Marketing to Hispanic shoppers is rapidly changing. This deck outlines key trends for reaching the Hispanic shopper on mobile and social, as well as key demographic insights.
Vdopia multicultural mobile marketing report 2013 salomon dayan
Vdopia, Inc.(mobile video and rich media advertising platform), announced the second installment in the Vdopia Mobile Insights (VMI) Series – VMI Multicultural Marketing Report. Focusing on African Americans and Hispanics 2013, the report takes an in-depth look at the mobile advertising ecosystem, including data related to mobile advertising trends, habits, spending power and more.
Infographic: Multicultural Marketing Industry Survey 2014Joinville
Trends and demographics form the 1st ever conducted survey on the marketers inside the multicultural marketing industry. Now in the form of an infographic!
Hispanic marketing is delivering culturally relevant communications to a specific target audience. BARD has put together some key insights based on marketing trends to help you out when building a marketing campaign to Hispanics.
Vdopia multicultural mobile marketing report 2013 salomon dayan
Vdopia, Inc.(mobile video and rich media advertising platform), announced the second installment in the Vdopia Mobile Insights (VMI) Series – VMI Multicultural Marketing Report. Focusing on African Americans and Hispanics 2013, the report takes an in-depth look at the mobile advertising ecosystem, including data related to mobile advertising trends, habits, spending power and more.
Infographic: Multicultural Marketing Industry Survey 2014Joinville
Trends and demographics form the 1st ever conducted survey on the marketers inside the multicultural marketing industry. Now in the form of an infographic!
Hispanic marketing is delivering culturally relevant communications to a specific target audience. BARD has put together some key insights based on marketing trends to help you out when building a marketing campaign to Hispanics.
This presentation was given by Environics Research Group (www.environics.ca) Environics Analytics (www.environicsanalytics.ca) and Maple Diversity (www.maplediversity.ca) at the Direct Marketing Breakfast Seminar August 2013
The Multicultural Customer Experience: Localizing Your Marketing Campaign for...Lionbridge
The Hispanic population is the fastest growing, most connected audience on the planet. In today’s digital world, consumers expect a consistent and well branded omni- channel experience. The Hispanic population are early digital adopters, meaning your brand needs to be ahead of the curve when targeting this population.
You will learn:
-Why you should localize your marketing campaigns
-The media mix the Hispanic population is responding to
- How to assemble a strategy for and manage a multilingual campaign
Media Kit designed for Alcance Media Group, Digital marketing company focused on the Hispanic market in the U.S.,
Internationally and cross border advertising solutions for Latin American marketers.
Connecting With the Hispanic Market, Part TwoDATAMARK
A DATAMARK white paper on customer contact with the U.S. Hispanic consumer market. Part two of this two-part series focuses engaging this young, tech-savvy $1.2 trillion market with multichannel customer contact.
An in-depth look of how online shopping habits have changed from this year to last across Hispanic, African-American, Asian, and non-Hispanic white consumers.
The report covers the following topics:
1. Find out the frequency of buying something online & in-person
2. Devices used when buying products online
3. Product categories bought online
And much more...
This SlideShares discusses how to correctly market to Hispanics in the US. In this first section there's information about demographics, statistics and a market overview. This part can help marketers become more informed about this growing demographic.
This presentation was given by Environics Research Group (www.environics.ca) Environics Analytics (www.environicsanalytics.ca) and Maple Diversity (www.maplediversity.ca) at the Direct Marketing Breakfast Seminar August 2013
The Multicultural Customer Experience: Localizing Your Marketing Campaign for...Lionbridge
The Hispanic population is the fastest growing, most connected audience on the planet. In today’s digital world, consumers expect a consistent and well branded omni- channel experience. The Hispanic population are early digital adopters, meaning your brand needs to be ahead of the curve when targeting this population.
You will learn:
-Why you should localize your marketing campaigns
-The media mix the Hispanic population is responding to
- How to assemble a strategy for and manage a multilingual campaign
Media Kit designed for Alcance Media Group, Digital marketing company focused on the Hispanic market in the U.S.,
Internationally and cross border advertising solutions for Latin American marketers.
Connecting With the Hispanic Market, Part TwoDATAMARK
A DATAMARK white paper on customer contact with the U.S. Hispanic consumer market. Part two of this two-part series focuses engaging this young, tech-savvy $1.2 trillion market with multichannel customer contact.
An in-depth look of how online shopping habits have changed from this year to last across Hispanic, African-American, Asian, and non-Hispanic white consumers.
The report covers the following topics:
1. Find out the frequency of buying something online & in-person
2. Devices used when buying products online
3. Product categories bought online
And much more...
This SlideShares discusses how to correctly market to Hispanics in the US. In this first section there's information about demographics, statistics and a market overview. This part can help marketers become more informed about this growing demographic.
Creating Content for Millennials: Why It Matters + Strategies for SuccssNewsCred
Millennials are the most sought-after — and difficult to understand — demographic for marketers today. With purchasing power expected to hit $1.4 trillion by 2020, it’s imperative that brands connect and engage with this audience through content marketing.
Rudy Bozas - Marketing to Multicultural MillennialsJohn Blue
Marketing to Multicultural Millennials - Rudy Bozas, President of Pólvora Advertising, Multicultural Marketing, from the Animal Agriculture Alliance Stakeholder Summit Titled Cracking the Millennial Code Stakeholder Summit, May 8 - 9, 2014, Crystal City, VA, USA.
More presentations at http://www.trufflemedia.com/agmedia/conference/2014-cracking-the-millennial-code
Multicultural Marketing: An inclusive marketing approach to reach diverse populations.
Are you interested in engaging more diverse populations? Do you want to learn how to create authentic messages that resonate with a multicultural America? If so, then you are ready for multicultural marketing, an inclusive and culturally relevant approach that not only reaches diverse populations but also creates trust and builds advocates for people and organizations.
Learn the basic tools to engage multicultural communities by understanding population changes, cultural insights and motivations; in addition, learn ways your organization can start to engage and market to diverse populations.
Attendees will leave with
-Marketing insights that will help you reach multicultural audiences
-An understanding of engagement principles
-Key insights about motivations and trends of multicultural communities
-Basic tools on how to market to and engage with diverse populations
Multicultural Marketing is part of the Engage501 Series. For more information, go to www.cultural-strategies.com or contact Mando Rayo at arayo@cultural-strategies.com.
Im Fokus der Studie, für die meinungsraum.at 1.000 Österreicherinnen im Alter zwischen 18 und 65 Jahren
repräsentativ befragt hat, stehen relevante Gesundheitsthemen in allen Lebensphasen österreichischer Frauen – von der 1. Periode bis zur Menopause.
Practicology Conference 2017 - How we tackle retailers' digital challengesPracticology
Practicology highlighted examples of our recent work to show how we support our retail and FMCG clients and help them to overcome their digital challenges.
What Top-Tier Industries Are Telling Us About Building Relationships Through Social Media, Mobile Solutions, Big Data, Interactive Technology and Online Marketing.
Part 2 of 3 in Target Marketing: Hispanics in the US. In this section there are more statistics for marketers to consider as well as information about reaching Hispanic consumers and more.
Is one of your business goals to reach the Latino consumer? Last October, I was asked to speak at the BBB Networking Luncheon on this topic. This presentation covers consumer insights as well as quick actionable tactics you can implement today to reach this profitable segment.
A quick look at a few factors that impact how marketer market to Hispanics in the US. There's information about: demographics, statistics, market overview and facts.
The final part of Target Marketing: Hispanics in the US. In this section there's information about best practices, marketing to Hispanic Millennials and women. There's also information about growth sectors and trends that will impact how companies market to Hispanics.
As diverse populations continue to grow and dominate the consumer marketplace, their influence is rapidly creating a "new mainstream culture" that's young, tech-savvy - and worth paying attention to because of its tremendous buying power. In order to sufficiently engage this population, communicators must say goodby to traditional methods and begin developing culturally relevant approaches.
How American Companies are Reaching Tech Savvy Hispanic CommunitiesErica Swallow
The Hispanic market is the fastest-growing demographic in the U.S. and also the most mobile and social media savvy in the country. It's no wonder that big brands have made it a priority to reach Hispanic communities in America. In this presentation, attendees will learn about big brands that are effectively reaching Hispanic communities with innovative and technology-focused campaigns.
This presentation was presented on June 13, 2012 at the Social Media Strategies Summit in Miami.
For more details: http://socialmediastrategiessummit.com/miami-2012/agenda.html
Burson Latino leverages our experts, their experience and Burson-Marsteller’s strategic communications approach and innovative tools to help clients connect and engage with the dynamic and fast-growing U.S. Hispanic population. We build carefully tailored, insight-driven programming that goes beyond a simple translation of messaging.
Memphis PR Firm- VIDA Communications Group- launched "Habla! Digital Creative,"a digital ad, digital marketing, and social media division. The team will focus on helping businesses and organizations understand and engage the Hispanic community, especially millennial and affluent members of the community, who account for $500 million of the Hispanic community's TRILLION dollars in spending power. Social media expertise will be focued on sites most heavily populated by these groups, including Facebook, Twitter, and YouTube.
A brief work in the importance of the Hispanic Market in the US and the projections for 2050, with tips for improving communication from a Digital Marketing perspective.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
2. BARD Advertising, Inc.
Proprietary and Confidential Information
HISPANIC MARKETING TRENDS FOR 2015
Marketing to Hispanic shoppers is rapidly changing and
requires staying current on the different audience
segments, behaviors and cultural nuances.
This presentation will outline key demographic insights,
content marketing opportunity, social media strategy,
and geographical trends for Hispanic immigrants.
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3. BARD Advertising, Inc.
Proprietary and Confidential Information
THE CHANGING CONSUMER/SHOPPER
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MILLENNIALS
projected CPG dollar
share growth by 2020
2014: 18 – 33 yrs old
2020: 24 – 39 yrs old
70%
BABY BOOMERS
projected CPG dollar
share decline by 2020
2014: 50 – 68 yrs old
2020: 56 – 74 yrs old
16%
Source: IRI
HISPANICS
projected Hispanic
U.S. population
growth by 2020
53%
4. BARD Advertising, Inc.
Proprietary and Confidential Information
KEY HISPANIC INSIGHTS
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- $1.2 trillion buying power
- Fastest growing segment of community
- Largest minority — 17% of population
- By 2025, it’s estimated that 30% of U.S.
children will be of Latino descent
- 70% are under 40
- 73% live in households with 3+ members
- Over index with family-sized value packs
- 1.5x more likely to buy mobile apps and digital
media than non-Hispanics
- Referred to as the Mobile-First Generation
Source: IRI, AllOver Media
5. BARD Advertising, Inc.
Proprietary and Confidential Information
THE HISPANIC SHOPPER
5
- 55% love shopping with others
- 46% are influenced in-store by people they
respect
- 17% purchase impulse items because they
look fun
- 53% say finding the highest quality items is
most important to them
- 73% research and shop online when making
their weekly chore lists
Source: The Integer Group and M/A/R/C Research
6. BARD Advertising, Inc.
Proprietary and Confidential Information
HISPANICS + MILLENNIALS = HISPENNIALS
Hispennials (Hispanics + Millennials) is fast growing
and considered one of the most sought after markets.
Twenty one percent of Millennials are Hispanic.
Millennials are projected to comprise 70% of all CPG
dollar growth share by 2020, and the Hispanic market
currently has a $1.2 trillion buying power.
• Within all Hispanic marketing, the Hispennial is
the most digitally savvy with both mobile and
social media.
• Hispanics are expected to be 53% of the U.S.
population by the year 2020.
• 70% of Hispanics are under the age of 40.
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One of the biggest areas of opportunity to reach Hispennials is developing valuable content in both Spanish
and English. Currently there is a lack of Spanish digital content.A recent Nielsen study shows that 60% of
Spanish-speaking U.S. Hispanic consumers agree that there is a lack of Spanish digital content.According to
Google, 56% of Hispanics that are not online cite a lack of Spanish content as the main reason why they are
not using the Internet.
These insights provide marketers with a clear opportunity to reach Hispanics through valuable content
delivered on digital channels.
7. BARD Advertising, Inc.
Proprietary and Confidential Information
CONTENT MARKETING:
HYPER LOCAL + WEB STREAMING
Hyper local targeting is one way to reach
Hispanics by developing campaigns that are
relevant to neighborhoods and how
Hispanics shop and interact with their
community.
As marketers develop campaigns, it is
important to think about how your audience
wants to be communicated with. It is not
simply about creating a Spanish or English
message. It’s about understanding culture,
preferences and respectfully delivering a
message that is authentic and not a sales
pitch.
DirecTV recently introduced a Spanish-
language web streaming service calledYaveo
that will stream on-demand movies,TV
shows, children’s, and sports programming
over the Internet to PCs, Macs and Android
devices in the U.S.The subscription model
will cost $7.99 a month and deliver culture
specific programming.
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8. BARD Advertising, Inc.
Proprietary and Confidential Information
ATLANTA IS AN EMERGING HISPANIC MARKET
Recent Hispanic immigrants are settling outside
of traditional cities such as Los Angeles, New
York, Miami and Chicago.
The Hispanic population in Atlanta increased
127% from 2000 to 2013, with a population of
750,000.A second emerging market for
Hispanics is Charlotte, North Carolina.
Marketers testing new products and programs
targeting Hispanics should consider testing in
markets like Atlanta and Charlotte.
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9. BARD Advertising, Inc.
Proprietary and Confidential Information
FACEBOOK AND.SOY
Last year, Facebook launched the Hispanic affinity
segment for targeting in the U.S., which allows
marketers to reach approximately 23 million
Hispanics who use the world’s largest social
network.
This year, Facebook launched more advanced
targeting by language to include segments for
Spanish-dominant, English-dominant, and
Bilingual.According to Facebook, 42% of
Hispanics use Facebook in both languages, 40%
use Spanish while the remaining 17% use
primarily English.
Google introduced the domain .soy in October
2014.The domain which translates to “I am” is
intended as a way for Hispanics to connect
online. Response has been mixed so far with
many people decrying Google’s monetization of
Hispanic marketing.
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10. BARD Advertising, Inc.
Proprietary and Confidential Information
DIGITAL MARKETING
According to a survey of senior level marketers
conducted by Google, most brands didn’t have a
marketing strategy to target Hispanics. It is also
acknowledged that Hispanic audiences are early
adopters of devices and over index in mobile
and video consumption.The average Hispanic
spends over eight hours watching online video
content each month, which is higher than the
U.S. average, according to a Nielsen report.
Hispanic users are also heavy users of mobile
apps. Based on a Google Consumer Survey
from July 2014, Hispanics are 1.5x more likely to
buy mobile apps and digital media than non-
Hispanics.
Mattel is one of the retail leaders in terms of
creating bilingual marketing campaigns that
include bilingual websites and cross brand
promotion with the Fisher-Price Spanish
language site, Pensamos enTodo, and the First
Birthday program with a Hispanic campaign
called Mis Primeras Mananitas.
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Source: Mediapost, IRI, All Over Media
11. BARD Advertising, Inc.
Proprietary and Confidential Information
11
THANKYOU
Barb Stabno
President and Owner
952-345-6264
barb@bardadv.com
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