A Wrap-Up for an event series for Captain Morgan Black.

1. Wrap-up
We kicked off the GoFoto pilot by showcasing how our technology can
amplify a traditional managed bar night. After consumers tried a sample,
their picture was taken, branded and instantly beamed to our ambassador’s
tablet. Consumers were shown their pictures and prompted to retrieve the
photo by connecting with Facebook and tagging their friends in the picture.
Over 50% of the crowd was tagged in a Captain Morgan branded photo and
those photos were seen by over 5,000 of their friends on Facebook.
40 photos posted. 70-90 people attended the event.
7,520
48 Facebook tags. 65 1/4 oz. samples were given out. Total Reach
70 e-mails collected. 25 drinks purchased at retail price. 14,560
Total Impressions
35 surveys collected.