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Brand Activation Prez New 3


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Percept d Mark Credential presentation

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Brand Activation Prez New 3

  1. 2. Percept Ltd Percept H Hakuhodo IBD Percept Swift Percept Gulf AMO Communications PDM PDM Intl P9 PTM Perspectrum Percept Profile Percept Profile ME Clea PR Allied Media Percept OOH Percept Knorigin
  2. 4. <ul><li>Brand Activation </li></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Activations </li></ul></ul><ul><li>Sports </li></ul><ul><li>Entertainment </li></ul><ul><li>Wedding Management Services </li></ul>PDM Verticals
  3. 5. Brand Activation
  4. 6. What we do
  5. 7. What we do
  6. 8. Who we are <ul><li>Sanjay Shukla – National Head </li></ul><ul><li>With 18 years of experience in the field of Brand Activation </li></ul><ul><li>Expertise in brand development and planning effective ground level brand communication </li></ul><ul><li>Has handled activation across all industries and genre </li></ul><ul><li>Good networking professional with a flair in building and maintaining client relationships </li></ul>
  7. 9. Who we are <ul><li>Divya Kapoor – Business Head North </li></ul><ul><li>With 15 years work experience in both Domestic and International markets </li></ul><ul><li>10 years of which is in Brand Activation </li></ul><ul><li>Expertise in brand management, account management, and business development. </li></ul><ul><li>Involved from concept development through to execution with excellent client relationship </li></ul><ul><li>Worked with cross section of clients across various genre </li></ul>
  8. 10. The Team <ul><li>Team of 120 approx members across 10 cities comprising of </li></ul><ul><li>A Team of Business Development and client servicing </li></ul><ul><li>professionals </li></ul><ul><li>Supported by an Operation and Creative team </li></ul><ul><li>All members come with relevant industry experience ranging from 8 to </li></ul><ul><li>5 years </li></ul><ul><li>Teams headed by Group Heads to provide dedicated and customized </li></ul><ul><li>client servicing solutions </li></ul>
  9. 11. Our Network 10 Base City offices 15 Franchisee Operation Offices
  10. 12. Our Clients <ul><li>Banking </li></ul><ul><li>Kotak mahindra Bank </li></ul><ul><li>Axis Bank </li></ul><ul><li>Citibank </li></ul><ul><li>Standard Chartered Bank </li></ul><ul><li>Reliance Money </li></ul><ul><li>Dhanlaxmi Bank </li></ul><ul><li>MasterCard </li></ul><ul><li>HDFC </li></ul><ul><li>RBS </li></ul><ul><li>Insurance </li></ul><ul><li>ICICI Prudential Life Insurance </li></ul><ul><li>Aviva </li></ul><ul><li>Consumer Durables </li></ul><ul><li>Canon </li></ul><ul><li>Toshiba </li></ul><ul><li>Panasonic </li></ul><ul><li>Videocon </li></ul><ul><li>Philips </li></ul><ul><li>Belkin </li></ul><ul><li>Automobile </li></ul><ul><li>Maruti </li></ul><ul><li>Apollo Tyres </li></ul><ul><li>Bridgetstone </li></ul><ul><li>FMCG </li></ul><ul><li>HUL Loreal </li></ul><ul><li>VLCC </li></ul><ul><li>Wrigley </li></ul><ul><li>Kara </li></ul><ul><li>Colgate </li></ul><ul><li>Dabur </li></ul><ul><li>TetraPak </li></ul><ul><li>Herbal Life </li></ul><ul><li>Reckitt Benckiser </li></ul><ul><li>IT & Communication </li></ul><ul><li>Tata Communication </li></ul><ul><li>Vodafone </li></ul><ul><li>BSNL </li></ul><ul><li>Airlines </li></ul><ul><li>Kingfisher </li></ul><ul><li>Others </li></ul><ul><li>MSD Pharmaceuticals Private Limited </li></ul><ul><li>Times of India </li></ul><ul><li>Save the children </li></ul><ul><li>Radio City </li></ul>
  12. 16. Bridgestone “Think Before You Drive” <ul><li>An initiative to spread awareness on Tyre safety measures </li></ul><ul><li>A month long activity which was executed at the high footfall malls at Indore & Mumbai, Reliance Corporate Park & Mumbai – Pune Express Highway </li></ul><ul><li>The event launched the safety anthem & official mascot of the brand </li></ul><ul><li>The activity was supported by media and well know celebrities from Bollywood </li></ul>
  13. 21. Celebrations & Decors
  14. 22. Opening of 40 branches across India Dhanalakshmi Bank
  15. 26. Bike Pillion activity to announce the opening of New branches of Dhanalakshmi Bank
  16. 27. Celebrations for BHARTI AXA Life Insurance staff Members – Delhi
  17. 28. Independence Day Celebration across branches of D hanalakshmi Bank THEME : JAI HO!!
  18. 29. The reception
  19. 30. Ganpati Celebration at HSBC Bank Branches
  20. 32. AIRCEL Store Launch – Décor
  21. 35. HSBC Durga Puja Branch – Décor
  22. 37. Gate Arch and Danglers were put across branches of HSBC in Eastern cities
  24. 39. Presents
  25. 40. TATA Indicom Twister Balls - In Shop Contest Activation
  26. 41. In store - Loreal
  27. 42. Various thematic POWER EVENTS for Maybelline
  28. 43. Various thematic POWER EVENTS for Maybelline
  29. 44. White Perfect – Glam Shine Activity – Loreal Paris Various thematic Beauty Studio Activities for Loreal Paris
  30. 45. Power Events for L’Oreal Derma Genesis Set up – L'Oreal Beauty Studio Set up – L'Oreal
  32. 47. Corporate Go Carting Championship Ticket to Singapore Grand Prix
  33. 48. Corporate activity across cities
  34. 49. CITY FINALS
  35. 50. GRAND FINALE
  36. 51. GRAND FINALE
  37. 52. GRAND FINALE
  39. 56. Sunfeast 10k marathon done for Kingfisher Airlines
  40. 57. Roadshow for Kingfisher Airlines to announce the launch of Mumbai- London sector covering 5 cities of Gujarat
  41. 58. Boomer Sign Your Team to Victory – 6 state Canter Promotion
  42. 59. Boomer Sign Your Team to Victory – 6 state Canter Promotion
  44. 61. Win A Car Promotion at Airports for DIAGEO
  45. 62. Kolkata – Dhaka Sector Launch at kolkatta & Dhaka Airport
  46. 63. Launch of Mumbai- Hongkong Sector – Kingfisher Airline ( Mumbai airport )
  47. 64. 5 City Promotion for Kingfisher Airline’s launch of Blore-London flight.
  49. 69. Dabur – School Programme LG School Cricket Campaign Fritolay Cheetos School Cricket Tournament Tang – International Theatre Festival School Activation
  50. 70. AND MANY MORE …….
  51. 71. Force India Promotion at the MCDOWELLS Derby in Mumbai
  52. 72. Premier of Delhi 6- PVR Priya (Delhi)
  53. 73. Joggers Park activity for Kotak Mahindra Bank VLCC Health & Wellness Camp Joggers Park
  54. 74. Million Dollar Arm – Hunt for the Most Promising Pitcher
  55. 75. <ul><li>Wrigley’s Boomer Bubble Blowing Championship </li></ul><ul><ul><li>Highlighting our ability to handle turn key projects </li></ul></ul><ul><ul><li>Winner of the Golden Key at the WOW Awards – New Property of the Year </li></ul></ul>Case Study
  56. 76. Case Study
  57. 81. Cluster Marketing Approach
  58. 85. Some Pictures of the Project
  59. 86. <ul><li>Market grew by 2.8% post the activation </li></ul>Market Share Growth