Ratan Tata envisioned the Tata Nano as an affordable transportation solution for low and middle income families in India. The Nano is a basic small car that is only 3.1 meters long and 1.5 meters wide, but can seat 4 people. It has a 623cc engine and gets around 20-22 km/liter of fuel efficiency. While basic, it meets Indian safety and emissions standards and at a starting price of about $2,500, it is much cheaper than other small cars like the Maruti 800. The low cost is achieved through its use of plastics and composites rather than metal for the body, as well as other cost-cutting measures. The Nano has helped expand

3. BBA 6th
MANAGEMENT
SCIENCES

5. The
People’s Car

11. WHY HE WANTED TO MAKE A
1LACK CAR???

12. One family, 6-7 members and just
only ONE BIKE.

13. “I saw families riding around on scooters with kids
standing up and the mother carrying a baby and
sitting pillion and decided to do something about it.
It started as a quest for an affordable transportation
solution”.

14. TARGET MARKET
Family of four riding a scooter on wet roads
Two Wheeler Market
Used Cars Market
Second hand car user
Middle and lower income group people.

15. DESCRIPTION ABOUT TATA
NANO
 The project has literally become India's claim-for-fame in the international-media
due to Tata Motors' innovation in developing the car, as well as keeping it low in
price.
 The car itself is expected to boost the Indian Economy, create entrepreneurial-
opportunities across India, as well as expand the Indian car market by 65%.
 The car was envisioned by renowned industrialist, Ratan Tata, Chairman of the
Tata Group and Tata Motors, who has described it as an eco-friendly "people's
car".
 Nano has been greatly appreciated by many sources and the media for its low-
cost and eco-friendly initiatives which include using compressed-air as fuel and
an electric-version.
 Tata Group is expected to mass-manufacture the Nano in very large quantities,
particularly the electric-version, and, besides selling them in India, to also export
them world-wide.

16. FEATURES SPECIALTY

17. Length 3.1 metres
Width 1.5 metres
Height 1.6 meters
Engine
All-aluminium, Rear Mounted,
Rear Wheel Drive
Capacity 623 cc
Power 33 PS
Fuel Injection
Multi Point Fuel Injection
(MPFI)
Fuel Type
Petrol, Diesel Version will be
later
Body Type Sheet Metal
Seating Capacity 04 (Four)
Mileage
20-22 Kmpl (City drive)
26 Kmpl (Highways)
Top Speed
105 kilo metres per hour (65
miles per hour)
Safety Norms Frontal Crash Tested
Versions One Standard and Two Deluxe

18. SPECIALTY
• Looks:
The snub-nosed car keeps in the tradition of the Fiat 500, Nissan
Micra and the Smart.
• Dimensions:
3.1 metres (10.23 feet) long, 1.5 metres wide and 1.6 metres
high. Can seat four to five people
• Engine:
A two cylinder 623 cc, 35 horsepower rear mounted, all
aluminium, multi-point fuel injection petrol engine can power the car
to top speeds of 105 kilometres per hour (65 miles per hour).
• Fuel Efficiency:
20 kilometres per litre, or 50 miles per gallon is claimed.

19. • Pollution:
Exceeds Indian regulatory requirements and can meet strict
Euro IV emission standards. In terms of overall pollutants, Tata says
the car is better than two-wheelers manufactured in India currently.
• Safety:
Car exceeds current regulatory requirements with a strong
passenger compartment, crumple zones, intrusion resistant doors,
seat belts and strong seats.
• Nearest Domestic Car Rival:
Maruti 800, part of Japanese-owned Suzuki Maruti stable whose
base model sells for about 4,800 dollars, nearly double the price of
the Nano
• Nearest International Rival:
China's Chery QQ which retails for 3,600 dollars.

20. COMPARISON
Maruti 800 Tata Nano
Engine 800 cc 623 cc
Length 3.335 m 3.1 m
Width 1.440 m 1.5 m
Height 1.405 m 1.6 m
Top speed 120 km/hr 105 km/hr
Cost 2.25 Lakh (on road) 1.26 lakh (on road)

21. COMPARISON

22. SWOT ANALYSIS
STRENGTH Price, mileage, style, brand name, all weather vehicle, first
innovation.
WEAKNESS Fiber body, low suspension power,
low engine capacity, light vehicle,
not suitable for hilly areas.
OPPORTUNITY Bikers can be motivated, auto rickshaw
& second hand market can be motivated.
THREAT Other competitors (Honda, Maruti , Tara tiny) not eco-
friendly, Govt. may come with new rule.

25. WHAT MAKES IT SO CHEAP !
• The Tata Nano uses plastics and adhesives rather than welding.
• Introducing the car with an artificially low price through
government subsidies and tax breaks.
• Using vertical-integration.
• Partially using inexpensive polymers or biodegradable plastics
instead of a full metal-body.
• It has no AC, no power steering, no power windows, no power
bells and whistles.

29. CONCLUSION
• World is getting tougher day by day being unique is a
competitive advantage. Expectations to Nano has
proved this .
• After 100 years to Henry Ford , Tata has proved him
again not only he came out of the expectations but also
came out with a platform for Indian auto sector .
• So this project conclusion can be draw as a future car
not only of Indian but also if exported than could be to
the world.