The document discusses Tata Nano, India's cheapest car, and performs a SWOT analysis. It provides background on Tata Motors and their mission to create a $2,500 car. The SWOT analysis identifies Tata Nano's strengths as its low price, fuel efficiency, and safety innovations. Weaknesses include a lack of modern features and small size. Opportunities include new variants and markets, while threats include new competitors and rising costs.

1. BIRLA INSTITUTE OF TECHNOLOGY-NOIDA SUBMITTED TO :- Mrs. MENAKSHI SHARMA

2. SWOT ANALYSIS ON TATA NANO “ The People’s Car”

3. GROUP MEMBERS GAURAV GOEL MBA/4507/08 AMRESH THAKUR MBA/4529/08

4. CONTENTS PROFILE-TATA MOTOR FORCE BEHIND NANO MISSION INPOSSIBLE-NANO NANO SPECIFICATION SWOT ANALYSIS SWOT TEMPLATE SWOT NANO CONCLUSION

5. F ormerly known as TELCO (TATA Engineering and Locomotive Company), HQ in Mumbai, Estab. in 1945. First CV in 1954 with Daimler-Benz AG. World's 5 TH largest medium and heavy truck manufacturer and the 2 ND largest heavy bus manufacturer. India's leader in CV and the 2 ND largest in PV. Manufacturing base in Jamshedpur, Pantnagar, Lucknow, Pune. Truly Multinational corporation. Aquired JLR on 2 ND June2008. 57 TH most valued brand globally

6. FORCE BEHIND NANO “ I saw families riding around on scooters with kids standing up and the mother carrying a baby and sitting pillion and decided to do something about it. It started as a quest for an affordable transportation solution”. RATAN TATA source:- Business standard

7. Mission- Rs 1lakh car in every way a car Mission Started in year-2003 with Five |Engineers Mr.Girirsh Wagah introduced in Yr.2005-Father of “Chota Hathi” Around 55 prototypes tested Designed by Italy’s Institute of Development in Automotive Deptt Finally revealed at 9 th Auto Expo in Jan 2008,Delhi Launched commercially on 23 rd March 2009,Mumbai Plant shifted from Singur-Sanand MISSION IMPOSSIBLE-NANO

8. PRODUCT FEATURES Vehicle Summary Model Basic Car Body Type Hatchback Segment A Length 3090mm Width 1485mm Height 1570mm Base Clearance 180mm Top Speed 95-100kmph Fuel Consumption Highway 26.0 Kmpl City 22.0 Kmpl Engine Specifications Displacement 624 cc Engine Type Petrol Rear Engine, 2 cylinder Maximum Power [email_address] Maximum Torque [email_address]

9. SWOT ANALYSIS SWOT is a tool to provide a general/detailed snapshot of company’s health. SWOT offers Aid to Decision making. Issues: Identified,Classified & Prioritized clearly. Analyzing company’s overall strategy

11. SWOT Analysis- TATA NANO

12. STRENGTH OF TATA NANO First Innovation- Set a benchmark 41 Patents for innovations Low Price & Stylish Environmental friendly- Green house effect High fuel efficiency Space-Internal-21% more than M-800 External-8% less than M-800 Variometric gear system- Magnifies torque Tested successfully for crumple zones

13. WEAKNESSES of TATA NANO No Modern facilities-ABS,PS,AC etc Less Boot space No Headlight levelers Not fit for hilly terrain Poor traction control Poor engine cooling & hence overheating Small Tyres Windows wind down by hand No passenger side mirror

14. OPPORTUNTIES FOR TATA NANO Created a Niche market Diesel & Electric variant Recession Royalty Developing low price engine oil Auto Finance Create Employment

15. New competitor – Bajaj, Chery, Honda Siel, GM etc. REVA an electric car. Traffic congestion. Government may increase taxes in metros. Rising cost of raw material. Reducing Parking Space. Strict European Safety standards THREATS FOR TATA NANO

16. CONCLUSION Nano really proved cheapest car of the industry. Nano definitely helps to come true for middle man ‘s dream

17. VARIOUS COLORS OF “ THE WONDER CAR” THANK YOU