Igor Ansoff was a Russian-American applied mathematician and business manager known as the "father of strategic management" who developed the Ansoff Matrix, a tool used to describe different strategies for business growth. The Ansoff Matrix outlines four main strategies for business growth: market penetration, product development, market development, and diversification. It provides a framework for businesses to assess their options to drive revenues and profits.

1.  Who is Ansoff?
 Igor Ansoff
(December 12,1918 to July 14,2002)
 An Russian American applied
mathematician and business manager.
 Father of strategic management
ANSOFF MATRIX

3. Tata motors
MARKET PENETRATION

4. Internationalization
Mergers & Acquisition
MARKET DEVELOPMENT

5. Alliances
MARKET DEVELOPMENT CONT….

6. Tata motors(Nano)
Tata swatch
PRODUCT DEVELOPMENT

7. Aerospace
Ship building
Defence
DIVERSIFICATION

8. Nandan Kumar
BBA
Semester- 5th