Tagkast is an enterprise social marketing platform that event marketers use to engage with event guests, capture leads, and spread brand content on social media.
Tagkast's proprietary software is built around key motivators of consumer engagement and leads the event technology industry with unmatched rates of crowd participation, social sharing, and digital engagement.
Up to 95% of event guests engage with the portable tablet platform and on average 65% will share branded content to their personal social networks. The content that is shared – branded photos, videos, links – generates millions of additional brand impressions in an authentic, native way.
Learn more at www.tagkast.com.
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Tagkast - Social Activation Technology for Event Marketers
1. TAGKAST INTRODUCTION
Social Activation Technology for Event Marketers
Engage Event Guests Ÿ Capture Leads Ÿ Create Live Social Content
12/9/14 www.tagkast.com 1
2. WHY TAGKAST?
Up to 95% of event guests engage and, on average, 65% will
share branded content to their personal social networks.
As a leading provider of
technology in the event
marketing industry, our
software generates
unmatched rates of crowd
participation, social sharing,
and data capture
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3. BRANDED LIVE SOCIAL CONTENT
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The branded content
consumers share
serves as an implied
endorsement of your
product to all of their
friends and family
4. HOW TAGKAST WORKS
Tagkast seamlessly integrates into your event resulting in widespread
participation and optimal live and digital brand exposure.
Tablet platform successfully reaches
more attendees resulting in more
on-site consumer engagement.
Software instantly brands the experience
and facilitates on-site social sharing to
Personal Facebook or Twitter accounts.
The content is optimized for social
display allowing you to pass authentic,
brand messages in a scalable way.
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5. THE USER EXPERIENCE
Our patented software is designed to convert at events. We can get
up to a 95% on-site participation rate and average 65% social share
rates
PHOTOS SURVEY EMAIL PHOTOS SURVEY EMAIL PHOTOS SURVEY EMAIL PHOTOS SURVEY EMAIL
1. View Branded Photo 2. Log into Your Preferred
Social Media Account
3. Like or Follow Brand Social
Accounts- Facebook or Twitter
4. Communally Tag Your
Friends and Share Photo
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6. ADDITIONAL ACTIVATION FEATURES
Facilitate Contests and Sweepstakes Direct Brand Photo Album Streaming
Low-Internet and Offline Mode E-Commerce and Content Link Sharing
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7. LEAD GENERATION FEATURES
Advanced lead generation capabilities are incorporated into the
activation interface to fuel your sales pipeline with quality leads.
High-conversion lead capture forms are
embedded directly into the sharing process.
Forms are fully customizable including the
ability to uniquely set your terms of
agreement.
The information captured can be easily
downloaded from the portal and synced
into your CRM.
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8. TAGKAST ADMIN PORTAL
Increase your measurability and lower the risks typically associated
with live event marketing through sophisticated, real-time reporting.
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9. ACTIVATION SERVICES
Software licenses or turnkey marketing programs (with staff and
professional services) are available
Tagkast’s platform is available in mobile and stationary activation installations
designed to integrate into your event and maximize engagement and sharing.
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10. PROVEN LIVE + DIGITAL RESULTS
2014 College Tailgate Series with GEICO
LIVE ENGAGEMENT
3,201
Photos
2,316
E-mails
Collected
482
New Facebook
Fans
DIGITAL RESULTS
6,746
Likes or
Comments
1,253
Unique Tags
421,999
Impressions
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11. PROVEN LIVE + DIGITAL RESULTS
2014 Down and Dirty Mud Runs and Obstacle Races with Subaru
1,725
Photos
LIVE ENGAGEMENT
1,127
E-mails Collected
623
New Facebook Fans
DIGITAL RESULTS
21,593
Likes or Comments
1,555
Unique Tags
1,021,896
Impressions
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12. TRUSTED PLATFORM
“Tagkast presents a unique opportunity
for Subaru within this space. Through
Tagkast's efforts, we are able to engage
consumers beyond just our physical
event activation, and our message is
socially amplified. We are able to create
engagement with consumers more so
than we ever have been.”
Tim Tagye, Promotions and Sponsorship
Manager for Subaru of America
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