Synovate Diversity Versailles Breakfast Club Presentation June 10th 2011 ...Dan Austin
Synovate summary of multicultural shopping differences during the recession. How Hispanics and other groups react differently to price, coupons, brands$ type of store when things get tough.
Yılda 7,5 milyon kişi açlık nedenli hastalıklarla hayatını kaybediyor.
2 haftada Irak Savaşından,
1 haftada Hiroshima Faciasından,
1 günde toplam Ebola Salgınından,
4 saatte 9 Eylül Saldırısından,
3 saatte Katrina Kasırgasından,
2 saatte Titanic Kazasından,
daha fazla kişi açlık nedeniyle hayatını kaybediyor
Peki, neden? Dünya açlığı hakkında konuşmuyoruz?
Her gün gözümüzün önündeki cevapların keşfedildiği bir çağdayız.
Her gün, yeni fikirlerin, yeni modellerin dünyayı değiştirdiği bir girişim çağındayız.
İstersek dünyanın en önemli problemini çözebilecek bir çağdayız.
Her birimiz eşsiz düşüncelere sahibiz. Gözümüzün önündeki cevapları birlikte keşfedebiliriz.
Birlikte imkansızı gerçekleştirelim.
Harekete geçmek, fikirlerinizle yardım etmek için aşağıdaki linkten formu doldurun, birlikte başaralım.
www.noworldhunger.com
www.noworldhunger.org
noworldhunger@noworldhunger.com
"No World Hunger" hareketi
This presentation summarizes research conducted in 2009 on the characteristics of multifamily apartment properties that registered and became certified for LEED status as of late 2008/ early 2009. (Cover art by Ross Schmidt)
Synovate Diversity Versailles Breakfast Club Presentation June 10th 2011 ...Dan Austin
Synovate summary of multicultural shopping differences during the recession. How Hispanics and other groups react differently to price, coupons, brands$ type of store when things get tough.
Yılda 7,5 milyon kişi açlık nedenli hastalıklarla hayatını kaybediyor.
2 haftada Irak Savaşından,
1 haftada Hiroshima Faciasından,
1 günde toplam Ebola Salgınından,
4 saatte 9 Eylül Saldırısından,
3 saatte Katrina Kasırgasından,
2 saatte Titanic Kazasından,
daha fazla kişi açlık nedeniyle hayatını kaybediyor
Peki, neden? Dünya açlığı hakkında konuşmuyoruz?
Her gün gözümüzün önündeki cevapların keşfedildiği bir çağdayız.
Her gün, yeni fikirlerin, yeni modellerin dünyayı değiştirdiği bir girişim çağındayız.
İstersek dünyanın en önemli problemini çözebilecek bir çağdayız.
Her birimiz eşsiz düşüncelere sahibiz. Gözümüzün önündeki cevapları birlikte keşfedebiliriz.
Birlikte imkansızı gerçekleştirelim.
Harekete geçmek, fikirlerinizle yardım etmek için aşağıdaki linkten formu doldurun, birlikte başaralım.
www.noworldhunger.com
www.noworldhunger.org
noworldhunger@noworldhunger.com
"No World Hunger" hareketi
This presentation summarizes research conducted in 2009 on the characteristics of multifamily apartment properties that registered and became certified for LEED status as of late 2008/ early 2009. (Cover art by Ross Schmidt)
Yes, email marketing still works even in the age of social media. And it works best with these tips so you you building relationships instead of push others away.
More tips at www.LousiaChan.com or check out my other presentations here.
Image used from Pixabay.
Half Moon Group Sales Presentation Adjusteddnsthompson
Experience the possibilites for group to Half Moon, the Caribbean\'s premier destination for meetings, incentives, events, retreats and other getaways.
This is my presentation from MidwestUX 2011. I build out a framework for understanding culture and discuss how cultural understanding can inform design decisions.
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This presentation is about an ongoing art project: The Side View Mirror Project. I take pictures of people in their side view mirrors while we are stopped in traffic. It's an exploration of human interaction. I gave this presentation at Ignite Columbus 4.
Facilitating Digital Transformation through Social Media IntelligenceDigimind
"Digital transformation" is now one of the biggest buzz phrases you can find in any organization, but how can companies transform themselves effectively to make better decisions? Digimind's Customer Success Director APAC, Olivier Girard shares the dos don'ts of digitising across departments.
Yes, email marketing still works even in the age of social media. And it works best with these tips so you you building relationships instead of push others away.
More tips at www.LousiaChan.com or check out my other presentations here.
Image used from Pixabay.
Half Moon Group Sales Presentation Adjusteddnsthompson
Experience the possibilites for group to Half Moon, the Caribbean\'s premier destination for meetings, incentives, events, retreats and other getaways.
This is my presentation from MidwestUX 2011. I build out a framework for understanding culture and discuss how cultural understanding can inform design decisions.
This is a segment of Mike Selvaggio's teaching modules. It is the foundation of a market update that every Realtor should do for everyone in her database. Mike teaches real estate throughout the U.S. and also in Canada and Spain. for the National Association of Realtors Council of Residential Specialists. To learn more go to www.MikeMyCoach.com
This presentation is about an ongoing art project: The Side View Mirror Project. I take pictures of people in their side view mirrors while we are stopped in traffic. It's an exploration of human interaction. I gave this presentation at Ignite Columbus 4.
Facilitating Digital Transformation through Social Media IntelligenceDigimind
"Digital transformation" is now one of the biggest buzz phrases you can find in any organization, but how can companies transform themselves effectively to make better decisions? Digimind's Customer Success Director APAC, Olivier Girard shares the dos don'ts of digitising across departments.
This presentation covers the whole topic of marketing communication or promotion including the Promotion Mix as Product Mix and Tools of the promotion, fully explained. followed by which promotional objectives and media selection and management.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
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This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
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Engaging the Hispanic Consumer with Front-Door Marketing
1. Engaging the Hispanic Consumer
with Front-Door Marketing
Comercialización Perfil Orientación Asignación Monitoriendo Médidas
1
2. Meet
— 10 years experience in Front-Door Media and Marketing Services —
— Category pioneer and innovator —
— 2011 Inc.’s 500 | 5000 List of Fastest-Growing
Private Companies in America —
— Over 1,500 campaigns produced and delivered —
— Broad ranging industry experience —
— Energy Efficiency Solutions division founded in 2009 —
— Preferred partner for nation’s top brands and agencies —
— North American distribution —
2
4. The Hispanic Market
• 50.5 million Hispanics in the US1
– The largest minority group (16.3% of the total US population)
– 43% Hispanic population growth (+15 million) since the last
2000 Census vs. non-Hispanic growth of 5%1
– There are 33.3 million Hispanics age 18 and older1
– Hispanic youths represent nearly 25% of the US youth group
(under age 18)1
• Hispanic buying power in 2010 exceeded $1 trillion2
– By 2015, spending power of the Hispanic population is
estimated to reach $1.3 trillion2
Source: 1 2011 US Census
2 2011 Packaged Facts' "Latino Shoppers: Demographic Patterns and Spending Trends among Hispanic Americans, 8th Edition" 4
5. Cultural Relevancy Matters
Differences in dialects, food, acculturation level, and values can
impact a marketing campaign and should be considered.
Example
Tropicana named its orange juice Jugo de China
for sale in Puerto Rico. However, to Cubans living
in Miami, the phrase Jugo de China translates
into “Chinese Juice”.
Take-Away
Even though Spanish is the common language,
local colloquialisms and idioms might not
translate from one Hispanic subgroup to the next.
5
6. Why Front-Door Marketing?
What is Front-Door Marketing?
“A highly specialized and measurable discipline that uses creative, precisely
targeted media to reach and engage consumers through one of the last
uncluttered environments — their front door.”
Reach Engage
Target and find your best Hispanic Deliver relevant promotional offers to
prospects by combining geo- the Hispanic market—a segment that
demographic and psychographic data already highly values coupons
6
7. Hispanic Shoppers are Responsive to
Incentives and Offers
6 out of 10 Hispanic households use coupons1
62% of Hispanic Mom Internet Users say that offers and
coupons influence their choice of stores to purchase products2
Female Hispanic shoppers, in particular, rely on all types of
coupons and shopper cards3
Source: 1 2009 SMRB study
2 2010 www.emarketer.com
3 2010 Issue 5.10 of “The CheckOut”, The Integer Group and M/A/R/C Research
7
9. Features and Benefits
of Front-Door Marketing
— Features — — Benefits —
Highly targeted Reaches best prospects
Solo delivered Uncluttered & category exclusivity
“Must-touch” interactivity High ad readership
High visibility “mini-billboard” Immediate message delivery
Quick speed-to-market Fast program results
Trackable Measurable ROI
Versatile medium Branding and direct response capability
9
10. Front-Door Media Products
PowerHangers™ PowerShopperTM PowerPersonalization™ PowerSamplingTM
Specialty Co-Op Polybag Online Lead Generation Sample and Coupon
Front-Door Media Program Delivery
10
11. The “Science” of Front-Door
Marketing
“Tightly integrated blend of marketing expertise, proven direct-
response methodologies, leading-edge monitoring and
campaign metrics.”
This combination is unique to Power Direct.
11
12. Marketing
We create relevant, dynamic front-door campaigns that
resonate with your target Hispanic audience.
— Front-door marketing strategy —
— Creative consulting for copy, design, offer —
Maintain client objectives and brand positioning in message (both
Spanish and English)
— Promotional ideas and partnerships —
— Dynamic testing recommendations —
12
13. Methodologies
Profiling I Targeting I Mapping
Geographic information combine with psychographic and expenditure
data find your best Hispanic customers and prospects
Only quality data and segmentation sources
Nielsen Claritas I Experian I MRI
13
14. Methodologies
Profiling I Targeting I Mapping
Measure and identify:
• Category involvement
– Expenditures
– Usage frequency
– Brand awareness
• Attitudes and values affecting
category behavior
– “Most likely to…”
14
17. Monitoring
During Campaign I Post Campaign
— Guaranteed delivery —
— Multiple levels of
in-field auditing —
— GPS walker-level tracking —
(A Power Direct exclusive)
Handheld GPS tracker
17
20. Metrics
Because our media is trackable, we can help you measure:
— Cost per coupon redeemed —
— Cost per inquiry —
— Cost per sale —
— Incremental traffic —
— Increased visit frequency —
— Increased average transaction value —
20
21. Engaging the Hispanic Consumer
with Front-Door Marketing
Thank You! Questions?
Contact Us at 877-737-8977
or info@powerdirect.net
Marketing Profiling Targeting Mapping Monitoring Metrics