Employees are your #1 untapped marketing asset! Studies show that content shared by employees on social media receive 8x more engagement compared to those shared on brand channels.
In this FREE webinar, you will learn how to leverage your workforce to amplify your marketing, improve employer branding, and supercharge your online selling efforts.
We will also be presenting results of a comprehensive study in the Philippines on "Social Media Marketing through the Workforce". In this study, you will learn how Philippines companies leverage their workforce and social media marketing to their advantage.
To get a copy of the study, visit: https://www.xiklab.com/socialmedia-marketing-through-the-workforce/
Using Brand Advocates (Employees) for InfluenceLiz Bullock
Employees play a critical role in providing authenticity and trust and scalability in this new social media era. More customers are moving online and making peer-to-peer decisions and want to connect with everyday employees. Liz Brown Bullock shares how Dell and other companies are training and activating employees to further connect with customers and prospects online. Additionally, this presentation shares how to strategically think about preparing your organization to activate employees as brand advocates.
Content's Starring Role in Employee AdvocacyTrapit, Inc
Think about the dynamic duos in history. You have Batman and Robin. Steve Wozniak and Steve Jobs. Paul McCartney and John Lennon. Fred Astaire and Ginger Rogers. Thelma and Louise. Bert and Ernie.
And don't forget: Employees and content.
That's right. Employees and content – a duo that is as classic as peanut butter and chocolate.
If you're checking out this slide deck, you already know that your employees are stars on social media. By acting as marketers for your company, they can build brand awareness, boost leads, and drive revenue.
But here's the catch: your employees need a co-star. They need something that can make them shine even brighter on social media. They need content.
Without content, your employees are rather dull advocates for your company. I mean, without content, what will they post to LinkedIn and Twitter?
That's why an employee advocacy strategy without a content strategy is no strategy at all.
Take a look at this SlideShare, and learn more about content marketing's starring role in employee advocacy.
Talent Brand ROI Webcast: Metrics To Measure Talent Brand SuccessLinkedIn
Join LinkedIn's Talent Brand experts for a live webcast: 'Talent Brand ROI: Metrics Speak Louder Than Words', and learn how to demonstrate the impact of your talent brand including four key metrics to measure ROI and talent brand success.
The 7 Secrets to Successful Recruitment MarketingSoutherlyComms
On the hunt for top talent?
Recruitment content marketing helps you cut through the noise and show candidates why you're the employer for them.
Learn the 7 secrets to successful recruitment marketing here.
Using Brand Advocates (Employees) for InfluenceLiz Bullock
Employees play a critical role in providing authenticity and trust and scalability in this new social media era. More customers are moving online and making peer-to-peer decisions and want to connect with everyday employees. Liz Brown Bullock shares how Dell and other companies are training and activating employees to further connect with customers and prospects online. Additionally, this presentation shares how to strategically think about preparing your organization to activate employees as brand advocates.
Content's Starring Role in Employee AdvocacyTrapit, Inc
Think about the dynamic duos in history. You have Batman and Robin. Steve Wozniak and Steve Jobs. Paul McCartney and John Lennon. Fred Astaire and Ginger Rogers. Thelma and Louise. Bert and Ernie.
And don't forget: Employees and content.
That's right. Employees and content – a duo that is as classic as peanut butter and chocolate.
If you're checking out this slide deck, you already know that your employees are stars on social media. By acting as marketers for your company, they can build brand awareness, boost leads, and drive revenue.
But here's the catch: your employees need a co-star. They need something that can make them shine even brighter on social media. They need content.
Without content, your employees are rather dull advocates for your company. I mean, without content, what will they post to LinkedIn and Twitter?
That's why an employee advocacy strategy without a content strategy is no strategy at all.
Take a look at this SlideShare, and learn more about content marketing's starring role in employee advocacy.
Talent Brand ROI Webcast: Metrics To Measure Talent Brand SuccessLinkedIn
Join LinkedIn's Talent Brand experts for a live webcast: 'Talent Brand ROI: Metrics Speak Louder Than Words', and learn how to demonstrate the impact of your talent brand including four key metrics to measure ROI and talent brand success.
The 7 Secrets to Successful Recruitment MarketingSoutherlyComms
On the hunt for top talent?
Recruitment content marketing helps you cut through the noise and show candidates why you're the employer for them.
Learn the 7 secrets to successful recruitment marketing here.
4 Essential Tips to Convert your Employees to Talent Brand Ambassadors | WebcastLinkedIn Talent Solutions
Click through this webcast to learn how to leverage your greatest assets (hint: your employees) to strengthen your employer brand.
Get inspired with LinkedIn's Employer Brand Playbook: http://linkd.in/174lYC9
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Almost 60% of employees are proud of their company and ready to tell the world about it.
Over half of employees would recommend their company to others as a place to work.
Learn how to leverage your greatest assets - your employees - to strengthen your employer brand:
• Understand what motivates employees to share their stories
• Discover the importance of engagement and measurement
• See how top recruiting teams involve their teams in brand-building
• Take away four steps to cultivate talent brand ambassadors at your organization.
Learn more: http://bit.ly/1NmnyWZ
Transforming Employees Into Brand AmbassadorsLauren Friedman
According to the 2014 Edelman Trust Barometer, customers trust the average employee 2X more than a chief executive. Many brands are overlooking one of the most valuable types of advocates — their employees.
Social media gives brands an avenue to do much more than market and advertise. In this new era, our connected customers expect more from us. Social media allows us to deepen customer relationships and becoming a true social business requires all employees.
In this session, Adobe’s Head of Social Business Enablement will walk you through the ins and outs of Adobe’s social media employee training program, Social Shift, as well as the activation programs that take social media training to the next level. By infusing social media into every aspect of the way Adobe does business, we empower and enable all Adobe employees to be active on social media both personally and professionally. Walk away with an understanding of how to run a social media training program and the value it brings to your business.
Oracle Buys Compendium: Adds Leading Content Marketing Platform to Oracle Elo...Ellen Funke
The Announcement
-- Oracle buys Compendium
-- Adds leading content marketing platform to Oracle Eloqua Marketing Cloud
-- The transaction has closed
-- About Compendium
-- Compendium’s content marketing solution helps companies plan, produce and deliver engaging content more effectively by aligning content with customer data and profiles
-- Established in 2007, Compendium is headquartered in Indianapolis, IN
-- Customers include leaders across many industries, and include CVENT, Gymboree, Trane and others
-- Combination creates advanced marketing platform that enables companies to effectively deliver targeted and compelling digital content throughout the customer lifecycle
-- Compendium’s data-driven approach enables companies to plan, produce, publish, and promote relevant content and analyze its performance across their customers’ buying and ownership journey
-- Oracle’s comprehensive Customer Experience solution includes the Oracle Eloqua Marketing Cloud and delivers complete management of the customer journey through unified data, integrated business process management and business analytics
-- Oracle Eloqua Marketing Cloud with Compendium is expected to enable modern marketers to align persona-based content to customers’ digital body language, to increase engagement, improve conversion and drive top-line revenue and loyalty
Oracle and Compendium
-- Oracle Eloqua and Compendium creates an advanced marketing platform that enables
companies to effectively deliver targeted and compelling digital content throughout the
customer lifecycle for an exceptional customer experience
-- Oracle Eloqua Marketing Cloud helps target audiences, know buyers, and automate multi-channel marketing campaigns
-- Compendium’s content marketing platform helps plan, publish, manage and measure engaging content across content types and channels
-- Oracle Analytics and Big Data solutions to improve measurement and performance
-- Together, Oracle and Compendium are expected to increase customer engagement,
drive top-line revenue and improve the return on marketing investment
-- Compendium’s management team and employees are expected to join Oracle and
continue their focus facilitating excellence in marketing
What is the current state of CRM? How is CRM impacting business decisions for leading companies? What are the dominant themes among influencers in this market? These are the questions that the Appinions data journalism team sought to answer in this CRM Influence Study.
Our analysis of the industry landscape reveals the most influential companies in this space and the influential key opinion holders who are driving the most dominant conversations around CRM solutions providers. This study also drills down into six themes that shape the way in which influencers are opining on CRM, which include partnerships, cloud, marketing, data, social and mobile. The analysis provided – such as knowing which customer opinions are driving a vendor’s influence in CRM, or knowing the factors that drive a competitor’s influence – yield actionable insights from influencers that can inform and guide marketing strategies.
Amy Jo Martin: Humanization Leads to Social MonetizationMarketo
How do companies drive revenue from social media? What is your ROI (return on influence)? In this presentation, Amy Jo Martin explores the latest trends in social media, the monetization of various social platforms, and great ways to successfully build personal brands by utilizing social communication tools.
The most creative animation and vfx companies to watch..Merry D'souza
The leading animation and VFX companies are giving their best efforts to ensure lasting customer experiences. These companies are assisting their clients to achieve excellence in the field of visual effects. They are embracing innovation and cutting-edge technologies to deliver flawless finished products to the customers.
Hence, in this issue of Insights Success, ‘The Most Creative Animation and VFX Companies to Watch,’ we showcase the best and most innovative VFX companies, who deliver flexible and agile services. These companies offer the best services and advanced solutions to the customers.
The universe has changed: Candidates are like consumers. This new dynamic of candidates as consumers has huge implications for your recruitment. Namely:
How you gather data on interested candidates, and what can you do with that?
How do you offer a compelling relationship with your brand for candidates at all stages of the process, both during attraction and selection.
How do you build rich candidate profiles that help you target the right candidates, and then make data driven decisions about who to hire.
Exclusive Webinar: LinkedIn for Lead Generation: Build Your ArmyLinkedIn
Do you use LinkedIn for business? Are you wondering how you can use LinkedIn to generate quality leads?
Research has shown that LinkedIn is the only platform the majority of B2B marketers consider to be effective and that 77 percent of B2B marketers say they have acquired a customer through LinkedIn.
Jason Miller, Sr. Content Marketing Manager at LinkedIn, goes back to his roots of using social media for lead generation and shows you how to best leverage LinkedIn for building an army of high quality leads. Turn your social media strategy up to eleven.
In this webinar you will learn:
1. The importance of using social media for driving leads.
2. How to drive quality leads using LinkedIn Company Pages, Sponsored Updates, LinkedIn Groups and SlideShare.
3. The types of content that work best for driving leads on LinkedIn.
4. Best practices for messaging, visuals and targeting for your campaigns.
5. How to track and optimize your LinkedIn campaigns for maximum effectiveness.
View the presentation here:
http://youtu.be/KZZkryzdy7E
Candidates are spending more time looking for jobs on their mobile devices, but most employers aren’t capitalizing on this trend. In this presentation, LinkedIn's Vaibhav Goel and Sachit Kamat show you how the mobile environment impacts job postings and what you need to be successful with mobile job seekers.
Subscribe to our blog: http://linkd.in/18yp4Cg
Follow our LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Engaged employees are more productive, have longer tenure and are enthusiastic to be brand advocates for their companies. It should come as no surprise that companies with highly engaged employees outperform those with low employee engagement by up to 200%. That’s why EA is powering employees to become brand advocates to increase employee engagement, amplify the brand’s message, and increase awareness.
Jenn Meiners Roumian, Global Talent Acquisition Brand Manager at EA, will share the proven best practices EA uses to empower employees to be brand advocates and amplify the brand’s message.
Register for this webinar to learn:
· How EA is transforming employees into brand advocates to establish a sense of community, pride and engagement
· Proven best practices to launch and run a successful Advocate Marketing program
· How engaged employees can increase awareness, social engagement and talent acquisition
4 Essential Tips to Convert your Employees to Talent Brand Ambassadors | WebcastLinkedIn Talent Solutions
Click through this webcast to learn how to leverage your greatest assets (hint: your employees) to strengthen your employer brand.
Get inspired with LinkedIn's Employer Brand Playbook: http://linkd.in/174lYC9
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Almost 60% of employees are proud of their company and ready to tell the world about it.
Over half of employees would recommend their company to others as a place to work.
Learn how to leverage your greatest assets - your employees - to strengthen your employer brand:
• Understand what motivates employees to share their stories
• Discover the importance of engagement and measurement
• See how top recruiting teams involve their teams in brand-building
• Take away four steps to cultivate talent brand ambassadors at your organization.
Learn more: http://bit.ly/1NmnyWZ
Transforming Employees Into Brand AmbassadorsLauren Friedman
According to the 2014 Edelman Trust Barometer, customers trust the average employee 2X more than a chief executive. Many brands are overlooking one of the most valuable types of advocates — their employees.
Social media gives brands an avenue to do much more than market and advertise. In this new era, our connected customers expect more from us. Social media allows us to deepen customer relationships and becoming a true social business requires all employees.
In this session, Adobe’s Head of Social Business Enablement will walk you through the ins and outs of Adobe’s social media employee training program, Social Shift, as well as the activation programs that take social media training to the next level. By infusing social media into every aspect of the way Adobe does business, we empower and enable all Adobe employees to be active on social media both personally and professionally. Walk away with an understanding of how to run a social media training program and the value it brings to your business.
Oracle Buys Compendium: Adds Leading Content Marketing Platform to Oracle Elo...Ellen Funke
The Announcement
-- Oracle buys Compendium
-- Adds leading content marketing platform to Oracle Eloqua Marketing Cloud
-- The transaction has closed
-- About Compendium
-- Compendium’s content marketing solution helps companies plan, produce and deliver engaging content more effectively by aligning content with customer data and profiles
-- Established in 2007, Compendium is headquartered in Indianapolis, IN
-- Customers include leaders across many industries, and include CVENT, Gymboree, Trane and others
-- Combination creates advanced marketing platform that enables companies to effectively deliver targeted and compelling digital content throughout the customer lifecycle
-- Compendium’s data-driven approach enables companies to plan, produce, publish, and promote relevant content and analyze its performance across their customers’ buying and ownership journey
-- Oracle’s comprehensive Customer Experience solution includes the Oracle Eloqua Marketing Cloud and delivers complete management of the customer journey through unified data, integrated business process management and business analytics
-- Oracle Eloqua Marketing Cloud with Compendium is expected to enable modern marketers to align persona-based content to customers’ digital body language, to increase engagement, improve conversion and drive top-line revenue and loyalty
Oracle and Compendium
-- Oracle Eloqua and Compendium creates an advanced marketing platform that enables
companies to effectively deliver targeted and compelling digital content throughout the
customer lifecycle for an exceptional customer experience
-- Oracle Eloqua Marketing Cloud helps target audiences, know buyers, and automate multi-channel marketing campaigns
-- Compendium’s content marketing platform helps plan, publish, manage and measure engaging content across content types and channels
-- Oracle Analytics and Big Data solutions to improve measurement and performance
-- Together, Oracle and Compendium are expected to increase customer engagement,
drive top-line revenue and improve the return on marketing investment
-- Compendium’s management team and employees are expected to join Oracle and
continue their focus facilitating excellence in marketing
What is the current state of CRM? How is CRM impacting business decisions for leading companies? What are the dominant themes among influencers in this market? These are the questions that the Appinions data journalism team sought to answer in this CRM Influence Study.
Our analysis of the industry landscape reveals the most influential companies in this space and the influential key opinion holders who are driving the most dominant conversations around CRM solutions providers. This study also drills down into six themes that shape the way in which influencers are opining on CRM, which include partnerships, cloud, marketing, data, social and mobile. The analysis provided – such as knowing which customer opinions are driving a vendor’s influence in CRM, or knowing the factors that drive a competitor’s influence – yield actionable insights from influencers that can inform and guide marketing strategies.
Amy Jo Martin: Humanization Leads to Social MonetizationMarketo
How do companies drive revenue from social media? What is your ROI (return on influence)? In this presentation, Amy Jo Martin explores the latest trends in social media, the monetization of various social platforms, and great ways to successfully build personal brands by utilizing social communication tools.
The most creative animation and vfx companies to watch..Merry D'souza
The leading animation and VFX companies are giving their best efforts to ensure lasting customer experiences. These companies are assisting their clients to achieve excellence in the field of visual effects. They are embracing innovation and cutting-edge technologies to deliver flawless finished products to the customers.
Hence, in this issue of Insights Success, ‘The Most Creative Animation and VFX Companies to Watch,’ we showcase the best and most innovative VFX companies, who deliver flexible and agile services. These companies offer the best services and advanced solutions to the customers.
The universe has changed: Candidates are like consumers. This new dynamic of candidates as consumers has huge implications for your recruitment. Namely:
How you gather data on interested candidates, and what can you do with that?
How do you offer a compelling relationship with your brand for candidates at all stages of the process, both during attraction and selection.
How do you build rich candidate profiles that help you target the right candidates, and then make data driven decisions about who to hire.
Exclusive Webinar: LinkedIn for Lead Generation: Build Your ArmyLinkedIn
Do you use LinkedIn for business? Are you wondering how you can use LinkedIn to generate quality leads?
Research has shown that LinkedIn is the only platform the majority of B2B marketers consider to be effective and that 77 percent of B2B marketers say they have acquired a customer through LinkedIn.
Jason Miller, Sr. Content Marketing Manager at LinkedIn, goes back to his roots of using social media for lead generation and shows you how to best leverage LinkedIn for building an army of high quality leads. Turn your social media strategy up to eleven.
In this webinar you will learn:
1. The importance of using social media for driving leads.
2. How to drive quality leads using LinkedIn Company Pages, Sponsored Updates, LinkedIn Groups and SlideShare.
3. The types of content that work best for driving leads on LinkedIn.
4. Best practices for messaging, visuals and targeting for your campaigns.
5. How to track and optimize your LinkedIn campaigns for maximum effectiveness.
View the presentation here:
http://youtu.be/KZZkryzdy7E
Candidates are spending more time looking for jobs on their mobile devices, but most employers aren’t capitalizing on this trend. In this presentation, LinkedIn's Vaibhav Goel and Sachit Kamat show you how the mobile environment impacts job postings and what you need to be successful with mobile job seekers.
Subscribe to our blog: http://linkd.in/18yp4Cg
Follow our LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Engaged employees are more productive, have longer tenure and are enthusiastic to be brand advocates for their companies. It should come as no surprise that companies with highly engaged employees outperform those with low employee engagement by up to 200%. That’s why EA is powering employees to become brand advocates to increase employee engagement, amplify the brand’s message, and increase awareness.
Jenn Meiners Roumian, Global Talent Acquisition Brand Manager at EA, will share the proven best practices EA uses to empower employees to be brand advocates and amplify the brand’s message.
Register for this webinar to learn:
· How EA is transforming employees into brand advocates to establish a sense of community, pride and engagement
· Proven best practices to launch and run a successful Advocate Marketing program
· How engaged employees can increase awareness, social engagement and talent acquisition
Case Study: Empowering employee advocacy with social listeningBrandwatch
Our client realized that organic reach through owned channels is decreasing rapidly, this is something that needed to be tackled. It was also understood that employee advocates are twice as trustworthy as a CEO.
This case study covers the process involved in increasing social activity via employee advocacy by 140% through the use of gamification and the Brandwatch social intelligence platform.
The Digital Champion Breakfast: How to Prove Social ROIHootsuite
Measuring the return on your social media investment is no longer optional.
To secure executive buy-in for social marketing strategies—and larger, dedicated budgets—digital and marketing leaders need to confidently demonstrate how social media efforts are contributing to an organization’s broader business goals. You not only need to understand what to measure to show real impact, but also how to grab your CMOs attention by presenting the findings in a way that matters.
Hootsuite's global director of enterprise client strategy, Jaime Stein, delivers a presentation on proving social ROI.
ROI on Digital and Social Media - GBG MumbaiGBG Mumbai
Presented at Google Business Group (GBG) Mumbai's event on Dec 21st 2013
The funda of return on investment (ROI) on digital and social media is starkly different from measuring ROI on other marketing initiatives. The difference is due to the engaging nature of digital medium as opposed to print and TV which merely broadcast information.
3 Industry experts interacted with the audiences to provide accepted methods of calculating Return on Investment in Digital and Social Media Marketing.
Questions for business:
-How much is your business, as a whole, spending on social media related activity?
-What innovations is it hoping to achieve?
-And what is the return on investment?
If you don’t know the answers to these vital questions you are in need of a Social Media Audit. We can help.
Building Recruitment Brand on a Shoestring BudgetMichael Goldberg
While employment brand has been funded by many companies in order to attract talent, there are smaller organizations who need to understand there are ways to get your brand out there without breaking the bank.
The social media frenzy is escalating, as millions of consumers flock to sites like Facebook, Twitter, YouTube and Flickr to find their social media fix. Now, marketers seek out customers in these new channels, and an estimated 86% of them plan to increase their investments in social media activity this year. However, among these marketers, a staggering number are failing to measure the effects of their efforts. Nonetheless, dollars are flowing from traditional marketing activities to social media methods. Now more than ever, it's imperative to measure the results of social media marketing.
Learn how to:
• Identify the focal point for measuring social media activity
• Align strategic measurement with business objectives
• Create Key Performance Indicators for social media measurement
• Recognize metrics that offer insight into your customers' social activity
• Use a framework for truly understanding social media marketing
Feeding Business Growth: PR, Marketing, Advertising, Business DevelopmentDawn Yankeelov
Aspectx, a marketing and communications firm, presented evidence and understanding around why "the press release is not dead," in a September 2012 presentation.
Introduction to digital marketing- Social media marketing-Facebook MarketingSofthat IT Solutions
The Social Media Revolution 2017
Does social media have the power to change the world?
How Has Social Media Helped In Bringing Social Change?
What Are The Most Popular Social Media Platforms Amongst You?
Marketing your Business via Social Media
Marketing
Traditional Marketing
Digital Marketing
Traditional Marketing VS Digital Marketing
Social media marketing (Social Media Networks)
Facebook
Twitter
LinkedIn
Instagram
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
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How to Use AI to Write a High-Quality Article that Ranks
How to Turn Your Employees into Brand Advocates
1. Tapping into the hidden power of Employee Advocacy
NOVEMBER 25, 10:00 AM - 11:30 AM
Speakers Moderator
Brought to you by:
Arthur
Policarpio
Jeremy
Obial
Bingo
Soriano
2. Arthur Policarpio
Group CEO - Xiklab Group
Arthur is the co-founder and CEO of Xiklab Digital
(www.xiklab.com), one of the Philippines’ largest
independent digital marketing companies with more
than 70 full-time digital specialists. He is a sought-after
speaker across APAC in digital marketing, and has
spoken in various industry events such as: Festival of
Media in Singapore, AdTech ASEAN, Spikes Asia in
Singapore, and more. He is the Co-Founder of the Internet
and Mobile Marketing Association of the Philippines
(IMMAP), where he served as Founding Vice President in
2007 and 2008, and President in 2009.
3. HOW TO TURN YOUR
EMPLOYEES INTO
BRAND ADVOCATES
4. TALK OUTLINE
1. Why employees are your #1 untapped Resource
2. Employee Advocacy is a global trend
3. The state of Employee Advocacy in the Philippines
4. Top 6 strategies to turn your employees into brand
advocates
6. Word-of-mouth recommendations
are more valued than traditional
forms of advertising - consumers
believe people they trust.
Source: Employee Advocacy Statistics: 10 Stats That Prove Its Importance (Nielsen)
84% of consumers’ value recommendations
from friends and family above all forms of
advertising – and additionally, 77% of
consumers are likely to make a purchase after
hearing about it from someone they trust.
7. Source: 2014 Edelman Trust Barometer
Content shared by employees
receive 8x more engagement.
8. 52% of consumers trust an
"average" employee
more than the CEO.
Source: 2014 Edelman Trust Barometer
9. Source: Fuel Your 'Everyone Sells' Culture Through Employee Advocacy - Marc Brown
According to IBM, leads
developed through
employee advocacy
convert 7x more than other
leads.
10. Source: Study: 78% Of Salespeople Using Social Media Outsell Their Peers
Sales reps using social media
as part of their sales
techniques outsell 78%
of their peers.
11. Source: A new way to measure word-of-mouth marketing
These word-of-mouth recommendations
ultimately have a big role to play when
influencing key decision makers with
their purchases.
Peer-to-peer marketing is the
leading driver behind 20-50%
of all purchasing decisions.
12. To give us a better picture of how big the potential is
if all of your employees were brand advocates:
Number of Employees x Average Number of Friends
(per Social Media channel) = Potential Reach
Potential Reach x Number of Content Shared
(per month) = Potential Direct Impressions
13. Number of Employees x Average Number of Friends
(per Social Media channel)* = Potential Reach
# of
Employees
Followers per Social Media
Channel*
Potential Reach per
Channel
50
400 (Facebook)
700 (Twitter)
400 (LinkedIn)
150 (Instagram)
1650TOTAL
20,000
35,000
20,000
7,500
82,500
*Estimated no. of followers per Social Media channel in 2020
14. Potential Reach x Number of Content Shared
(per month) = Potential Direct Impressions
If we had 50
employees:
If we had 500
employees:
82,500 Reach x 8 posts per month
= 660,000 POTENTIAL DIRECT IMPRESSIONS
825,000 Reach x 8 posts per month
= 6,600,000 POTENTIAL DIRECT IMPRESSIONS
15. GLOBALLY, MORE AND MORE
COMPANIES ARE TAPPING
INTO THE POWER OF THEIR
EMPLOYEES AS
BRAND ADVOCATES
17. Source: Why 2018 Is The Year of Social Advocacy
The concept of Employee Advocacy is an established global
trend.
Recent research found that interest
in employee advocacy amongst
companies has grown 191% since
2014. Numerous industries have
readily adopted social advocacy in
the workplace as an opportunity to
engage customers through the
authentic voices of their employees.
18. Source: Employee Advocacy and Social Selling Programs Experience Significant Growth in 2017,
According to New Study by JEM Consulting & Advisory Services
And Employee Advocacy programs have been growing in
adoption rates throughout the years.
82% of respondents to the 2017 survey stated that they have an
employee advocacy program in place; 77% have a social selling
program in place.
19. Source: How One Global Consulting Firm Became The Industry Leader In Share of Voice
One Global Consulting Firm leveraged its 19,000 employees in over
50+ countries by providing a formal program.
● Used pre-built, pre-approved messages
with one-click to employees’ social
networks.
● Gave branded email digests to help
minimize employees’ time in making
content
20. Source: How One Global Consulting Firm Became The Industry Leader In Share of Voice
One Global Consulting results:
21,877
TOTAL SHARES
86,398
CLICKTHROUGHS
$575K
EARNED MEDIA
22. RESEARCH METHODOLOGY:
● Total of 46 respondents
● Majority belong to their respective
company’s marketing department.
MARKETING STAFF
SENIOR MARKETING
OFFICER
23.9%
47.8%
10.9%
10.9%
8.7%
8.7%
23.9%
ADVERTISING
INFORMATION & COMMUNICATION
TECHNOLOGY
EDUCATION & TRAINING
RETAIL FOOD/RETAIL
NON-FOOD
BREAKDOWN OF INDUSTRIES
OTHERS
23. Q: How many employees does your company have?
1 to 49
50 to 99
100 to 199
200 to 499
500 to 999
1000 to 1999
2000 and above
RESPONDENTS’ PROFILE
43.5%
8.7%17.4%
13%
24. Source: Social Media Marketing Through the Workforce (2020)
Only 40% of the companies surveyed were aware of what an
Employee Advocacy program is.
Q: Are you aware of what
an Employee Advocacy
Program is?
26. Source: Social Media Marketing Through the Workforce (2020)
Half of all companies do distribute digital content to its employees.
Q: Does your company
distribute digital content
to its employees?
Source: Social Media Marketing Through the Workforce (2020)
27. Source: Social Media Marketing Through the Workforce (2020)Source: Social Media Marketing Through the Workforce (2020)
Employees are not being properly motivated to share content about
their company.
Q: What are the challenges in
your company in getting
employees to share the
company’s digital content?
28. Source: Social Media Marketing Through the Workforce (2020)Source: Social Media Marketing Through the Workforce (2020)
Sharing company content is still inconsistent
across the organization
Q: Do executives in your company share
your company’s digital content on social
media?
Sometimes
No
Yes, they often do
Q: Do managers in your company share
your company’s digital content on social
media?
No
Sometimes
Yes, they often do
67.4%
19.6%
13%
71.7%
17.4%
10.9%
29. Source: Social Media Marketing Through the Workforce (2020)Source: Social Media Marketing Through the Workforce (2020)
Q: Do rank-and-file in your company
share your company’s digital content
on social media?
No
Sometimes
Yes, they often do
Sharing company content is still inconsistent
across the organization
69.6%
15.2%
15.2%
30. Source: Social Media Marketing Through the Workforce (2020)Source: Social Media Marketing Through the Workforce (2020)
*Include the slide on why employees do not share (tiering of how they
share)
WITH THESE BARRIERS IN MIND, WHAT CAN WE DO
TO EFFECTIVELY ENCOURAGE YOUR EMPLOYEES TO
TALK ABOUT YOUR COMPANY?
31. Source: Social Media Marketing Through the Workforce (2020)
TOP 6 STRATEGIES TO TURN YOUR EMPLOYEES
INTO BRAND ADVOCATES
32. Source: Social Media Marketing Through the Workforce (2020)
1. HAVE A PROGRAM
It has to be defined as a project, with
a project owner, and budget; with
OKRs; with top management support.
33. Source: https://blog.drumup.io/blog/employee-advocacy-guide
WHAT ARE THE ELEMENTS OF A GOOD
ADVOCACY PROGRAM?
1. Create a solid context to inspire sharing
2. Set objectives and key results for measurable success
3. Create and curate compelling content that your employees would love to share
4. Create firm social etiquette and responsibility guidelines to maximize positive
impact
5. Appoint an employee advocacy representative to keep the momentum going
6. Employ a reliable employee advocacy tool to maximize efficiency
34. Case Study #1: Electronic Arts (EA)
● Electronic Arts launched their employee
advocacy program, called “EA Insiders” in
2014.
● New members were sent official certificates
and an EA Insiders gift packs thanking them
for joining and participating in the program.
● With thousands of active users across the
globe, the EA Insiders program generates
tens of thousands of social shares each
month to a network of over 1.1M.
Source: What Is Employee Advocacy & How Does It Really Work?
35. Source: Social Media Marketing Through the Workforce (2020)
2. HAVE GREAT DIGITAL CONTENT
TO SHARE
Chances are, you already have this
within your organization!
PR, marketing, HR, etc. all of them
have great content that can be
shared externally.
37. Source: Zoom in on art!
Case Study #2: Xiklab Digital Zoom in on
Art (ZIOA)
38. Source: Zoom in on art!
Case Study #2: Xiklab Digital Zoom in on
Art (ZIOA) Results
39.
40. Twitter
Facebook Engagements
(July 16 - August 21)
Growth
Total 18,540
2,467.87%
Reactions 6,371
3,459.22%
Comments 1,132
28,200.00%
Shares 1,048
2,894.29%
Post Link
Clicks
379
2,815.38%
Other Post
Clicks
9,610
1,857.23%
Facebook Impressions
(July 16 - August 21)
Total Growth
151,441 727.95%
Facebook Fans
Before ZIOA
(July 13)
Followers Likes
428 410
Followers Growth Likes Growth
1517
1089
(254.44%)
1482
1072
(261.5%)
41. Source: Social Media Marketing Through the Workforce (2020)
3. MAKE IT EASY FOR EMPLOYEES
TO DISCOVER AND SHARE CONTENT
Discoverability is important! Current
experience of employees is that there
is no single source for all approved
shareable content.
42. Source: San Miguel Corporation - Photos
If you have multiple company channels, along with multiple pieces of
content, it makes it difficult for your employees to know what to share.
43. Source: What Is Employee Advocacy & How Does It Really Work?
Make it easy for your employees to find your company’s
digital content by providing official content sources.
45. Source: Social Media Marketing Through the Workforce (2020)
4. REWARD THEM FOR
SHARING
Brands pay influencers and
micro-influencers. But in fact, all your
employees are influencers in their
own social circle.
46. Paying for influencers, or micro-influencers, can put a big strain on
your marketing budget.
SINGER, ARTIST
(88.8k Followers)
SINGER, ARTIST
(49.7k Followers)
DIGITAL CONTENT
CREATOR
(49.7k Followers)
Inclusions:
- 2 Instagram posts
- 1 Video
Inclusions:
- 3 Instagram posts
- 1 Video
Inclusions:
- 2 Instagram posts
- 1 Video
ESTIMATED COSTS:
P30,000 - P50,000
ESTIMATED COSTS:
P10,000 - P30,000
ESTIMATED COSTS:
P60,000 - P150,000
47. Content shared by your employees are actually more effective than
that of paid influencers. So why can’t we reward our own
employees?
48. Source: https://twitter.com/CentricaSoln_NA/status/1083438474999578624
Case Study #1: Centrica Business Solutions
● Business solutions company based in the US
that helps clients in balancing their
sustainability while being environmentally
responsible at the same time
● Ran quarterly employee advocacy programs
which allowed employees to amplify their
content
● After each quarter, the company provided
unique company gifts (i.e. organizers, water
flasks) for the most active employee
advocates
50. Source: Social Media Marketing Through the Workforce (2020)
5. MEASURE AND OPTIMIZE
THE PROGRAM
What gets measured gets done.
You need to manage this as a formal
program, and as such, you need to set
OKRs in place to manage results.
51. Behind every good Employee Advocacy program are a set of
effective objectives that will measure what success looks like.
“An effective goal-setting system
starts with disciplined thinking at
the top, with leaders who invest
the time and energy to choose
what counts.”
- John Doerr, Author of Measure
What Matters
52. A failure to set objectives for your Employee Advocacy Program
will led to an ineffective campaign - begin with what a picture
of success looks like.
For any program to succeed,
you need to first define
success.
Source: Reasons Why an Employee Advocacy Program Fails
53. Some examples of metrics to measure for success:
Source: Employee Advocacy on Social Media: What is it and How to Do it Right
Top advocates: Which individuals or teams are sharing the most? Which advocates are
generating the most engagement?
Organic reach: How many people are seeing the content shared through your employee
advocates?
Engagement: Are people clicking links, leaving comments and re-sharing content from your
advocates? What is the engagement per network?
Traffic: How much traffic did the content shared by employee advocates drive to your
website?
Brand sentiment: How has your advocacy campaign impacted your overall brand sentiment
on social media?
54. Source: Social Media Marketing Through the Workforce (2020)
6. PROMOTE AND CHAMPION
THE PROGRAM FROM THE TOP
Top management buy in is crucial to
make this work. The CEO should be
the #1 brand ambassador of your
company!
55. Not all CEO’s actually look at
themselves as brand
ambassadors. They should!
CEOs should make company
content sharing and thought
leadership a part of their job
description.
Source: The #1 Factor Driving A Successful Employee Advocacy Program
56. Some examples of CEOs who are active in sharing content
about their company:
Source: https://www.facebook.com/ernest.cu
Source:
https://www.facebook.com/jaimeaugustozobel/posts/
10158651502516422
57. Source: Social Media Marketing Through the Workforce (2020)
TOP 6 STRATEGIES TO TURN YOUR EMPLOYEES
INTO BRAND ADVOCATES
58. Jeremy Obial
CEO - Xiklab Ventures
Jeremy is a technopreneur and experienced Chief
Technology Officer with a demonstrated history of
working in the marketing and advertising industry. He is
an IT professional skilled in Software Product
Management, E-Commerce, Software Product
Development, and Digital Marketing and Advertising.
59. Making real growth happen.
How Voca can Power Your
Employee Advocacy Program