to achieve marketing and greater business objectives?
Online Retailer Digital Marketing Strategy ExampleMike Ncube
This digital marketing strategy for an accessories retailer covers the main areas of marketing audit, analysis, objectives, target markets, competitors, promotions, products and more.
Use it as a guide for your own digital marketing strategy and it will help you achieve online marketing success.
Visit my site www.mikencube.co.uk for more digital marketing resources
Digital Marketing Goals for 2020 by ibOomz interactiveAvinash Joshi
Iboomz Interactive saw positive results from their 2020 marketing campaigns, with 63% of customers responding positively. Their design collaterals performed well on social media, reaching 75% of audiences. As a result, they improved their average weekly increase in likes to 1,500. Their goals for 2021 include developing comprehensive marketing strategies and tactics, as well as analyzing their target customers and SWOT profile.
Presentation for Creative Exchange introduction to digital marketing course including overview of SEO, paid advertising, social media and online content.
Social media marketing plan for The sparks foundation (tsf).
social media strategy. To reach a large number of audiences.
to enhance the skills of the fresher as well as professionals.
Social Media 2010: Competitive Advantage and SurvivalPatsy Stewart
The Salem-Roanoke County Chamber hosts a seminar Social Media 2010: Competitive Advantage and Survival, presented by Entwine Inc. The seminar will focus on changing the mindset of Company Owners and Senior level Executives and educate them on Social Media and how it will impact their business whether they participate or not.
The Leader Story 02 - The new marketing dynamic of co-creation age, by R3 Wor...Advertising Vietnam
Đã có thời, vũ khí bí mật trong Marketing là “tốc độ” - ai ra mắt trước, người đó (có nhiều cơ hội) thống lĩnh thị trường. Câu chuyện X-Men “tay trắng làm nên” vẫn còn được nhắc đến rất nhiều.
Rồi vũ khí tiếp theo là “quy mô” - tung sản phẩm nhanh, nhiều thương hiệu, portfolio mạnh tạo nên lợi thế cạnh tranh tuyệt đối. Đó là thời điểm của Unilever, Masan, Vinamilk…
Sau “quy mô” là “sáng tạo”, đặc biệt trên môi trường digital. Những case study của Coca-Cola, Close-Up (Unilever) hay gần nhất Bitis (và… Điện Máy Xanh?) đã chứng tỏ sự khác biệt sáng tạo có thể làm nên thành công vang dội cho thương hiệu.
Khi việc làm ra một chiến dịch truyền thông sáng tạo không còn là “đặc quyền” của các tập đoàn lớn, thì câu hỏi của các marketer là “Vũ khí bí mật tiếp theo sau “sáng tạo” là gì?”
Câu trả lời có lẽ Đồng Sáng tạo - Co-Creation.
Tinh thần Đồng Sáng tạo vốn rất quen thuộc trong mảng Marketing tại các quốc gia phát triển (như JWT đã đồng hành cùng Unilever từ năm 1902 hay quan hệ giữa các tập đoàn Nhật Bản) nhưng (có vẻ) chưa phổ biến tại Việt Nam, khi gần 80% dự án Marketing hiện tại vẫn dựa trên nguyên tắc Pitching (đấu thầu).
Với tinh thần Co-Creation, client và agency đồng hành trên những mục tiêu chiến lược và dài hạn - tạo dựng từ nền tảng cam kết và tin tưởng. Chính Co-Creation là một trong những nhân tố giúp nhà máy sữa Trường Xuân thuộc công ty Đường Quảng Ngãi từ vị thế khiêm tốn “lột xác” trở thành VinaSoy - doanh nghiệp 3.000 tỷ doanh thu (hơn 80% thị phần sữa đậu nành). Đi cùng thành công đó là The Purpose Group - agency đã đồng hành cùng Vinasoy hơn 5 năm.
Tinh thần Co-Creation yêu cầu một cách vận hành marketing và hợp tác hoàn toàn khác, vốn không thể đạt được với cách làm “marketer tự lên chiến lược - đưa agency thực thi” truyền thống. Vậy bí quyết nào để mang tinh thần Co-Creation vào chiến lược lẫn hoạt động hàng ngày?
The Leader Story 02 sẽ trả lời câu hỏi này qua phần chia sẻ của:
* The new marketing dynamic of co-creation age
Ms. ShuFen Goh - Principal & Co-Founder, R3 Worldwide. President, Institute of Advertising - Singapore
R3 - tập đoàn tư vấn hàng đầu thế giới về marketing effectiveness cho các tập đoàn hàng đầu như Unilever, Samsung, Coca-Cola, McDonald, Adidas sẽ chia sẻ về cách những người tiên phong này đang xây dựng và vận hành bộ máy marketing của mình.
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
This document provides an agenda for the 6th Annual Corporate Social Media Summit in New York on June 15-16, 2015. The summit will feature keynote sessions and tracks on various social media strategy topics from senior executives of major brands. Attendees can learn about embedding social media, customer journeys on social media, social media infrastructure, content marketing, advocacy, and social data analytics. There will be both B2C and B2B tracks. The agenda provides details on session topics and speakers from brands like MTV, Forbes, Molson Coors, American Airlines, and more.
Building a B2B Social Media Strategy: How Businesses Can Stay RelevantKate Hamilton
All too often, businesses become gunshy about getting started with social media marketing—especially within the B2B space. But not participating in today’s conversation could impact tomorrow’s bottomline. No matter what industry you’re in, influencers, partners and customers are conducting on and offline conversations. It's important not to miss out on the opportunity to be not only a part of the discussion, but define your brand as a leader.
Presented at Social Media Strategies Summit Chicago 2015, Kate Hamilton reviews how to develop a realistic plan, ensure the resources to execute and get serious about social media marketing without getting overwhelmed.
Through her diverse background as a trained journalist with more than 10 years of experience and strategic oversight of digital marketing projects, most recently as vice president of client relations and digital strategy at Chicago-based precision content marketing agency IntraLink Global, Kate details:
- What makes an effective B2B social media strategy
- How to identify where to spend your time
- How to achieve your goals and remain flexible
Test and Iterate: Continuously test different descriptions and analyze their performance. A/B testing can provide insights into what resonates best with your audience.
Unlocking The Social Media Puzzle: Engaging The Government and Business Throu...Michael Hackmer
If your company is focused on B2B and B2G sales, using social media for engagement is critical to your success. You need to build a strong brand identity, gather knowledge about your customers and make sure you are engaging in conversations and meeting customer needs at all times. And social media is the most effective way to accomplish all those goals.
However, social media to many companies is still an enigma. Many businesses use it to react to news or push out sales notifications with limited success. Others get started in a number of networks, but do not know what platforms they really need to invest their time in, how to measure success, or properly manage strategy, time, resources and their levels of engagement. What’s more, the lean financial times all our companies live in mean you have to do more with your limited marketing budget every year.
So, what can you do to crack the social media puzzle and make it work for your business?
During this advanced Webinar, the experts at Social Web Tactics will examine what social media platforms businesses and government agencies are using and how they are using them. We will discuss how your company can effectively use social media for valuable market research, join the conversation in a meaningful way and build real relationships online and in-person that can help your business grow.
Webinar Agenda
Background On Key B2B and B2G Marketing Trends
Social Media And Messaging: How Different Is Government From Business?
Where Is The Government And Where Are You? How Effective Is Everyone At This Social Media Stuff?
How Do You Begin To Plan Your Social Media Strategy?
What Tools Should You Consider?
Time And Resource Management
How To Measure Results
How Can You Connect Social Media To Lead Generation?
Webinar: Futuro of Social Media by Fernando PoloGood Rebels
The document discusses the future of social media from marketing, social, and human-centered perspectives. It outlines key developments in social media since 2003 including the rise of social ads, influencer marketing, visual content, AI/bots, fake news, digital detox, privacy issues, and content moderation. It discusses trends like messenger apps surpassing social networks, the growth of artificial intelligence on social platforms, and the importance of influence. The document advocates for more human-centered organizations that engage customers, employees and citizens.
With the twitch of the internet and explosion of social media, B2B marketing and lead generation has changed intensely in the last few years.
In this case study, we’ve defined what has changed in the recent years and additionally, a few B2B marketing strategies to increase lead generation.
Digital Marketing Institute in India https://nidmindia.com/businesssunish
Digital Marketing Institute in India
NIDMIs One Of The best digital marketing training institute in Bangalore And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed Fully For Job Orientation Bases.
https://nidmindia.com/
#NIDM#JobSuccess#CareerGoals#DreamJob#Bangalore
Digital marketing institute in Bangalore
NIDMIs One Of The best digital marketing training institute in Bangalore And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed Fully For Job Orientation Bases.
https://nidmindia.com/
#NIDM#JobSuccess#CareerGoals#DreamJob#Bangalore
The Corporate Social Media Summit New York 2010Nick Johnson
A complete brochure for the first Corporate Social Media Summit, held in New York in June 2010.
The brochure highlights the 30+ corporate speakers contributing (including Whole Foods, Nokia, McDonald's, Johnson & Johnson and more), and the core topics discussed over the two days (including implementing an internal strategy on social media use, controlling reputation online, and establishing social media value).
For more on the Corporate Social Media Summit series, go to http://events.usefulsocialmedia.com/conferences/
Anti Hype: Measuring What Counts for Your Business in Social MediaDave Wieneke
The document provides guidance on measuring social media effectiveness for businesses. It discusses how measurement is vital for understanding social return on investment. Various metrics are presented for segmenting social media traffic and attributing leads to specific keywords and sources. The document emphasizes connecting social media metrics to marketing goals and departments within an organization. It provides tips on setting goals, tagging links, and gaining greater visibility for social media efforts.
The Ultimate Guide To The Best Digital Marketing Tools in 2023Socially Savvy
Today’s dynamic market requires leveraging the best digital marketing tactics which is pivotal for growth and success. Whether you're a novice or a seasoned entrepreneur, navigating the ever-evolving landscape of social media marketing and digital strategies can be both thrilling and challenging.
Supercharging Business Retention and Expansion with Social MediaAtlas Integrated
This document provides an agenda and presentation for a session on using social media to enhance business retention and expansion (BR&E) efforts. The presentation discusses how BR&E has changed and how social media can be leveraged through a dynamic approach. It provides tips for economic developers, including extending branding efforts online, engaging existing businesses on social media, creating a content strategy, and using social media to drive traffic to websites. An example is given of how LinkedIn can be used to connect with funders, board members, volunteers, talent, and supporters. The presentation concludes with a template for a social media publishing schedule for economic developers.
Marketing social media for trading investmen industry Dinis GuardaDinis Guarda
Marketing and Social Media for Finance: trading & Investment Industry:
Front Operations: Marketing Merlin - Everything You Need to Know.
How to leverage Marketing Strategy, Lead generation and tracking to get a full scope customer acquisition and relation?
As digital and social evolves how can you get the best of your marketing, media buying, SEO and social media activities to increase your sales and retain customers, and make sure we build a strong data base and analytic insights?
SVEN Future of Marketing Series - Ubertrends & Innovation 4-19-17 programFortuneCMO, LLC
The document provides an agenda for a panel discussion on trends in innovation and marketing. It lists the panelists and moderator who will discuss topics like digital trends, the future of marketing, design-led marketing, and emerging trends and technologies that can help organizations gain a competitive edge. The panelists include executives from companies like PwC, Adobe, and Frog Design.
Similar to Social Media Infographics & Editorial Design / Linda C. Modica (20)
Cane + Opium Furniture Pieces of DistinctionLinda Modica
Eclectic antique and reproduction furniture for sale by owner (private collection). Explore these individual , hand-selected pieces to create focal points to your well-appointed interiors.
This document summarizes Linda C. Modica's graphic design portfolio, which includes samples of her work on branding and design concepts for various events. Some of the projects in her portfolio include proposed 3D typography treatments and illustrations for an "UX" event brand, brochure designs for conferences, and an identity design for a Cannabis Business Summit that incorporates photographs and an infographic style.
A graphic design representation for the love of one wonderful and special, but naughty male iguana named Paco. Graphic design elements include a venn diagram, dimensional pie chart (info graphic), mock-advert, mock propaganda poster design, mock instagram and pinterest design.
Identity creation and graphic design for Cannabis Conferences in Denver, Colorado and New York, New York. Brochures, signage, truss coverage, sponsor passport, tote bags and post cards.
Investment Banking & Financial Corporate Brand & Identity // Linda C. ModicaLinda Modica
Select brand and identity projects for a New York City-based consulting firm that specializes in structured finance, investment banking and investment management.
BUSINESS CARDS > portfolio // Linda C. ModicaLinda Modica
This short visual presentation contains the design work of Linda C. Modica, a NYC-Metro area art director & graphic designer. Selected business cards from the financial, conference, Japanese tourism and children's book industries.
SMALL // MEDIUM BUSINESS + NON-PROFIT > portfolio // Linda C. ModicaLinda Modica
This short visual presentation contains the design work of Linda C. Modica, a NYC-Metro area art director & graphic designer. Selected published work for the Graphic Artists Guild of New York, Selina Alko author & illustrator and Shinkageryu Hyoho Kenjutsu studio.
FINANCIAL & CORPORATE COLLATERAL > portfolio // Linda C. ModicaLinda Modica
This short visual presentation contains the design work of Linda C. Modica, a NYC-Metro area art director & graphic designer. Selected published works for GSMI, IMN (Information Management Network) and Black Swan Consulting Group.
PHARMACEUTICAL CONFERENCES > portfolio // Linda C. ModicaLinda Modica
This short visual presentation contains the design work of Linda C. Modica, a NYC-Metro area art director & graphic designer. Selected published works for ExL Pharma and GSMI, conference organizers.
Social Media Infographics & Editorial Design / Linda C. Modica
1. SOCIAL MEDIA
INFOGRAPHICS &
EDITORIAL DESIGN
portfolio > Linda C. Modica
Art Director | Brand Specialist | Graphic Designer
conference collateral // graphic design
2 SMSS New York City 2015
Social Media Strategies Summit
Conference brochure
3 SMSS Chicago 2015
Infographic + editorial design layout of
select interior pages
4 SMSS New York City 2015
Infographic + editorial design layout of
select interior pages
5 SMSS Las Vegas 2015
Infographic; editorial style design layout of
select pages from the brochure [agenda at a
glance / speaker page]
6 SMSS New York City 2015
Sponsor passport, interior signage,
name badge
7 Social Media Strategies
Sponsorship Guide
Select pages from the sponsor guide
2 // RegisteR www.socialmediastrategiessummit.com / 888.409.4418 @sMs_summit
Why should you be there?
our teaM looks forward to seeing you in Chicago!
Join uSfor an unforgettable experience: groundbreaking case studies and
talks, memorable networking - all in the great city of chicago.
We recognize that a successful social
media strategy is more vital than ever.
“The Social Media Strategies
Summit gave a peek into how
other brands use their social
media and a fresh way to
look at my social strategy
and content creation. Very
thought provoking - gave
me enough to chew on
for quite a while.”
- kinga Wierzbicka,
online Marketing Manager,
5 Hour energy
1 | network with VPs, Directors and Managers of Social
Media, Communications, Digital Marketing, Branding
and Business Strategy from all over the world
2 | Understand the paid media landscape and how to
leverage it effectively to increase brand reach
3 | learn how a data-driven strategy can change your
business
4 | gain insights into creating compelling content and
what types of content make the biggest impact
5 | implement storytelling and content marketing
strategies fit for brands working on a small budget
6 | interact and connect with some of the most
innovative minds in the industry
Sincerely,
Breanna Jacobs, Summit Producer}
this educational experience moves far beyond the basics of social media;
you’ll leave with a fresh perspective on the digital marketing landscape,
and key strategic insights on how social fits in with corporate objectives.
50% of marketers see improved
sales from social media
*Sources: CMI, DemandMetric, McMurray/TMG, Social Media Examiner
86% of highly effective organizations have
someone in charge of content strategy.
Content marketing costs 62% less
than traditional marketing and gen-
erates about 3 times as many leads.
90% of consumers find custom content useful,
78% believe the organizations behind the content
are interested in building good relationships.
72% of marketers say social media
helps them develop loyal fans
62%
90%
50%
86%
72%
SMSSSMSS
2. 2
SMSS // Social Media Strategies Summit - New York City 2015
Conference brochure
US letter, PDF for electronic distribution.
3. 3
SMSS // Social Media Strategies Summit
Chicago 2015
Conference brochure + infographic
editorial style layout
US letter, PDF for electronic distribution.
2 // RegisteR www.socialmediastrategiessummit.com / 888.409.4418 @sMs_summit
Why should you be there?
our teaM looks forward to seeing you in Chicago!
Join uSfor an unforgettable experience: groundbreaking case studies and
talks, memorable networking - all in the great city of chicago.
We recognize that a successful social
media strategy is more vital than ever.
“The Social Media Strategies
Summit gave a peek into how
other brands use their social
media and a fresh way to
look at my social strategy
and content creation. Very
thought provoking - gave
me enough to chew on
for quite a while.”
- kinga Wierzbicka,
online Marketing Manager,
5 Hour energy
1 | network with VPs, Directors and Managers of Social
Media, Communications, Digital Marketing, Branding
and Business Strategy from all over the world
2 | Understand the paid media landscape and how to
leverage it effectively to increase brand reach
3 | learn how a data-driven strategy can change your
business
4 | gain insights into creating compelling content and
what types of content make the biggest impact
5 | implement storytelling and content marketing
strategies fit for brands working on a small budget
6 | interact and connect with some of the most
innovative minds in the industry
Sincerely,
Breanna Jacobs, Summit Producer}
this educational experience moves far beyond the basics of social media;
you’ll leave with a fresh perspective on the digital marketing landscape,
and key strategic insights on how social fits in with corporate objectives.
50% of marketers see improved
sales from social media
*Sources: CMI, DemandMetric, McMurray/TMG, Social Media Examiner
86% of highly effective organizations have
someone in charge of content strategy.
Content marketing costs 62% less
than traditional marketing and gen-
erates about 3 times as many leads.
90% of consumers find custom content useful,
78% believe the organizations behind the content
are interested in building good relationships.
72% of marketers say social media
helps them develop loyal fans
62%
90%
50%
86%
72%
SMSSSMSS
4. 4
2 // RegisteR www.socialmediastrategiessummit.com / 888.409.4418 @sMs_summit
Why You Should be at SMSS NYc
Networking: Make new connections
at the Networking Reception at the
close of day two and at all of the struc-
tured networking breaks throughout
the course of three days.
# of EMployEES from company size:
10% 300-999
15% 50-299
15% NA
26% 1000+
33% 0-49
More than 5000 attendees
have participated in SMSS
Over 2800 companies
have participated in SMSS
5000
Who Attends SMSS
COO, CRO, Education, Financial,
Strategy Development 5%
Vice President 7%
Marketing Pro 7%
Social Media Strategist 6%
Director 18%
Other 19%
26% Manager
Counsel / Legal 1%
CMO 1%
Founder 1%
CEO 4%
Digital Strategist / Web Marketing
development 3%
PR/ Communications 3%
Sales 2%
Discovery: Explore nearly
two days’ worth of case
studies from the world’s
top brands and businesses.
Experience: Six different workshops*, a full day
training specifically for finanCial SErviCES*,
four different tracks, over two dozen sessions
and case studies. (*A separate registration is required)
SMSS // Social Media Strategies Summit
New York City 2015
Conference brochure + infographic
editorial style layout
US letter, PDF for electronic distribution.
5. 5
2 // RegisteR www.socialmediastrategiessummit.com / 888.409.4418 @sMs_summit
92%of marketers
agreed that social
media is important
for their business, up
from 86% in 2013
Why Should you Be There?
Our Teamlooks forward to seeing you in Vegas!
JOin uSat Planet hollywood in Vegas for an
unforgettable learning experience!
A successful social media strategy is more vital than ever.
At #SMSsummit, we put together a program that addresses the toughest challenges marketers are facing in social
media marketing, customer service, employee engagement, measuring ROI, and more.
This educational experience moves far beyond the basics of social media; you’ll leave with a fresh perspective on the
digital marketing landscape, and key strategic insights on how social fits in with corporate objectives.
Network with VPs, Directors
and Managers of Social Media,
Communications, Digital Marketing,
Branding and Business Strategy
80%of
marketers indicated
that their social
media efforts
increased traffic.
83%of marketers
have integrated social
media into traditional
marketing activities.*
*Social Media Examiner
Execute a powerful brand storytelling strategy
that has impact
Empower sales and marketing teams to find
and cultivate business leads through social media
Capitalize on insights from leading brand
case studies across industries
Harness social data social
identity to drive business value and
keep your brand competitive
hands-on
workshops
interactive
learning
sessions
7 30
Sincerely,
Breanna Jacobs
Summit Producer} 3 // RegisteR www.socialmediastrategiessummit.com / 888.409.4418 @sMs_summit
Neal Schaffer,
President,
MaxiMizE Your SoCial
Karen O’Brien,
Senior Director,
Global Social Media,
WEStErN uNioN
Julie Hoffman,
Executive Director Digital/
Consumer Experience -
Technology Innovation,
MGM rESortS iNtErNatioNal
Gayle Weiswasser,
VP, Marketing and Social
Engagement,
HoMESNap
SPeakerSinclude:
Michelle Magoffin,
Director of Social Media,
FarMErS iNSuraNCE
Chad Mitchell,
Senior Director, Digital
Communications,
WalMart
Gavin Donovan,
Senior Social Media Manager,
trENd MiCro
Taylor Reed,
Social Media Manager,
trENd MiCro
Mat Rider,
Head of Social Media,
doCuSiGN, iNC.
Jamie Pappas,
Director, Global Brand
Communications Social Media,
akaMai tECHNoloGiES
Yvette Irvin,
Senior Manager, Social Media
Marketing Innovations,
BluE SHiEld oF CaliForNia
Paul Albright,
Senior Social Media
Marketing Manager,
SaFEWaY
Tracy Hermans,
Web Analyst,
WEt SEal
Justin Levy,
Director, Social Marketing,
Citrix
Rik Walters,
Director of Digital Media,
paCiFiC uNioN aNd
CHriStiES iNtErNatioNal
rEal EStatE
Scott MacFarland,
Director of Marketing and
Strategic Communication,
EaStErN NazarENE
CollEGE
5 // RegisteR www.socialmediastrategiessummit.com / 888.409.4418 @sMs_summit
aGENda kEY: We strive to provide as much information as possible about each session to help you plan your
summit experience. Please reference the below agenda key which we have used to categorize sessions.
B2BBuSiNESS-to-BuSiness: B2CBuSiNESS-to-CoNSuMEr: SMBSMall-to-MEdiuM BuSiNESS: CSCaSE StudY:
General summit // WEdNESdaY, FEBruarY 11, 2015
TrAck A: social Platforms -
Advanced strategies
TrAck B: Mastering Content
Marketing storytelling
TrAck c: Customer service,
engagement experience
TrAck ModerATor: elly deutch TrAck ModerATor: Bernie Borges TrAck ModerATor: dan Soschin
Make this summit experience your own! Feel free to hop from track to track and attend the sessions most relevant to you and your team
agenda aT a glance
Pre-summit Workshops // tuESdaY, FEBruarY 10, 2015
9:00 registration, Continental Breakfast, Coffee tea
11:30 Morning Break
12:00 Networking lunch
3:00 afternoon Break
3:15 B2B B2C Beginner to interMediate Workshop A: Creating Fantastic, Shareable Customer-targeted Content
Mike Brown, The BrAinzooMinG GrouP
5:15 Welcoming reception // This reception is for all Summit attendees, speakers, and
sponsors to mix and mingle before the summit begins.
6:15 day 1 Concludes
9:30 B2C interMediate
Workshop A: reputation Man-
agement: How to listen Engage
Your Customers while Maximizing
Success and Minimizing risk
Dan Soschin, The ulTiMATe
MediCAl ACAdeMy
9:30 B2B interMediate
Workshop B:
How to Execute a Cohesive omni-
Channel Marketing Strategy
Pam Didner,
GloBAl ConTenT MArkeTinG
9:30 B2B B2C interMediate
Workshop c:
Finding the Balance for Best
results: organic vs paid Search
Corey Padveen,
T2 MArkeTinG inTernATionAl
1:00 B2B B2C interMediate to advanCed
Workshop A: Empowering
Employees to Help with Brand
awareness across Social Channels
Ryon Harms, MAnifesT soCiAl
1:00 B2B B2C interMediate
Workshop B: Social Media tools
for Marketers : Where do i Even
Start?
Adam Wexler, insiGhT Pool
1:00 B2B B2CSMB Beginner to interMediate
Workshop c:
the Non-developer: tips and tricks
for Effective Social Media Campaigns
Tracy Sestili, soCiAl sTrAnd MediA
dayOne
8:00 registration and Continental Breakfast
9:00 Welcome and introduction by Summit producer Breanna Jacobs
9:05 opening remarks by Summit Chair Bernie Borges, Founder and CEO, find And ConverT
9:15 opening keynote: the Bigger picture - Social Media’s impact on Corporate identity influence
Speaker TBA
10:00 Sponsorship Showcase
10:15 Sponsor Meet Greet Networking Break
dayTWO
10:45 tips tricks for running a
Successful Campaign on twitter
Emily Freilino, TWiTTer
10:45 CS B2C increasing interaction
with Your Brand through
Storytelling as Strategy
Karen O’Brien, WesTern union
10:45 B2B B2CSMBCS
Community Engagement: Creating
Content as tasty as Bacon
Mat Rider, doCusiGn, inC.
11:30 CS B2C Mercedes-Benz Case
Study: driving Millenial user-
Generated Content on instagram
Matt Hiendl, rAzorfish
11:30 CS Building a digital Newsroom
to drive demand Stay relevant
Chad Mitchell, WAlMArT
11:30 CS the Essential pillars of Social
and Content Strategy for a Better
Customer Experience
Craig Lile, rAidious
12:15 Networking luncheon
SMSS // Social Media Strategies Summit - Las Vegas 2015
Conference brochure - interior pages + infographic
editorial style layout shown on select pages - agenda at a glance
and speaker page
US letter, PDF for electronic distribution.
6. 6
SMSS // Social Media Strategies Summit
New York City 2015
Conference collateral
Name badge
Signage 33 x 78.625
Sponsor passport
7. 7
Social Media Strategies - 2015 Sponsorship Guide
Cover and select pages from the 2015 sponsorship guide
US letter, PDF for electronic distribution.
Contact:
Ryan Fleischhauer
Director of Sponsorships
Email:
Ryan@gsmiweb.com
Call:
619-810-1928
What is sMss? A high profile social media event that is
expected to sell out.
When? Now is the time to sponsor. We have events every quarter.
Why sponsor sMss? Generate real leads within a well-defined
target audience of digital and social media marketers.
Where? SMSS comes to several premier marketing hubs each
year - New York City, Chicago, San Francisco, Vegas and more.
www.socialmediastragiessummit.com
Social Media
StrategieS 2015
Sponsorship Guide
Core Benefits
01 | typical GSMi event attendees
include: C-Level Executives,
Directors, Vps, principals, Managing
Directors and other senior level
executives.
02 | Events are expertly targeted to a well-
defined market of decision makers.
sMssisn’t just another discussion about the
future of social media — this is for companies
that are actually doing social now.
Benefits of sponsorship and exhibiting at sMss events
03 | SMSS is committed to assuring
our sponsors know their
marketing dollars have been
spent wisely.
04 | Unique opportunity to develop
new business leads with key
corporate decision makers.
05 | Reconnect with existing
customers and strengthen
client relationships.
06 | Brand your company
name and generate
awareness of your
organization.
Brands are dedicating budget and resources to social media at a growing rate -and they
need technology, research and support for these programs. SMSS is the best place to meet
corporate executives looking to invest in social media products and services. Whether you
are a vendor or service provider, SMSS has the ideal audience for your business.
the most effective lead
generation vehicles include
in-person events, industry
specific magazines, and
online marketing.
Value of sMss Face-to-Face events
SMSS events are an essential component to a cost-effective and successful marketing strategy!
Leading industry research supports this fact.*
63% indicated in-
person events are
considered the best
tactic to generate
qualified leads.
Exhibitions continue to
attract a high quality
audience before,
during and after
national recessions.
Exhibitions also
continue to attract
first time attendees
during recessionary
periods.*
Why sponsor
6
*According to Forrester Consulting Services B2B Marketing Mix Study and CEIR Research Reports
3 | spoNsorship guide www.socialmediastragiessummit.com 888.409.4418 | #SMSsummit
“The Social Media Strategies Summit series has been incredibly
successful for Raidious, and a big contributor to our own growth.
The attendees at SMSS are highly qualified, sophisticated, mature,
experienced marketing decision makers looking for solutions. You
wouldn’t believe how high our ROI is from these events. At each
event we sponsored, we generated 8 to 10 highly qualified leads. The
number of other leads we followed up on was much higher, probably
close to 40 to 50 per event. We have already closed two large national
brands as a direct result of our sponsorship and we have another 8 to
10 deals still in progress.”
- taulbee Jackson, Ceo
sponsors
5 | spoNsorship guide www.socialmediastragiessummit.com 888.409.4418 | #SMSsummit
Vip Lunches
7 Minutes
on stage
Network with speakers and delegates from leading companies in an exclusive
and intimate Vip lunch. this premier opportunity is only available to two
sponsors – one per each day of the event.
this opportunity includes:
• Branded Vip lunch room
• Chance to invite key prospects – lunch includes up to 25 delegates of
sponsors choice
• Up to three representatives from sponsoring organizations can attend the Vip lunch
sponsorship
packagesCustom Packages Available
• tabletop Logo on buffet table
• Company logo and 50 word company description on event website
• Conference producer will announce your sponsorship to delegation
• Logo display on all marketing materials and on-site signage
Lunch
sponsors
• tabletop logo on refreshment table
• Branding on conference materials
• Logo display on all marketing materials and on-site signage
Break
sponsors
7 | spoNsorship guide www.socialmediastragiessummit.com 888.409.4418 | #SMSsummit
the Social Media Strategies Summit is the only event that provides such a
unique opportunity to interact with attendees. Your company will present for 7
minutes in front of the entire conference audience.
this allows sponsoring companies to:
• Summarize key aspects of your products and/or services
• Highlight key selling points and company case study examples
• offer options and answers to the various mobile and web development
challenges your company can help solve
• Company branding and signage in reception area
• Company logo and 50 word company description on event website
• Conference producer will announce your sponsorship to delegation
• Logo display on all marketing materials and on-site signage
• opportunity to have bartenders wear a logo shirt of your organization
Cocktail
sponsors
twitter Feed suMMarY: take advantage of one of the most popular aspects of our Social
Strategies Series: the twitter feed.
• Nearly 3,000 tweets during our Social Media Strategies Summit, Chicago 2013.
• Branded report of all tweets captured during the summit.
• Feed and screen area branded with your company information.
• Exclusive- only one sponsor per Summit.
Live tweeting Live twitter FeedsLive twitter Screen (on-site)
@sMs_summit
sponsorship
packagesCustom Packages Available
original
Content Creation
distribution
in keeping with our mission to attract and celebrate industry thought leaders,
we highlight our sponsors in blog posts, newsletters, and video clips leading up
to the event and afterward. please inquire within. Please inquire within.
8 | spoNsorship guide www.socialmediastragiessummit.com 888.409.4418 | #SMSsummit
about sMss
the Social Media Strategies Summit provides businesses – from start-up to large enterprises – with relevant
case studies, interactive workshops and engaging sessions to boost their social media marketing efforts and
reach their company’s business goals. During the summit, organizations learn how to effectively leverage
their company’s social media presence, create meaningful content for marketing and maximize their lead
potential. the SMSS is presented by Global Strategic Management institute, a leader in the industry of
executive education, global conferences, summits and training sessions.
ryan Fleischhauer email: Ryan@gsmiweb.com
Call: 619.810.1928
Connect with SMSS
@sMs_summit | #sMssummit
Blog: socialmediastrategiessummit.com/blog
contact us
9 | spoNsorship guide www.socialmediastragiessummit.com 888.409.4418 | #SMSsummit