This document summarizes a report by 360i on Hispanic digital influencers. It finds that Hispanics view the internet as a virtual town square to connect and share information. Hispanic influencers are more likely than others to blog and visit blogs. They tend to share more promotional content in Spanish than English. Understanding influencers' motivations and language preferences can help marketers engage them, especially through word-of-mouth campaigns. Hispanic influencers are primarily motivated by cultural ties and find inspiration in topics like family and cooking.
What Top-Tier Industries Are Telling Us About Building Relationships Through Social Media, Mobile Solutions, Big Data, Interactive Technology and Online Marketing.
How do we integrate culture in marketing without defining it firstThinkNow Research
One of the cornerstones of the Total Market approach is the application of key cultural elements strategically across all segments. But even before the concept of Total Market emerged, multicultural marketing relied heavily if not exclusively on cultural elements to connect with diverse audiences.
The final part of Target Marketing: Hispanics in the US. In this section there's information about best practices, marketing to Hispanic Millennials and women. There's also information about growth sectors and trends that will impact how companies market to Hispanics.
The Hispanic Opportunity, Integrating Latinos into the U.S. Banking and Finan...The Hispanic Way
Many businesses are not sufficiently capitalizing on the Hispanic market, in part because of failed or ineffective outreach initiatives. For these efforts to be successful, organizations require a strategy that takes into account deep understanding of Hispanic family dynamics, cultural nuances, and language barriers. Financial institutions would draw a competitive advantage by developing cultural competencies that directly relate to the particularities of the Hispanic community. With this article, I will help you grow cultural awareness and also understand some actions that can be taken to better connect with this segment.
What Top-Tier Industries Are Telling Us About Building Relationships Through Social Media, Mobile Solutions, Big Data, Interactive Technology and Online Marketing.
How do we integrate culture in marketing without defining it firstThinkNow Research
One of the cornerstones of the Total Market approach is the application of key cultural elements strategically across all segments. But even before the concept of Total Market emerged, multicultural marketing relied heavily if not exclusively on cultural elements to connect with diverse audiences.
The final part of Target Marketing: Hispanics in the US. In this section there's information about best practices, marketing to Hispanic Millennials and women. There's also information about growth sectors and trends that will impact how companies market to Hispanics.
The Hispanic Opportunity, Integrating Latinos into the U.S. Banking and Finan...The Hispanic Way
Many businesses are not sufficiently capitalizing on the Hispanic market, in part because of failed or ineffective outreach initiatives. For these efforts to be successful, organizations require a strategy that takes into account deep understanding of Hispanic family dynamics, cultural nuances, and language barriers. Financial institutions would draw a competitive advantage by developing cultural competencies that directly relate to the particularities of the Hispanic community. With this article, I will help you grow cultural awareness and also understand some actions that can be taken to better connect with this segment.
This SlideShares discusses how to correctly market to Hispanics in the US. In this first section there's information about demographics, statistics and a market overview. This part can help marketers become more informed about this growing demographic.
Part 2 of 3 in Target Marketing: Hispanics in the US. In this section there are more statistics for marketers to consider as well as information about reaching Hispanic consumers and more.
This version is the PowerPoint Note Pages of the presentation I created for the AMA Houston Seminar: Hispanic Millennials - Best Practices on May 8, 2014
You will learn:
1.- The importance of the Hispanic Millennial Influence Power
2.- Key best practices to leverage the Influence Power to influence older generations’ purchase decisions
Acknowledgement:
I would like to thank Jorge Zapien for the slide design. Also, Leonardo Basterra, Gustavo Foldvari, Henry Cadena and Alex Lopez Negrete for their contribution in the content
The transcultural female hybrid green papers vol. 1thegarnercirclepr
The Garner Circle PR launches The Green Papers, an ongoing series of white papers analyzing trends and consumer insights that are driving the future of culture and marketing. The Green Papers is authored by agency executives and senior level management.
The Green Papers, published quarterly, will encapsulate the progressive thinking The Garner Circle PR undertakes. The series launches with Volume One titled, "The Transcultural Female Hybrid" which analyzes and explores this psychographic of cultural blurring.
Hispanic marketing is delivering culturally relevant communications to a specific target audience. BARD has put together some key insights based on marketing trends to help you out when building a marketing campaign to Hispanics.
The Website Globalization and E-Business Series includes a series of brief reports on country-specific website globalization and e-business topics. This series of reports is meant to be a primer on e-commerce as well as a collection of language, culture and website globalization facts by country.
Connecting With the Hispanic Market, Part TwoDATAMARK
A DATAMARK white paper on customer contact with the U.S. Hispanic consumer market. Part two of this two-part series focuses engaging this young, tech-savvy $1.2 trillion market with multichannel customer contact.
The Myths and Realities of Engaging the U.S. Latino Audience, 2016 Washington...Rosa Del Angel
The U.S. is the second largest Spanish speaking country in the world, so it’s more important than ever to market effectively to the 54 million Latinos living here. If a bad translation of your website is the only way you’re engaging this growing audience, you’re doing it wrong. Learn what what a large environmental group and a grassroots advocacy group are doing to connect with U.S. Latinos in the digital age.
The Customer Insights group at digital marketing agency 360i monitored online conversations taking place during the 2009 ad:tech San Francisco conference. By nature, the event drew an enthusiastic crowd of social media aficionados who took to Twitter and other platforms to communicate with others in attendance – as well as those not in attendance, who were following the activity at ad:tech from home. This presentation outlines some of the team's key findings.
360i's Digital Education for Nonprofits (the den) Recap Report360i
On May 12 we launched the den (Digital Education for Nonprofits) – a program thoughtfully crafted by the team at 360i, and designed to empower nonprofits to be smart marketers in the digital age through knowledge sharing, tools, and free resources.
This SlideShares discusses how to correctly market to Hispanics in the US. In this first section there's information about demographics, statistics and a market overview. This part can help marketers become more informed about this growing demographic.
Part 2 of 3 in Target Marketing: Hispanics in the US. In this section there are more statistics for marketers to consider as well as information about reaching Hispanic consumers and more.
This version is the PowerPoint Note Pages of the presentation I created for the AMA Houston Seminar: Hispanic Millennials - Best Practices on May 8, 2014
You will learn:
1.- The importance of the Hispanic Millennial Influence Power
2.- Key best practices to leverage the Influence Power to influence older generations’ purchase decisions
Acknowledgement:
I would like to thank Jorge Zapien for the slide design. Also, Leonardo Basterra, Gustavo Foldvari, Henry Cadena and Alex Lopez Negrete for their contribution in the content
The transcultural female hybrid green papers vol. 1thegarnercirclepr
The Garner Circle PR launches The Green Papers, an ongoing series of white papers analyzing trends and consumer insights that are driving the future of culture and marketing. The Green Papers is authored by agency executives and senior level management.
The Green Papers, published quarterly, will encapsulate the progressive thinking The Garner Circle PR undertakes. The series launches with Volume One titled, "The Transcultural Female Hybrid" which analyzes and explores this psychographic of cultural blurring.
Hispanic marketing is delivering culturally relevant communications to a specific target audience. BARD has put together some key insights based on marketing trends to help you out when building a marketing campaign to Hispanics.
The Website Globalization and E-Business Series includes a series of brief reports on country-specific website globalization and e-business topics. This series of reports is meant to be a primer on e-commerce as well as a collection of language, culture and website globalization facts by country.
Connecting With the Hispanic Market, Part TwoDATAMARK
A DATAMARK white paper on customer contact with the U.S. Hispanic consumer market. Part two of this two-part series focuses engaging this young, tech-savvy $1.2 trillion market with multichannel customer contact.
The Myths and Realities of Engaging the U.S. Latino Audience, 2016 Washington...Rosa Del Angel
The U.S. is the second largest Spanish speaking country in the world, so it’s more important than ever to market effectively to the 54 million Latinos living here. If a bad translation of your website is the only way you’re engaging this growing audience, you’re doing it wrong. Learn what what a large environmental group and a grassroots advocacy group are doing to connect with U.S. Latinos in the digital age.
The Customer Insights group at digital marketing agency 360i monitored online conversations taking place during the 2009 ad:tech San Francisco conference. By nature, the event drew an enthusiastic crowd of social media aficionados who took to Twitter and other platforms to communicate with others in attendance – as well as those not in attendance, who were following the activity at ad:tech from home. This presentation outlines some of the team's key findings.
360i's Digital Education for Nonprofits (the den) Recap Report360i
On May 12 we launched the den (Digital Education for Nonprofits) – a program thoughtfully crafted by the team at 360i, and designed to empower nonprofits to be smart marketers in the digital age through knowledge sharing, tools, and free resources.
Marketing to Hispanic shoppers is rapidly changing. This deck outlines key trends for reaching the Hispanic shopper on mobile and social, as well as key demographic insights.
Social Media + Diversity: The ROI for BrandsDonna + Nailah
Within the next 5 years, multicultural consumers will drive 86% of the total spending growth in retail. Looking at future potential earnings without including these groups, will only address 10% of the growth opportunity; leaving money on the table. Brands and marketers can strategically create an inclusive, authentic community using social media in order to create loyal, life-long customers and brand advocates.
Memphis PR Firm- VIDA Communications Group- launched "Habla! Digital Creative,"a digital ad, digital marketing, and social media division. The team will focus on helping businesses and organizations understand and engage the Hispanic community, especially millennial and affluent members of the community, who account for $500 million of the Hispanic community's TRILLION dollars in spending power. Social media expertise will be focued on sites most heavily populated by these groups, including Facebook, Twitter, and YouTube.
Reaching Hispanic Audiences in Social Mediasalomon dayan
3 Key Facts to be considered in a
Social Media Plan for Hispanics
Reaching Audiences: Exploring Opportunities in Hispanic Media and Market Research
Texas Tech University College of Media & Communication brings together experts in market research and Hispanic-oriented media, Reaching Audiences will feature two days of panels that discuss trends and shifting demographics in the media industries today (Mar 4 - Mar 5, 2013)
US-Hispanics Consumer Engagement through Social Mediaecmetrics
eCMetrics has analyzed US-Hispanics industry in relation with Internet market and we propose different social media solutions to engage US-Hispanics consumers with your brand!
With 2016 underway, we’re reflecting on Q4 2015 to better understand the changes that came with it in the social landscape.
As always, Q4 was a busy time in social due not only to the usual holiday priorities, but also to a slew of platform updates that gave users the ability to discover and engage with content in new ways.
The 2016 CES Report: The Trend Behind the Trend360i
Hot off the press, we’re bringing you our annual CES recap report. Our team scoured the showroom floor, and explored the week's hottest topics in social media, to bring you the best of the 2016 International Consumer Electronics & Technology Show.
With Q4 underway, we’re taking a look back at the past quarter to see what changes took place in the social landscape, and how platform growth, earnings and revenue over the past few weeks could affect the space in the future.
360i’s Marketing Leadership Playbook provides guidance to marketers on how they can reimagine their approaches to marketing to advance legacy infrastructure, pave the way for more progressive advertising and move the industry forward in this new digital era.
With SXSW Interactive just around the corner, 360i wants to
help you navigate the awesome chaos that lies ahead and
get the most out of what will be a truly inspiring experience.
360i's 2015 International CES Hot List provides a comprehensive recap and essential takeaways from 2015 International CES. On the showroom floor this year marketers saw first-hand the dawn of the Connected Age, a new era of marketing powered by more accessible, affordable and applicable consumer technology
innovations that are changing consumer behavior and transforming brand marketing.
From connected homes to virtual reality, the following report provides an overview of the top trends and technologies from this year’s CES to help marketers position their brands for the future.
For marketers who juggle myriad aspects of business management and advertising, keeping tabs on the details of dozens of social networks is a daunting prospect. But for as overwhelming as it can often be, it’s also hugely important to making the right decisions and investments for your business. This one-pager maps the top 8 social networks against each other based on various criteria, taking into account things like user base, tactical applications, KPI’s and more.
In an effort to learn more about the timely and influential market that is Brazil, 360i’s Insights & Planning group set out to explore the role of culture when it comes to how, where and with what purpose Brazilians engage on Twitter.
Why Mariah Carey is a Better Brand Than You (or 5 Things Brands Can Learn fro...360i
We’ve all heard that today’s musicians are more than entertainers – they’re brands. If that’s the case then, as brands, they’re pretty damn good at generating conversation and making a gazillion dollars. So what can today’s brands learn from the music scene to better connect with their audience?
Maggie will speak to how brands can learn from musicians:
1. They create fans that want to create communities.
While brands are trying to develop communities, musicians are empowering fans who want to create communities on their behalf. How can a brand build real fans beyond the like button?
2. They diversify.
Jay-Z has diversified his roster beyond music to great success. How have brands like Nike, Apple and Hasbros diversified to introduce new revenue streams to their business?
3. Their craft is their message.
Musicians generally don’t have to wonder how they can be authentic or stand for something given that their songs, look, etc. are their message.
4. They respond to culture.
Longevity means being able to adapt and react. Hip hop mogul Diddy has been able to be a part of culture for so long by responding to change. How are brands becoming more responsive to culture?
5. They’re batsh*t crazy.
A healthy dose of insanity is a good thing – it keeps fans surprised. What happens when a brand is brave enough to follow their crazy whims, too?
There’s no doubt that game developers have been creating engaging experiences for a lot longer than brands have. And it’s undeniable that the motivations of gamers – achievement, competition, cooperation and immersion – strongly appeal to a millennial audience. For instance, when it comes to immersion, Skyrim offers a massive world for players to explore for hundreds of hours.
So why can’t brands follow suit?
Some brands have in fact jumped on the bandwagon such as how The Hunger Games’ in-universe Web sites immersed fans in the world of the films and novels. More brands should think about how they can better engage their consumers by getting into the mindset of a game maker. It’s not about adding some level of gamification to marketing campaigns but more about honing in on the same emotions that get gamers engaged with the games.
Shankar Gupta is looking forward to sharing how the motivations game makers do such a fantastic job of tapping into can also be harnessed by brand marketers.
Senior Strategist Rosie Siman spoke about Content Marketing during Social Media Week. You can find her full content marketing POV here: http://www.360i.com/reports/content-marketing/
And links from this presentation here: http://bit.ly/360iSMWcontent
Want more? Subscribe to her newsletter, The Tuesday Ten: http://www.thetuesdayten.com
David Berkowitz, VP of Emerging Media at digital agency 360i, shares his comprehensive recap of this year's Consumer Electronics Show (CES) in Las Vegas. For more technology + digital marketing insights, visit http://blog.360i.com/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder