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2' taekast l —>
HOW TO USE

BRAND

AMBASSADORS

EFFECTIVELY AT EVENTS
Brand Ambassadors have the capability to bridge the gap between your
business and your target audience. 

At brand events,...
At Tagkast,  BAs are integral to the success of our product.  We've learned
a few things at the 2,700+ events we've helped...
"I.  PL/ -i'l'li'G. 

Develop an appropriate event staffing plan to achieve your desired results. 

To figure this out ask...
l tggkastl
2. STAFFING. 

Choose your ambassadors carefully. 

The best brand ambassadors will be able to seamlessly conne...
ltggkastl
3. TRAINING. 

Even though it requires more time upfront,  a strong training program will significantly
increase...
l tggkast 
4. SET EXPECTATIONS. 

Be transparent about the results you are expecting to see and make sure to provide
them ...
l tggkast 
5. GET FEEDBACK. 

Listen to their field insights and feedback as your work to optimize event experiences
and f...
ltggkast
6. BUILD RELATIONSHIPS. 

Keep them happy and passionate.  Reduce turnover and apathy by investing in your
brand ...
Bottom line,  effective brand ambassadors will help take your company,  your brand, 
and your events to a new level of suc...
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How to Use Brand Ambassadors Effectively at Events

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Brand ambassadors have the capability to bridge the gap between your business and your target audience. They can influence the perception of your audience with their passion and expertise and humanize your brand while sharing a specific message directly to your consumers.

At Tagkast, brand ambassadors are integral to the success of our product and we’ve learned a few things throughout the 2,700+ events we’ve helped our clients activate. We asked our event activation experts to outline how they use brand ambassadors to secure unmatched rates of crowd participation, social sharing, and digital engagement for our clients. Here’s their advice.

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How to Use Brand Ambassadors Effectively at Events

  1. 1. 2' taekast l —> HOW TO USE BRAND AMBASSADORS EFFECTIVELY AT EVENTS
  2. 2. Brand Ambassadors have the capability to bridge the gap between your business and your target audience. At brand events, they can influence the perception of your guests with their passion and expertise and humanize your brand while sharing a specific message directly to your consumers.
  3. 3. At Tagkast, BAs are integral to the success of our product. We've learned a few things at the 2,700+ events we've helped our clients activate. So we asked our event experts to outline how they use brand ambassadors to secure unmatched rates of crowd participation, social sharing, and digital engagement for our clients. Here's their advice.
  4. 4. "I. PL/ -i'l'li'G. Develop an appropriate event staffing plan to achieve your desired results. To figure this out ask questions like how many attendees are expected? What is the size of the venue? How many hours will the brand ambassadors be activating? What does success look like? All of these factors should influence how you staff the event.
  5. 5. l tggkastl 2. STAFFING. Choose your ambassadors carefully. The best brand ambassadors will be able to seamlessly connect with your specific target audience and be comfortable in your event setting.
  6. 6. ltggkastl 3. TRAINING. Even though it requires more time upfront, a strong training program will significantly increase results and set your brand ambassadors up for success. Make sure they really know and understand your event and your brand.
  7. 7. l tggkast 4. SET EXPECTATIONS. Be transparent about the results you are expecting to see and make sure to provide them with the tools, technology, and resources to reach those results. At Tagkast we take this a step further and remote monitor each of our brand ambassadors in real-time (via our admin portal) to provide guidance about their performance throughout the event.
  8. 8. l tggkast 5. GET FEEDBACK. Listen to their field insights and feedback as your work to optimize event experiences and fan engagement. For example, we've learned from the field that wet towelettes are essential for mud run events because race-goers can't easily participant in most activations if their hands are covered in mud.
  9. 9. ltggkast 6. BUILD RELATIONSHIPS. Keep them happy and passionate. Reduce turnover and apathy by investing in your brand ambassadors and developing long-term relationships. Treat them like a key part of your team, reward optimal results, and communicate with them even when they are not activating events.
  10. 10. Bottom line, effective brand ambassadors will help take your company, your brand, and your events to a new level of success. If you're interested in learning more about how Tagkast's technology and event activation teams help maximize fan engagement and branded social sharing, contact us today. ww. tagkast. com/ contact 1-844-TAG KAST

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