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Brand ambassadors have the capability to bridge the gap between your business and your target audience. They can influence the perception of your audience with their passion and expertise and humanize your brand while sharing a specific message directly to your consumers.
At Tagkast, brand ambassadors are integral to the success of our product and we’ve learned a few things throughout the 2,700+ events we’ve helped our clients activate. We asked our event activation experts to outline how they use brand ambassadors to secure unmatched rates of crowd participation, social sharing, and digital engagement for our clients. Here’s their advice.