Linkstorm Automotive Ad Deck

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Contact me directly for more details
bryan@zephyrnet.com or bfeinberg@linkstorm.net

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Linkstorm Automotive Ad Deck

  1. 1. content driven performance
  2. 2. Increase revenue of existing inventory with a betterperforming ad unit. Certification is easy.Increase qualified leads and gain valuable insightson your customers. Direct Response our specialty.Deliver performance to your clients. CLICK HERE FOR LIVE DEMO
  3. 3. Product engagment, Traffic, LeadgenSTRATEGYMenu design with same look/feel as web site.Created 2-level menu format. Incorporatedgraphics to add visual interest and ―locate dealer‖search functionality.Improved CTR, deeper clicks• 16.97% menu unfurls (opens)• 5.35% CTR on unfurls• .91% CTR overall (3X improvement)
  4. 4. We are a Navigation Menu that quickly and easily overlays any existingad format and lets the customer decide where they want togo…Increased, qualified click-through and conversion rates via higherengagements and deeper customer insights. Instant, universal updatesthat works across all platforms, networks, and RTB Ad Networks aswell mobile and tablet environments. CLICK HERE FOR LIVE DEMO.
  5. 5. Proof that Linkstorm WorksLinkstorm vs non-Linkstorm – rigorous A/B tests (same websites, same placements on page, same times of day) 339% CLICK-THROUGH RATE NON-LINKSTORM 500% 358% DIFFERENTIAL 525% 268% 192% 214%
  6. 6. We Drive High Performance Marketing Certified by DSPs Turn, MediaMath, AppNexus on the demand side as well asGoogle AdX, Yahoo, Right, Xaxis, Pubmatic, Casale Media, IPG/Cadreon, Omnicom/Accuen. Direct Response Advertising, User Acquisition,AdTraffic Generation, AdServing, Content Linking
  7. 7. www.linkstorm.net
  8. 8. A Simple Rollover Activates the Standard IAB Menu and Our Engine Expandable Ad Unit Click Here for Live Example
  9. 9. Microsite FunctionalityIn an IAB Compliant Ad Unit
  10. 10. We work seamlessly with brands, media agencies, AdNetworks and AdXchangesto create and deliver both consumer and enterprise brand engagement. All ourunits are built to strict IAB guidelines and are certified across multiple RTB’s,DSP’s and PUB’s with proven performance across multiple B2C & B2B verticals.
  11. 11. Set Target Audience & Objective Create Ads and Audience Models Define consumer types, creative Campaign-specific audience models assets and campaign objectives. and data-driven designer segments Build Strategy around both based on each clients/brands goals. performance and engagement.Deliver Ad Impressions Track Actions & Optimize in flight Launch campaign ads & optimize Launch campaign ads & optimize delivery to improve the incremental delivery to improve the incremental lift lifts. Akamai on our backend. in desired metrics in real-time.Analytic Insights & RT Reporting Optimizable Conversion Events Track and analyze user’s actions and Adapt models to focus on user engagment via the ad unit. Real-time segments with highest lift regarding performance tracking with efficiency contextual strategy. Video, direct and scale. response and leadgen. www.linkstorm.net
  12. 12. The company’s patented IP and delivery system significantlyimproves a brand’s ability to leverage/engage users withrelevant display ads, content delivery and social streams. Click Here for Live Demo
  13. 13. MRM asked DoubleClick to ―copy‖ a Linkstorm Chevy adDoubleClick produced an expandable with all the same links,but all in a single expanded footprint. (Our Technologyenables a consumer feels like they’re progressing down apath of their own choosing.)Linkstorm outperformed DoubleClick 8-to-1 at the firstlevel of choices (the various car models), with 32% of allclicks being on a specific car model vs. 4% for DCLinkstorm outperformed DoubleClick 25-to-1 at thesecond level of choices (model-specific links to FuelEfficiency, Safety Record, Warranty Info, Locate a Dealer,etc.), with 25% of the clicks vs 1.3% for DCOverall, 80% of all Linkstorm clicks were clicks on themenu itself – i.e., the deeper, more self-qualified, better-converting clicks – versus 5% for DC
  14. 14. Client PortfolioTravel / Hospitality Financial Technology / B2B Automotive DR / Education Telecom Telecom Consumer Electronics Retail Entertainment / Pub Pharma / CPG
  15. 15. Linkstorm is a turnkey digital advertising deliveryplatform for brands to engage consumers throughonline display ads and targeted content delivery. Wecombine proprietary & patented banner and servingtechnology with the experience of running a highly efficientnetwork.
  16. 16. Do Linkstorm ads perform better than other ad formats?Yes. We have many case studies that demonstrate the performance benefits of Linkstorm.See a sampling in our Client Results section.What is involved in setting up a Linkstorm ad?Linkstorm ads are easy and fast to set up. No other advertising vehicle can to turn your marketingstrategy into action this quickly! Linkstorm menus can be constructed in direct correlation to yourmarketing goals. For example, you can organize the navigation paths according to customersegmentation, stages of the purchase cycle, or your own product categories. You can either tellLinkstorm what the menu should be and well implement it, or to make it even easier to get started,well often draft a first cut of a menu that you can react to. After a couple of review passes, youredone. Then we (or you) design banners with appropriate call-to-action to entice your customers toengage with the menus — and were ready to go.For a high-level view of our complete 4-step process, click here.If you are a Publisher, click here to learn about our publisher certificationWhat analytics are available?Linkstorm offers a whole new set of analytics that allow advertisers to better understand how users interactwith their banner ads. Click here to learn more about our unique analytics platform. Note that the combinationof Linkstorms actionable reporting, and the fact that Linkstorm menus can be centrally updated on the flywithout re-mastering and re-serving the ad, implies a quantum leap in performance and tuning.
  17. 17. Is there more to Linkstorm than a new ad display technology?Linkstorm can be thought of as a new ad format, but it is really a way of enhancing traditional ad units withnavigational menus triggered by a roll-over. The menus contain highly-targeted links leading customersdirectly to the destinations most relevant to their needs. By separating the banner ad from its navigation weoffer customers multiple deep links via menus untethered by the size constraints of the underlying creative.The result is improved brand experience and ad effectiveness as customers find what they need faster,regardless of the size and type of banner.Can Linkstorm compliment both static and rich media banner ads?Absolutely! Linkstorm provides a cost-effective layer of interactivity to both static and rich media assets.Linkstorm menus are not constrained to the size or behavior of the banner. You can now offer rich, dynamicexperiences via banners of any size, even text links. If you already have a rich media asset, such as anexpanding ad or a video, Linkstorm can be layered on top to provide links to product information, offers, andother destinations that truly meet the needs of your customers and drive click-throughs and conversions.Do Linkstorm Units overlay page content?Yes — Linkstorm cascading menus overlay both the banner and the underlying page. It intelligently adjusts itsposition to always display within the visible area of the browser. The menu is unfurled by rolling over abanner, a graphic or text link. The menu collapses by rolling the mouse off the menu. Linkstorms allowcustomers of all browser and screen sizes to experience the expanded content as intended, in-view, andwithout risk of being partially obscured by browser edges. For publishers, this is an effective use of realestate as it can be integrated into any page layout, even if intended for non-expanding banners. A furtherbenefit to publishers is that no matter how deeply a user clicks into the advertisers site via the Linkstormmenu, the user is always just one click back to the publishers page.
  18. 18. Can Linkstorm Ads be served and tracked through a 3rd party Ad Server?Yes. Linkstorm ads can be served via popular third party ad servers including Atlas, Atlas Rich Media, Dart(DFA), Falk, etc. — or we can serve them directly. All your traditional performance metrics are available inboth cases, and Linkstorm can provide additional reporting on metrics that are proprietary to our platform.Click Here to learn more about our our Ad Serving and Publisher Network Certifications.Can Linkstorm compliment both static and rich media banner ads?Absolutely! Linkstorm provides a cost-effective layer of interactivity to both static and rich media assets.Linkstorm menus are not constrained to the size or behavior of the banner. You can now offer rich, dynamicexperiences via banners of any size, even text links. If you already have a rich media asset, such as anexpanding ad or a video, Linkstorm can be layered on top to provide links to product information, offers, andother destinations that truly meet the needs of your customers and drive click-throughs and conversions.Do Linkstorm Units overlay page content?Yes — Linkstorm cascading menus overlay both the banner and the underlying page. It intelligently adjusts itsposition to always display within the visible area of the browser. The menu is unfurled by rolling over abanner, a graphic or text link. The menu collapses by rolling the mouse off the menu. Linkstorms allowcustomers of all browser and screen sizes to experience the expanded content as intended, in-view, andwithout risk of being partially obscured by browser edges. For publishers, this is an effective use of realestate as it can be integrated into any page layout, even if intended for non-expanding banners. A furtherbenefit to publishers is that no matter how deeply a user clicks into the advertisers site via the Linkstormmenu, the user is always just one click back to the publishers page.
  19. 19. Thank YouDavid Sidman Bryan FeinbergCEO/Founder CIO/Partnerships+1-212-792-1847 +1-551-574-2169dsidman@linkstorm.net bfeinberg@linkstorm.net

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