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Next in digital advertising, NetCamp 2010


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Next in digital advertising, NetCamp 2010

  1. 2. <ul><li>Bogdana </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Facebook – DA </li></ul><ul><li>LinkedIN - DA </li></ul>
  2. 3. ORGANIZATIONAL STRUCTURE NEXT HOT Include planning function Integrate brief resolution Divest SEM and SEO to media … ? Integrate quality control Include measurements and data mining specialist (divest to media or to client) Develop production boutiques Create social media positions Integrate SMR function (social media relations) Develop “emerging platform integration” position Create “seers” position to mix with “computation designer” position
  3. 4. TECHNOLOGY NEXT HOT Integrate OS API development Develop or integrate “fast / standardized” display functions Develop cross-functional platforms to serve “immediate” needs of clients for: promotion, one function websites etc Develop apps / integrate data visualisation Go device-sensitive Advergaming – for real/in-game activities Internalize measurements and tracking software Social media integration with more “operational” tools
  5. 9. PHILOSOPHY NEXT HOT “ offline online integration FTW” social media strategizing FTW “ non-standard” measurement systems or using offline index trend makes product, infrastructure gets left behind Data-base and lead mngmt?? Branded utility – for real Branded content that is valid Data mining for ROI Isolated digital tracking and measurements
  6. 10. CREATIVE
  7. 11. CREATIVE
  8. 12. CREATIVE
  9. 13. CREATIVE