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Manan Choksi
Regional Director
RE/MAX Mumbai Gujarat Maharashtra
Marketing Using
WhatsApp
WhatsApp killed SMS
What can be sent?
Text - 500 characters
Audio
Video
Who moved my cheese?
• Mode of mass communication keeps on
changing..
– Direct Mail – cost became very high
– Phone call – DND list
– Email – Spam filters
– SMS – TRAI regulations
– Facebook Messages – Get pushed to “other
Folder”
– Whats App – ???
Methods of sending messages
• Personal
• Broadcast
• Bulk
– Software
– Service of company
Personal messages
• Very time consuming
Broadcast
• Maximum 256 numbers
• Need to have your number saved in their
address book only then they will get
broadcasted message
Bulk messages
• Outsource to company
• Easysoft Technologies
• IBN Technologies Limited
Bulk messages
• Some companies have database and you have
just give message and money
• Other companies give software from which
you can send the message in bulk
• This is not allowed by Whats app and can be
stopped any time.
What should not be done
• Spam don’t over use as it may get you block
out
• Everyday message?
• Only property advertisement
• Heavy files frequently
Groups
• Most people dislike groups where they don’t
know members
• Avoid making groups of unknown people
• Don’t post advertisement on groups
Profile
• Put good profile photo
• Update status regularly
• Put photo with RE/MAX logo sometimes so
friends know you are with RE/MAX
• Keep changing
Don’t change numbers
• If you change your number your contacts will
lose you and broadcast may not work
Good practices
• Response quickly to a WhtsApp
• When you read a message & task has to be
done. Note it in task list in mobile at the same
moment.
• Mute groups who have fun stuff so your work
is not disturbed
• Only in blackberry there is broadcast list
option
• Don’t over use WhtsApp
2 Smart phones
• Keep one smart phone for:
– Calling
– Email
– Browsing
• Keep one for WhtsApp
• You can configure different smart phone with
your popular number
Key is Database
• Always save mobile number of your contacts
may be they are in your WhatsApp
automatically
• For the groups you are in search for people
who may not mind if you add them.
• Look for all contacts and add them on
WhtsApp
• Make different broadcast list like
– Brokers
– Past Clients
– Friends
– Relatives
to send targeted contact.
Database unlimited
• I have 7000 people in my address book
• But not all are getting WhtsApp as not all
numbers are stored as mobile number
• So save all numbers as mobile to get in
WhatsApp
• Save all incoming calls (advertise/contacts) so
they can be kept in touch - free
A good companion to Whats App
True caller
• Check number from the world’s largest phone
book
– It shows the True name of the Caller
– It finds contact details globally
– Integrated caller ID service
– Call blocking functionality
– Social media integration to keep phonebook up-to-
date
– It is available for Android, BlackBerry OS, iOS, Series
40, Symbian s60, BlackBerry, and Windows Phone
– Useful to stop pesky calls
Conclusion
• Build database
• Keep in touch
• Use Whats App appropriately
• Do deals!
Thank You

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Marketing Using WhatsApp

  • 1. Manan Choksi Regional Director RE/MAX Mumbai Gujarat Maharashtra Marketing Using WhatsApp
  • 3. What can be sent?
  • 4. Text - 500 characters
  • 5.
  • 8. Who moved my cheese? • Mode of mass communication keeps on changing.. – Direct Mail – cost became very high – Phone call – DND list – Email – Spam filters – SMS – TRAI regulations – Facebook Messages – Get pushed to “other Folder” – Whats App – ???
  • 9. Methods of sending messages • Personal • Broadcast • Bulk – Software – Service of company
  • 10. Personal messages • Very time consuming
  • 11. Broadcast • Maximum 256 numbers • Need to have your number saved in their address book only then they will get broadcasted message
  • 12. Bulk messages • Outsource to company • Easysoft Technologies • IBN Technologies Limited
  • 13. Bulk messages • Some companies have database and you have just give message and money • Other companies give software from which you can send the message in bulk • This is not allowed by Whats app and can be stopped any time.
  • 14. What should not be done • Spam don’t over use as it may get you block out • Everyday message? • Only property advertisement • Heavy files frequently
  • 15. Groups • Most people dislike groups where they don’t know members • Avoid making groups of unknown people • Don’t post advertisement on groups
  • 16. Profile • Put good profile photo • Update status regularly • Put photo with RE/MAX logo sometimes so friends know you are with RE/MAX • Keep changing
  • 17. Don’t change numbers • If you change your number your contacts will lose you and broadcast may not work
  • 18. Good practices • Response quickly to a WhtsApp • When you read a message & task has to be done. Note it in task list in mobile at the same moment. • Mute groups who have fun stuff so your work is not disturbed • Only in blackberry there is broadcast list option • Don’t over use WhtsApp
  • 19. 2 Smart phones • Keep one smart phone for: – Calling – Email – Browsing • Keep one for WhtsApp • You can configure different smart phone with your popular number
  • 20. Key is Database • Always save mobile number of your contacts may be they are in your WhatsApp automatically • For the groups you are in search for people who may not mind if you add them. • Look for all contacts and add them on WhtsApp
  • 21. • Make different broadcast list like – Brokers – Past Clients – Friends – Relatives to send targeted contact.
  • 22. Database unlimited • I have 7000 people in my address book • But not all are getting WhtsApp as not all numbers are stored as mobile number • So save all numbers as mobile to get in WhatsApp • Save all incoming calls (advertise/contacts) so they can be kept in touch - free
  • 23. A good companion to Whats App
  • 24. True caller • Check number from the world’s largest phone book – It shows the True name of the Caller – It finds contact details globally – Integrated caller ID service – Call blocking functionality – Social media integration to keep phonebook up-to- date – It is available for Android, BlackBerry OS, iOS, Series 40, Symbian s60, BlackBerry, and Windows Phone – Useful to stop pesky calls
  • 25. Conclusion • Build database • Keep in touch • Use Whats App appropriately • Do deals!